What Agility PR Solutions does

Agility PR Solutions is an AI-powered public relations and communications platform that serves enterprise in-house communications teams and PR agencies. The platform unifies four functional pillars — media relations, media monitoring, social listening, and newswire distribution — with a managed services tier that supplies custom research and reporting. Its customer base spans Fortune 1000 enterprises (including McDonald's, Comcast, Merck, Mastercard Foundation, American Towers, Allianz), large consumer and travel brands (Porsche, Etihad Airways, Princess Cruises, Clarins), and global agencies (Ogilvy), with named references to more than 25 logos across automotive, pharmaceutical, financial services, travel, telecom, retail, and nonprofit verticals.

The underlying platform is built around two proprietary data assets: a media contacts database of more than 1.1 million journalists and outlets maintained at a stated 99.6% accuracy, and a news index of more than 2 billion items used to power monitoring, alerts, and analytics. Layered on top is the PR CoPilot AI Suite, which now includes generative-AI features for press releases, Intelligent Insights, and Action Plans, with newer capabilities in Visibility Intelligence (tracking brand presence inside AI search and answer engines), AI-Influential Outlets (prioritizing outlets that influence AI-driven discovery), Canvas (an AI reporting format), and Agility Agent (autonomous report generation). Together these layers position Agility as an AI-front-running workflow tool rather than a passive database vendor.

The company generates revenue from four streams: recurring SaaS subscriptions sold on annual contracts via enterprise field sales, managed services engagements, transactional newswire distribution, and custom research/reporting projects. Pricing is not publicly disclosed and is customized per account. Agility operates as a wholly-owned subsidiary of Innodata Inc. (NASDAQ: INOD), with commercial presence in the United States, United Kingdom, Germany, India, China, and Australia.

Name

Agility PR Solutions

Legal name

Agility PR Solutions

Website

https://agilitypr.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Agility PR Solutions is an AI-powered public relations and communications platform serving enterprise in-house PR teams and agencies. It combines a 1.1M-contact media database, 2B-item news index, newswire distribution, and the PR CoPilot AI suite, and operates as a wholly-owned subsidiary of Innodata Inc. (NASDAQ: INOD).

Ownership category

akta.pro rank

Headquarters

HQ city

Ottawa

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. SaaS Platform Subscriptions: Annual subscription model with tiered packages for Media Database, Media Monitoring, Media Intelligence, and Social Listening. Each solution category has separate PR Teams and PR Agencies variants. All packages include dedicated account manager, unlimited onboarding training, and platform support via phone, email, and chat.
2. Managed Services: Additional service layer combining AI-powered monitoring with human analyst expertise. Includes dedicated media analysts, executive-ready reports, curated daily media briefs, custom reporting, crisis management, and strategic guidance.
3. Newswire Distribution: Flat-fee newswire distribution with unlimited words, multimedia assets, and performance reporting. Can be purchased standalone or as add-on. Distribution to news agencies, general and trade media, and 200+ online news websites.
4. Media Outreach: One-time email distribution of press releases using Agility's journalist database. Includes custom targeting and two email performance reports with open and click rates.
5. Custom Media Reports: Human-curated media coverage reports tailored to specific goals, perfect for launches, crises, campaigns, and other events. One-time purchase with no ongoing commitment required.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Agility PR Solutions provides an all-in-one AI-powered PR and communications platform that combines Media Relations (a 1.1M+ contact database with AI-powered outreach), Media Monitoring (AI-enabled coverage tracking across online, print, broadcast, podcasts, radio, and social), Social Listening, Newswire distribution, and the PR CoPilot AI suite. It also offers managed services such as Custom Reporting, Crisis Management, Brand & Reputation Insights, and Executive Media Briefings, plus a Media Intelligence API for programmatic access. Built for enterprise PR teams, communications agencies, and government agencies.

Product overview

Agility PR Solutions is an all-in-one AI-powered PR and communications platform that integrates multiple modules into a unified workflow. The core platform encompasses Media Relations (a 1.1M+ contact database with AI-powered outreach), Media Monitoring (AI-enabled coverage tracking across online, print, broadcast, podcasts, radio, and social), Social Listening (AI-augmented social media tracking), and Newswire (flat-fee distribution with AI drafting assistance). These core modules are augmented by the PR CoPilot AI suite — the central AI engine that provides generative drafting, intelligent insights, AI-powered targeting, and action plans across all modules. Key platform additions include Visibility Intelligence (tracking brand presence in AI answer engines), the Agility Agent (autonomous report generation from natural language), Canvas (AI-powered report design), and Intelligent Insights (generative AI summarization and contextual analysis of media coverage). For enterprise clients, managed services layer AI platform outputs with human expert curation: Crisis Management, Custom Reporting, Brand & Reputation Insights, and Executive Media Briefings. The portfolio is rounded out by a Media Intelligence API for programmatic access.

Differentiator

Problem solved

Functional benefit

Brands

• PR CoPilot: AI-powered suite of capabilities for PR workflows including content drafting, media targeting, and pitch personalization
• Bulldog Reporter
• Visibility Intelligence
• Agility Agent
• Canvas

Products and services

• Media Relations AI-enhanced media contact database and outreach platform offering access to 1.1+ million verified journalist and media outlet profiles with 99.6% accuracy. Features AI-powered content drafting, journalist discovery and targeting, personalized pitch generation, real-time journalist coverage and social monitoring, and integrated email distribution with performance tracking. Built for PR teams and agencies.
• Media Monitoring AI-enabled media monitoring platform that tracks coverage across online, print, broadcast, podcasts, radio, and social media. Offers real-time alerts for coverage surges and sentiment shifts, customizable dashboards, always-on analytics with 25+ metrics, the Canvas AI-powered reporting format, and the Agility Agent for autonomous report generation from natural language prompts. Accesses over 2 billion indexed news items annually.
• Social Listening AI-augmented social listening platform that tracks unlimited topics, keywords, hashtags, and handles across major social media platforms. Provides AI-driven trend and sentiment analysis, share of voice and impression metrics, influencer identification, engagement tracking, customizable dashboards, and automated alerts for emerging trends.
• Newswire Distribution End-to-end newswire distribution service with flat fee for unlimited words and multimedia content. Features an AI-powered news release assistant for drafting and headline recommendations, distribution to national and international newsrooms and 300+ online news websites, and integration with major financial outlets (Yahoo! Finance, AP, Google News, Reuters, Bloomberg, MarketWatch). Also offers Agility Boost for enhanced online visibility on AI answer engines and search.
• PR CoPilot PR CoPilot is Agility's suite of AI-powered capabilities embedded across the entire platform. It provides generative AI drafting for press releases and outreach emails, intelligent insights and summarization of media coverage, AI-powered journalist targeting and pitch personalization, coverage analysis at scale, and action plan recommendations. It serves as the primary AI engine for the entire Agility platform.
• Media Intelligence Services Human-curated media intelligence service combining Agility's AI-powered monitoring platform with a dedicated team of expert media analysts. Services include crisis management and response evaluation, custom reporting, reputation and brand insights, and executive media briefings. Designed for Fortune 1000 companies and government agencies requiring bespoke, enterprise-grade analysis.
• Visibility Intelligence AI-era specific product that tracks brand visibility and share of voice across major AI answer engines in real-time. Enables users to audit how AI platforms describe their brand, identify AI-influential sources (outlets and journalists shaping AI recommendations), and guide media outreach strategy to maximize visibility in AI-generated responses.
• Media Intelligence API API product enabling programmatic access to Agility's media monitoring and intelligence platform, allowing developers and partners to integrate Agility's media data, monitoring capabilities, and AI-powered insights into external applications and workflows.
• Custom Reporting Custom media intelligence report solution combining AI-powered monitoring with human expert analysis. Provides executive-ready reports including media insights reports, crisis management analysis, campaign and special project analysis, and competitive or market share analysis. Supports custom formats and branding requirements.
• Crisis Management Crisis monitoring and management solution powered by AI-enabled monitoring and social listening, supplemented by expert media analyst support. Includes proactive crisis flagging, real-time coverage alerts, executive media briefings during crises, post-crisis evaluation, and PR CoPilot AI-assisted message distribution for rapid response.
• Brand & Reputation Insights Reputation and brand intelligence service that delivers AI-driven insights for brand management. Monitors brand perception across traditional and social media, benchmarks against competitors and industry peers, tracks ESG/CSR/DEI initiative performance, and provides daily executive media briefings curated by human analysts.
• Executive Media Briefings AI-enhanced daily or periodic email briefings curated by a dedicated analyst team. Sources top coverage from across social, broadcast, print, and online channels. Delivered in a branded, C-suite-ready format with optional executive summaries and stakeholder sharing via email or unique link.

Quantifiable outcome

• 99.6% database accuracy rate for media contacts
• +1 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability9 records

Feature9 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Yahoo! FinanceminorChannel Partner/ Reseller/ DistributorMajor financial news outlet that consistently disseminates Agility's English-language newswire content, providing additional distribution reach for press releases.
• Associated Press (AP)minorChannel Partner/ Reseller/ DistributorMajor news agency partner for newswire distribution, enabling broad press release dissemination through AP's extensive media network.
• Google NewsminorChannel Partner/ Reseller/ DistributorNews aggregator platform that indexes and distributes Agility newswire content, enhancing online visibility for press releases.
• ReutersminorChannel Partner/ Reseller/ DistributorMajor financial news agency that distributes Agility newswire content to business and financial media audiences globally.
• BloombergminorChannel Partner/ Reseller/ DistributorLeading financial information services company that disseminates Agility newswire content to professional financial audiences.
• MarketWatchminorChannel Partner/ Reseller/ DistributorFinancial news website that picks up and publishes Agility newswire content for investor and market-focused audiences.
• Innodata Inc. (Parent Company)coreOthersAgility PR Solutions is a wholly-owned subsidiary of Innodata Inc. (NASDAQ: INOD), a data engineering company. Innodata provides corporate infrastructure and strategic direction.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Cision: Global leader in PR, media monitoring, and earned media software, directly competing with Agility's media relations, monitoring, and newswire offerings. Cision is the dominant incumbent in the same product category.
• Meltwater: Publicly listed media intelligence and social listening platform offering media monitoring, social listening, and consumer intelligence tools that directly overlap with Agility's Media Monitoring and Social Listening modules.
• Muck Rack: PR software platform providing a journalist database, media monitoring, and PR pitching tools that directly compete with Agility's Media Relations module and PR CoPitch-style features.
• PR Newswire (Cision): Wire distribution service owned by Cision, directly competing with Agility's Newswire product for press release distribution to media outlets.
• Brandwatch: Consumer intelligence and social listening platform offering media monitoring and analytics capabilities that compete with Agility's Social Listening and Media Monitoring modules.
• Talkwalker: Social listening and analytics platform with consumer intelligence capabilities, providing comparable social media monitoring and analytics to Agility's Social Listening platform.
• Critical Mention: Media monitoring platform specializing in broadcast, online, and social media monitoring, directly competing with Agility's Media Monitoring product for enterprise clients.

Broad incumbents

• Hootsuite: Established social media management platform with broader social listening and analytics capabilities, competing in adjacent social media intelligence space rather than core PR relations.
• Sprout Social: Social media management platform with social listening capabilities, offering broader social media management tools that overlap with Agility's Social Listening module.
• Sprinklr: Enterprise social media management and customer experience platform with social listening capabilities, competing as a broader enterprise platform that includes PR-adjacent functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Customer concentration

• Xx.com/agilityprs

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Agility PR Solutions