Wedgewood Homes

What Wedgewood Homes does

Wedgewood Homes (legal entity Wedgewood (New Homes) Ltd) is a family-owned residential housebuilder founded circa 1996 and headquartered in Wrotham, Kent, with a registered office in Dartford. The company designs, builds, and sells new residential properties across Kent, Surrey, Sussex, and South East London, with eighteen completed developments to date and a current pipeline comprising Ortega Fields in Biddenden (nine homes, Kent), The Hollows in Crowborough (three homes, East Sussex), and the fully sold Verve, Spire Court in Tunbridge Wells (nine apartments, Kent).

The company's core technology is bespoke in-house architectural and project management capability: every home is individually designed for its plot rather than using standard house types, with in-house architects, designers, and project managers overseeing all stages. Standard specifications include air source heat pump heating (or exhaust air heat pumps in some developments), underfloor heating, smart heating controls with app connectivity, EV charging points, ultrafast fibre-optic connectivity, and PAS24 security windows, all backed by 10-year structural warranties through NHBC, BuildZone, or ICW.

Commercially, Wedgewood operates a direct-to-consumer sales model through its website, show homes, telephone sales team, and major property portals (Rightmove, Zoopla), supported by Part Exchange and Assisted Move schemes that reduce friction for buyers with existing properties. Revenue derives from one-off sales of newly built units with price points from under £300k to over £1m, targeting first-time buyers, families and couples (the primary segment), and existing homeowners across the South East.

Name

Wedgewood Homes

Legal name

Wedgewood (New Homes) Ltd

Website

https://wedgewoodhomes.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Wedgewood Homes is a family-owned housebuilder founded circa 1996 in Kent, designing and selling bespoke new-build residential properties across the South East of England, primarily serving families and couples seeking luxury-specification homes with in-house architectural design.

Ownership category

akta.pro rank

Product category

Luxury Residential Homebuilding

NAICS

New Housing For-Sale Builders (236117), Residential Building Construction (23611)

akta.pro primary industry

Residential Design-Build & Renovation-Integrated Builders (IMAFABAE)

akta.pro secondary industry

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD)

Keywords

• New home construction
• Luxury housebuilding
• Residential property development
• New build homes
• Home buying services

Headquarters

HQ city

Wrotham

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: The company generates revenue through the sale of newly built residential properties. Revenue is generated on a one-time transaction basis for each property sold, with homes ranging from apartments to 6-bedroom luxury houses. Pricing varies by development and property type, with budgets ranging from under £300k to over £1 million.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Wedgewood Homes is a family-owned housebuilder that designs, builds, and sells luxury specification new homes in Kent, Surrey, Sussex, and South East London. All aspects of each development — from design through to project management — are controlled in-house by teams of architects, designers, and project managers, with each property individually designed for its plot rather than using standard house types. Homes range from apartments and first-time buyer properties up to six-bedroom luxury detached houses priced above £1 million, supported by Part Exchange, Assisted Move, and Help to Buy purchase schemes.

Product overview

Wedgewood Homes is a family-owned housebuilder operating in Kent, Surrey, Sussex, and South East London. The company's core offering is new homes development, with all aspects controlled in-house by their teams of designers, architects, and project managers. Current developments include Ortega Fields (Biddenden, Kent) featuring nine three-to-five bedroom homes with air source heat pumps and high specification finishes; The Hollows (Crowborough, East Sussex) with three detached family homes; and Verve, Spire Court (Tunbridge Wells, Kent) with nine luxury apartments. The company supports buyers through Part Exchange and Assisted Move schemes, with Help to Buy also available (though closed to new applications since October 2022). Wedgewood also operates a land acquisition and development service, acquiring brownfield and Greenfield sites and entering joint ventures with landowners.

Differentiator

Problem solved

Functional benefit

Products and services

• New Homes Development Wedgewood Homes designs, builds, and sells new residential properties — apartments and detached, link-detached and luxury family homes — in Kent, Surrey, Sussex, and South East London. All aspects of development are controlled in-house by teams of designers, architects, and project managers, with each home individually designed for its plot.
• Ortega Fields A private collection of nine new homes — three, four and five-bedroom detached and link-detached properties — at the end of a quiet cul-de-sac in the Kent village of Biddenden. Each home is individually designed for its plot and features air source heat pump heating, underfloor heating and high-specification finishes.
• The Hollows, Crowborough An exclusive development of three detached family homes in a secluded town centre location in Crowborough, East Sussex. Show home available to view by appointment.
• Verve, Spire Court (Tunbridge Wells) Nine luxury apartments — eight two-bedroom and one three-bedroom penthouse — in Tunbridge Wells, Kent. Features include exhaust air heat pump heating, underfloor heating, private balconies and car charging points.
• Part Exchange Buyer incentive scheme in which Wedgewood arranges to purchase the buyer's existing property, removing the need for estate agent fees, chains and the stress of selling on the open market. The buyer's home is valued and an offer received within 48 hours.
• Assisted Move
• Land Acquisition & Development

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core.

• NHBCcoreOthersWedgewood Homes is registered with NHBC (National House-Building Council) for new home inspections and warranties. All completed homes come with a 10-year NHBC structural warranty, ensuring quality construction standards are met.
• BuildZonecoreOthersAlternative warranty provider used by Wedgewood Homes for their new home structural warranties, working alongside NHBC to ensure compliance with enhanced standards.
• ICW (International Construction Warranty)coreOthersAlternative warranty provider for new home structural warranties, providing additional quality assurance options for Wedgewood developments.
• Consumer Code for New HomescoreOthersWedgewood Homes is a registered developer under the Consumer Code for New Homes, which ensures best practice in marketing, selling and purchasing of new homes, with independent dispute resolution provided by the Centre for Effective Dispute Resolution (CEDR).
• Centre for Effective Dispute Resolution (CEDR)coreOthersIndependent dispute resolution service used in conjunction with the Consumer Code for New Homes to resolve consumer complaints within two years of completion.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Keepmoat Homes: Keepmoat is a UK regional housebuilder focused on family and first-time-buyer homes with national reach. Comparable on for-sale residential product, though skewed toward lower price points and volume over Wedgewood's luxury tier.
• Taylor Wimpey: Taylor Wimpey is one of the largest UK housebuilders with extensive South East operations and broad price-band coverage. Comparable as a competitor for South East land and buyer demand, though at vastly greater scale than Wedgewood.
• Bellway Homes: Bellway is a large UK housebuilder with strong South East and Southern division presence, competing for similar family-buyer segments and land in Kent, Surrey and Sussex. Comparable as a for-sale residential builder with overlapping geographic coverage.
• Redrow: Redrow is a UK-wide premium housebuilder known for the Heritage Collection specification, directly comparable to Wedgewood's luxury-spec, design-led positioning. Both target higher-end buyers seeking upgraded specifications as standard.
• Countryside Partnerships: Countryside Partnerships builds mixed-tenure homes across the South and Midlands, including family for-sale housing. Comparable as a South East-active housebuilder with similar planning and land-acquisition dynamics, though with a meaningful affordable-housing overlay.
• Bovis Homes (Vistry Group): Vistry (formerly Bovis Homes) is a major UK housebuilder active across the South East with a focus on family housing for open-market sale. Comparable on customer segments (first-time buyers, families) and South East land acquisitions, though at materially greater scale.

Direct peers

• Crest Nicholson: Crest Nicholson is a UK-focused residential housebuilder operating primarily in the South East and South West, building homes for sale across similar price bands to Wedgewood. Comparable as a regional housebuilder competing for the same South East land, planning approvals, and buyer demand.
• Avant Homes: Avant Homes is a UK regional housebuilder operating across the Midlands, North West and Yorkshire with a design-led, specification-inclusive approach. Comparable on bespoke-design philosophy and family-buyer value proposition, though geographic overlap is limited.
• Highwood Group: Highwood is a smaller, design-led UK housebuilder focused on bespoke, individually designed homes in the Home Counties. Highly comparable to Wedgewood on bespoke/no-standard-house-types model, specification-inclusive approach, and South East geography.
• Fernham Homes: Fernham Homes is a boutique UK housebuilder focused on individually designed, high-specification family homes in the South East, particularly Surrey and Hampshire. Comparable on boutique scale, custom-design approach, and luxury specification tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wedgewoodhomes
• Facebookfacebook.com/WedgewoodHomes

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wedgewood Homes