What Newnex Technology does

Newnex Technology Corp. is a privately held, founder-owned designer and manufacturer of USB and USB-C connectivity products, headquartered at 3041 Olcott Street in Santa Clara, California, and operating since 1993. The company's product portfolio spans passive cables, active extension cables, signal repeaters and extenders (including fiber-optic solutions reaching up to 700 meters and CAT6-based extenders reaching 90 meters), industrial USB hubs, and bespoke OEM cable assemblies marketed under the FireNEX brand (FireNEX-uLINK-10G, FireNEX-uHUB-10G, FireNEX-CAT6, FireNEX-80G Repeater). Underlying capabilities include proprietary high-flex cable designs rated for 6 million-plus flex cycles, USB-IF-certified Type-C cable assemblies, and active repeater electronics that sustain 10-40 Gbps data rates alongside USB Power Delivery up to 100W and DisplayPort Alt Mode.

The firm generates revenue through one-time hardware sales, both through its authorized distributor NTC Distributing's e-commerce platform for standard SKUs and via direct enterprise/OEM quotes for custom assemblies. Its served end markets are industrial and professional rather than consumer: machine vision and factory automation (a primary segment), medical imaging and surgical equipment, professional audio/video, and aerospace and defense. Newnex is a long-time member and active contributor to the USB Implementers Forum and the 1394 Trade Association and was a co-author of the USB Type-C Dual Locking Connector Specification, giving it standards-body influence disproportionate to its sub-50-employee scale.

The operating model is lean: a single California site, no disclosed external funding, and growth funded internally through product sales. Recognized technical milestones include the world's first IEEE 1394b Optical Repeater (2003), USB3 Optical Repeater (2012), USB 10Gbps Optical Repeater (2018), USB 40Gbps active cable (2023), and FireNEX-80G Repeater (2024). In 2025 the FireNEX-CAT6 extender received the Vision Systems Design Innovators Gold Award, reinforcing the company's positioning in the machine vision buyer community.

Name

Newnex Technology

Legal name

Newnex Technology Corp.

Website

https://newnex.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Newnex Technology Corp., founded in 1993 in Santa Clara, California, designs and manufactures USB, USB-C, and fiber-optic connectivity products, including the FireNEX line of active repeaters, extenders, and industrial hubs, serving machine vision, medical imaging, pro AV, and aerospace/defense OEMs.

Ownership category

akta.pro rank

Product category

Industrial USB Connectivity Hardware

NAICS

Electronic Connector Manufacturing (334417), Communication and Energy Wire and Cable Manufacturing (33592), Other Communications Equipment Manufacturing (33429)

SIC

Electronic Connectors (3678), Computer Communications Equipment (3576), Computer Peripheral Equipment, Nec (3577)

akta.pro primary industry

Cables & Interconnects (USB/HDMI/DP/Ethernet/Thunderbolt) (HDACAHAJ)

akta.pro secondary industries

Multiport Adapters (USB-C Multi-Adapters) (HDACAHAE), Video Adapters & Converters (HDMI/DP/VGA/DVI/USB-C) (HDACAHAF), USB Hubs (USB-A/USB-C) (HDACAHAD), Industrial Ethernet Media Conversion & Extenders (Copper/Fiber/SFP) (HDAFAJAG)

Keywords

• USB connectivity hardware
• Industrial USB cables
• Active USB extenders
• Optical USB repeaters
• Custom cable assemblies

Headquarters

HQ city

Santa Clara

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase of USB cables, repeaters, hubs, extenders, and connectors for industrial and professional applications. Products sold with varying specifications including data rates, power delivery, and connector types.
2. Custom/OEM Cable Assembly Manufacturing: Custom engineering and manufacturing services for specialized cable configurations, connector types, and lengths to meet unique customer requirements. Includes direct engineering support for tailored solutions.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Newnex Technology designs and manufactures USB and USB-C connectivity hardware, including passive cables, active repeaters and extenders (FireNEX brand), industrial USB hubs, high-flex life cables for robotic applications, and custom OEM cable assemblies. Its products extend USB signals up to 700 meters over fiber, support high-power USB Power Delivery up to 100W, and serve industrial and professional buyers in machine vision, medical imaging, pro AV, and aerospace.

Product overview

Newnex Technology is a Silicon Valley-based developer and manufacturer of USB and advanced connectivity technologies. The company offers a comprehensive portfolio of products ranging from passive cables and adapters to active repeaters, hubs, and controllers. The core product lines include: FireNEX™ branded active solutions (uLINK-10G active USB-C extender cables, uHUB-10G industrial hubs, CAT6 extenders, and specialized High Flex Life cables for robotic applications); standard USB cables in USB-C, USB 3.0, and USB 2.0 variants; and FireWire products for legacy implementations. The company also provides OEM/custom cable engineering services for specialized applications. All products serve industrial and professional applications in machine vision, medical imaging, pro AV, aerospace, and related sectors. The company is an active contributor to USB standards development and was one of the authors of the USB Type-C Locking Connector Specification.

Differentiator

Problem solved

Functional benefit

Brands

• FireNEX: Product line of active USB repeaters, extenders, and hubs including FireNEX-CAT6, FireNEX-uLINK-10G, FireNEX-uHUB-10G, and FireNEX-80G Repeater

Products and services

• FireNEX-uLINK-10G Active USB-C Extender Cable

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core and primary.

• USB Implementers ForumcoreStrategic or Co-development Partner · 1 January 1993Long-time member and active contributor to USB standards development. Newnex has been involved since the early days of USB technology adoption.
• 1394 Trade AssociationcoreStrategic or Co-development Partner · 1 January 1993Long-time member and contributor to IEEE 1394 (FireWire) connectivity standards development.
• NTC DistributingprimaryChannel Partner/ Reseller/ DistributorAuthorized distributor operating ntcdistributing.com e-commerce platform for retail sales of Newnex products.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Icron Technologies: Icron (now part of Analog Devices) specializes in USB extension and active cable technology, including USB over CAT and fiber. It is the closest direct competitor to Newnex's FireNEX repeaters, extenders, and hubs across industrial and pro AV verticals.
• StarTech.com: StarTech.com sells a broad portfolio of USB cables, hubs, adapters, and extenders targeting IT and AV professionals. It competes with Newnex on USB-C adapters, USB hubs, and active extension cables, though with less industrial depth.
• L-com (Infinite Electronics): L-com manufactures a wide catalog of USB, Ethernet, and industrial connectivity cables and adapters. It directly competes with Newnex on USB cables, industrial hubs, and custom OEM cable assemblies in similar verticals.

Broad incumbents

• Extron Electronics: Extron is a large pro AV signal extension and connectivity incumbent. Its USB and twisted-pair extension products overlap with Newnex's FireNEX-CAT6 and pro AV focus, although Extron serves a much broader commercial AV portfolio.
• Moxa: Moxa is an established industrial networking and connectivity vendor with USB, serial, and Ethernet products for harsh environments. It competes with Newnex's industrial USB hubs and machine vision connectivity, with deeper industrial IT breadth.
• Black Box: Black Box provides KVM, signal extension, and industrial connectivity solutions including USB extension over fiber and copper. It competes with Newnex on long-distance USB and pro AV extension, with broader IT infrastructure scope.
• ATEN Technology: ATEN offers KVM, USB, and AV connectivity products including active USB extenders and industrial-grade hubs. It overlaps with Newnex's USB hub and extender lines in both pro AV and industrial control-room deployments.
• Tripp Lite (Eaton): Tripp Lite, now part of Eaton, offers USB cables, hubs, and extenders plus broader IT infrastructure. It overlaps with Newnex on USB connectivity SKUs, particularly for commercial and IT applications rather than deep industrial.

Emerging players

• Gefen (Core Brands): Gefen specializes in signal extension (video, USB, KVM) over fiber and CAT, with strong presence in pro AV. Its USB extension line directly competes with Newnex's FireNEX extenders for AV and broadcast installations.

Regional players

• C2G (Legrand AV): C2G (Cables To Go), under Legrand AV, provides USB, HDMI, and AV connectivity cables and adapters. It overlaps with Newnex's passive cable and adapter portfolio, primarily in commercial AV and IT channels.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/newnex

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Newnex Technology