What Vitals Software does

Vitals Software, doing business as Aline, is a US-based vertical SaaS provider serving the senior living industry. Founded in 1999, the company operates from Louisville, Kentucky, and is led by founder, president and CEO Robert Mann. The Aline platform is a cloud-based integrated software suite connecting three product families: Growth & Engagement (Aline CRM, Smart Referral CRM, Discover by Roobrik, Connect, Nurture, Contact Center), Resident Living (Aline Care, eMAR, Quality, Menus by Grove, Point-of-Sale by Grove), and Financials (Leasing & Billing, Payments, Accounting). At the center sits Aline Intelligence, an AI-powered recommendation engine that guides sales prioritization, drafts outreach, and automates follow-up, and Aline Advisory Services, a consulting layer.

The company serves more than 9,000 senior living communities across assisted living, independent living, memory care, and skilled nursing operators, with customers including Atria, Belmont Village, Americare, Ascension Living, Trilogy Health Services, and Good Samaritan Society. The platform integrates with 100+ partners including Epic, MatrixCare, DocuSign, and Sage, eliminating data silos across clinical, dining, sales, and financial workflows.

Aline uses a subscription-based enterprise software model with quote-based annual pricing, sold through a direct enterprise field sales motion targeting VP- and C-level executives at multi-site senior living operators. The company markets through the Aline Innovation Summit, the Above the Line publication, benchmark reports, and a consultative demo-based sales process. Ownership is private with no disclosed parent, institutional investors, or cap table information.

Name

Vitals Software

Legal name

Aline

Website

https://vitalsware.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Vitals Software, operating as Aline, is a US-based vertical SaaS provider of an integrated senior living software platform spanning sales, resident care, and financials, serving more than 9,000 communities across assisted living, independent living, memory care, and skilled nursing operators.

Ownership category

akta.pro rank

Product category

Senior Living Operations Software

NAICS

Software Publishers (513210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Benefits, Insurance & Entitlement Navigation (Medicare/Medicaid/VA/LTC) (HSABAIAG)

akta.pro secondary industry

Hospital Shared Services, GPOs & System Support Organizations (HLAFAAAO)

Keywords

• Senior living software
• Resident care platform
• Senior living CRM
• Medication administration software
• Senior living billing

Headquarters

HQ city

Olathe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Software Subscriptions: Subscription-based software platform providing access to integrated senior living solutions across Growth & Engagement, Resident Living, and Financials modules. Customers pay for platform access with various product suites available.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Vitals Software, operating as Aline, provides an integrated senior living software platform that connects three core workflow areas—Growth & Engagement, Resident Living, and Financials—for senior care operators. The platform bundles CRM, resident care and eMAR, leasing and billing, payments, accounting, and an AI-powered intelligence layer (Aline Intelligence) with partner-branded add-ons (Roobrik, Grove) and ancillary advisory and contact-center services.

Product overview

Aline is a unified senior living software platform connecting three product families: Growth & Engagement (Aline CRM, Aline Smart Referral CRM, Aline Discover by Roobrik, Aline Connect, Aline Nurture, Aline Contact Center), Resident Living (Aline Care, Aline eMAR, Aline Quality, Aline Menus by Grove, Aline Point-of-Sale by Grove), and Financials (Aline Leasing & Billing, Aline Payments, Aline Accounting). The platform is anchored by Aline Intelligence, an AI-powered recommendation engine that guides prospect prioritization and workflow automation. Supporting over 9,000 communities with 100+ integration partners, Aline connects workflows across sales, marketing, clinical care, dining, and financial operations to eliminate manual data re-entry and provide real-time visibility.

Differentiator

Problem solved

Functional benefit

Brands

• Aline CRM: Customer relationship management system for senior living sales teams with guided recommendation capabilities.
• Aline Smart Referral CRM
• Aline Prospect-Centered Selling
• Aline Discover by Roobrik
• Aline Connect
• Aline Nurture
• Aline Contact Center
• Aline Care
• Aline eMAR
• Aline Quality
• Aline Menus by Grove
• Aline Point-of-Sale by Grove
• Aline Leasing & Billing
• Aline Payments
• Aline Accounting
• Aline Intelligence
• Aline Advisory Services
• Aline Compass

Products and services

• Aline CRM

Quantifiable outcome

• Supporting more than 9,000 communities
• +2 more outcomes

Named customers49 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability3 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core.

• A Place for MomcoreTechnology or IntegrationLead generation and referral partner for senior living communities. Integrates with Aline platform to help operators manage inquiries from the A Place for Mom network.
• Caring.comcoreTechnology or IntegrationSenior living referral and resources website. Integrates with Aline platform to help operators manage leads from Caring.com.
• DocuSigncoreTechnology or IntegrationElectronic signature platform integrated with Aline's leasing and billing workflows to enable digital document signing.
• EpiccoreTechnology or IntegrationElectronic health records platform for healthcare systems. Integration connects clinical data between Epic health systems and Aline's resident care platform for senior living communities.
• MatrixCarecoreTechnology or IntegrationEHR platform for long-term care and skilled nursing. Integration partner connecting clinical data with Aline's resident care workflows.
• NaviHealthcoreTechnology or IntegrationPost-acute care management platform. Integration connects patient data for skilled nursing admissions and care coordination.
• RoobrikcoreTechnology or IntegrationLead qualification and assessment tools for senior living. Products branded as 'Aline Discover by Roobrik', indicating deeper product integration.
• GrovecoreTechnology or IntegrationDining management platform for senior living. Products branded as 'Aline Menus by Grove' and 'Aline Point-of-Sale by Grove', indicating embedded integration within Aline ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PointClickCare: Leading cloud-based EHR and care coordination platform for senior living, skilled nursing, and home health. Direct peer because it competes head-to-head with Aline Care, eMAR, and financials for the same operator customers with overlapping modules.
• MatrixCare: Long-term/post-acute care EHR and care platform serving skilled nursing, senior living, and home health. Direct peer — it is both a competitor for clinical software and an integration partner with Aline, making it a benchmark on capabilities and footprint.
• Yardi Senior Living: Property management, leasing, billing, and CRM suite purpose-built for senior living operators. Direct peer to Aline's Leasing & Billing, CRM, and resident workflows — competes for the same senior living operator wallet.
• WellSky: Healthcare and senior care software platform spanning EHR, CRM, and analytics post the WellSky-Livingo and Cerner-related senior care acquisitions. Direct peer in senior living and post-acute software with comparable scale to Aline's ambitions.
• Netsmart: Healthcare IT platform serving senior living, behavioral health, and post-acute providers with clinical, billing, and analytics modules. Direct peer because it competes for the same skilled nursing and senior living customers with overlapping EHR and revenue cycle capabilities.
• ALIS: Performance management and operational analytics platform purpose-built for senior living. Direct peer that competes with Aline Intelligence and operations modules, and is also named as an integration partner of Aline.
• OnShift: Workforce management and employee engagement software for senior care and senior living. Direct peer in the senior care software stack with overlapping target buyers (multi-site operators) and complementary rather than fully overlapping modules.

Emerging players

• Roobrik: Lead qualification and family-assessment tool for senior living; their product is white-labeled into Aline as 'Aline Discover by Roobrik'. Emerging player in that sense — overlapping capability but distribution is partially via Aline itself.

Broad incumbents

• Salesforce Health Cloud: Industry-cloud version of Salesforce CRM targeted at healthcare and senior care. Broad incumbent that large enterprise senior living operators could substitute for Aline CRM, but lacks Aline's vertical depth and care/financials integration.
• HubSpot: General-purpose CRM and marketing automation platform widely used in senior living for top-of-funnel and nurture workflows. Broad incumbent — listed as one of Aline's 100+ integration partners, indicating it is often deployed alongside rather than against Aline CRM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/alineops
• Xx.com/vitalsware
• Facebookfacebook.com/vitalsware

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vitals Software