All Forward
All-Forward is a digital freight forwarding platform connecting importers, exporters, and freight forwarders worldwide through instant quoting, booking, tracking, and a 6,000+ office network across 150+ countries.
- Company typePrivate
- Founded2018
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What All Forward does
All Forward (legal entity All Forward Ltd., incorporated in Israel) is a digital freight forwarding platform that operates a self-serve marketplace connecting importers, exporters, and freight forwarders across 150+ countries. The platform provides instant quote generation, online booking, real-time shipment tracking, vessel schedule visibility, and a searchable member directory of 6,000+ forwarding offices. Core product lines span Ocean Freight, Air Freight, LCL Freight, Rail Freight (with explicit coverage of the China–Europe and CIS corridors), and Sustainable Logistics including carbon offsetting. A notable proprietary component is the AFX (All-Forward Ocean Rates Index), described as an IOSCO-compliant, daily-updated container freight rate index that supports index-linked contracts and derivatives.
The underlying technology is a cloud-based web application (app.all-forward.com) delivering 24/7 self-service access, real-time spot rate comparison with direct carrier/NVOCC integration, booking management workflows, container-level Track & Trace with email notifications, and a Vessel Schedule Planner across major ocean carriers. Platform trust features include a Trust Score and ratings system within the Member Directory, and add-on services covering customs brokerage, cargo insurance, and intermodal trucking.
The business model combines a freemium SaaS subscription (free membership plus undisclosed premium tiers) with transaction-based fees on freight bookings facilitated between users and forwarding providers, plus revenue from cargo insurance intermediation. Go-to-market is product-led growth through a digital-only channel — SEO, the AFX newsletter, blog content, and organic social — targeting a long tail of SMB importers/exporters and freight forwarders globally. No funding rounds, institutional investors, or acquisitions are disclosed in the available data.
All Forward firmographics
Firmographics- Name
- All Forward
- Legal name
- All Forward Ltd.
- Website
- https://all-forward.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- All-Forward is a digital freight forwarding platform connecting importers, exporters, and freight forwarders worldwide through instant quoting, booking, tracking, and a 6,000+ office network across 150+ countries.
- Ownership category
- akta.pro rank
All Forward industry classification
Industry- Product category
- Digital Freight Forwarding Platform
- NAICS
- Freight Transportation Arrangement (488510)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731)
- akta.pro primary industry
- Air–Ocean Multimodal Forwarding (TLACAEAA)
- akta.pro secondary industries
- Ocean Export Forwarding (Booking/VGM/SI/BL) (TLACABAF), Ocean Import Forwarding (Destination Handling/DO/ISF) (TLACABAE), Cross-Border/International Rail Freight Forwarding (TLACADAB)
Keywords
Where All Forward is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
All Forward business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Platform Subscription Fees: Subscription-based model with trial periods and various subscription tiers. Fees are published on the website and platform, with the company reserving the right to modify pricing at any time.
- Freight Booking Transaction Fees: Facilitates chargeable contracts between users and freight forwarding providers. The company acts as an intermediary, transmitting booking details and收取交易费用.
- Cargo Insurance Services: Offers insurance options for shipments, with the company potentially bearing responsibility when insurance is purchased through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free Membership - Basic access to network |
| Subscription | Monthly | Premium Subscription - Advanced platform features |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
All Forward product offering
Product offeringCore offering
All Forward operates a digital freight forwarding platform that connects shippers with a global network of more than 6,000 freight forwarder offices, enabling instant rate quotes, online booking, real-time shipment tracking, and access to ocean, air, LCL, and rail freight services across 150+ countries. The platform also offers the proprietary AFX daily ocean rates index and a freight forwarder member directory with Trust Scores to support partner selection and rate benchmarking.
Product overview
All Forward is a next-generation digital freight forwarding platform that connects shipping and logistics providers worldwide. The platform operates as a unified ecosystem comprising core freight services (Ocean Freight, Air Freight, LCL Freight, Rail Freight) alongside value-added solutions (Sustainable Logistics, Additional Services including customs and insurance). The platform also includes network tools (Member Directory with 6,000+ partners) and intelligence tools (AFX Rate Index, Quick Quotes Spot Tool, Booking Management, Container Tracking, Vessel Schedules) that work together to provide end-to-end visibility and control for freight forwarding operations.
Differentiator
Problem solved
Functional benefit
Brands
- AFX (All-Forward Ocean Rates Index): The company's container freight rate index providing up-to-date global shipping costs information, IOSCO compliant for index-linked contracts and derivatives.
Products and services
- Ocean Freight Digital ocean freight solution enabling small-to-medium sized businesses to ship cargo across oceans with over 300 ports globally, featuring online spot rates, vessel schedules, tracking, and booking management tools.
- Air Freight Digital air freight services providing full visibility and service from origin to destination, with real-time tracking, data-driven insights, and online booking in three clicks.
- LCL (Less-than-Container Load) Freight Ocean consolidation network enabling management of LCL shipments with global port options, allowing customers to pay only for space used with carbon offset included at no additional cost.
- Rail Freight Rail freight transport services including block trains, single container FCL and LCL between China and Europe and CIS countries, with schedule transparency tools and door-to-door solutions.
- Sustainable Logistics Green logistics services offering carbon footprint reduction assistance, CO2 emission reporting, and carbon offsetting through tree planting and renewable energy projects.
- Additional Services End-to-end logistics services including customs brokerage, cargo insurance, and intermodal trucking solutions configured based on unique shipping needs.
- Member Directory Searchable global network of 6,000+ freight forwarders enabling businesses to find partners by country, ratings, and Trust Score metrics.
- All-Forward Ocean Rates Index (AFX) Daily updated ocean freight rate index providing up-to-date global container shipping rates between different countries; IOSCO compliant and available for index-linked contracts.
Quantifiable outcome
- Instant quotes available in 30 seconds
- +3 more outcomes
Companies that use All Forward
Customer profileSegments3 records
Ideal customer profiles3 records
All Forward technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
All Forward partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights5 records
All Forward competitors and assessment
Company assessmentDirect peers
- Flexport: Flexport is a digital-first global freight forwarder offering ocean, air, and trucking services through a software platform. It is the closest large-scale analogue to All Forward's model of digitizing and unbundling the forwarder relationship, although Flexport operates more capacity in-house.
- Freightos: Freightos operates a digital freight marketplace and the Baltic Container Freight Index, and runs WebCargo for cargo booking. It directly competes with All Forward on the digital ocean rate / marketplace proposition and on IOSCO-compliant rate indices.
- iContainers: iContainers is an online ocean freight platform that gives SMB shippers instant FCL/LCL quotes and bookings. It targets the same digital-first SMB importer/exporter segment as All Forward with a comparable self-serve booking flow.
- Xeneta: Xeneta provides ocean and air freight rate benchmarking data and market intelligence, overlapping directly with All Forward's AFX index product. It serves carriers, forwarders, and shippers with subscription rate intelligence and is one of the closest analogues to the AFX franchise.
Emerging players
- Cogoport: Cogoport is a digital freight marketplace out of India offering ocean and air rate comparison and booking for SMB shippers. It overlaps with All Forward on the digital rate-quoting and booking layer, particularly across Asia-Africa-Europe corridors.
- project44: project44 is a supply chain visibility platform offering real-time shipment tracking across ocean, road, rail, and air. It overlaps with All Forward's Track & Trace and vessel schedule features and is increasingly partnering with — and competing against — freight marketplaces.
Broad incumbents
- Maersk Spot: Maersk Spot is the ocean carrier's digital instant-quote product, embedded inside the world's largest container line. It competes with All Forward on the digital ocean quoting experience and can undercut on capacity access given Maersk's owned vessel fleet.
- Kuehne+Nagel: Kuehne+Nagel is one of the world's largest traditional freight forwarders, increasingly offering digital booking and visibility tools (myKN, etrucKnow). It is a broad incumbent competing in the same ocean/air/rail forwarding categories as All Forward but at vastly larger scale.
- DSV: DSV is a top-3 global freight forwarder with growing digital self-service capabilities. It is comparable to All Forward on the multi-modal forwarding menu (ocean, air, road, rail) and competes for the same mid-market shipper base.
- Twill by Maersk: Twill is Maersk's digital SMB freight forwarding brand, offering simplified online booking for ocean and air. It is highly comparable to All Forward as an incumbent-backed digital forwarder aimed at smaller shippers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
All Forward social profiles
Digital presenceAll Forward financial estimates
Financial estimateRevenue estimate
Valuation estimate
All Forward leadership team
Management profileNumber of profiles
Profiles2 records
All Forward funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
All Forward M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about All Forward
What does All Forward do?
All Forward operates a digital freight forwarding platform that connects shippers with a global network of more than 6,000 freight forwarder offices, enabling instant rate quotes, online booking, real-time shipment tracking, and access to ocean, air, LCL, and rail freight services across 150+ countries. The platform also offers the proprietary AFX daily ocean rates index and a freight forwarder member directory with Trust Scores to support partner selection and rate benchmarking.
Is All Forward a public or private company?
All Forward is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was All Forward founded?
All Forward was founded in 2018. It employs 11 to 50 people.
Where is All Forward based?
All Forward is headquartered in London, United Kingdom, in the Europe region.
How does All Forward make money?
Three revenue lines are on record. Platform Subscription Fees are the primary driver. The others are freight Booking Transaction Fees and cargo Insurance Services.
Who are All Forward's main competitors?
Direct peers on record are Flexport, Freightos, iContainers and Xeneta. Emerging players are Cogoport and project44. Broad incumbents are Maersk Spot, Kuehne+Nagel, DSV and Twill by Maersk.
Does All Forward have an API?
No public API is recorded for All Forward.
What industry is All Forward in?
All Forward's product category is Digital Freight Forwarding Platform. Its primary akta.pro industry code is TLACAEAA, Air–Ocean Multimodal Forwarding, with a secondary code of TLACABAF, Ocean Export Forwarding (Booking/VGM/SI/BL). Its NAICS code is 488510 and its SIC code is 4731.