Interstate

What Interstate does

Interstate Creative Partners is a London-headquartered, founder-and-partner-owned creative agency founded in 1998 (firmographics) with operating offices in London, Manama (Bahrain), Milan, and Riyadh. The firm delivers end-to-end brand, creative technology, and digital product services to enterprise clients across automotive (NIO, Infiniti), sports and motorsport (Premier League, Guinness Men's Six Nations, Extreme E, Bahrain International Circuit), financial services (Mumtalakat, Kennek), healthcare (Sanofi, Mental Health Innovations), gaming (Savvy Games Group), energy (Bapco Energies), government (KSA Ministry of Culture, Saudi Pavilion at Expo Osaka 2025), and hospitality (Palmyard). The company also retains long-tenured client relationships — notably a 20-year-plus partnership with Bahrain International Circuit and ongoing work with NIO spanning from the client's early-stage days through its NYSE listing.

Its core technology offering is Interstate iO (Ideation and Origination), an in-house creative technology team that combines technologists with designers and strategists to deliver UI/UX, data-enabled platforms, digital product development, and proof-of-concept prototyping. Alongside agency services, Interstate has produced named digital products including the Nuviu mobile browser, the Fantastec SWAP blockchain-based fan engagement platform, the Sanofi data visualisation platform, the Mumtalakat sovereign wealth fund website, the Kennek SaaS lending marketplace, and the Savvy Games Group website — suggesting selective investment in owned-IP and productised digital assets.

The business model is professional-services based: B2B project engagements and ongoing partnerships delivered through enterprise field sales and direct client outreach. Pricing is quote-driven and not publicly disclosed. Customer acquisition is anchored by portfolio, referrals, and relationship-led business development, supported by a website portfolio, LinkedIn, Instagram, and a Medium publication ('interstate-of-mind'). The firm is privately held with no disclosed institutional ownership or external funding.

Name

Interstate

Legal name

Interstate Creative Partners

Website

https://interstateteam.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Interstate Creative Partners is a London-based creative agency serving enterprise clients in automotive, sports, finance, healthcare, gaming, government, and hospitality with brand strategy, creative technology, and digital product development across the UK, Middle East, and Europe.

Ownership category

akta.pro rank

Product category

Creative & Brand Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Packaging & Brand Identity Creative Agencies (MPAAAAAN)

Keywords

• Creative agency services
• Brand strategy
• Visual identity design
• Digital product development
• Broadcast design

Headquarters

HQ city

Bramley

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Agency Services: Project-based creative and technology services including brand strategy, visual identity, digital product development, broadcast design, and campaign marketing. Services delivered through direct client engagements and ongoing partnerships.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Interstate Creative Partners is a B2B creative agency delivering brand strategy, visual identity, creative technology, digital product development, broadcast design, and campaign marketing services to enterprise clients. Through its Interstate iO division, the agency combines technologists with designers and strategists to build UI/UX concepts, data-enabled platforms, and bespoke digital products. The firm serves global brands across automotive, sports, finance, government, healthcare, gaming, and hospitality sectors via direct project engagements and ongoing retainer relationships.

Product overview

Interstate Creative Partners is a creative agency offering a broad portfolio of services including brand strategy, creative technology development, digital product design, and content production. The core technology offering is iO (Ideation and Origination), their creative technology team that combines technologists with designers and strategists. Their digital products include Nuviu (a mobile browser with Bluetooth connectivity), Fantastec SWAP (blockchain-based fan engagement platform), Sanofi data visualization tools, and bespoke websites/platforms for clients like Mumtalakat, Kennek, and Savvy Games Group. The agency also delivers visual branding, film production, motion graphics, and broadcast design services across various industry sectors.

Differentiator

Problem solved

Functional benefit

Brands

• Interstate iO: User technology team of Interstate Creative Partners that combines technologists with designers and strategists to transform brand interaction through superior UI/UX concepts, data-enabled platforms and relevant technologies.

Products and services

• Brand Strategy Services
• Visual Identity Design
• Interstate iO Creative Technology
• Digital Product Development
• Broadcast Design Services
• Campaign Marketing & Film Production
• Nuviu Mobile Browser

Quantifiable outcome

• Premier League broadcast reaches 3 billion+ viewers worldwide
• +1 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• McLaren AcceleratorcoreStrategic or Co-development PartnerPartnership with McLaren Accelerator for the Sanofi Asset Race programme, designed to promote understanding and encourage meaningful action from data-driven insights within Sanofi.
• ConsulumcoreStrategic or Co-development PartnerStrategic advisory partnership for government projects including Savvy Games Group digital presence and Saudi Arabia Pavilion at Expo Osaka 2025.
• IMG Media (Premier League Productions)coreStrategic or Co-development PartnerCollaboration with IMG Media for Premier League broadcast graphics, delivering over 150 graphics including live in-match graphics, augmented reality, touch-screen, studio graphics, and show titles.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pentagram: Iconic independent design and brand consultancy with a partner-led model delivering integrated brand strategy, identity, and digital work for global enterprises. Closely comparable to Interstate in structure (partner-owned, multi-disciplinary) and brand-led service mix.
• Landor & Fitch: Global brand consultancy specializing in brand strategy, identity, and experience design for enterprise and government clients. Directly comparable on its brand-transformation mandate and multi-sector client base, including financial services and public-sector work like Interstate's Mumtalakat and KSA engagements.
• Superunion: WPP-owned global brand and design consultancy delivering brand strategy, visual identity, and digital products for enterprises. Comparable to Interstate on integrated creative + technology offerings and strong work in financial services, government, and sports sectors.
• Saffron Brand Consultants: Independent brand strategy consultancy focused on purpose-driven brand transformation for global clients. Comparable to Interstate on integrated strategy-plus-execution model and high-profile, multi-sector client engagements.
• R/GA: Global creative innovation agency combining brand, design, and technology to build digital products and experiences. Directly comparable to Interstate iO's creative-technology positioning, including UX/UI, data platforms, and end-to-end digital product development.
• Mother London: Independent creative agency delivering brand strategy, campaign work, and digital experiences for global brands. Comparable to Interstate on independent ownership structure, integrated creative philosophy, and similar scale (around 200–300 staff) serving enterprise clients across multiple verticals.

Broad incumbents

• MullenLowe Group: Global creative network offering integrated advertising, brand, and digital services across multiple disciplines and geographies. Overlaps with Interstate's integrated creative services but operates at significantly larger scale through network affiliates.
• Serviceplan Group: Largest independent agency group in Europe delivering brand, digital, and technology services globally. Comparable on the integrated creative-and-tech model but with substantially broader scale, geographic footprint, and productized digital capabilities.

Regional players

• FP7 McCann: Leading Middle East creative agency part of McCann Worldgroup, headquartered in the region with deep KSA/UAE presence. Closely comparable to Interstate on Middle East market positioning, government and sovereign client relationships, and integrated creative services.
• Impact BBDO: Award-winning Middle East creative agency (part of BBDO/Omnicom) with strong regional presence across the Gulf. Comparable to Interstate on regional awards profile, Middle East enterprise client roster, and integrated brand + digital delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/interstate-creative-partners
• Instagraminstagram.com/interstateteam
• Xx.com/interstateteam

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Interstate