Be At One

Name

Be At One

Legal name

Stonegate Pub Company Limited

Website

https://beatone.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Cocktail Bar Hospitality Services

NAICS

Drinking Places (Alcoholic Beverages) (7224)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Cocktail Bars & Lounges (CRANACAD)

akta.pro secondary industries

Cocktail Lounges & Speakeasies (MPAGAIAD), Cocktail Experiences (Mixology Classes, Cocktail Tours) (THAJAGAG), Beverage Services (Bar Catering, Mixology, Beverage Programs) (THAHAKAJ)

Keywords

• Cocktail bar chain
• Late night bars
• Happy hour deals
• Cocktail masterclasses
• Private venue hire

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices33 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. On-Premise Food & Beverage Sales: The primary revenue stream is in-venue drink sales (cocktails, spirits, wine, prosecco, beer/cider) and bar bites/food. Cocktails are sold individually and on 2-for-1 during Happy Hour. Drinks packages (Prosecco, Champagne, Spirit, Beer, Wine bundles) are pre-booked for groups and celebrations.
2. Cocktail Masterclasses: Pre-bookable cocktail-making masterclass experiences where participants create two cocktails guided by expert bartenders, plus drinking games and a welcome drink. Revenue generated through advance booking fees.
3. Private Venue Hire: Full or partial venue hire for private events (birthdays, hen/stag parties, corporate events). Revenue from hire fees, often bundled with drinks packages.
4. E-Gift Cards: Digital gift cards valid for 12 months, redeemable across all venues for drinks, food, and experiences. Sold online through the website.
5. MiXR Loyalty Programme: Points-based loyalty programme embedded in the MiXR app. While not a direct revenue stream, it drives repeat purchase frequency and customer lifetime value. Double points on deluxe cocktails and bar bites incentivise higher-value orders.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Be At One is a UK cocktail bar chain that sells expertly mixed cocktails, bar bites, and drinks packages across ~31 owned venues, monetising on-premise footfall, pre-booked group experiences (cocktail masterclasses, private venue hire), and digital gift cards. The MiXR mobile app underpins a points-based loyalty programme with exclusive 'Appi Hour' extensions of daily 2-for-1 Happy Hour, table booking, and personalised offers to drive repeat visits.

Product overview

Be At One is a UK cocktail bar chain operating 33 venues across the country, offering cocktails, bar bites, and late-night experiences. The core offering consists of expert mixology services featuring 2-for-1 cocktails during Happy Hour, supported by the MiXR Rewards App which serves as the primary loyalty and engagement platform enabling members to earn points, access exclusive Appi Hour extensions, make table bookings, and receive personalized offers. The product portfolio includes the MiXR mobile app as the central digital product, complemented by Bar Bites food menu, pre-bookable Drinks Packages for parties, Cocktail Masterclasses for experiential learning, Private Venue Hire for events, E-Gift Cards for gifting, and Late Night Bar service. Offers include daily Happy Hour promotions, student discounts (£6 cocktails), and various seasonal deals. The bars operate under Stonegate Group and feature facilities including cocktail menus, Wi-Fi, cocktail masterclasses, private hire areas, wheelchair access (at select venues), outdoor areas, and function spaces.

Differentiator

Problem solved

Functional benefit

Brands

• MiXR Rewards App: Mobile loyalty rewards application offering points on purchases, exclusive discounts, and extended Happy Hour (Appi Hour).

Products and services

• MiXR Rewards App Proprietary mobile rewards app enabling customers to earn points on purchases, unlock exclusive deals including Appi Hour (extended Happy Hour), access and send e-gift cards, make table bookings, locate nearby venues, and receive personalised offers. New users receive a free 'Bit Of Me' cocktail or 0% Tanqueray on first download.
• Cocktail Bar Service On-premise cocktail bar service featuring expertly crafted cocktails in a vibrant atmosphere, including Happy Hour 2-for-1 deals, classic cocktails, Be At One Icons, Cocktail Collabs, 90s Twists, and a selection of non-alcoholic mocktails. Sold at 31 venues across the UK.
• Bar Bites Menu Selection of bar food including Mixed Rice Crackers & Nuts, Basil & Garlic Green Olives, Chips & Dips, Popcorn, and Double Chocolate Brownie & Marshmallows. Available all day at venues with double MiXR points on all bar bites.
• Drinks Packages Pre-bookable party drink packages and cocktail bundles including Prosecco & Champagne, beer bundles, wine packages (house to premium bottles), and spirit packages (vodka, rum, gin). Designed for birthdays, hen dos, stag dos, and group celebrations.
• Happy Hour Daily 2-for-1 cocktail offers, £5 selected spirits & mixers, £7 selected wine & prosecco, £5 selected beer & cider, and 2-for-£7 shots & bombs, available 7 days a week with extended hours through Appi Hour for MiXR members.
• Cocktail Masterclasses Expert-led mixology sessions where participants learn cocktail-making secrets, create two cocktails from the menu, enjoy drinking games, and receive a welcome drink. Sold as a bookable group experience.
• Private Venue Hire Option to hire entire venues or specific areas for private events, parties, and celebrations with tailored drinks and food packages.
• E-Gift Cards Virtual gift cards fully redeemable at any Be At One location for cocktails, experiences, or future visits. Valid for 12 months from purchase. Sold online through the website.
• Late Night Bar Service Venues open late with extended Happy Hour deals, non-stop music, and vibrant atmosphere for late-night celebrations. Selected venues open until 11:30 PM, midnight, or 3:00 AM on weekends.

Quantifiable outcome

• 2-for-1 cocktails available 7 days a week via Happy Hour
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core, moderate and minor.

• Stonegate Pub Company Limited (Parent Company)coreOthersBe At One is a brand owned and operated by Stonegate Pub Company Limited (incorporated in the Cayman Islands, UK establishment BR014816). Stonegate provides corporate governance, technology infrastructure, legal frameworks, and group-wide resources including HR, finance, and IT systems. The parent company's cookie policy, privacy policy, and terms and conditions apply to Be At One's digital services.
• Design My NightcoreTechnology or IntegrationDesign My Night provides the reservation and booking management platform integrated into the Be At One website for party bookings, table reservations, and event enquiries. Customer booking and dietary data is collected via this platform. It is referenced as a data processor in the privacy policy.
• Meta (Facebook & Instagram)moderateGTM or Marketing PartnerMeta (Facebook, Instagram) is used as a joint controller for social media marketing, advertising targeting, and page insights analytics. Meta Business Tools including Meta Pixel, Facebook Login, and Website Custom Audiences are integrated for targeted advertising and customer acquisition. Be At One and Meta share data responsibilities as joint controllers.
• TikTokmoderateGTM or Marketing PartnerTikTok is used for tracking and targeting embedded services on Be At One's digital platforms. TikTok cookies (tt_sessionId, tt_pixel_session_index, _tt_enable_cookie) are deployed for social media marketing and advertising on TikTok.
• Bing AdsminorGTM or Marketing PartnerBing Ads (_uetsid, _uetvid, MUID, SRM_B, ANONCHK, MR, SM cookies) is used for targeted advertising and retargeting visitors across Bing's ad network. The cookies track visitor behaviour across multiple websites to deliver relevant advertisements.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Alchemist: The Alchemist is a UK cocktail bar chain known for theatrical mixology and experiential cocktails, operating multiple venues across UK cities with a similar target audience of after-work socialisers, students, and celebration groups. Comparable on product, customer segment, and multi-site cocktail bar model.
• Revolution Bars Group: Revolution is a UK-wide chain of cocktail-led bars operating in similar high-street and city-centre locations with comparable late-night positioning, cocktail masterclasses, and student promotions directly overlapping Be At One's offering.
• All Bar One: All Bar One is a sister Stonegate Group brand operating UK cocktail bars and lounges in similar city-centre, late-night formats with comparable cocktail menus, Happy Hour promotions, and after-work drinks positioning.
• Slug and Lettuce: Slug and Lettuce is a UK-wide cocktail and late-night bar chain (also under Stonegate) targeting after-work and weekend crowds with 2-for-1 Happy Hour offers and drinks packages, directly comparable on price-led, multi-site cocktail bar model.
• Dirty Martini: Dirty Martini is a UK cocktail bar group focused on premium cocktails and late-night entertainment in city-centre locations, with comparable format, target demographic, and cocktail-led value proposition.
• Adventure Bar Group: Adventure Bar Group operates UK cocktail bars with late-night, themed, and event-driven positioning, similar student/group focus, and same London-centric city distribution as Be At One.
• Simmons Bars: Simmons is a UK-themed cocktail bar chain targeting late-night weekend trade with comparable Happy Hour and music-led positioning, overlapping Be At One's London and city-centre cocktail bar niche.

Emerging players

• Tonight Josephine: Tonight Josephine is a UK cocktail bar concept focused on Instagram-led, theatrical cocktail experiences, overlapping with Be At One's customer base but differentiating through interior/photogenic positioning.

Regional players

• Daisy Green Collection: Daisy Green operates themed London cocktail bars and restaurants (Soho, Mayfair) targeting a similar after-work and celebration customer base, comparable as a high-end London cocktail venue operator though smaller in scale.

Broad incumbents

• Wagamama (Stonegate group adjacent): A broader UK casual dining operator within Stonegate's portfolio providing scaled hospitality infrastructure, marketing, and operational capabilities comparable to those that support Be At One, though not direct cocktail competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/BeAtOneBar
• Facebookfacebook.com/BeAtOneBar
• LinkedInlinkedin.com/company/be-at-one

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Be At One