Safety Champion

What Safety Champion does

Safety Champion Software is an Australian cloud-based workplace health and safety (WHS) management SaaS provider founded in 2015 and headquartered in Cremorne, Victoria. The platform delivers 17+ integrated modules covering incident management, inspections and audits, hazard and corrective action tracking, risk management, contractor management, training and licences, chemical management, document management, asset and equipment management, and data analytics. Underlying capabilities include ISO 27001 certified infrastructure, role-based access control, no-code configuration by non-technical administrators, native iOS and Android mobile applications with offline data capture, and API-based integration with payroll and other business systems.

Revenue is generated primarily through recurring subscription Access Fees (annually or monthly via direct debit, with a contractual 5% annual escalator typically applied on 1 July), complemented by one-time Commissioning Fees for initial setup, professional services revenue from implementation and customisation work (delivered directly or via certified partners), and a genuine freemium acquisition tier (Safety Champion Lite, capped at 2 users and 1GB storage). A three-tier Partner Program (Connect 5%, Core 15%, Complete 20%) extends distribution through safety consultants, system integrators, and resellers who bundle Safety Champion with their own services.

The company serves customers across 13+ vertical industries including retail, construction and trades, transport and logistics, warehousing, manufacturing, agriculture and farming, forestry, mining, healthcare and aged care, NDIS providers, food production, local government, education, professional services, and waste management. Documented enterprise and mid-market deployments include GCW Holdings (1,000+ employees across 60+ sites), T2 (150+ retail stores globally), Ellerslie Farms (12 worksites), Vinnies NT (multi-site not-for-profit), SEQ Ice Cream, Kerrect Group, and Burke Shire Council, with reported outcomes including 35% improvement in overall safety Impact Assessment, NPS of 62–63% sustained over 18 months, and a stated corporate ambition to impact 1 billion lives by 2035. Safety Champion Software is a privately held, bootstrapped Australian entity (ABN 69 637 312 504), with no disclosed external equity funding rounds.

Name

Safety Champion

Legal name

Safety Champion Software

Website

https://safetychampion.com.au

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Safety Champion Software is an Australian cloud-based workplace health and safety SaaS platform serving enterprises, mid-market, and SMB customers across 13+ vertical industries with 17+ integrated modules, ISO 27001 and B Corp certifications, and a freemium acquisition tier.

Ownership category

akta.pro rank

Product category

Workplace Health and Safety Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

IT Governance, Risk & Compliance (IT GRC) Platforms (HDAEALAK)

Keywords

• Workplace health and safety software
• WHS management platform
• Incident management system
• Safety compliance software
• Cloud-based safety SaaS

Headquarters

HQ city

Cremorne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Access Fee (Paid Tiers): Safety Champion charges a recurring Access Fee for its full-featured SaaS platform. Payment options include annual (paid in advance) or monthly (direct debit). The Access Fee increases annually by 5%, typically on 1 July. An additional Commissioning Fee is charged at commencement for platform setup and configuration.
2. Safety Champion Lite (Freemium): A fully free tier (Safety Champion Lite, formerly 'Freemium') offering limited core functionality with 1GB storage, maximum 2 users, and 1 account per organisation. Serves as an acquisition channel for paid upgrades.
3. Professional Services (Implementation & Training): Safety Champion provides implementation support, customisation, and safety setup services either directly or through certified partners, generating one-time service revenue alongside subscription fees.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

Safety Champion delivers a cloud-based workplace health and safety (WHS) management SaaS platform that enables organisations to centralise incident reporting, inspections, hazard tracking, risk management, contractor compliance, training records, and document control across multiple sites. The platform comprises 17+ configurable modules supported by native iOS and Android mobile apps with offline data capture, and is offered on a subscription basis with an optional free tier (Safety Champion Lite) for micro-businesses and individuals.

Product overview

Safety Champion Software is a cloud-based health and safety management platform offering 19 integrated modules including Incident Management, Inspections & Audits, Risk Management, Human Resources, Training & Licences, Contractor Management, Document Management, Chemical Management, Asset & Equipment Management, and Data Analytics. The platform operates on a modular architecture where organisations can access core functionality through the main platform or start with the free Safety Champion Lite tier. Native mobile apps for iOS and Android provide offline access for field workers. The platform is ISO 27001 certified and B Corp certified, targeting enterprises, medium businesses, small businesses, local government, and not-for-profit organisations across industries including retail, construction, manufacturing, transport, logistics, healthcare, and education.

Differentiator

Problem solved

Functional benefit

Brands

• Safety Champion Lite: A genuinely free version of Safety Champion software that helps track hazards, incidents, and tasks with ease. Limited to 2 users and 1GB storage.

Products and services

• Safety Champion Software A cloud-based workplace health and safety management platform offering 17+ configurable modules including incident management, inspections and audits, hazard and corrective action tracking, risk management, training and licences, contractor management, document management, chemical management, asset and equipment management, and data analytics. Sold on a subscription basis to enterprises, mid-market businesses, small businesses, local government, and not-for-profits across multiple Australian industries.
• Safety Champion Lite A genuinely free version of the Safety Champion platform offering core safety management functionality including incident logging, hazard tracking, corrective actions, inspections, checklists, task scheduling, and dashboards. Limited to 2 users and 1GB storage per organisation with no SLA for support, serving as an acquisition channel for paid upgrades.

Quantifiable outcome

• Safety Compliance: 58.9% to 90.0%; Awareness & Engagement: 59.4% to 96.3%; Control & Delivery: 53.1% to 92.3%; Leadership in Safety: 60.0% to 92.9% (GCW Holdings, enterprise, 1,000+ employees, 60+ sites)
• +6 more outcomes

Named customers10 records

Segments18 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Safety Champion Official Partner NetworkcoreChannel Partner/ Reseller/ DistributorSafety Champion has a structured partner program with three tiers: Connect (referral, 5% commission), Core (sale + safety setup by partner, 15% commission), and Complete (full ownership by partner, 20% commission). Partners are safety consultants, system integrators, and resellers who bundle Safety Champion with their existing services and expertise. The program includes a dedicated partner portal and 24/7 resources.
• AIHS (Australian Institute of Health & Safety)minorStrategic or Co-development PartnerSafety Champion is listed on the AIHS marketplace as a software solution provider. AIHS is a peak professional body for health and safety professionals in Australia.

Scale indicators11 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• VelocityEHS: Large North American EHS software provider offering modules for incidents, inspections, training, ergonomics, and chemical management. Comparable to Safety Champion's full-lifecycle WHS coverage, but at greater scale and broader geographic reach, competing primarily for multinational and enterprise accounts.
• Ideagen (EHS): UK-listed governance, risk, and compliance software group with EHS and quality management modules. Comparable in offering breadth and compliance orientation, competing primarily for global enterprise and regulated-industry customers.
• Cority: Global EHS software platform serving enterprise and mid-market with modules for incidents, audits, ergonomics, occupational health, and sustainability. Comparable functionally to Safety Champion but typically competes for larger, multinational enterprise accounts with deeper compliance and ESG reporting needs.

Emerging players

• ProcessMAP: Cloud-based EHS platform with strong footprint in manufacturing, industrial, and automotive verticals. Comparable to Safety Champion on incident, audit, and compliance workflows, and increasingly relevant for global enterprise safety software evaluations.
• KPA EHS Software: US-based EHS and compliance software provider focused on mid-market with modules for incidents, training, and inspections. Comparable in target segment (mid-market) and core WHS workflows but typically competes in the North American market rather than Australia.

Direct peers

• INX Software: Australian EHS software provider serving mining, energy, government, and industrial sectors with integrated health, safety, environment, and quality modules. Directly comparable to Safety Champion in module breadth, Australian-market focus, and target verticals like mining, transport, and government.
• 1Breadcrumb: Australian workforce compliance and onboarding platform specializing in contractor management, inductions, and safety compliance for high-risk industries. Comparable to Safety Champion's Contractor Management and Training & Licences modules for the same mid-market and enterprise Australian accounts.
• SafetyTek: Australian WHS and contractor management software with a focus on real-time data, mobile access, and safety compliance for mid-market and enterprise customers. Overlaps directly with Safety Champion on incident, hazard, contractor, and inspection workflows.
• HammerTech: Australia-based safety management platform focused on the construction industry, covering inductions, inspections, SWMS, and incident management. Directly comparable to Safety Champion's Construction & Trades vertical offering and competes for the same Australian construction customer base.
• SafetyCulture: Australian-headquartered EHS/inspection software company (iAuditor) and Safety Champion's most direct domestic competitor. Both target multi-site enterprises and mid-market with mobile-first inspection, incident, and training workflows, with overlapping customer profiles across construction, manufacturing, retail, and hospitality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Safety_Champ
• YouTubeyoutube.com/@safetychampionsoftware
• Facebookfacebook.com/safetychampion
• LinkedInlinkedin.com/company/safety-champion-software

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Safety Champion