BORIDE Engineered Abrasives
BORIDE Engineered Abrasives is a Traverse City, Michigan-based manufacturer of specialty abrasive products serving mold makers, glass manufacturers, and concrete finishing contractors with proprietary Blue Star Diamond™ ceramic-bonded diamond tooling and the Endurable concrete treatment line.
- Company typePrivate
- Founded1976
- HeadquartersTraverse City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What BORIDE Engineered Abrasives does
BORIDE Engineered Abrasives is a Traverse City, Michigan-based manufacturer of specialty abrasive products, operating for nearly 50 years (founded approximately 1976) with 11–50 employees. The company's catalog is organized into three core lines: mold and tool polishing supplies (abrasive stones, EDM stones, ceramic stones, diamond compounds, files, and carbide burs); dressing sticks for cleaning and conditioning diamond grinding wheels used in glass grinding and beveling; and floor finishing systems for concrete and terrazzo, powered by the proprietary Blue Star Diamond (BSD) ceramic-bonded diamond matrix. Customer segments are industrial mold manufacturers, glass producers, concrete polishing contractors, and consumer/hobbyists, sold under multiple sub-brands including BORIDE Polishing Stones, FALCON, BSD, Easy Edge, Edge Flex, EdgeXcel, and Endurable, with documented performance metrics such as 6,000–8,000 square foot pad lifespan and 75% reductions in scratch-removal time versus traditional alternatives.
BORIDE's technology foundation is the proprietary BSD ceramic-bonded matrix, which secures diamond particles more durably than conventional resin bonds, and a near-100% pure silica Endurable concrete treatment line that hardens and seals concrete surfaces. The portfolio spans transitional diamonds, wet and dry resin polishing pads, grinding cups, PCD cup wheels, edging systems, and concrete chemical treatments (hardeners, sealers, stains, cleaners, polish protectors). Equipment-level integration is enabled through proprietary adaptors that make BSD products compatible with Hilti, HTC, Husqvarna, SASE, Scanmaskin, FEIN, and Dremel platforms, and the company holds registered trademarks across BSD, Endurable, Easy Edge™, Edge Flex™, and EdgeXcel product lines.
Commercially, BORIDE runs a sales-led, direct-to-customer e-commerce model with account-based pricing accessed via login, supplemented by a worldwide distributor network for international reach. There is no public funding history, ownership disclosure, or revenue figure; management team data is not disclosed. Recent strategic activity centers on product extension (EdgeXcel Flex Pad, BSD Dry Flex Pad, Smart Value Diamonds), category expansion into concrete chemicals via Endurable, and OEM compatibility partnerships that embed BSD tooling into major floor finishing equipment ecosystems. Industry association memberships (ISA, AMBA, CAMM) round out the company's externally visible footprint.
BORIDE Engineered Abrasives firmographics
Firmographics- Name
- BORIDE Engineered Abrasives
- Legal name
- BORIDE Engineered Abrasives
- Website
- https://borideabrasives.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BORIDE Engineered Abrasives is a Traverse City, Michigan-based manufacturer of specialty abrasive products serving mold makers, glass manufacturers, and concrete finishing contractors with proprietary Blue Star Diamond™ ceramic-bonded diamond tooling and the Endurable concrete treatment line.
- Ownership category
- akta.pro rank
BORIDE Engineered Abrasives industry classification
Industry- Product category
- Industrial Abrasives and Diamond Tooling
- NAICS
- Abrasive Product Manufacturing (32791), Abrasive Product Manufacturing (327910)
- SIC
- Abrasive, Asbestos & Misc Nonmetallic Mineral Prods (3290)
- akta.pro primary industry
- Concrete Floor Cleaning, Grinding, Polishing & Sealing (HSAEAOAE)
Keywords
Where BORIDE Engineered Abrasives is headquartered
LocationHeadquarters
- HQ city
- Traverse City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
BORIDE Engineered Abrasives business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (B2B/B2C E-commerce): Direct product sales through e-commerce platform with account-based pricing. Products include polishing products, dressing sticks, floor finishing equipment, and concrete chemical treatments sold to industrial and professional customers.
- International Distribution: Worldwide distribution network for international customers, selling abrasive products and diamond tools to global markets.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based pricing with login required |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
BORIDE Engineered Abrasives product offering
Product offeringCore offering
BORIDE Engineered Abrasives manufactures and sells engineered abrasive products for mold polishing, glass wheel conditioning, and concrete/terrazzo floor finishing. Core offerings include polishing stones, diamond compounds, carbide burs, files, mounted points, dressing sticks, and a full Blue Star Diamond (BSD) line of transitional diamonds, resin polishing pads, grinding cups, and edging tools, complemented by the Endurable line of concrete chemical treatments. Products are sold through the company's own e-commerce storefront and a global distributor network to industrial and professional customers.
Product overview
BORIDE Engineered Abrasives offers a comprehensive portfolio of abrasive products organized into three core categories: Polishing Products (mold polishing supplies including EDM stones, ceramic stones, diamond compound, files, carbide burs, and polishing equipment), Dressing Sticks (for cleaning and conditioning diamond wheels in glass grinding applications), and Floor Finishing (advanced concrete and terrazzo solutions powered by proprietary Blue Star Diamond technology). The floor finishing line includes Premium 8/4/2 Segment Transitional Diamonds, Smart Value Diamonds, BSD Pro Flex Pads, Wet and Dry Resin Polishing Diamonds, and various grinding cups (Single/Double Turbo, Arrow Segment, S-Cup, PCD Cup Wheels). Edging solutions include Easy Edge, Hilti Easy Edge, EdgeFlex, EdgeXcel, and BSD Corner Tool. The Endurable line of concrete chemical treatments includes Polish Protector, Concrete Hardener, pH Pencil, Surface Cleaner, Concrete Stain, Sealer, Armor, F1 Sealer, and Polish Protector. Products integrate with standard floor finishing equipment including HTC, Husqvarna, SASE, Scanmaskin, Hilti, FEIN, and Dremel via specialized adaptors.
Differentiator
Problem solved
Functional benefit
Brands
- Blue Star Diamond (BSD): Proprietary ceramic-bonded diamond technology used across floor finishing products including transitional diamonds, wet/dry resin pads, corner tools, and edging products.
- Endurable
- Easy Edge
- Edge Flex
- EdgeXcel
Products and services
- Polishing Products Comprehensive line of abrasive polishing products for mold polishing and precision finishing applications, including BORIDE and FALCON polishing stones, mounted points, diamond and other compounds, diamond files and hones, carbide burs, Swiss precision files, and polishing equipment, used by industrial mold makers and tool & die professionals.
- Dressing Sticks Dressing sticks used to clean and condition diamond grinding wheels in glass grinding and beveling operations, trusted worldwide by glass manufacturing and processing customers.
- Floor Finishing Advanced concrete and terrazzo floor finishing solutions powered by Blue Star Diamond technology, including transitional diamonds, polishing diamonds, grinding cups, edging tools, and BSD resin products, used by professional concrete and terrazzo contractors.
- Premium 8 Segment Transitional Diamonds High-concentration diamond transitional tool for concrete or terrazzo floor finishing, designed to move from metal bond grinding to resin polishing with expected lifespan of 15,000–25,000 sq. ft.
- Premium 4 Segment Transitional Diamond First-step transitional diamond for very hard concrete, with aggressive design that cuts through the cream for faster production when transitioning from metal bond to resin polishing.
Quantifiable outcome
- Removes metal bond scratches in 1-2 passes vs 5-6 passes with traditional resin-bonded pads
- +3 more outcomes
Companies that use BORIDE Engineered Abrasives
Customer profileSegments4 records
Ideal customer profiles3 records
BORIDE Engineered Abrasives technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature3 records
BORIDE Engineered Abrasives partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered minor and core.
- ISA (International Superhard Materials Association)minorIndustry association membership providing networking and industry advocacy for superhard materials manufacturers
- CAMM (Canadian Association of Mold Makers)minorNational industry association representing Canadian mold manufacturing companies
- AMBA (American Mold Builders Association)minorNational industry association for American mold builders, die makers, and tool manufacturers
- HilticoreHilti DGH 150 grinder compatibility - BORIDE manufactures the Easy Edge Edger specifically designed to fit Hilti's grinder, providing a proprietary edge grinding solution for Hilti equipment users
- HTCcoreHTC EZ Change machine compatibility - BSD products are designed to work with HTC floor grinding and polishing equipment including HTC 270
- HusqvarnacoreHusqvarna Redilock machine compatibility - BSD products designed to work with Husqvarna floor finishing equipment
- SASEcoreSASE Universal Adaptor compatibility - BSD products work with SASE equipment using Universal Adaptor 535 & 780
- ScanmaskincoreScanmaskin machine compatibility - BSD products work with Scanmaskin 500 and smaller as well as Scanmaskin Dovetail 650 and larger equipment
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
BORIDE Engineered Abrasives competitors and assessment
Company assessmentDirect peers
- Klingspor: Klingspor is a long-established manufacturer of coated abrasives and abrasive tools serving industrial finishing and surface preparation markets, similar in product breadth to BORIDE's polishing and tooling offering.
- Saint-Gobain (Norton Abrasives): Saint-Gobain's Norton Abrasives is one of the world's largest industrial abrasive manufacturers, directly competing with BORIDE across bonded and coated abrasives, diamond tools, and surface finishing consumables for industrial customers.
- SIA Abrasives (Bosch): SIA Abrasives, now part of Bosch, produces coated abrasives and finishing products for industrial customers, directly comparable to BORIDE's coated/polishing abrasive portfolio.
- Tyrolit: Tyrolit manufactures industrial grinding and dressing tools, diamond products, and surface finishing solutions, directly overlapping with BORIDE's mold polishing, dressing stick, and concrete finishing portfolios.
- Engis Corporation: Engis specializes in precision superabrasive products, lapping, and polishing consumables, making it a tightly comparable peer in BORIDE's mold polishing and EDM finishing categories.
- Substrate Technology Inc. (STI): STI manufactures concrete polishing equipment and diamond tooling for surface preparation and polished concrete, directly overlapping BORIDE's BSD grinding cup and polishing consumable offering.
- Superabrasive Inc. Superabrasive manufactures diamond tooling and equipment for concrete polishing, grinding, and surface preparation, directly competing with BORIDE's BSD line of floor finishing products.
Others
- HTC Sweden AB: HTC produces floor grinding and polishing equipment that BORIDE BSD tools integrate with; it is both a core integration partner (HTC EZ Change system) and a partial competitor in the polished concrete system market.
Broad incumbents
- 3M (Abrasive Systems Division): 3M operates a large abrasives division serving industrial finishing applications; while far broader than BORIDE, it overlaps directly in coated abrasives, grinding tools, and surface finishing for industrial and contractor customers.
- DEWALT / Stanley Black & Decker: DEWALT markets abrasive accessories, grinding cups, and diamond tooling for construction and concrete finishing end users, competing with BORIDE's BSD grinding cup line in the contractor channel.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
BORIDE Engineered Abrasives social profiles
Digital presenceBORIDE Engineered Abrasives financial estimates
Financial estimateRevenue estimate
Valuation estimate
BORIDE Engineered Abrasives leadership team
Management profileNumber of profiles
BORIDE Engineered Abrasives funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BORIDE Engineered Abrasives M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BORIDE Engineered Abrasives
What does BORIDE Engineered Abrasives do?
BORIDE Engineered Abrasives manufactures and sells engineered abrasive products for mold polishing, glass wheel conditioning, and concrete/terrazzo floor finishing. Core offerings include polishing stones, diamond compounds, carbide burs, files, mounted points, dressing sticks, and a full Blue Star Diamond (BSD) line of transitional diamonds, resin polishing pads, grinding cups, and edging tools, complemented by the Endurable line of concrete chemical treatments. Products are sold through the company's own e-commerce storefront and a global distributor network to industrial and professional customers.
Is BORIDE Engineered Abrasives a public or private company?
BORIDE Engineered Abrasives is a private company. It is classified as unknown and is currently operating.
When was BORIDE Engineered Abrasives founded?
BORIDE Engineered Abrasives was founded in 1976. It employs 11 to 50 people.
Where is BORIDE Engineered Abrasives based?
BORIDE Engineered Abrasives is headquartered in Traverse City, United States, in the North America region.
How does BORIDE Engineered Abrasives make money?
Two revenue lines are on record. Product Sales (B2B/B2C E-commerce) is the primary driver. The others are international Distribution.
Who are BORIDE Engineered Abrasives's main competitors?
Direct peers on record are Klingspor, Saint-Gobain (Norton Abrasives), SIA Abrasives (Bosch), Tyrolit, Engis Corporation, Substrate Technology Inc. (STI) and Superabrasive Inc.. HTC Sweden AB is listed as an others. Broad incumbents are 3M (Abrasive Systems Division) and DEWALT / Stanley Black & Decker.
Does BORIDE Engineered Abrasives have an API?
No public API is recorded for BORIDE Engineered Abrasives.
What industry is BORIDE Engineered Abrasives in?
BORIDE Engineered Abrasives's product category is Industrial Abrasives and Diamond Tooling. Its primary akta.pro industry code is HSAEAOAE, Concrete Floor Cleaning, Grinding, Polishing & Sealing. Its NAICS code is 32791 and its SIC code is 3290.