All About Pins Inc

What All About Pins Inc does

All About Pins Inc is a privately held custom lapel pin manufacturer headquartered in Orlando, Florida, founded in 2006 and operating with 1–10 employees. The company designs and produces custom lapel pins, trading pins, hat pins, and service award pins for corporate, sports, military, education, and nonprofit customers, offering six core manufacturing processes — soft enamel, cloisonné (hard enamel), die struck, silkscreen, offset printing, and UV-printed rush pins — each with distinct visual, durability, and cost profiles. A US-based design team provides free artwork with unlimited revisions and a free full-color proof within 24 hours, and the company operates a self-serve e-commerce funnel with phone, text, email, and chat support for both transactional SMB buyers and enterprise customers. Production lead times are 10–14 days standard and 2–4 days for the USA Made Rush line, with free UPS Air shipping to US addresses and volume-based unit pricing starting as low as $0.65 per pin at 10,000 units.

The business model is a transactional, one-time-purchase manufacturer with no recurring or subscription revenue component. All revenue is generated per order based on pin type, quantity, size, and customization options, with optional setup fees for silkscreen ($19/color), offset printing ($100), and years-of-service molds ($55/year). Marketing is digital-first through the company website, blog content, customer galleries, and the prominent display of enterprise logos (Walmart, Amazon, Lowe's, U-Haul, PepsiCo, General Motors, Activision, Blizzard Entertainment) as social proof. The company extends its product surface through affiliated sister brands under common ownership — All About Challenge Coins, All About Lanyards, and All About Patches — which share back-office overhead and provide cross-sell across adjacent custom recognition and merchandise categories. There is no disclosed funding, no parent company, and no AI/ML tooling; the entire operation rests on physical manufacturing know-how, in-house design labor, and an established e-commerce front end.

Name

All About Pins Inc

Legal name

All About Pins Inc

Website

https://allaboutpins.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

All About Pins Inc designs and manufactures custom lapel pins, trading pins, hat pins, and service award pins, serving corporate, sports, military, education, and nonprofit customers through a self-serve e-commerce model with free in-house design and free US shipping.

Ownership category

akta.pro rank

Product category

Custom Promotional Lapel Pins

NAICS

Fastener, Button, Needle, and Pin Manufacturing (339993)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Jewelry, Silverware & Plated Ware (3910)

akta.pro primary industry

Buttons & Buckles Manufacturing (Buttons/Toggles/Buckles/Slides) (IMAOALAB)

akta.pro secondary industries

Bag & Accessory Components/Hardware (Straps, Buckles, Zippers) (CRAAAJAJ), Fine Jewelry Components (Chains, Settings, Findings) (CRAKAAAJ)

Keywords

• Custom lapel pins
• Enamel pin manufacturing
• Trading pin design
• Promotional pin production
• Pin manufacturing services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Pin Sales: One-time purchase of custom manufactured lapel pins. Revenue generated per order based on pin type, quantity, size, and customization options. No recurring revenue model; each transaction is standalone.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

All About Pins Inc is a US-based custom lapel pin manufacturer that designs and produces pins using multiple production methods including soft enamel, cloisonné (hard enamel), die striking, silkscreen, offset printing, and UV-printed rush pins. The company offers free professional artwork and design services with unlimited revisions, free UPS Air shipping within the US, and serves customers ranging from large enterprises to sports teams, schools, military units, nonprofits, and individual collectors.

Product overview

All About Pins Inc is a custom lapel pin manufacturing company offering a diverse portfolio of pin products and related accessories. The core offerings center on six main pin types: Soft Enamel Pins (most popular), Cloisonné/Hard Enamel Pins (highest quality), Die Struck Pins (classic all-metal), Silkscreen Printed Pins (exact brand standards), Offset Printed Pins (photo realism), and Trading Pins (sports tournaments). The company also produces specialized pin products including Custom Logo Pins, Custom Military Pins, Employee Recognition/Service Pins, Custom School Pins, and Years of Service Pins. USA Made Rush Pins offer expedited 2-4 day turnaround for domestic production. Hat Pins/Cap Pins serve collector culture. The company extends its portfolio through affiliated brands covering Challenge Coins (All About Challenge Coins), Lanyards (All About Lanyards), and Patches (All About Patches). Additional accessories include Key Chains, Dog Tags, Badges, and Buttons. The company provides free artwork design, free mold/setup (on soft enamel up to 2.00"), free UPS Air shipping, and typically delivers in 10-14 days.

Differentiator

Problem solved

Functional benefit

Brands

• All About Challenge Coins: Related company offering custom challenge coins
• All About Lanyards
• All About Patches

Products and services

• Soft Enamel Pins Most popular custom pin type featuring raised metal borders and recessed enamel paint fills that create visual depth. First 7 paint colors included at no charge, with no mold or setup fee for pins up to 2.00 inches. Priced from $1.78-$4.06 at 100 units down to $0.70-$1.46 at 10,000 units.
• Cloisonné (Hard Enamel) Pins Highest quality custom pins with a smooth, jewelry-grade finish. Colors are added one at a time, fired in a kiln at 1700 degrees, and hand polished until flush with the metal borders. Priced from $1.87-$4.30 at 100 units down to $0.87-$1.74 at 10,000 units.
• Die Struck Pins Custom all-metal pins created by striking a custom die/mold into base metal under hundreds or thousands of tons of pressure. Classic timeless appearance without paint fills; most popular for years of service and achievement pins. Priced from $1.77-$4.05 at 100 units down to $0.69-$1.45 at 10,000 units.
• Trading Pins Custom trading pins designed primarily for baseball and softball teams, featuring add-ons like glitter paint, danglers, blinkers, sliders, and spinners to increase trading value and visual appeal. Sizes from 1.5 to 3 inches. Priced from $2.84-$5.85 at 200 units down to $1.32-$4.45 at 2,000 units.
• USA Made Rush Pins UV-printed American-made rush pins produced domestically in as little as 2 to 4 days. Printed directly onto metal with vibrant full-color and protected with a thin clear coating. Priced from $2.92-$4.35 at 100 units down to $2.52-$3.05 at 1,000 units.
• Silkscreen Printed Pins Custom silkscreen pins that allow colors to be placed directly next to each other without metal borders, suitable for exacting brand standards and fine details. Each color requires a separate screen at $19 setup per color. Priced from $1.72-$3.97 at 100 units down to $0.65-$1.39 at 10,000 units.
• Hat Pins / Cap Pins Custom hat pins and clips designed to fit securely on hat brims, popular among concert-goers and collectors. Hat clips are an additional $1.25 each.
• Offset Printed Pins Custom offset printed lapel pins enabling unlimited colors, photo realism, gradients, fine text, and detailed drop shadows. Epoxy coating protects the printed design. A $100 offset print setup fee applies. Priced from $1.95-$3.79 at 100 units down to $0.84-$1.74 at 10,000 units.
• Custom Logo Pins Custom logo pins that bring brand stories to life in vibrant enamel and sleek metal, used for brand image enhancement, team spirit fostering, and commemorating company milestones.
• Custom Military Pins Custom military lapel pins serving as symbols of loyalty, patriotism, and camaraderie for military personnel, veterans, and supporters of armed forces.
• Employee Recognition / Service Award Pins Custom service award pins for celebrating employee milestones, years of service, goals met, and promotions. Award pins serve as economical recognition tools and keepsakes.
• Custom School Pins High-quality custom pins for schools featuring mascots, flags, and school letters to showcase school spirit and create lasting memories.
• Years of Service Pins Award lapel pins commemorating employee tenure and years of service, providing an economical way to show appreciation and make employees feel valued. A $55/year mold fee applies.

Quantifiable outcome

• Production turnaround of 10-14 days for standard orders
• +3 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor.

• All About Challenge CoinsminorOthersSister company under same ownership offering custom challenge coins. Cross-linked in footer as part of the All About network of custom product companies.
• All About LanyardsminorOthersSister company offering custom lanyards. Part of the All About product family network, cross-promoted through footer links.
• All About PatchesminorOthersSister company specializing in custom embroidered patches. Included in the All About network of custom manufacturing companies.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• The Pin People: Custom pin manufacturer with comparable product portfolio including soft enamel, cloisonné, and die struck pins. Competes for the same SMB and enterprise custom pin orders with similar self-service e-commerce model.
• Wizard Pins: Custom enamel pin manufacturer offering design services and similar production methods. Comparable in serving the collector, fandom, and corporate recognition markets with online ordering.
• PinMart: Direct online competitor offering custom lapel pins via e-commerce with similar product breadth (soft enamel, cloisonné, die struck). Comparable B2B/B2C model targeting corporate recognition, sports, and promotional markets.
• Starter Pins: Custom pin manufacturer offering enamel pins, trading pins, and challenge coins. Competes in the same sports tournament and corporate recognition segments with similar production methods.
• Lapel Pins Plus: Custom lapel pin manufacturer with similar service offerings including free artwork, multiple pin types, and online ordering. Directly comparable in target customer base and product categories.
• Custom Pin Factory: Direct-to-customer custom pin manufacturer with similar range of pin types and online ordering. Competes in the same corporate recognition, event merchandise, and collectible pin markets.
• Quality Lapel Pins: Direct competitor offering custom lapel pins with similar production methods and online quote-based ordering. Targets the same corporate, sports, and military recognition segments as All About Pins.

Broad incumbents

• Promo Direct: Large promotional products distributor offering custom pins among thousands of branded merchandise SKUs. Indirect competitor through its recognition merchandise category to enterprise buyers.
• GS-JJ (GS International): One of the largest global pin manufacturers. Competes with All About Pins in custom enamel pins but operates at significantly larger scale with broader promotional product offerings.

Emerging players

• EmbroID: Custom manufacturer of patches, pins, and embroidered accessories. Broader product portfolio but overlapping target market with All About Pins' sister brand All About Patches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/all-about-pins-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about All About Pins Inc