AddressFinder
AddressFinder is an Australia-based SaaS company providing address, email, and phone verification APIs for businesses in Australia and New Zealand. It serves SMBs through self-serve and enterprise customers through bespoke SOC 2 compliant packages, leveraging 14 years of ANZ address data expertise.
- Company typePrivate
- Founded2010
- HeadquartersNeutral Bay, Australia
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What AddressFinder does
AddressFinder (legal name: Addressfinder) is a privately held SaaS company headquartered in Neutral Bay, Australia, that provides address, email, and phone verification APIs focused on the Australia and New Zealand markets. Founded in 2010 (per company history) and operating for fourteen years, the company has built a regional data quality product suite comprising address verification, address autocomplete, bulk database verification, email verification, phone verification, location autocomplete, reverse geocoding, and points of interest lookup. All products are delivered through an API-first architecture that integrates into online forms or back-office systems, with documented developer endpoints and a public API status page. The technology stack centres on proprietary matching algorithms paired with authoritative ANZ postal reference data, emphasising accuracy, standardisation, and reduced downstream delivery failures.
Revenue is generated through two streams: usage-based API subscriptions (the dominant model, with a 30-day free trial and self-serve onboarding) and recurring enterprise contracts priced on bespoke multi-year terms. Go-to-market combines a product-led growth motion targeting SMBs and developers with a separate direct enterprise sales motion that handles bespoke packages, SAML SSO, dedicated technical support, advanced reporting, and SOC 2 Type 2 compliance. The company is small (1–10 employees), bootstrapped, and discloses no institutional funding, acquisitions, parent company, or leadership changes.
The customer base spans retail (Salvos Stores, Trade Depot), fitness (Les Mills), financial services (UDC Finance, Finance Now), education (TASS), government (ConsumerNZ), and nonprofit (Save The Children) sectors. Documented outcomes include address validation accuracy improvements of 60% to 98%+ at Salvos Stores and significant reductions in mail bounceback at Les Mills. Credibility is reinforced through case studies, customer logos in the trusted-by section, and a public Trust Centre with SOC 2 reporting.
AddressFinder firmographics
Firmographics- Name
- AddressFinder
- Legal name
- Addressfinder
- Website
- https://addressfinder.com.au
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- AddressFinder is an Australia-based SaaS company providing address, email, and phone verification APIs for businesses in Australia and New Zealand. It serves SMBs through self-serve and enterprise customers through bespoke SOC 2 compliant packages, leveraging 14 years of ANZ address data expertise.
- Ownership category
- akta.pro rank
AddressFinder industry classification
Industry- Product category
- Address and Contact Data Verification APIs
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- SIC
- Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Identity, Address & Reference Verification (BPAKAEAJ)
- akta.pro secondary industry
- Identity Verification (IDV) & Document Verification (FSAMALAE)
Keywords
Where AddressFinder is headquartered
LocationHeadquarters
- HQ city
- Neutral Bay
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
AddressFinder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales
Revenue model
- API Usage-based Subscription: Revenue generated from API usage for address, email, and phone verification services. Companies integrate via API and pay based on usage volume. Enterprise packages available with bespoke pricing and advanced features.
- Enterprise Bespoke Packages: Custom pricing packages for enterprise organisations including dedicated technical support, advanced features, SAML SSO, and SOC 2 compliant infrastructure.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free trial for new users |
| Subscription | Multi-year contract | Enterprise organisations package |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
AddressFinder product offering
Product offeringCore offering
AddressFinder provides an all-in-one data verification toolbox delivered via API for Australia and New Zealand markets. The platform offers address verification, address autocomplete, email verification, phone verification, bulk database verification, location autocomplete, reverse geocoding, and points of interest services. Customers integrate the API into online forms to capture and clean verified customer contact data in real time and via on-demand bulk processing.
Product overview
AddressFinder is an all-in-one data verification toolbox serving Australia and New Zealand for over 14 years. The platform offers a unified suite of verification products that work together: address verification and autocomplete form the core data collection layer; email and phone verification add additional contact validation; bulk database verification enables batch cleaning of existing records; location autocomplete, reverse geocoding, and points of interest extend geographic data capabilities. All products integrate via API into online forms to ensure only verified, accurate data enters the customer's database.
Differentiator
Problem solved
Functional benefit
Products and services
- Address Verification
Quantifiable outcome
- Address validation accuracy improved from 60% to 98%+ for Salvos Stores
- +2 more outcomes
Companies that use AddressFinder
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
AddressFinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
AddressFinder partnerships and signals
Strategic signalScale indicators3 records
Recent moves4 records
Expansion highlights4 records
AddressFinder competitors and assessment
Company assessmentEmerging players
- Clearbit: B2B contact and company data enrichment platform providing email, phone, and firmographic verification. Adjacent to AddressFinder's email and phone verification offerings with API-first delivery to developer and sales audiences.
- Trulioo: Global identity verification platform covering KYC, business verification, and person verification. Overlaps with AddressFinder's email/phone verification capabilities and targets similar enterprise buyer needs.
- what3words: Location addressing technology that converts geographic coordinates into three-word addresses. Adjacent to AddressFinder's reverse geocoding and location autocomplete capabilities, serving use cases that require precise location identification.
Broad incumbents
- Experian Data Quality: Global data quality and address verification solutions as part of Experian's broader credit/identity portfolio. A broad incumbent with overlapping capabilities but serving a much wider customer base.
- Google Address Validation API: Google's address validation API is part of Google Maps Platform, bundled into broader Maps/Cloud offerings. A broad incumbent whose pricing power and global coverage could pressure AddressFinder if ANZ coverage reaches competitive accuracy.
Direct peers
- Melissa Data (Melissa): Provides address verification, validation, autocomplete, and identity/data quality APIs globally. Directly comparable product set and customer base to AddressFinder, with broader geographic coverage.
- PostGrid: Address verification, autocomplete, and mailroom automation API provider targeting developers and enterprises. Comparable product positioning and PLG motion to AddressFinder.
- Loqate (GBG): Global address verification, autocomplete, email, and phone validation API provider. Most directly comparable to AddressFinder in product offering (address, email, phone verification) and API-first delivery model, though operating at much larger global scale.
- Smartystreets: US-based address verification, geocoding, and contact data quality API provider. Highly comparable API-first verification offering, though currently focused on the US market rather than ANZ.
Regional players
- Striata: Australian-headquartered digital customer communications and data quality provider. Regional peer with overlapping data-quality and address-cleansing capabilities, serving ANZ enterprise customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
AddressFinder social profiles
Digital presenceAddressFinder compliance and trust
Trust signalCompliance1 record
AddressFinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
AddressFinder leadership team
Management profileNumber of profiles
AddressFinder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AddressFinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AddressFinder
What does AddressFinder do?
AddressFinder provides an all-in-one data verification toolbox delivered via API for Australia and New Zealand markets. The platform offers address verification, address autocomplete, email verification, phone verification, bulk database verification, location autocomplete, reverse geocoding, and points of interest services. Customers integrate the API into online forms to capture and clean verified customer contact data in real time and via on-demand bulk processing.
Is AddressFinder a public or private company?
AddressFinder is a private company. It is classified as unknown and is currently operating.
When was AddressFinder founded?
AddressFinder was founded in 2010. It employs 1 to 10 people.
Where is AddressFinder based?
AddressFinder is headquartered in Neutral Bay, Australia, in the Oceania region.
How does AddressFinder make money?
Two revenue lines are on record. API Usage-based Subscription is the primary driver. The others are enterprise Bespoke Packages.
Who are AddressFinder's main competitors?
Emerging players on record are Clearbit, Trulioo and what3words. Broad incumbents are Experian Data Quality and Google Address Validation API. Direct peers are Melissa Data (Melissa), PostGrid, Loqate (GBG) and Smartystreets. Striata is listed as a regional player.
Does AddressFinder have an API?
Yes. AddressFinder offers an API that enables developers to integrate address, email, and phone verification capabilities into online forms. The API is publicly accessible with documented endpoints and an API status monitoring page. Developer documentation is at addressfinder.com/au/docs.
What industry is AddressFinder in?
AddressFinder's product category is Address and Contact Data Verification APIs. Its primary akta.pro industry code is BPAKAEAJ, Identity, Address & Reference Verification, with a secondary code of FSAMALAE, Identity Verification (IDV) & Document Verification. Its NAICS code is 518 and its SIC code is 7374.