CDO Foodsphere

What CDO Foodsphere does

CDO Foodsphere Inc. is a Philippine food manufacturing company founded in 1975 by Corazon Dayro-Ong, headquartered in Valenzuela City with a second production facility in Malvar, Batangas, and approximately 5,000 employees. The company manufactures and distributes processed meats (tocino, longganisa, cheesedog, hotdogs, burgers, bacon, franks, nuggets, hams, tonkatsu), canned meats (corned beef, luncheon meat, meat loaf), canned and bottled fish (tuna, mackerel, sardines), dairy (cheese, spreads, mayonnaises, dressings), and bakery items (siopao, pizza crust). Products are marketed across ten sub-brands including CDO Funtastyk (#1 tocino), CDO Idol (#1 cheesedog), San Marino (#1 corned tuna per Nielsen 2017), Highlands Gold (premium Angus beef), Danes (cheese and dressings), Holiday (foodservice and micro-entrepreneur), Bigtime (value), CDO Bibbo!, Sea Quest, and Barn. Distribution spans 25 company-owned CDO Foodstores across Metro Manila and provincial cities, nationwide supermarket and grocery presence, official e-commerce stores on Lazada, Shopee, and TikTok Shop, and a B2B CDO Foodservice division supplying fast food chains, restaurants, and commissaries.

The company generates revenue through one-time product sales across retail, foodservice, and e-commerce channels, with pricing not publicly disclosed and a P300 minimum order for home delivery. Its go-to-market combines D2C (retail stores, home delivery via Viber/Facebook Messenger/phone, e-commerce marketplaces) with B2B (foodservice institutional supply) and traditional wholesale to supermarkets and grocers. Its technology footprint centers on a cloud-based warehouse management system migrated to Amazon Web Services in partnership with Globe Business in 2019 (POC mid-2019, full migration Q4 2019), reducing incident resolution time from 150 days to one day; no AI/ML capabilities are disclosed. Marketing relies on celebrity endorsements (Vice Ganda, SB19, BINI, Alden Richards, Dimples Romana), the CDO Kitchen Studios YouTube channel, recipe content, and influencer partnerships, anchored by the 'Kain Love Talaga' tagline and 50-year brand heritage. Customer segments are Filipino households (primary), micro and small food entrepreneurs, and institutional foodservice buyers. Corporate social responsibility is delivered through Odyssey Foundation Inc. (established 2004), which runs the Gabay Nutrisyon supplemental feeding program reaching over 19,000 children.

Name

CDO Foodsphere

Legal name

CDO Foodsphere Inc.

Website

https://cdo.com.ph

Company type

Private

Founded year

1975

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

CDO Foodsphere is a Philippine food manufacturer founded in 1975 that produces processed meats, canned fish, dairy, and bakery products across multiple sub-brands, serving Filipino households via 25 retail stores, nationwide supermarkets, e-commerce platforms, and a B2B foodservice division.

Ownership category

akta.pro rank

Product category

Processed Food Manufacturing

NAICS

Food Manufacturing (311), Frozen Specialty Food Manufacturing (311412), Meat and Meat Product Merchant Wholesalers (424470)

SIC

Food And Kindred Products (2000), Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)

akta.pro primary industry

Frozen Entrées & Complete Meals (CRADADAA)

akta.pro secondary industries

Chilled/Refrigerated Prepared Meat & Seafood Meals (AFANAFAD), Temperature-Controlled Foodservice/Institutional Supply Wholesale (AFAIAHAK)

Keywords

• Processed meat products
• Canned food manufacturing
• Frozen meat products
• Foodservice distribution
• Dairy and cheese products

Headquarters

HQ city

Valenzuela

HQ country

Philippines

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Manufactured Food Products - Retail: CDO Foodsphere manufactures and sells a wide range of food products including frozen meats (tocino, longganisa, cheesedogs, burgers, bacon, franks), canned meats (corned beef, luncheon meat, meat loaf), canned/bottled fish (tuna, mackerel, sardines), dairy products (cheese, cheese spreads, mayonnaise, dressings), bakery products (siopao, pizza crust), spreads, condiments, and sweet preserves through retail channels including supermarkets, grocery stores, and CDO Foodstores.
2. Foodservice/Institutional: CDO Foodservice provides quality food products to some of the largest fast food chains, restaurants, and commissaries, offering value-added products for foodservice customers including custom product development, manufacturing, and supply.
3. CDO Foodstore Retail Locations: Company-owned retail stores (CDO Foodstores) selling CDO products directly to consumers, with 25 locations in Metro Manila and key provincial cities including Cebu. Also includes the CDO Mobile Foodstore.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

CDO Foodsphere manufactures and sells a wide range of food products including frozen meats (tocino, longganisa, cheesedogs, burgers, bacon, franks), canned meats (corned beef, luncheon meat, meat loaf), canned and bottled fish (tuna, mackerel, sardines), dairy products (cheese, spreads, mayonnaise, dressings), bakery products (siopao, pizza crust), and condiments. The company operates multiple sub-brands such as CDO Funtastyk, CDO Idol, San Marino, Highlands Gold, Danes, Holiday, and Bigtime, distributing products through company-owned retail stores, supermarkets, e-commerce platforms, and a dedicated B2B foodservice division serving fast food chains, restaurants, and commissaries.

Product overview

CDO Foodsphere is a Philippine-based food manufacturing company offering a diverse portfolio of food products across multiple categories: frozen meat (tocino, longganisa, hotdogs, burgers, bacon, franks, nuggets, tonkatsu, hams), canned meat (corned beef, luncheon meat, meat loaf, vienna sausage), canned/bottled fish (tuna, mackerel, sardines), dairy (cheese, cheese spreads, mayonnaises, dressings), bakery (siopao, pizza crust), spreads, condiments, and sweet preserves (kaong, nata de coco). The company operates through multiple sub-brands including CDO Funtastyk, CDO Idol, CDO Bibbo!, San Marino, Highlands, Danes, Holiday, and Bigtime, serving both retail consumers and foodservice/business customers. The product portfolio spans from value-oriented offerings to premium Angus beef products, with major brands like San Marino Corned Tuna (the #1 corned tuna in the Philippines) and CDO Funtastyk Tocino (the #1 tocino brand). The company maintains physical retail stores (CDO Foodstores), a B2B foodservice division, and e-commerce presence through Shopee, Lazada, and TikTok Shop.

Differentiator

Problem solved

Functional benefit

Brands

• CDO Funtastyk: Young pork tocino product line including regular, fatless, chili, and barbecue variants
• CDO Idol
• San Marino
• Highlands Gold
• Danes
• Holiday
• Bigtime
• CDO Bibbo!
• Sea Quest
• Barn

Products and services

• CDO Funtastyk Young Pork Tocino Marinated young pork tocino product available in Original, Fatless, Chili, and BBQ variants with balanced sweet and salty flavors. Made from 100% young pork for Filipino families.
• CDO Idol Cheesedog Hotdog with creamy cheese bits blended throughout, available in Regular, Jumbo, Super Jumbo, and Go Balls formats for Filipino families.
• CDO Chicken Franks and Beef Franks Frankfurters made from tender chicken or beef cuts, available in Classic, Cheesy, and Honey BBQ with Cheese variants for households.
• CDO Karne Norte Filipino-style corned beef with guisado taste, available in Classic and Hot & Spicy variants for quick family meals.
• CDO Home-style Corned Beef Canned corned beef with long beefy strands and natural beef flavors, available in Classic and Chili Garlic variants for Filipino households.
• CDO Ulam Burger Beef burger patty designed for rice meals, available in Regular, Mini, Big, and Cheesy variants for family breakfasts.
• CDO Breaded (Crispy Burger) Beef and chicken burger patties coated with crispy breadcrumbs, including Crispy Burger, Crispy Chicken Burger, and Crispy Burgettes.
• CDO Bacons Bacon products made from 100% young pork, available in Smoked, Uncured, Honeycured, Baconettes, and Toppings variants for households.
• CDO Luncheon Meat Canned luncheon meat seasoned with unique spice blend, available in Chinese Style, Beef, and Chicken variants.
• CDO Sliced Hams Sliced ham products including Sweet Ham and Chicken Ham with balanced sweet-salty flavors for family meals and celebrations.
• CDO Holiday Ham Whole and sliced ham products made from 100% tender premium pigue, simmered in pineapple sauce, available in Premium, Hawaiian, Jamon de Bola, Chicken, American, and Pear-Shaped varieties.
• CDO Bibbo! Hotdog and cheesedog products made from high-quality meats and special spices, available in multiple sizes for family consumption.
• CDO Native Delicacies Traditional Filipino delicacies including Skinless Longganisa, Hamonado Longganisa, Pork Longganisa, Beef Longganisa, Chicken Longganisa, Beef Tapa, and Embutido.
• San Marino Canned Fish and Seafood Canned fish and seafood brand offering Corned Tuna, Tuna Flakes, Tuna Fillet, Blue Mackerel Steak, Premium Mackerel, Premium Yellowfin Tuna, Spanish Sardines, Gourmet Tuyo, Tuna Paella, and Tuna Spread. Recognized as the number one corned tuna brand in the Philippines.
• Highlands Gold Premium Beef Premium beef brand made with Angus beef, offering Corned Beef, Beef Patties, and Beef Franks targeting consumers seeking premium comfort food.
• Danes Cheese and Condiments Cheese and condiment brand offering Classic Cheese, Sweet & Creamy, Herb and Garlic Cheese, Chili Cheese, Easy Melt Cheese, Cheese Slices, Queso de Bola, Cheese Spread, Mayo Dressing, Herb and Garlic Mayo, Sriracha Mayo, Japanese Mayo, and Roasted Sesame Dressing.
• Holiday Foodservice and Budget Brand Foodservice and budget-friendly brand offering Cheesedog Footlong, Cheesedog, Chicken Hotdog, Corned Beef, Bacon, Siomai, Squidballs, Quekiam, Siopao, Pizza Crust, and related products for micro-entrepreneurs and home serving.
• Bigtime Business-Focused Products Budget-friendly product line offering Cheese Blocks, Melting Cheese, Cheese Slices, Mayo Dressing, Burger Dressing, and French Fries targeting entrepreneurs and value-conscious consumers.
• CDO Foodstores (Retail Network) Company-owned physical retail store network with 25 locations across Metro Manila and key provincial areas, offering CDO products directly to consumers.
• CDO Foodservice (B2B Division) B2B division providing quality food products to fast food chains, restaurants, and commissaries, offering custom product development, manufacturing, and supply chain solutions.
• CDO Foodstore Home Delivery Online home delivery service launched during the COVID-19 pandemic allowing consumers to order CDO products via Viber, FB Messenger, or phone, with delivery through Grab, Lalamove, and other services. Minimum order P300.

Quantifiable outcome

• 19,044 children helped through Odyssey Foundation's Gabay Nutrisyon program by February 2018
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• SB19coreGTM or Marketing Partner · 1 November 2025SB19 joined the CDO Idol family as brand ambassadors/endorsers, marking an exciting new chapter for the CDO Idol brand. The K-pop inspired Filipino group brings their star power to promote CDO Idol Cheesedog products.
• BINIcoreGTM or Marketing Partner · 1 November 2025CDO Idol announced an exciting partnership with BINI, the Filipino pop group, in a bold move to strengthen the unique power of its name. 'Idol meets Idol' partnership combines the brand's identity with the popular girl group's appeal.
• Globe BusinesscoreTechnology or Integration · 1 October 2019CDO Foodsphere partnered with Globe Business to lead the migration of its warehouse management system from on-premise to cloud using Amazon Web Services (AWS). Globe Business, together with AWS, conducted a Proof of Concept (POC) mid-2019, allowing CDO to test AWS functionalities before fully migrating applications. This partnership drastically reduced incident resolution time from 150 days to 1 day.
• Vice GandacoreGTM or Marketing PartnerVice Ganda renewed partnership with CDO Funtastyk, the No. 1 tocino brand in the Philippines. The 'Unkabogable Queen' serves as celebrity endorser for CDO Funtastyk products.
• Dimples RomanaminorGTM or Marketing PartnerDimples Romana stepped into a brand ambassador role with CDO, celebrating everyday sarap moments. She represents the brand's connection to Filipino family values and home cooking.
• Alden RichardsminorGTM or Marketing PartnerCDO Home-Style Corned Beef brought Alden Richards as ambassador to connect the brand with families through meals that feel familiar and comforting.
• Panlasang Pinoy (Vanjo Merano)minorGTM or Marketing PartnerCDO partnered with Panlasang Pinoy, the popular Filipino cooking channel, to promote quick and easy recipes using CDO products. Vanjo Merano began his culinary journey in his mother's kitchen and became a leading food content creator.
• Studio 28 and Loft (BGC)minorStrategic or Co-development PartnerHighlands partnered with Studio 28 and Loft in BGC (Bonifacio Global City) to present a limited-time menu showcasing bold Highlands flavors from May 29 to June 29, featuring premium dishes like Highlands Beef Burger and Cheese Taco, Highlands Corned Beef in Truffle Pasta.
• Odyssey Foundation Inc.coreOthersOdyssey Foundation Inc. (OFI) is the corporate social responsibility arm of CDO Foodsphere, established May 11, 2004. OFI undertakes projects under its NEELS advocacy campaign (Nutrition, Education, Environment, Livelihood, Service to Humanity) including Gabay Nutrisyon supplemental feeding program reaching over 19,000 children.
• Amazon Web Services (AWS)coreTechnology or IntegrationAWS, together with Globe Business, conducted Proof of Concept (POC) with CDO Foodsphere mid-2019 and provided cloud infrastructure for the company's warehouse management system migration.
• Let's Eat Pare (LEP) MembersminorOthersCDO partnered with Let's Eat Pare volunteer members who used CDO and San Marino food products to cook and serve packed meals to frontliners during the COVID-19 pandemic. Made over 6,000 meals possible after only two weeks.
• Brand Buzz MomsminorOthersCDO partnered with Brand Buzz Moms, a community of mommy bloggers, for frontliner feeding programs during COVID-19. CDO donated food products enabling the moms to cook home-style meals for frontliners, aiming to feed 7,000 frontliners.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Century Pacific Food: Philippine-listed food manufacturer with overlapping canned-meat (Argentina corned beef), dairy (Angel), and seafood (Bingo) portfolios. Closest direct competitor in canned-protein categories where CDO's San Marino also competes, with comparable retail and foodservice distribution reach across the Philippines.
• Mekeni Food Corporation: Philippine meat-processor directly competing with CDO in tocino, hotdogs (cheesedogs), longganisa, and other prepared-meat categories. Operates Pampanga manufacturing facilities and serves both retail and foodservice customers with similar Filipino-style products.
• Rebisco: Established Philippine food manufacturer whose portfolio spans snacks and refrigerated processed meats (hotdogs, tocino-style products). Directly competes with CDO in frozen-meat breakfast categories and competes for similar supermarket shelf space nationwide.
• Alaska Milk Corporation: Philippine dairy leader (owned by Royal FrieslandCampina) whose cheese and dairy range overlaps directly with CDO's Danes sub-brand. Competes for the same refrigerated-dairy shelf space in supermarkets and grocery channels across the Philippines.

Broad incumbents

• San Miguel Pure Foods: Largest Philippine food conglomerate (subsidiary of San Miguel Corporation), spanning processed meats, dairy, coffee, animal feeds, and flour. Competes head-to-head with CDO in hotdogs, corned beef, and margarines, but at materially larger scale and with a much broader category footprint.
• Universal Robina Corporation: Diversified Philippine food conglomerate covering branded snacks, beverages, and basic foods. Overlaps with CDO in canned and refrigerated categories via its basic foods division and competes for the same Filipino family household share of wallet across grocery.

Emerging players

• Thai Union Group: Global seafood and canned-tuna leader (Sealect, John West, Genova brands) relevant as a global benchmark for CDO's San Marino canned seafood franchise. Does not directly compete in the Philippines at scale but represents the upstream competitive and supply-side reference for tuna category expansion.

Others

• Indofood Sukses Makmur: Indonesia's largest food manufacturer with a broad branded consumer foods portfolio (noodles, dairy, snacks, processed meats). Comparable as a regional Southeast Asian emerging-markets CPG peer that validates the operating model of multi-category Filipino home-cooking-brand leadership.
• Charoen Pokphand Foods: Thailand-based integrated food and protein producer with retail-branded processed-meat and frozen-meat products across Southeast Asia. Comparable as a regional scale reference for CDO's vertical-integration strategy in meat processing, though primarily upstream/animal-feed integrated.
• Hormel Foods: US-listed global branded processed-meat and refrigerated-portfolio owner (SPAM, Skippy, Planters). Provides a useful global benchmark for category economics, R&D pacing, and brand-led frozen/canned-meat growth in developed CPG markets, though not a direct Philippine competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CDO_Foodsphere
• YouTubeyoutube.com/@cdokitchenstudios
• Facebookfacebook.com/CDO.Brand
• Instagraminstagram.com/cdofoodsphere
• TikToktiktok.com/@cdofoodsphere

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CDO Foodsphere