Img Media

What Img Media does

Img Media (img média) is a Quebec-based performance marketing agency founded in 2012 by Martin Genesse, specializing in Google Ads management for small and medium-sized businesses. The company operates across four verticals: lead generation, eCommerce, retail (brick-and-mortar), and finance/lenders, with a stated focus on driving qualified outcomes rather than raw click or application volume. Img Media manages approximately $1.2M CAD per month in Google Ads spend on behalf of 100+ clients, primarily SMBs in Quebec with select international presence in Panama.

The company's core technology stack is built around two proprietary assets: the max(V)™ methodology, which measures, qualifies, and assigns value to conversion data before feeding it back into Google's AI for campaign optimization, and evio, a proprietary AI agent that autonomously follows up with leads via SMS, schedules appointments, and handles after-hours calls. These are layered on top of Enhanced Conversion Tracking, Call Tracking, custom high-converting landing pages, and a real-time client dashboard. A direct API integration with Flovver's FinX loan management software extends the platform's capabilities into the lending vertical by optimizing toward approved loans rather than applications.

Img Media's business model is professional services-based with a sales-led go-to-market approach: quote-based pricing, no contracts, and free initial consultations targeting SMBs through direct phone outreach, website consultation forms, and Calendly booking. The company was among the first agencies certified under Google's Partners program when it launched in 2013 and holds "Agency of Excellence" status with Google. The firm has grown organically with no external institutional investment and maintains offices across Quebec (Brossard HQ, Montreal, Sherbrooke, Magog, Quebec City, Drummondville) plus an international office in Bocas del Toro, Panama.

Name

Img Media

Legal name

img média

Website

https://imgmedia.ca

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Img Media is a Quebec-based Google Ads management agency serving SMBs across lead generation, eCommerce, retail, and finance verticals via its proprietary max(V)™ methodology and evio AI agent.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Advertising (Brand + Performance + Media) (BPAFAAAA)

akta.pro secondary industry

Marketing Automation Platforms & Services (BPAFAFAC)

Keywords

• Google Ads management
• Performance marketing agency
• Lead generation services
• Google Partner services
• Digital advertising services

Headquarters

HQ city

Montréal

HQ country

Canada

HQ region

North America

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Google Ads Management Services: Agency manages Google Ads campaigns for clients, handling strategy, optimization, and reporting. No contracts required, transparent pricing model based on trust and results.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Img Media is a Google Ads management agency that plans, executes, and optimizes paid search campaigns for small and mid-sized businesses. Core services span four verticals — Lead Generation, eCommerce, Retail/Brick-and-Mortar, and Finance/Lenders — and are delivered alongside proprietary technology (the max(V)™ value-optimization methodology and the evio AI agent for automated lead follow-up), custom landing pages, enhanced conversion and call tracking, and a real-time client dashboard.

Product overview

img media is a Google Ads expert agency offering performance marketing services for SMBs. The core offering is Google Ads campaign management, with specialized verticals for lead generation, eCommerce, retail, and online lending (finance). These services are delivered through a platform-plus-methodology model: the core Google Ads management is augmented by img media's proprietary max(V)™ optimization methodology, the evio AI agent for automated follow-ups, custom high-performing landing pages, enhanced conversion tracking, call tracking, and a client dashboard for real-time reporting. Services are available in both French (agence.imgmedia.ca) and English (agency.imgmedia.ca) markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Google Ads for Lead Generation Google Ads campaign management service focused on generating high-quality, qualified leads for SMBs across industries including B2B, construction, real estate, healthcare, and home services. Includes dedicated landing pages, precise call and form tracking, and optimization toward qualified leads rather than raw request volume.
• Google Ads for Finance / Lenders Google Ads management tailored to online lending businesses, mortgage brokers, and financial institutions. Integrates directly with Flovver's FinX loan management software to optimize campaigns toward approved loans (not just application volume) and uses the proprietary evio AI agent to re-engage applicants who abandon the process mid-way.
• Google Ads for eCommerce Google Ads management service tailored for online retailers, focused on increasing profitability through targeted advertising campaigns and conversion rate optimization.
• Google Ads for Retail / Brick-and-Mortar Google Ads strategy aimed at boosting in-store traffic for brick-and-mortar retailers, driving foot traffic from online advertising campaigns.
• evio AI Agent Proprietary AI agent that autonomously follows up with leads via SMS 24/7, identifies customer needs, schedules appointments, and handles phone calls outside business hours. Available as part of img media's lead generation and finance/lenders service offerings.
• max(V)™ Methodology Proprietary methodology for maximizing the value of Google Ads investments. It measures and qualifies all tangible results, optimizes strategies for maximum value, and feeds high-value conversion data back into Google's AI to train campaign optimization toward qualified outcomes.
• High-Performing Landing Pages Custom landing pages built specifically for Google Ads campaigns — single-objective, distraction-free pages designed to convert clicks into leads, form submissions, or appointments, with messaging aligned to ads.
• Enhanced Conversion Tracking + Call Tracking Tracking tools integrated into landing pages that measure, qualify, and assign value to qualified leads and calls. Provides real-time data for optimizing Google Ads toward high-value conversions.
• Client Dashboard / Real-Time Reporting Portal Real-time reporting portal giving clients full access to their leads, call analysis, and campaign performance data, allowing them to track and act on every business opportunity.

Quantifiable outcome

• 584% increase in sales generated by Google Ads over two years
• +5 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability5 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• FlovvercoreTechnology or IntegrationProud partner with direct integration into Flovver's loan management software FinX. Enables real-time data on each loan application's status from initial form setup to final loan approval, allowing optimization of Google Ads for approved loans vs application volume.
• GooglecoreTechnology or IntegrationGoogle Partner agency with certified expertise. Agency of Excellence recognition from Google. Direct access to Google Partners program benefits, Enhanced Conversions API, and AI optimization capabilities.

Scale indicators11 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• PBJ Marketing: PPC-specialist agency focused on Google Ads management for mid-market and enterprise clients, directly comparable in core service line to Img Media.
• Lounge Lizard: Full-service digital marketing agency known for paid media and Google Ads capabilities for mid-market brands, comparable in service portfolio and client size focus.
• Disruptive Advertising: US-based PPC and digital advertising agency specializing in Google Ads management with proprietary performance frameworks, directly comparable to Img Media's max(V) methodology-led approach.
• Klientboost: PPC and CRO-focused agency with strong Google Ads specialization and a pay-for-performance pricing model, conceptually similar to Img Media's no-contract, results-led stance.
• Major Tom: Canadian full-service digital marketing agency serving mid-market clients with paid media, SEO and analytics — same Canadian SMB/mid-market segment as Img Media.
• Cardinal Digital Marketing: Performance-focused digital agency with deep Google Ads and paid media expertise, comparable in service mix and SMB/mid-market targeting to Img Media.
• Hawke Media: US-based digital marketing agency offering paid media, SEO, and analytics on a no-contract, fractional CMO-style model, closely mirroring Img Media's transparent, no-contract SMB approach.

Regional players

• Sixième Sens (Sixth Sense): Quebec-based digital marketing agency offering web strategy, SEO, and paid media to local SMBs, providing a same-province comparator for Img Media.
• Wisevu: Montreal-based digital marketing agency offering SEO, PPC, and web design services to SMBs, making it the closest geographic and segment peer to Img Media within the Quebec market.

Broad incumbents

• WebFX: Large, established US digital marketing agency offering paid media, SEO, and CRO services with proprietary technology (MarketingCloudFX), operating at much larger scale but in the same SMB performance marketing space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/imgmedia
• Facebookfacebook.com/imgMEDIA.ca

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Img Media