Racing Radios Inc

What Racing Radios Inc does

Racing Radios Inc is a privately held, family-owned specialty hardware company that designs, builds, and distributes two-way radio communication systems purpose-built for professional and grassroots motorsports. Founded in 1979 as a division of Diversified Electronics (which itself originated in 1974 work solving NASCAR radio problems), the company is headquartered in Forest Park, Georgia, operates with 51–100 employees, and is recognized as a leading supplier of racing communications since 1979. Its core offering is built on Motorola MOTOTRBO hardware (R7, R2, XPR 5550e, CM200D/CM300D, MagOne BPR-50, CP100D) wrapped in proprietary custom in-house built car harnesses, helmet kits, custom molded driver earpieces, and proprietary RR-710 intercom systems with DSP and Bluetooth. The company is a Motorola Channel Partner and holds official or preferred vendor status with NASCAR, IMSA, SRO GT World Challenge America, Ferrari Challenge, IndyCar, Southern Super Series, World Racing League, ChampCar, and SVRA.

The business model is hardware-centric one-time sales across a tiered catalog. Complete systems range from $1,349.95 (entry-level MagOne BPR-50 short track) through $2,195–$2,395 (R2 analog/digital long track) and $3,298.95 (XPR 5550e mobile) to $4,699 (R7 digital) and $7,145 (R7 dual-radio lightweight NASCAR). Intercoms span $425–$2,799, mobile repeaters start at $4,750, and fan scanner packages range from $337–$710. Distribution runs through three channels: a Shopify-based direct-to-consumer e-commerce storefront shipping globally via FedEx, on-site paddock sales and technical support via Featherlite trailers at select North American racing events, and phone-based inside sales for custom B2B system design and quotes, with supplementary Amazon marketplace listings for consumer-facing SKUs. Customer segmentation is vertical across professional racing teams (primary), club/amateur racers, short track and go-kart users, and racing fans purchasing scanner packages. Recurring revenue is limited; the model is project-based around racing calendars, with professional event support representing a meaningful services overlay.

Strategically, the company operates as a niche market leader with strong brand equity, deep integration into multiple racing series ecosystems, and high switching costs from vehicle- and driver-specific custom hardware. The 2025 relocation from Mooresville, NC to the Atlanta area consolidated operations, while recent product launches (R7 platform, Green-Go network intercom, PITBX Pro 8-person intercom) and a drift-segment partnership indicate active product and adjacent-vertical expansion. No external funding, acquisitions, or public-market activity is recorded; ownership remains with the founding family under Diversified Electronics.

Name

Racing Radios Inc

Legal name

Racing Radios Inc

Website

https://racingradios.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Racing Radios Inc designs, builds, and sells custom two-way radio communication systems, intercoms, harnesses, and helmet kits for professional and grassroots motorsports teams. The family-owned, Motorola-partnered firm serves NASCAR, IMSA, GT World Challenge America, Ferrari Challenge, and IndyCar customers via direct e-commerce and on-track event support.

Ownership category

akta.pro rank

Product category

Racing Communications Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Audio and Video Equipment Manufacturing (33431)

SIC

Radio & Tv Broadcasting & Communications Equipment (3663)

akta.pro primary industry

Helmets & Protective Headgear Retail (Motorcycle/ATV/Snow) (CRAMANAB)

akta.pro secondary industry

Sports & Fitness Audio (Open‑Ear, Bone Conduction, Neckband) (CRACANAD)

Keywords

• Racing communication systems
• Two-way radio equipment
• Motorsports intercom systems
• Racing radio harnesses
• Driver helmet kits

Headquarters

HQ city

Forest Park

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales - Complete Systems: Sale of complete two-way radio communication systems including portable and mobile radio systems for racing applications. Systems include radios, harnesses, headsets, helmet kits, and accessories bundled together.
2. Hardware Sales - Individual Components: Sale of individual components including radios, headsets, earpieces, cables, antennas, PTT switches, batteries, and car harnesses. Mix of branded Racing Radios proprietary products and Motorola equipment.
3. Custom Solutions and Integration: Custom harness builds, modifications, and system design services. Custom products for specific vehicle applications including specialized wiring configurations.
4. Event Support Services: On-site technical support, service, and sales at racing events. Includes helmet kit installation services at support trailer locations.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Racing Radios Inc designs, assembles, and sells specialized two-way radio communication systems and supporting hardware for professional and amateur motorsports. Core products include complete portable and mobile radio systems (built on Motorola MOTOTRBO platforms), intercom systems, custom vehicle-specific wiring harnesses, driver helmet kits, custom earpieces, antennas, PTT switches, and fan scanner packages. The company also provides custom system design/build services and on-site event installation and technical support at major racing events across North America.

Product overview

Racing Radios Inc is a hardware-focused company offering specialized two-way radio communication systems for motorsports. The product portfolio centers on complete communication systems for professional racing teams, featuring Motorola-based hardware including portable and mobile radios, intercoms, headsets, and vehicle wiring harnesses. Core products include MOTOTRBO R7 and R2 digital/analog portable systems, mobile systems using CM200D/CM300D/XPR 5550e radios, and 4P/2P pit crew intercom systems. The company also offers Green-Go network intercom solutions and comprehensive fan scanner products. Accessories include driver earpieces, helmet kits, driver adapters, car harnesses, antennas, PTT switches, and headset cables. The offering is organized as a modular system architecture where customers can purchase complete turn-key systems or build custom configurations with add-on crew member packages, expansion modules, and various accessory options.

Differentiator

Problem solved

Functional benefit

Products and services

• R7 Digital Long Track Portable Complete System Professional-grade portable two-way radio communication system featuring Motorola MOTOTRBO R7 digital/analog radio with SINC+ noise cancellation, bundled with helmet kit, driver earpieces, car harness, antenna, PTT switch, and crew member package. Priced at $4,699. Targeted at professional racing teams on long track circuits.
• R7 Dual Radio Lightweight Complete System Dual-portable radio system with lightweight Deutsch Autosport connectors designed for NASCAR and short track racing, featuring fail-safe radio redundancy via selector switch. Priced at $7,145. Targeted at NASCAR teams requiring safety-critical redundant communications.
• MOTOTRBO R2 Digital Long Track Portable Complete System Digital portable two-way radio complete system featuring Motorola MOTOTRBO R2 with SINC+ noise cancellation and automatic acoustic feedback suppression, bundled with driver helmet kit, car harness, antenna kit, and crew member package. Priced at $2,395. Targeted at professional motorsports teams on long track circuits.
• MOTOTRBO R2 Analog Long Track Portable Complete System Analog portable two-way radio complete system featuring Motorola MOTOTRBO R2, bundled with driver helmet kit, car harness, antenna kit, and crew member package for professional motorsports. Priced at $2,195. Targeted at teams preferring analog communications.
• Short Track Portable System | MagOne BPR-50 Compact digital+analog two-way communications system designed for short tracks, ovals under 1 mile, go-kart, driver instruction, and dirt track applications. Priced at $1,349.95. Targeted at amateur/club racers and short track competitors needing cost-effective reliable communications.
• http://www.racingradios.com/cdn/shop/files/CP100D-CompleteSystem-RacingRadios.jpg?v=1743788419 Digital short-track two-way communications complete system suitable for ovals under 1 mile, go-kart, driver instruction, and dirt track applications. Targeted at amateur and short track racing teams needing digital capability at an entry-level price.
• http://www.racingradios.com/cdn/shop/files/MobileRadiosRacingRadios.jpg?v=1743774385 Premium mobile digital radio complete system featuring Motorola MOTOTRBO XPR 5550e, designed for long-track and endurance racing applications with extended range and reliable communication. Priced at $3,298.95. Targeted at professional endurance racing teams.
• http://www.racingradios.com/cdn/shop/files/CM300-CompleteSystem-RacingRadiosDigital.jpg?v=1743789300 Mobile digital radio complete system featuring Motorola CM300D for long-track professional motorsports, including driver helmet kit, car harness, PTT, antenna kit, and crew member package. Targeted at professional long-track racing teams requiring hard-wired mobile radio.
• http://www.racingradios.com/cdn/shop/files/CM200-CompleteSystem-RacingRadiosAnalog.jpg?v=1743789402 Mobile analog radio complete system featuring Motorola CM200D for longer endurance races, hard-wired to car battery with driver helmet kit, car harness, antenna kit, and crew member package. Targeted at analog-preferring endurance teams.
• http://www.racingradios.com/cdn/shop/files/4-PersonIntercomSystem.jpg?v=1743788686 Four-person pit cart intercom system with radio interconnect and digitally controlled VOX, featuring up to four radio transmit positions, expandable to 8 persons with optional expansion module. Priced from $425 (RR-710 Standard) to $795 (RR-710B/D DSP+Bluetooth). Targeted at pit crews requiring team-only communication.
• http://www.racingradios.com/cdn/shop/files/2p-Intercom-RacingRadios.jpg?v=1743788757 Two-person intercom system for pit crew communication with radio interconnect capability. Targeted at smaller pit crews needing basic team communication.
• http://www.racingradios.com/cdn/shop/files/GGO-RDX-R-DYNAMIC.jpg?v=1708008275 Network-based intercom system featuring Green-Go belt-pack technology for professional pit crew communication. Targeted at large professional racing teams and series events needing networked multi-position intercom infrastructure.
• http://www.racingradios.com/cdn/shop/products/slr-5700.jpg?v=1630679782 Desktop digital/analog repeater for increased capacity, exceptional clear voice quality, enhanced battery performance, and integrated data communication for long track racing. Priced from $4,750. Targeted at professional teams needing extended communication range on long road courses.
• http://www.racingradios.com/cdn/shop/files/Racing-Radios-4C-Radio-Car-Harnes-RCH-139010.jpg?v=1752777220 Professional 4-conductor IMSA-style race car wiring harness (RCH-139010) for connecting driver helmet kit, radio, and PTT. Targeted at IMSA teams needing standardized 4-conductor vehicle integration.
• http://www.racingradios.com/cdn/shop/files/LW-Harness-Radio-R7-Package-Racing_Radios.jpg?v=1755618361 Premium lightweight dual radio car harness with Deutsch Autosport AS Micro XtraLITE connectors featuring ultra-compact, lightweight, scoop-proof interface for NASCAR applications. Targeted at NASCAR teams needing professional-grade lightweight dual-radio integration.
• http://www.racingradios.com/cdn/shop/files/BC125AT-Race-Fan-Scanner-RacingRadios-Main.jpg?v=1744376031 Uniden BC-125AT 500-channel scanner with audio boost modification for race fans, pre-programmed for NASCAR, IndyCar, or IMSA frequencies. Priced at $337. Targeted at individual race fans wanting to listen to live team and race control communications at events.
• http://www.racingradios.com/cdn/shop/files/FanRaceScannerPeltorIntercomPackage_RacingRadiosLimited.jpg?v=1767978816 Complete fan scanner package including Peltor intercom headset and BC-125AT scanner with audio boost for NASCAR, IMSA, or IndyCar series. Priced at $710. Targeted at race fans wanting premium listening experience at events.
• http://www.racingradios.com/cdn/shop/collections/ADD.jpg?v=1743787784 Bundled crew member add-on packages including Motorola radio, Racing Radios headset, headset cable, and belt for adding crew communication capability to an existing racing system. Targeted at racing teams needing to expand crew size.
• Custom Harness Build and System Design Service Custom wiring harness builds and modifications tailored to specific vehicle applications including specialized configurations for Porsche, Ferrari, Mercedes, BMW, Audi, Lamborghini, McLaren, Toyota GR86, and SALEEN S1. Includes custom system design consultation with the sales team. Targeted at professional racing teams needing vehicle-specific integration.
• On-Site Event Support and Helmet Kit Installation On-site technical support, sales, and helmet kit installation services delivered at racing events via a Featherlite support trailer. Includes service, parts sales, and custom helmet kit installations at NASCAR, IMSA, GT World Challenge America, Ferrari Challenge and other events. Targeted at racing teams at events needing immediate technical support.

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Twelve partnerships are on record, tiered flagship, core, major and minor.

• SRO Motorsports GroupflagshipStrategic or Co-development PartnerOfficial Two-Way Racing Communications Provider for SRO Motorsports GT World Challenge America. Racing Radios provides on-site support, service, and sales at all GT World Challenge America events.
• Motorola SolutionscoreChannel Partner/ Reseller/ DistributorMotorola Channel Partner. Racing Radios integrates Motorola MOTOTRBO radios (R2, R7, CM200D, CM300D, XPR 5550e), Mag-One radios, and related accessories into their complete racing communication systems.
• NASCARcoreGTM or Marketing PartnerPreferred two-way radio communications vendor at NASCAR events. Racing Radios provides on-site support in garage areas at select NASCAR races.
• IMSAcoreGTM or Marketing PartnerPreferred two-way radio communications vendor at IMSA events. Provides on-site service and sales support at IMSA WeatherTech SportsCar Championship and related series events.
• Ferrari ChallengemajorGTM or Marketing PartnerPreferred vendor for Ferrari Challenge racing series. On-site support at Ferrari Challenge events across North American circuits.
• Diversified ElectronicscoreStrategic or Co-development PartnerParent company. Racing Radios was formed in 1979 as a division of Diversified Electronics, which was originally founded to address NASCAR's radio communication challenges in 1974.
• Southern Super SeriesminorGTM or Marketing PartnerPreferred vendor for Southern Super Series racing events.
• World Racing League (WRL)minorGTM or Marketing PartnerPreferred vendor for World Racing League events. On-site support at WRL race events.
• ChampCar Endurance SeriesminorGTM or Marketing PartnerProud sponsor of ChampCar Endurance Series racing.
• SVRA (Sportscar Vintage Racing Association)minorGTM or Marketing PartnerProud sponsor of SVRA vintage racing events.
• PorschecoreTechnology or IntegrationCustom car harnesses available for Porsche 911 GT2 RS Clubsport and other Porsche racing applications. Direct integration with Porsche's racing electronics.
• Chris RudnikminorGTM or Marketing PartnerDrift driver partnership for custom communication setup. Chris Rudnik partnered with Racing Radios for drift communication equipment.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• PCI Race Radios: Specialist in two-way radio communication systems for NASCAR and other professional racing series, offering comparable complete radio systems, custom harnesses, and on-site event support directly competitive with Racing Radios' core offering.
• RadioSport: Manufacturer of racing-specific radio headsets, intercoms, and crew communication equipment used across IMSA, NASCAR, and club racing, directly overlapping Racing Radios' crew headset and intercom product lines.
• Stilo: Motorsport helmet and helmet-integrated communications manufacturer offering helmet kits, earpieces, and intercom-compatible systems for professional and amateur racing, comparable to Racing Radios' helmet kit and driver earpiece products.
• David Clark Company: Manufacturer of professional headsets and intercom systems for motorsport, aviation, and tactical use, with a motorsport product line that competes with Racing Radios' crew headset and intercom offerings.

Broad incumbents

• 3M PELTOR: Established manufacturer of hearing protection, communication headsets, and intercom systems across industrial and motorsport applications, with Peltor-branded racing headsets (referenced in Racing Radios' own product bundles) competing in the same crew headset category.
• Motorola Solutions: Global communications equipment manufacturer and Racing Radios' primary hardware partner, providing MOTOTRBO R2/R7/XPR radios that form the backbone of Racing Radios' complete systems; represents both the core supply relationship and the largest potential alternative supplier to end customers.
• Kenwood (JVCKENWOOD): Manufacturer of professional two-way radio communications equipment including portable and mobile radios used in motorsports, public safety, and commercial applications; competes with Motorola as a potential alternative hardware platform for racing communications.
• Hytera Communications: Global professional mobile radio manufacturer offering DMR and TETRA radios with noise cancellation capabilities, representing an alternative hardware platform that could displace Motorola in racing communications deployments.

Emerging players

• Cardo Systems: Bluetooth helmet communication specialist focused on motorcycle and powersports riders, offering mesh-network intercoms that represent an emerging alternative to traditional two-way radio racing systems.
• Sena Technologies: Bluetooth and Mesh Intercom technology provider for motorcycle, motorsport, and industrial helmet communications, representing an emerging IP-based alternative to traditional racing radio platforms.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/RacingRadios
• YouTubeyoutube.com/racingradios
• Facebookfacebook.com/racingradios
• Instagraminstagram.com/racingradios
• LinkedInlinkedin.com/company/integrity-health-plus

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Racing Radios Inc