Primary Medical
Primary Medical Group is a physician-owned primary care practice founded in 1994, operating seven clinics across Ventura County, California. It serves Medicare, Medicare Advantage, and commercial HMO/PPO patients with family medicine, internal medicine, pediatrics, endocrinology, and telemedicine services.
- Company typePrivate
- Founded1994
- HeadquartersOxnard, United States
- Headcount101–250
- GTM typeB2C
- OfferingServices
What Primary Medical does
Primary Medical Group is a privately held, physician-owned primary care practice founded in 1994 by Dr. Edward Banman and Dr. Michael Bailey, operating seven clinic locations across Ventura County, California (Ventura, Oxnard, Camarillo, Santa Paula). The practice delivers family medicine, internal medicine, pediatrics, and endocrinology services to a mix of Medicare, Medicare Advantage (Anthem Blue Cross, Humana), Tricare, and commercial HMO/PPO patients, and has built a dedicated senior care vertical with same-day appointments and a Patient Relations team assisting with insurance transitions.
Its technology stack is composed entirely of third-party platforms rather than proprietary systems: the AthenaHealth patient portal handles messaging, refills, bill pay, and records; Phreesia powers online scheduling launched in 2025; CognitoForms handles records release; and a frictionless telemedicine flow delivers secure video visits via SMS link without requiring app downloads. The Well Within sub-brand extends the practice into consumer wellness content (recipes, workouts, courses). The practice participates in the CMS Primary Care First alternative payment program.
The business model is fee-for-service and value-based primary care billed through insurance payers as a group provider, not individual physicians. GTM is sales-led through insurance network participation (HMO/PPO contracting), supplemented by digital marketing (website, YouTube, Instagram) and word-of-mouth driven by a two-time "Best Family Practice Group in Ventura County" recognition. Effective January 1, 2026, providers are transitioning from SeaView IPA to Rincon Health Network, an administrative change that may require HMO patients to confirm PCP assignment.
Primary Medical firmographics
Firmographics- Name
- Primary Medical
- Legal name
- Primary Medical Group
- Website
- https://primarymedical.net
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Primary Medical Group is a physician-owned primary care practice founded in 1994, operating seven clinics across Ventura County, California. It serves Medicare, Medicare Advantage, and commercial HMO/PPO patients with family medicine, internal medicine, pediatrics, endocrinology, and telemedicine services.
- Ownership category
- akta.pro rank
Primary Medical industry classification
Industry- Product category
- Primary Care Services
- NAICS
- Offices of Physicians (6211), Offices of Physicians (except Mental Health Specialists) (621111)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Primary Care Networks, Groups & MSOs (HLAFAGAE)
- akta.pro secondary industry
- Value-Based Primary Care Organizations (Risk-Bearing) (HLAFAGAF)
Keywords
Where Primary Medical is headquartered
LocationHeadquarters
- HQ city
- Oxnard
- HQ country
- United States
- HQ region
- North America
Offices7 records
Markets served
Primary Medical business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Healthcare Services Revenue: Revenue is generated through billing insurance companies for medical visits and procedures. The practice accepts Medicare, Medicare Advantage plans (Anthem Blue Cross, Humana), and commercial HMO and PPO health plans. Payment flows through standard insurance billing as a group provider (Primary Medical Group), not as individual physicians.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Medicare and Medicare Advantage plans including HMO and D-SNP options |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Primary Medical product offering
Product offeringCore offering
Primary Medical Group delivers primary and specialty physician services across seven Ventura County locations, offering Family Medicine, Internal Medicine, Pediatrics, Endocrinology, senior care, and telemedicine. The group bills Medicare, Medicare Advantage (Anthem Blue Cross, Humana), Tricare, and commercial HMO/PPO plans, with a Patient Relations team that supports insurance switching, and operates the Well Within health education sub-brand and Primary Care First program.
Differentiator
Problem solved
Functional benefit
Brands
- Well Within: Online educational health platform offering recipes, workouts, diet information, and wellness courses for patients
Products and services
- Family Medicine
Companies that use Primary Medical
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
Primary Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Primary Medical partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Rincon Health NetworkmajorEffective January 1, 2026, Primary Medical Group providers will be affiliated with Rincon Health Network instead of SeaView IPA. Rincon Health is a physician-led Independent Practice Association (IPA) serving Ventura County. This is an administrative network change affecting HMO patients who may need to confirm PCP assignment or change health plans to continue care with PMG providers.
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Primary Medical competitors and assessment
Company assessmentDirect peers
- Sansum Clinic: Large multi-specialty physician group on California's Central Coast (Santa Barbara area) offering primary care, pediatrics, internal medicine, and specialty care across many clinic sites; directly comparable independent-clinic-group model in a coastal California market adjacent to Ventura County.
- Hoag Medical Group: Multi-site primary and specialty physician group affiliated with Hoag in Orange County, California; directly comparable in multi-specialty, multi-location PCP clinic model serving insured Southern California patients.
- Facey Medical Group: Multi-specialty physician group in Southern California (part of Providence) operating across multiple locations with primary care and specialty services; directly comparable in service mix and Southern California regional PCP-network model to Primary Medical Group.
- MemorialCare Medical Group: Multi-location primary care and specialty physician group in Orange County/Long Beach, California; directly comparable multi-site clinic model with primary care, pediatrics, and internal medicine.
Broad incumbents
- One Medical (Amazon): Membership-based primary care platform acquired by Amazon with multi-site clinics and strong digital patient experience; comparable primary care offering but with tech-enabled, capital-rich national model rather than independent local practice.
- VillageMD: Primary care-focused platform with extensive clinic footprint (including Summit Health/CityMD) and value-based care orientation; comparable in primary-care focus and value-based program participation, but at much greater scale and backed by Walgreens/PE capital.
- Palo Alto Medical Foundation (Sutter Health): Large multi-specialty physician foundation in the Bay Area within the Sutter Health system, offering primary care and specialty services across many sites; comparable multi-site primary care delivery but at system scale rather than independent.
- Providence Medical Group: Multi-specialty physician group arm of Providence health system operating primary care clinics across California including Southern California; overlaps with PMG on multi-site primary care delivery but operates as part of a broader integrated delivery network.
- Healthcare Partners (Optum): Large multi-specialty medical group in Southern California (now part of Optum/UnitedHealth Group) operating extensive primary care and IPA networks; comparable multi-site primary care delivery but at vastly greater scale and with capital backing that an independent group cannot match.
Emerging players
- Carbon Health: Tech-enabled primary and urgent care provider with California clinic locations and a proprietary digital platform; comparable primary/urgent care scope with stronger digital-first patient experience, competing for the same insured California patient base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Primary Medical social profiles
Digital presencePrimary Medical compliance and trust
Trust signalCompliance1 record
Primary Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Primary Medical leadership team
Management profileNumber of profiles
Profiles2 records
Primary Medical subsidiaries and ownership
Company hierarchySubsidiaries1 record
Primary Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Primary Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Primary Medical
What does Primary Medical do?
Primary Medical Group delivers primary and specialty physician services across seven Ventura County locations, offering Family Medicine, Internal Medicine, Pediatrics, Endocrinology, senior care, and telemedicine. The group bills Medicare, Medicare Advantage (Anthem Blue Cross, Humana), Tricare, and commercial HMO/PPO plans, with a Patient Relations team that supports insurance switching, and operates the Well Within health education sub-brand and Primary Care First program.
Is Primary Medical a public or private company?
Primary Medical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Primary Medical founded?
Primary Medical was founded in 1994. It employs 101 to 250 people.
Where is Primary Medical based?
Primary Medical is headquartered in Oxnard, United States, in the North America region.
How does Primary Medical make money?
One revenue line is on record: healthcare Services Revenue.
Who are Primary Medical's main competitors?
Direct peers on record are Sansum Clinic, Hoag Medical Group, Facey Medical Group and MemorialCare Medical Group. Broad incumbents are One Medical (Amazon), VillageMD, Palo Alto Medical Foundation (Sutter Health), Providence Medical Group and Healthcare Partners (Optum). Carbon Health is listed as an emerging player.
Does Primary Medical have an API?
No public API is recorded for Primary Medical.
What industry is Primary Medical in?
Primary Medical's product category is Primary Care Services. Its primary akta.pro industry code is HLAFAGAE, Primary Care Networks, Groups & MSOs, with a secondary code of HLAFAGAF, Value-Based Primary Care Organizations (Risk-Bearing). Its NAICS code is 6211 and its SIC code is 8011.