What Reportable, Inc. does

Reportable, Inc. is a privately held Delaware corporation headquartered in Cohasset, Massachusetts (Boston area), that provides an AI-powered platform for corporate news publishing, distribution, and media monitoring. The company's product portfolio centers on two offerings: Reportable Release, a dynamic multimedia news release builder that transforms traditional press releases into interactive, SEO- and LLM-optimized branded microsites with embedded analytics and hyper-targeted journalist outreach; and Media Intelligence, an AI-powered media monitoring service that provides automated near-real-time surveillance, expert-built queryless searches, and analyst-led competitive intelligence across millions of global, local, and industry sources. Technology components include the Reportabot generative AI draft generator, AI-powered filtering for noise reduction, JSON-LD structured data for AI-platform discoverability, and AI Training and Grounding Analytics that track crawler activity, model attribution, and grounding behavior.

Reportable monetizes through a transactional, pay-as-you-go model with three pricing tiers: Digital Essential Tool at $299 per release, Premium Enhanced Distribution at $464 per release (including Lede & Link syndication to Yahoo, AP, and other outlets), and Premium Concierge at $2,000 per release (including design services, 24-hour turnaround, and targeted reporter email blast). Add-on services include hyper-targeted reporter email lists ($250), LinkedIn boost ($150), and custom RSS publishing. Distribution partnerships with Yahoo, AP News, and NewsRamp provide broad syndication reach, while the go-to-market combines self-serve Stripe checkout for SMB customers with sales-assisted expert consultations for enterprise Concierge engagements. Customers include communications and PR teams, executives, marketing organizations, healthcare entities, and public affairs teams. The company is bootstrapped with no disclosed venture funding or headcount data, and appointed Karen Reynolds as Head of Business Development to drive its next growth phase.

Name

Reportable, Inc.

Legal name

Reportable, Inc.

Website

https://reportable.co

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Reportable, Inc. provides an AI-powered platform for corporate news publishing, distribution, and media monitoring, serving communications teams, PR professionals, executives, and marketers. It offers dynamic multimedia news releases with Lede & Link syndication through Yahoo and AP, plus recurring AI-powered media intelligence.

Ownership category

akta.pro rank

Product category

PR & Communications Software

NAICS

Periodical Publishers (513120), Software Publishers (513210)

SIC

Miscellaneous Publishing (2741), Services-Prepackaged Software (7372)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industries

Syndication & RSS/Feed Publishing Platforms (MPACAIAF), Online Article & Blog Publishing Platforms (MPAJAMAF)

Keywords

• News release distribution
• Media intelligence software
• PR communications platform
• Press release publishing
• Media monitoring services

Headquarters

HQ city

Cohasset

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. News Release Distribution Services: One-time per-release transaction model where customers pay per news release published. Three tiers available: Digital Essential Tool ($299), Premium Enhanced Distribution ($464), and Premium Concierge ($2,000). Revenue is generated through distribution fees, design services, and additional add-ons like targeted reporter email distribution ($250) and LinkedIn boost ($150).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Reportable provides an AI-powered, multimedia news release platform that transforms traditional press releases into interactive web experiences, with the Reportable Release authoring product, the Lede & Link syndication service distributing to Yahoo Finance, AP News, and other outlets, and the Media Intelligence service that monitors resulting coverage and provides AI-driven media analytics and competitive intelligence.

Product overview

Reportable, Inc. offers a dual-product platform for modern corporate communications. The core Reportable Release is a dynamic multimedia news release platform with two professional templates (Splash and Standard), supporting interactive content with key takeaways, multimedia assets, executive bios, and FAQs. The companion Lede & Link distribution service syndicates release summaries across Yahoo, AP, and hundreds of outlets to drive traffic back to branded microsites. A separate Media Intelligence offering provides AI-powered monitoring across millions of sources with three service tiers: automated monitoring, analyst-driven insights, and human-led crisis support.

Differentiator

Problem solved

Functional benefit

Brands

• Reportable Release: Dynamic multimedia news release platform with interactive features, analytics, and distribution capabilities.
• Lede and Link
• Media Intelligence

Quantifiable outcome

• Indexed by up to hundreds of news sites through Lede & Link distribution
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability10 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• NewsRampcoreGTM or Marketing Partner · 28 March 2025Reportable and NewsRamp partnership enhances organic discovery of multimedia news releases. This strategic collaboration helps amplify the reach of Reportable's dynamic news releases through NewsRamp's distribution network, improving visibility in AI-powered search platforms and expanding audience reach.
• YahoocoreChannel Partner/ Reseller/ DistributorYahoo serves as a distribution endpoint for Reportable's Lede & Link syndication model. News releases are disseminated to Yahoo's news platform as part of the Premium distribution tier, providing broad consumer and business audience reach.
• AP News (Associated Press)coreChannel Partner/ Reseller/ DistributorAP News serves as a distribution endpoint for Reportable's Lede & Link syndication model. News releases are disseminated to AP News as part of the Premium distribution tier, providing credibility and broad media industry reach.

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• PR Newswire (Cision): The dominant legacy press release distribution wire serving the same enterprise and mid-market PR/comms buyers as Reportable. Directly comparable product (news release distribution plus add-on services) and overlapping wire distribution model, though at much larger scale.
• Business Wire: Major press release distribution service owned by Berkshire Hathaway, serving the same corporate communications buyer. Competes head-to-head on wire distribution, multimedia releases, and analytics, with a comparable per-release pricing model.
• GlobeNewswire: International press release distribution and media monitoring wire owned by Notified. Closely comparable in offering (release distribution + media intelligence) and target customer (corporate comms, IR, PR agencies).

Broad incumbents

• Meltwater: Large media intelligence and PR analytics platform offering media monitoring, social listening, and influencer tools that overlap with Reportable's Media Intelligence product. Broader enterprise suite, but serves the same PR/comms buyer.
• Cision: Parent of PR Newswire and a broad PR software suite including monitoring, analytics, and influencer tools. Directly comparable in distribution (via PR Newswire) and overlaps with Reportable's Media Intelligence offering.
• Notified: PR and IR software platform (parent of GlobeNewswire) combining release distribution, media monitoring, and earnings communications. Targets the same enterprise comms and IR buyer as Reportable across a wider product suite.

Emerging players

• Prowly: SaaS PR platform for online newsroom creation, press release distribution, and media database — closely comparable SMB-focused positioning and self-serve motion versus Reportable's DIY tier.
• Prezly: PR software for newsrooms, press release publishing, and media contacts aimed at agencies and in-house comms teams. Competes on the same online newsroom / multimedia release use case as Reportable.
• Critical Mention: Media monitoring and analytics platform providing real-time broadcast, online, and social media tracking — a comparable offering to Reportable's Media Intelligence product for PR measurement.
• Agility PR Solutions: Media monitoring, press release distribution, and journalist database for PR professionals. Directly comparable in combining monitoring with release distribution, with a more SMB/mid-market orientation similar to Reportable.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/reportable-inc
• Xx.com/ReportableNews

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reportable, Inc.