Discoup
Discoup is a multi-country digital coupon and discount code network operating in seven markets, connecting 13M+ deal-seeking consumers with brands via verified discount codes, newsletters, mobile apps, and Drive-to-Site/Drive-to-Store promotional services.
- Company typePrivate
- Founded2013
- HeadquartersVicenza, Italy
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What Discoup does
Discoup, operated by Italian limited liability company Tikato S.r.l., is a multi-country digital coupon and discount code network founded in 2013 and headquartered in Vicenza, Italy. The company publishes verified discount codes and promotional offers across seven country-specific web platforms (Italy, UK, US, Spain, France, Germany, Brazil), reaching 13M+ active users annually and driving 27M visitors and 4.9M transactions to brand partners. Its core product is a web-based discount aggregator, supplemented by a newsletter service (1M+ subscribers), a mobile app (120K subscribers on iOS/Android), and browser/app push notification channels (150K combined subscribers).
The platform's distinguishing technical capabilities include a daily coupon verification system that underpins user trust, and a dual Drive-to-Site / Drive-to-Store model that bridges online deal discovery with both e-commerce checkouts and physical retail foot traffic. The platform is mobile-optimized (87% of users access via mobile) and integrates event-driven campaigns around Black Friday, Cyber Monday, Single's Day, Back to School, and seasonal sales periods.
Discoup monetizes through two primary streams: (1) Extra Visibility advertising packages sold to brands (newsletter slots, app placements, push notifications, event packages) on multi-year contracts with claimed results of +300% average monthly growth and x19 ROI across 380 clients; and (2) affiliate/traffic referral revenue from driving qualified traffic to e-commerce partner sites. Named enterprise clients include Mediaworld, eBay, Sephora, Groupon, Adidas, Decathlon, Myprotein, Lookfantastic, Farmae, and ASOS. The company is privately held, founder-led (Alberto Reghelin as Founder, Vice President & Board Member), has no disclosed external funding, and operates with 11-50 employees.
Discoup firmographics
Firmographics- Name
- Discoup
- Legal name
- Tikato S.r.l.
- Website
- https://corporate.discoup.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Discoup is a multi-country digital coupon and discount code network operating in seven markets, connecting 13M+ deal-seeking consumers with brands via verified discount codes, newsletters, mobile apps, and Drive-to-Site/Drive-to-Store promotional services.
- Ownership category
- akta.pro rank
Discoup industry classification
Industry- Product category
- Digital Coupon & Promotional Advertising Network
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where Discoup is headquartered
LocationHeadquarters
- HQ city
- Vicenza
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Discoup business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Extra Visibility Advertising Services: Brands purchase additional visibility placements on the Discoup network including newsletter slots, app presence, and push notifications. Services include Drive-to-Site and Drive-to-Store promotional placements with claims of up to 600% revenue increase for brands.
- Affiliate/Traffic Referral Revenue: Discoup drives 27 million visitors annually to brand sites, generating revenue through traffic referral arrangements with e-commerce partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Extra Visibility Plans |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Discoup product offering
Product offeringCore offering
Discoup is a multi-country digital discount code and promotional network that aggregates third-party brand offers across 7 countries and serves them to 13M+ active annual users via websites, mobile apps, newsletters, and push notifications. For brands, Discoup sells Extra Visibility advertising placements (newsletter slots, app presence, push notifications, Drive-to-Site and Drive-to-Store placements) that direct consumers to brand websites and physical stores, with a reported x19 ROI and +300% average monthly growth across 380+ clients.
Product overview
Discoup operates as a multi-platform digital coupon and discount code network, combining a core web-based coupon platform with supplementary mobile and marketing channels. The core Discoup platform (www.discoup.com) serves as the primary discount code aggregator, while the Discoup Mobile App provides on-the-go access to offers. Additional modules include the Newsletter Service (1M+ subscribers), Push Notification Service (150,000 combined subscribers), and promotional event packages for shopping events like Black Friday, Cyber Monday, Single's Day, Back to School, and seasonal sales. Two specialized targeting services—Drive to Site and Drive to Store—enable brands to direct traffic either to e-commerce websites or physical retail locations, with claims of revenue increases up to 600% for brands utilizing extra visibility services.
Differentiator
Problem solved
Functional benefit
Products and services
- Discoup Consumer Coupon Platform
Quantifiable outcome
- Up to 600% revenue increase for brands using extra visibility services
- +3 more outcomes
Companies that use Discoup
Customer profileNamed customers10 records
Segments2 records
Ideal customer profiles2 records
Discoup technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Discoup partnerships and signals
Strategic signalScale indicators14 records
Recent moves6 records
Expansion highlights5 records
Discoup competitors and assessment
Company assessmentDirect peers
- HotUKDeals: UK-focused community deals platform (part of Pepper.com network). Direct peer in one of Discoup's core European markets (UK), sharing the deal-aggregation and brand-partner monetization model.
- Slickdeals: Community-driven deal aggregation platform. Comparable to Discoup's discount discovery offering, with a community/UGC emphasis rather than Discoup's professionally curated, daily-verified code approach.
- RetailMeNot: One of the largest US coupon code and deal aggregators. Closest direct competitor to Discoup's core web-based discount code platform, operating a similar brand-funded, deal-driven marketplace model.
- Honey (PayPal): Browser extension that automatically finds and applies coupon codes at checkout. Direct competitor to Discoup's coupon discovery offering, with the key distinction of intercepting discounts at point-of-purchase rather than via an aggregator website.
- Rakuten: Cashback and coupon platform (formerly Ebates) operating globally. Comparable to Discoup in connecting deal-seeking consumers with brand promotions and in generating revenue through affiliate/referral arrangements.
- Coupons.com (Quotient Technology): Digital coupon platform and retailer-facing Digital Promotions Network. Direct peer to Discoup in distributing verified digital coupons and serving CPG/retail advertisers through promotional placements.
- Groupon: Global deals and local experiences marketplace. Direct competitor in the deal-discovery and brand-promotion space; notably, Groupon is also listed as a Discoup client for cross-promotional campaigns.
- Picodi: European discount code and cashback network operating across multiple countries. Strong regional peer given its European footprint and similar cross-country discount aggregator model.
Broad incumbents
- Awin: Global affiliate marketing network connecting advertisers with publishers. Overlaps with Discoup's affiliate/traffic-referral business model but operates at a broader, B2B-network scale rather than Discoup's consumer-facing aggregator focus.
Emerging players
- Capital One Shopping: Browser-based price comparison and coupon tool (formerly Wikibuy, acquired by Capital One). Emerging competitor addressing the same consumer use case as Discoup but via browser integration rather than an aggregator website.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Discoup social profiles
Digital presenceDiscoup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Discoup leadership team
Management profileNumber of profiles
Profiles1 record
Discoup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Discoup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Discoup
What does Discoup do?
Discoup is a multi-country digital discount code and promotional network that aggregates third-party brand offers across 7 countries and serves them to 13M+ active annual users via websites, mobile apps, newsletters, and push notifications. For brands, Discoup sells Extra Visibility advertising placements (newsletter slots, app presence, push notifications, Drive-to-Site and Drive-to-Store placements) that direct consumers to brand websites and physical stores, with a reported x19 ROI and +300% average monthly growth across 380+ clients.
Is Discoup a public or private company?
Discoup is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Discoup founded?
Discoup was founded in 2013. It employs 11 to 50 people.
Where is Discoup based?
Discoup is headquartered in Vicenza, Italy, in the Europe region.
How does Discoup make money?
Two revenue lines are on record. Extra Visibility Advertising Services are the primary driver. The others are affiliate/Traffic Referral Revenue.
Who are Discoup's main competitors?
Direct peers on record are HotUKDeals, Slickdeals, RetailMeNot, Honey (PayPal), Rakuten, Coupons.com (Quotient Technology), Groupon and Picodi. Awin is listed as a broad incumbent. Capital One Shopping is listed as an emerging player.
Does Discoup have an API?
No public API is recorded for Discoup.
What industry is Discoup in?
Discoup's product category is Digital Coupon & Promotional Advertising Network. Its primary akta.pro industry code is MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 541810 and its SIC code is 7310.