Abletech

What Abletech does

Abletech is a Wellington-headquartered custom software development agency founded in 2006 by Marcus Baguley and Nigel Ramsay, operating with 11–50 employees across APAC (with primary markets in New Zealand and Australia). The firm delivers end-to-end professional services — discovery workshops, UX/UI design, custom web and mobile development, DevOps/cloud architecture, fractional CTO advisory, production support, and digital marketing/SEO — to clients that include NZ Crown agencies (Health New Zealand | Te Whatu Ora, Kiwibank), fintech and investment platforms (Sharesight, Goldie, Addressfinder, Loyalty NZ), healthcare training bodies (NZAGS), agricultural software vendors (Farm Focus), and culturally focused NGOs (Trees That Count, Koha/Takoha, Ehoa, AED Locations).

Its underlying technology stack is built around React and React Native (including PWAs) on the front end, Ruby on Rails and Node.js back ends, GraphQL APIs, Elixir services, and AWS-native infrastructure (QLDB immutable ledger, ECS Fargate, S3, CloudFront, Lambda, RDS) orchestrated via Docker and Terraform. The firm has productized two notable proprietary components: a white-labelable FHIR Questionnaire Form Renderer deployed for Health New Zealand (enabling arbitrary, conditional-logic-driven form generation without developer involvement, secured via stateless magic-link authentication) and an AWS-QLDB-integrated immutable ledger implementation built for Goldie's FMA-compliant fractional gold-asset platform. A distinctive in-house kaupapa Māori design practice, delivered in partnership with Riki Consultancy, anchors work for iwi-affiliated and indigenous-wellbeing clients.

Abletech is privately held and founder-owned, with no disclosed external funding, M&A, or parent-company activity across the source set. Revenue is generated through project-based and retainer-based professional services engagements, with pricing disclosed only on a bespoke basis after direct consultation. Its primary commercial channel is direct consultative engagement complemented by its Department of Internal Affairs pre-qualification on the NZ Government Marketplace (Pae Hokohoko), enabling streamlined procurement by public-sector buyers. The firm operates from a single Wellington office (Level 2, 1 Ghuznee Street) powered by Ecotricity-certified renewable electricity, and reports sustainability metrics including ~14,812 kg of CO2 avoided annually from electricity choice.

Name

Abletech

Legal name

Abletech

Website

https://abletech.nz

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Abletech, founded in 2006 and headquartered in Wellington, New Zealand, is a privately held custom software development agency serving APAC clients with React/Ruby on Rails/React Native engineering, AWS cloud architecture, and FHIR-based healthcare solutions for government, fintech, healthcare, and Māori wellbeing organisations.

Ownership category

akta.pro rank

Headquarters

HQ city

Wellington

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Custom Software Development Services: Bespoke software development engagements covering the full product lifecycle — discovery workshops, UX/UI design, development, testing, deployment, and ongoing production support. Revenue is generated through project-based and retainer-based professional services engagements. Services include development, mobile development, DevOps, fractional CTO, UX design, and production support.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Abletech is a Wellington-based custom software development agency that designs, builds, and supports web applications, mobile apps, and cloud-based platforms for clients across APAC. Since 2006, the firm has delivered end-to-end software solutions spanning discovery workshops, UX/UI design, development, testing, deployment, and ongoing production support, with particular depth in React-based mobile development, Ruby on Rails backends, and AWS cloud infrastructure. The company also provides strategic technology services including Fractional CTO leadership, DevOps consulting, and FHIR-compliant healthcare solutions.

Product overview

Abletech is a New Zealand-based custom software development agency (founded 2006) offering a suite of professional services rather than a single unified product. The core offerings include Development (custom software/web apps), Mobile Development (React Native/PWA), UX Design, DevOps, Guidance/Discovery, Fractional CTO, and Production Support. These services are delivered as consultative engagements where Abletech acts as a technology partner, providing end-to-end capabilities from discovery and design through development, deployment, and ongoing support. The company serves clients across APAC, including government agencies, healthcare organizations, fintech companies, and agricultural businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• Development (Custom Software Development) Custom-designed software solutions development using agile methodologies with regular peer reviews, rigorous testing, and penetration testing when required. Covers the full product lifecycle from idea to production. For businesses and organisations needing bespoke web and cloud applications.
• Mobile Development Cross-platform mobile application development using React-based technologies including React Native for native iOS/Android apps and Progressive Web Apps (PWAs) for browser-based solutions. Includes end-to-end development from planning and UI/UX design through testing, deployment, and go-live support. For organisations needing mobile applications.
• UX Design User experience consultation and design services encompassing user research, information architecture, wireframing, interactive prototyping, and UI design with accessibility considerations integrated from the start. For organisations building digital products that need research-driven design.
• Guidance (Discovery & Strategy) Discovery workshops and strategic product development guidance covering user analysis, journey mapping, feature planning, product validation, funding strategy, UX exploration, build phase planning, and cost/timeline estimation. For organisations at the early stages of a digital product or feature.
• DevOps Infrastructure design, implementation, and support services ensuring product performance 24/7, including cloud transition services, DevOps consulting, and infrastructure automation using infrastructure-as-code. For organisations needing reliable cloud infrastructure and operational excellence.
• Fractional CTO Part-time technology leadership providing strategic technology decisions and scalable guidance for businesses that do not require a full-time CTO. For SMBs and growth-stage businesses needing senior technology leadership without the cost of a full-time executive hire.
• Production Support Ongoing application maintenance and support services available 24/7, handling app management and product upkeep for businesses of varying sizes. For organisations needing reliable ongoing technical support for their applications.
• Digital Marketing & SEO

Quantifiable outcome

• 14,812 kg CO2 avoided per year
• +1 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered core, minor and major.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is described as 'the world's most comprehensive and broadly adopted cloud' with over 200 fully featured services. Abletech uses AWS for infrastructure including QLDB (Goldie project), ECS Fargate, S3, CloudFront, Lambda, and RDS. AWS services are a core part of Abletech's technical architecture.
• WonderlabminorGTM or Marketing PartnerWonderlab is a full-service brand agency powered by creativity and directed by strategy. Listed as a partner on Abletech's website, likely for collaborative client projects requiring brand strategy and creative services.
• AddressfindermajorTechnology or IntegrationAddressfinder has been helping businesses seamlessly collect and verify address data since 2010. Abletech has worked extensively on Addressfinder's platform (including performance improvements via HTTP/2, React.js implementation, and Elixir migration). A case study exists documenting their collaboration.
• DigitellaminorGTM or Marketing PartnerDigitella is a full-service performance marketing agency blending smart strategy with performance-first execution. Listed as a partner, likely for digital marketing collaboration on client projects.
• Riki ConsultancyminorStrategic or Co-development PartnerRiki Consultancy is a Māori-owned, whānau business specialising in cultural capability advisory and professional development across corporate, education and public sectors. Partnered for kaupapa Māori and cultural advisory on indigenous-focused projects (e.g., Ehoa, KOHA).
• NZ VaultmajorStrategic or Co-development PartnerNZ Vault is a long-term gold and precious metal company. Together with Abletech and Goldie (a startup), they built a fractional asset register for trading gold. NZ Vault provided the underlying gold/precious metals expertise while Abletech provided the technology platform.
• Health New Zealand | Te Whatu OramajorStrategic or Co-development PartnerHealth New Zealand | Te Whatu Ora is the Crown agency running New Zealand's public health system. Abletech has developed the FHIR-based secure web form generation solution for Health NZ, and maintains the AED Locations platform. A significant co-development partnership.
• KohamajorStrategic or Co-development PartnerKoha (also referred to as Takoha) takes the hōhā out of koha by making giving, receiving, and managing koha and donations simple, seamless, and stress-free. Abletech built the KOHA platform, integrating Māori tikanga with technology.
• EcotricityminorOthersEcotricity is a 100% Kiwi-owned and 50% community-owned renewable energy provider. Abletech switched its Wellington headquarters to renewable and carboNZero certified electricity supplied by Ecotricity, avoiding 14,812 kg CO2 per year.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Thoughtworks: Global boutique technology consultancy specializing in custom software delivery, DevOps, and modern engineering practices. Closest large-scale analogue to Abletech's engineering-led, modern-stack custom development model.
• Thoughtbot: US/UK-headquartered product consultancy delivering custom web and mobile development using Ruby on Rails, React, and design sprints. Closest global peer to Abletech's Rails/React-heavy, design-integrated delivery model.
• Reaktor: Finnish boutique software firm delivering bespoke digital products and design-led engineering for enterprise and government clients. Comparable in size, culture, and premium custom-development positioning to Abletech.
• Springload: Wellington-based digital product studio offering custom web and mobile app development with a similar boutique, senior-team model. Most direct head-to-head peer in the NZ custom software market across React/Rails stacks.

Broad incumbents

• Accenture: Global IT services giant competing for the same large NZ government and enterprise custom-build mandates. Operates across the same procurement panels and modern tech stacks as Abletech but at multi-thousand-FTE scale.
• Capgemini: Global IT services and consulting firm with strong presence in APAC. Competes for the same enterprise and public-sector custom development work Abletech targets, but via much larger multi-shore delivery.
• Slalom: Global technology and business consultancy with strong APAC presence delivering custom software, cloud, and digital transformation. Comparable in consultative delivery but with significantly larger bench and broader service portfolio.
• EPAM Systems: Global digital engineering services firm specializing in custom software product development using modern stacks (React, Node, cloud). Comparable technical capability profile but with global delivery center scale Abletech cannot match.
• Globant: Global digital and cognitive transformation services firm delivering custom software engineering at scale. Overlaps with Abletech on modern-stack bespoke development for enterprise clients but operates as a global incumbent.
• Datacom: Largest NZ-headquartered IT services provider with deep government and healthcare contracts. Overlaps with Abletech on Pae Hokohoko-style NZ government work but at vastly greater scale and breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/abletech
• Facebookfacebook.com/abletech
• LinkedInlinkedin.com/company/able-technology

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abletech