Mango Mobility

What Mango Mobility does

Mango Mobility (legal entity Mango Care B.V.) is a Dutch specialty retailer of mobility aids for seniors and people with physical limitations, founded in 2010 and headquartered in Barneveld, Netherlands. Its core product portfolio spans electric mobility scooters (fixed, foldable, and covered models), rollators, manual and electric wheelchairs (including the WHILL line), adapted Van Raam bicycles, and stand-up chairs, supported by a broad accessories catalogue and a secondary pre-owned equipment channel. Sales and fulfillment run through 16 retail Superstore XL locations across the Netherlands plus an e-commerce site, with an assisted-buying motion that includes free in-home demonstrations and WMO/PGB municipal-subsidy processing.

The business generates revenue primarily through one-time product sales and, increasingly, recurring service income via Mango Lease (monthly subscriptions from €299/month bundling maintenance, insurance, and ANWB roadside assistance) and the Welzorg Flex short-term rental channel. Pricing is publicly disclosed on the website and the GTM is sales-led, leaning on physical retail consultation, home demos, and subsidy-administration support to convert senior end-customers. In March 2023 Louwman Group acquired a strategic stake, integrating Mango into a larger Dutch mobility-retail platform and providing scale leverage for continued store rollout. There is no evidence of proprietary technology, software platform, or AI components; differentiation rests on distribution density, NKH certification, a 9.5/10 Kiyoh customer rating, and a vertically integrated service bundle rather than product innovation.

Name

Mango Mobility

Legal name

Mango Care B.V.

Website

https://mangomobility.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Mango Mobility is a Dutch specialty retailer selling electric mobility scooters, rollators, wheelchairs, adapted bicycles, and stand-up chairs to seniors and mobility-impaired consumers through 16 retail Superstores and e-commerce across the Netherlands.

Ownership category

akta.pro rank

Product category

Mobility Equipment Retail

akta.pro primary industry

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC)

Keywords

• Mobility equipment retail
• Electric mobility scooters
• Mobility aids seniors
• Wheelchair rollator sales
• Adapted bicycles Van Raam

Headquarters

HQ city

Barneveld

HQ country

Netherlands

HQ region

Europe

Offices16 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: One-time sales of mobility products including scooters, wheelchairs, rollators, and accessories through retail stores and e-commerce
2. Mango Lease: Monthly leasing option for mobility scooters including maintenance, insurance, and roadside assistance

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Mango Mobility is a Dutch mobility equipment retailer that sells electric mobility scooters, rollators, wheelchairs, adapted bicycles, and stand-up chairs, together with accessories and pre-owned equipment, through 16 Superstore XL locations across the Netherlands and an e-commerce website. The company complements its product sales with value-added services such as free home demonstrations, WMO/PGB subsidy assistance, the Mango Lease subscription program, and the Welzorg Flex equipment rental offering for temporary or transitional mobility needs.

Product overview

Mango Mobility is a Dutch mobility equipment retailer offering a comprehensive portfolio of mobility solutions for seniors and people with mobility challenges. The core product line includes electric mobility scooters (scootmobielen), rollators, wheelchairs (rolstoelen), adapted bicycles (Van Raam), and stand-up chairs (sta-op stoelen). The company operates through physical retail stores across the Netherlands, supplemented by e-commerce sales. Service offerings include equipment rental (Welzorg Flex), lease programs (Mango Lease), WMO/PGB subsidy assistance, free home demonstrations, and insurance services. Mango Mobility positions itself as a full-service mobility specialist with 16 Superstore XL locations across the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Scootmobielen (Electric Mobility Scooters) Electric mobility scooters in fixed, foldable, and covered variants, designed for seniors and people with mobility challenges who need independent transportation. Specific models include Lion 4, Tiger 4, and Van Raam Thuja configurations.
• Rollators Walking rollators available in multiple configurations (lightweight, foldable, indoor, design, and 2-in-1 wheelchair-rollator combinations, including Drive rollators) for seniors and mobility-impaired users who need walking support.
• Rolstoelen (Wheelchairs) Manual and electric wheelchairs including transport wheelchairs, push wheelchairs, lightweight foldable models, and the WHILL electric wheelchair, for users who need seated mobility support at home or outdoors.
• Fietsen (Van Raam Adapted Bicycles) Adapted bicycles from the Van Raam brand, including the Thuja model configuration, intended for users who need specialized cycling support due to physical limitations.
• Sta-Op Stoelen (Stand-Up Chairs) Specialized chairs designed to help people with mobility limitations rise from a seated position, supporting independent living at home.
• Occasions (Pre-Owned Mobility Scooters) Pre-owned mobility scooters offered for resale, providing a lower-cost entry point for customers seeking Mango-quality equipment.
• Mango Lease Monthly subscription lease program for Move E3 and E4 mobility scooters, bundling maintenance, insurance, and ANWB roadside assistance into a single recurring payment from €299 per month, with no driver's license required.
• Welzorg Flex (Mobility Equipment Rental) Rental service for mobility equipment including scooters and 3-wheel bikes, intended for users with temporary mobility needs or as a bridge while awaiting WMO/pgb application outcomes.

Quantifiable outcome

• 9.5 out of 10 customer satisfaction score based on 90 reviews

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Sunrise Medical: Global mobility equipment manufacturer (Quickie wheelchairs, Sterling scooters) with deep European and Dutch dealer networks. Comparable as a major incumbent whose wholesale relationships and direct-to-consumer initiatives affect the addressable market for specialty retailers like Mango.
• Invacare: Global manufacturer of wheelchairs, scooters, and home mobility products with broad European distribution. Comparable as a broader incumbent that supplies the same product categories Mango retails, and represents the type of large-scale player whose dealer strategy shapes Mango's competitive environment.
• Drive DeVilbiss Healthcare: Large international manufacturer and distributor of mobility and homecare products including rollators (the Drive brand that Mango carries). Comparable as a major incumbent whose product strategy and pricing directly affect Mango's assortment economics in rollators and adjacent categories.

Direct peers

• Kersten Hulpmiddelen: Specialty Dutch retailer of mobility aids including scooters, wheelchairs, and adjusted bicycles, often serving customers via WMO arrangements. Similar target customer and product mix to Mango Mobility, with overlapping geographic coverage.
• Vegro: One of the largest Dutch mobility aid and care product retailers, operating a multi-store network across the Netherlands with scooters, wheelchairs, rollators, and home care products. Directly comparable to Mango Mobility in product range, customer segment (seniors and mobility-impaired), and Dutch market focus.
• Medipoint: Major Dutch retailer and rental provider of mobility aids and home care equipment, with broad product assortment and WMO subsidy navigation. Comparable to Mango in store footprint, customer base, and bundled service model.
• HartingBank: Dutch mobility and care equipment retailer with multiple store locations offering scooters, wheelchairs, and rollators. Comparable in scale and customer focus (seniors) within the Netherlands, though with a smaller premium-focused footprint than Mango.
• Welzorg: Dutch mobility equipment provider and WMO/PGB subsidy partner of Mango Mobility itself (Welzorg Flex rental program). Offers scooters, wheelchairs, and adapted vehicles through both retail and institutional channels, making it a directly comparable competitor in the same Dutch market.

Others

• Louwman Group: Parent company and strategic investor of Mango Mobility since March 2023. Comparable as an ecosystem participant — Louwman's broader mobility portfolio (including auto dealerships) provides cross-sell, distribution, and capital infrastructure that materially shape Mango's growth trajectory.

Emerging players

• Van Raam: Dutch manufacturer of adapted bicycles that Mango Mobility carries and retails under its own brand. Comparable because Van Raam sells both directly and through dealers, and could in theory disintermediate Mango in the adapted bike category — making it both a supplier and a partial competitive threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/MangoMobilityBV
• Facebookfacebook.com/MangoMobility
• Instagraminstagram.com/mangomobility
• LinkedInlinkedin.com/company/mango-mobility-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mango Mobility