What FUGU does

FUGU is a French event-architecture company founded in 2011 and headquartered in Lyon, with operational offices in Paris and Annecy. The company designs, fabricates, rents, and sells modular temporary structures for the event, brand-activation, and scenography markets. Its product portfolio centers on geodesic domes (wood, metal, and immersive variants), the Woodbox® modular wooden stand system, Flexbox® glass containers, roadshow and expandable cubes, the Ekilaya® bio-sourced wood gridshell vault, and Ellipse reception tents. Structures are designed for rapid deployment, full customization, and use in challenging environments including high-altitude alpine sites and urban heritage locations.

FUGU differentiates through proprietary modular architecture, Made-in-France manufacturing, ISO 20121 and PEFC sustainability certifications, and a partnership with ATIGIP (French Ministry of Justice) for prison-labor reinsertion in the production of its wood structures. The company serves enterprise clients across luxury fashion, automotive, technology, beverages, and public-sector event segments, with named references including Dior, Porsche, Nespresso, Land Rover, Dassault Systèmes, Michelin, and the Société d'Exploitation de la Tour Eiffel.

FUGU operates a project-based, sales-led GTM: each engagement is custom-quoted and supported by an in-house team that handles design, logistics (including high-altitude crane operations), installation, and dismantling. Revenue is generated through structure rentals, one-time sales, and professional design/installation services, channeled through direct B2B sales, agency partnerships (Havas, Hopscotch, Double 2, ADR), and a content-marketing-heavy website. The company is privately held, reports 1-10 employees, and carries a SARL share capital of €7,740, with no disclosed VC or PE backing since a 2013 Paris Business Angels round.

Name

FUGU

Legal name

FUGU

Website

https://fugustructures.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

FUGU is a French event-architecture company that designs, rents, and sells modular temporary structures — geodesic domes, wooden modular stands, and glass containers — for luxury brand activations, trade shows, and immersive events across France and select international sites.

Ownership category

akta.pro rank

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Structure Rental: FUGU rents out its modular event structures (geodesic domes, Woodbox, Ekilaya vaults, containers, pergolas, tents) for short-term events. Structures are deployed, operated, and dismantled by FUGU's team, serving as the core revenue stream.
2. Structure Sales: FUGU sells its modular structures to clients who want permanent or reusable installations. Products available for purchase include geodesic domes, Woodbox, containers, and custom configurations.
3. Design and Installation Services: FUGU provides full-service project support from conception through installation, including custom design, scenography, logistics for high-altitude or complex sites, and technical engineering.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

FUGU designs, manufactures, rents, and sells modular temporary structures (geodesic domes, Woodbox® wooden modules, Flexbox® glass containers, Ekilaya® wood vaults, immersive domes, roadshow cubes, and reception tents) for events, brand activations, pop-up stores, ski-resort installations, and immersive experiences. The company provides end-to-end project delivery from custom design and scenography through logistics, on-site installation (including high-altitude and complex venues), and dismantling, serving event agencies, luxury brands, and corporate clients across France and Europe.

Product overview

FUGU offers a portfolio of modular, innovative temporary structure solutions for events and scenography, available for rent or sale. The product range centers on geodesic domes (in wood, metal, and immersive variants), the Woodbox® modular wooden stand system, Flexbox® glass containers, Roadshow cubes and expandable containers, Ekilaya® wooden vault pergolas, and Ellipse reception tents. The company also operates three specialized expertise areas: Immersif (experiential installations with audiovisual projections), Bois (French wood craftsmanship with sustainable sourcing), and Montagne (high-altitude event logistics). Structures are available for both rental and purchase, serving the events, retail, hospitality, and brand activation markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Dômes géodésiques (Geodesic Domes) Geodesic dome structures available in wood, metal, and immersive variants with panoramic crystal membranes, offered in diameters from 6m to 22m+. Designed for rapid deployment and dismantling, used by event agencies, brands, and festival organizers for premium temporary venues.
• Woodbox® Modular wooden stand structure for festivals, pop-up stores, ephemeral restaurants, bars, ticketing, and Christmas chalets. Built with Douglas fir from PEFC-certified forests and a powder-coated steel base, manufactured by partner Ludovic in Embrun (Hautes-Alpes).
• Woodbox Mezzanine Two-level wooden structure combining Douglas fir and metal for a double-height event space. ERP-compliant for public-event safety, with 2.37m ceiling height, integrated lighting, glass guardrails, and customizable branding for outdoor activations.
• Flexbox® Modular glass event container with sliding doors, integrated lighting, glass or metal guardrails, and seamless glazing. Modules can be stacked to create up to two additional floors for branded event spaces.
• Cubes Roadshow Mobile showroom and roadshow structure with customizable finish, detachable trailer, and hydraulic jack system for fast deployment during multi-stop touring events.
• Expandable Roadshow container structure that can be assembled with other containers to create additional space and modularity, designed for touring event operations across multiple venues.
• Voûtes Ekilaya® (Suspended and Ground) Bio-sourced 100% reusable and modular wood gridshell vault architecture made from French ash (PEFC-certified), available in suspended and ground-based variants. Assembled in ATIGIP partner workshops, creating organic volumes through wood grid deformation.
• Ellipse Reception tent and ephemeral orangery structure designed for large public events, accommodating many guests with high-impact scenography capabilities.
• Dômes immersifs (Immersive Domes) Immersive dome structures integrating curved 180° or panoramic 360° projection screens, 360° audio spatialization, virtual reality headsets, and 360° audiovisual projection, available in cylindrical, semi-circular, and geodesic configurations for fully immersive event experiences.

Quantifiable outcome

• Structures can be installed and dismantled in record time, enabling rapid event turnover
• +3 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• ATIGIP (Agence du Travail d'Intérêt Général et de l'Insertion Professionnelle des Personnes Déttenues)coreStrategic or Co-development PartnerFUGU partners with ATIGIP (a French Ministry of Justice agency) to manufacture Ekilaya vault structures in partner workshops within detention facilities. This partnership enables prison labor reinsertion and skills training for detainees, contributing to reduced recidivism. FUGU characterizes this as a core social and environmental commitment.
• AV EXTENDEDcoreStrategic or Co-development PartnerAV EXTENDED served as the immersive content creation partner for the Maison de l'Intelligence Artificielle (MIA) 360° immersive room project at Sophia Antipolis. They developed the 360° audiovisual content for the permanent installation.
• NOVELTY AzurcoreTechnology or IntegrationNOVELTY Azur provided audiovisual technique and LED walls for the MIA 360° immersive room project, integrating their technical expertise into FUGU's architectural structure.
• Amazon Web Services (AWS)minorOthersAWS provides cloud hosting services for the FUGU website (fugustructures.com), as listed in the legal mentions.
• WebflowminorOthersWebflow is the website platform used to build and host fugustructures.com, as listed in the legal mentions.
• UNIMEVminorOthersFUGU is a member of UNIMEV, the French professional organization for the events and exhibition industry, as shown on their website footer.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• GL events: French-listed (Euronext) global event services group providing temporary structures, exhibition stands, and event infrastructure. Overlaps with FUGU in event rentals and bespoke structures but operates at much greater scale across a wider portfolio of services.

Direct peers

• Losberger De Boer: One of the world's largest temporary-structure companies, offering rental and sale of tents, halls, and modular buildings for events and exhibitions. Direct overlap with FUGU's event-structure rental and modular-build business, but at significantly larger scale and broader geographic footprint.
• Neptunus: Netherlands-based specialist in temporary and semi-permanent event structures, providing design, manufacture, and rental. Comparable to FUGU in offering custom modular event venues and rapid-deploy structures, with a more international operational footprint.
• HTS tentiQ: German manufacturer and supplier of tent and modular structure systems for events, sports, and industry. Direct competitor to FUGU in geodesic and modular event structures, with significant manufacturing scale and rental fleet.
• Röder HTS Höcker: German event-structure manufacturer offering large tents and modular halls for exhibitions, sports, and corporate events. Direct peer in temporary event infrastructure, overlapping with FUGU's tent and large-format offerings such as the Ellipse reception tent.
• Veldeman: Belgian tent and lightweight-structure specialist serving events, sports, and industry. Comparable to FUGU in custom tent design, rental, and modular event structures across Europe.
• Polidomes: Polish manufacturer of geodesic dome structures for events, exhibitions, and glamping. Closely comparable to FUGU's geodesic dome product line in form factor and event use case, though typically with a more standardized, less bespoke offering.
• Pacific Domes: US-based geodesic dome manufacturer serving events, immersive experiences, and brand activations. Direct peer to FUGU in dome-based event venues, with similar product range but a North American customer base.
• Mar-Group: French event-structure provider specializing in custom modular buildings and temporary venues. Direct French peer to FUGU with similar customer base of event agencies and brand clients, and comparable custom-build capabilities.

Regional players

• Spaciotempo: French subsidiary of a European temporary-structure group offering modular industrial and event buildings. Comparable to FUGU in modular event-space offerings, with stronger presence in semi-permanent industrial applications than premium brand activations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/doyoufugu
• Facebookfacebook.com/DoYouFugu
• LinkedInlinkedin.com/company/fugu-
• Instagraminstagram.com/doyoufugu
• Pinterestpinterest.fr/doyoufugu

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FUGU