What Rofa Industrial Automation does

Rofa Industrial Automation AG is a German industrial automation and intralogistics group headquartered in Kolbermoor, founded in 1967 and operating from 14 national and international sites in Germany, Austria, Hungary, Romania, Poland, the Netherlands, the United States (Duncan, S.C.), and China (Beijing and Chengde). The group delivers turnkey production-plant solutions — planning, hardware, software, control units, engineering, and after-sales service — from a single source, organized across operating subsidiaries including ROFA-LEHMER (Förderanlagen), MOLL Automatisierung, BSS Bohnenberg, MLR System, Dynamic Logistic Systems (DLS), Morath Automatisierung, ROFA NOWA (Hungarian engineering), and ROFA MŰVEK (Hungarian production).

The technology stack spans overhead and floor conveyors, skid/container conveyor systems, friction roller conveyors, pusher systems, AGV systems (MLR), warehouse management systems and replenishment control, intralogistics subsystems, marriage stations, and end-of-line test bays covering brake, vibration, and engine testing. Notable sub-brands include the Flowpicker picking solution (BSS) and CAE design services (MOLL). The group's product differentiators are integration of hardware/software/control and deep specialization in automotive final assembly, where it counts premium European automobile manufacturers as enterprise customers and supports them in North America through ROFA NORTH AMERICA and in Asia through ROFA CHINA.

Rofa's revenue model combines one-time turnkey project revenue (general contractor model), hardware and software sales, engineering and contract-manufacturing professional services, and recurring after-sales revenue (maintenance, inspections, spare parts, repairs, telephone support). Pricing is project-based with no public rate card. Go-to-market is enterprise field sales targeting eight verticals — automotive and commercial vehicles (primary), chemical and pharmaceutical, healthcare, trade and e-commerce, food and beverages, machinery and plant construction, paper/printing/packaging, and tool industry/fastening technology. In March 2026, SPIE SA agreed to acquire approximately 99% of ROFA, with EU clearance granted on 28 May 2026; the company reported 2025 total output of approximately €430 million and over 1,200 employees.

Name

Rofa Industrial Automation

Legal name

ROFA INDUSTRIAL AUTOMATION AG

Website

https://rofa-group.com

Company type

Private

Founded year

1967

Operating status

Acquired

Headcount range

1,001–5,000 employees

Short description

Rofa Industrial Automation Group is a German industrial automation and intralogistics provider delivering turnkey conveyor systems, AGVs, warehouse management systems, and special machinery from 14 international sites, serving primarily premium automotive OEMs and adjacent verticals including pharmaceutical, healthcare, e-commerce, and food and beverage.

Ownership category

akta.pro rank

Product category

Industrial Automation Equipment and Intralogistics Systems

NAICS

All Other Industrial Machinery Manufacturing (333248), Relay and Industrial Control Manufacturing (335314), Other General Purpose Machinery Manufacturing (3339)

SIC

General Industrial Machinery & Equipment (3560), Electrical Industrial Apparatus (3620), Special Industry Machinery (No Metalworking Machinery) (3550)

akta.pro primary industry

Automated Guided Vehicles (AGVs) & Autonomous Mobile Robots (AMRs) (IMAHABAB)

akta.pro secondary industry

Process & Batch Control Software (Recipe Management, ISA-88) (IMAGABAH)

Keywords

• Industrial automation systems
• Material handling equipment
• Intralogistics solutions
• Conveyor technology
• AGV systems

Headquarters

HQ city

Kolbermoor

HQ country

Germany

HQ region

Europe

Offices13 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Turnkey Project Revenue: General contractor model providing complete production plants from single source - planning, implementation, modernization and conversion of conveyor systems, automation technology, and intralogistics solutions
2. Hardware and Software Sales: Sales of conveyor equipment, AGV systems, control units, warehouse management systems, and associated software components
3. Engineering Services: Mechanical engineering, electromechanical construction, control technology development, and design services
4. After-sales Services: Maintenance, inspections, spare parts procurement, repairs, and telephone support services

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Rofa Industrial Automation AG designs, manufactures, and integrates industrial automation, materials handling, and intralogistics systems, delivering overhead and floor conveyors, AGV systems, warehouse management systems, and customer-specific special engineering to industrial customers as a general contractor. The company provides engineered hardware and accompanying controls, software, and lifecycle services across more than 14 sites in Germany and internationally.

Product overview

ROFA Industrial Automation Group is a comprehensive industrial automation and intralogistics solutions provider offering turnkey systems from a single source. The portfolio is organized as a multi-brand platform comprising core conveyor technology products (overhead conveyors, floor conveyors, skid/container conveyors, friction roller conveyors, pusher systems), automation and control solutions (control units, automation technology, system controls), warehouse and intralogistics systems (intr logistics systems, warehouse technology, WMS, intralogistics subsystems), and specialized offerings (AGV systems from MLR, end of line technology, marriage stations, application technology, CAE from MOLL, job order production from MOLL, Flowpicker from BSS, special solutions, Morath automation technology). The group delivers hardware, software, engineering services, and control elements as a full-service provider, supporting customers from planning through implementation, modernization, and ongoing maintenance across multiple industries including automotive, pharmaceutical, healthcare, e-commerce, food and beverage, and machinery construction.

Differentiator

Problem solved

Functional benefit

Brands

• Flowpicker: A product brand for anlagentechnik (plant technology) offered by BSS Bohnenberg GmbH

Products and services

• Overhead Conveyors Overhead conveyor systems used in industrial production environments to transport workpieces, parts, or assemblies suspended from an overhead rail; sold to manufacturers as part of automated materials handling lines.
• Floor Conveyors Floor-level conveyor technology including friction roller conveyors and pusher systems used to move goods along production and distribution lines; supplied to industrial customers as standalone or integrated conveyor subsystems.
• AGV Systems Automated Guided Vehicle systems for autonomous transport of materials in industrial and warehouse environments, including the Flowpicker AGV application; sold to industrial customers seeking driverless materials movement.
• Warehouse Management System (WMS) Warehouse management software that controls and optimizes warehouse processes, inventories, and material flows; offered to industrial customers as part of integrated intralogistics solutions.
• Intralogistics Systems Turnkey intralogistics solutions integrating conveying, storage, warehouse, and control technology for industrial customers, delivered as complete intralogistics lines by Rofa as a general contractor.
• Skid/Container Conveyor Technology Conveyor systems designed to handle skids and containers in industrial production and logistics flows; supplied as a dedicated product line for material handling of standardised load carriers.
• Marriage Stations Engineering stations that join (marry) parts or subassemblies in automotive and industrial assembly lines; supplied as dedicated equipment within Rofa's End of Line / Application Technology portfolio.
• End of Line Technology End-of-line automation equipment handling final stages of production such as testing, marking, and dispatch; offered to industrial customers as part of integrated automation lines.
• Special Solutions Customer-specific special engineering solutions for automation, materials handling, and intralogistics requirements that fall outside the standard product portfolio; delivered by Rofa's special engineering team.
• Control Units In-house developed control electronics that govern Rofa's conveyor and AGV systems; supplied as part of automation and intralogistics installations.

Named customers2 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

Two partnerships are on record, tiered minor.

• KinstellarminorImplementation/ SI/ Consulting Partner · 10 March 2026Kinstellar, a law firm, advised shareholders of ROFA Industrial Automation on the sale of ROFA Group to SPIE Group.
• DC AdvisoryminorImplementation/ SI/ Consulting Partner · 4 March 2026DC Advisory acted as exclusive financial advisor to SPIE on the acquisition of ROFA Industrial Automation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Beumer Group: Beumer Group manufactures conveying, loading, palletizing, packaging, and sortation systems for intralogistics, cement, mining, and postal/parcel — overlapping with ROFA's conveyor and special-machine business across manufacturing customers.
• Vanderlande: Vanderlande (a Toyota Industries subsidiary) delivers integrated material handling and warehouse automation, including conveyors, sortation, and AGVs for parcel, airport, and warehouse customers — closely comparable systems integrator to ROFA's conveyor/intralogistics business.
• TGW Logistics Group: TGW supplies integrated warehouse and distribution-center automation, including conveyor technology, picking systems, and WMS — directly competing with ROFA's intralogistics/warehouse technology solutions for e-commerce and manufacturing customers.
• Dematic: Dematic (Kion Group) is one of the largest intralogistics and material-handling system integrators globally, offering ASRS, conveyors, AGVs, and WMS to manufacturing and warehousing customers — directly comparable to ROFA's BSS/DLS intralogistics portfolio.
• KNAPP AG: KNAPP builds intralogistics systems including shuttle storage, conveyor technology, AGVs, and order-fulfillment solutions for retail, pharma, and industrial customers — directly comparable to ROFA's BSS/DLS/Flowpicker offerings.
• SSI Schaefer: SSI Schaefer designs and manufactures intralogistics systems including conveyors, storage, picking, and AGVs for retail, food, pharma, and manufacturing — a near-direct competitor to ROFA's conveyor and warehouse automation portfolio.
• Swisslog: Swisslog (a KUKA subsidiary) provides integrated intralogistics, AGVs/AMRs, WMS, and conveyor-based material handling for healthcare, retail, and industrial customers — a closely comparable systems integrator with similar turnkey, multi-vertical go-to-market.
• Körber Logistics (Körber Supply Chain): Körber's logistics division supplies end-to-end intralogistics solutions including conveyor systems, AGVs, WMS/WCS, and warehouse automation for automotive, pharma, and e-commerce customers — directly overlapping ROFA's core offerings and customer verticals.

Others

• SICK AG: SICK AG supplies industrial sensors and automation components used in conveyor systems, material flow control, and AGV safety — an enabling supplier whose products are commonly integrated into ROFA-style conveyor and intralogistics installations.

Broad incumbents

• Siemens Logistics / Digital Industries: Siemens provides industrial automation, drive, control, and digital-industry software across factories globally — a broad incumbent whose automation portfolio overlaps with ROFA's control systems, drives, and integrated factory-automation offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rofa.ag.5

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rofa Industrial Automation