WonderLab
WonderLab is a Buenos Aires-based Smart Events agency that designs and produces technology-enhanced corporate and social events across 10 countries, integrating LED wristbands, custom mobile apps, and NFC wearables into interactive in-person, virtual, and hybrid experiences.
- Company typePrivate
- Founded2017
- HeadquartersBuenos Aires, Argentina
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What WonderLab does
WonderLab is a Buenos Aires-based Smart Events agency founded in 2017 that designs and produces technology-enhanced corporate and social events across 10 countries in Latin America, Spain, and the United States. The company's core offering integrates a proprietary technology stack — DMX-controlled LED wristbands, NFC-enabled wearables, custom-branded mobile applications, projection mapping, personalized holograms, cashless payment systems, and broadcast-quality production infrastructure — to deliver interactive in-person, virtual, and hybrid event experiences. WonderLab reports producing more than 800 events serving 110,000+ guests, with a named enterprise client roster spanning L'Oréal, Shell, PepsiCo, GSK, Newsan, and Just.
WonderLab firmographics
Firmographics- Name
- WonderLab
- Legal name
- WonderLab
- Website
- https://wonderlab.events
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WonderLab is a Buenos Aires-based Smart Events agency that designs and produces technology-enhanced corporate and social events across 10 countries, integrating LED wristbands, custom mobile apps, and NFC wearables into interactive in-person, virtual, and hybrid experiences.
- Ownership category
- akta.pro rank
WonderLab industry classification
Industry- Product category
- Live Event Production Services
- NAICS
- Indoor and Outdoor Display Advertising (54185), Graphic Design Services (541430), All Other Amusement and Recreation Industries (71399)
- SIC
- Services-Advertising Agencies (7311), Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Brand Activations & Experiential Campaign Design (MPAAAGAA)
- akta.pro secondary industries
- Activation/Experiential Creative Agencies (MPAAAAAO), Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD), Event Mobile Apps & Second-Screen Experiences (Agendas, Messaging, Push, Check-in) (THAHAOAG)
Keywords
Where WonderLab is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Offices3 records
Markets served
WonderLab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Corporate Event Production: Full-service event production for corporate clients including launches, congresses, trainings, team buildings, and year-end celebrations. Pricing is custom per event based on type, guest count, technology stack, and venue selection.
- Social Event Production: Production of social events including XV (quinceañeras), weddings, private parties, and festivals. Includes proprietary formats like Fiestón, Fiestón MIX, and We Are Lights festival.
- Venue Rental (Mansión Funtime): Rental of company's proprietary immersive venue in Buenos Aires featuring built-in mapping, circus stage, and installed technology for events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
WonderLab product offering
Product offeringCore offering
WonderLab designs and produces technology-enhanced live events for corporate and social clients, combining proprietary LED wristbands, custom-branded mobile applications, NFC proximity devices, gamification mechanics, holographic and mapping projection, cashless payments, and broadcast production to deliver interactive, data-trackable in-person, virtual, and hybrid event experiences. Offerings span corporate formats (launches, congresses, trainings, team buildings, year-end celebrations) and personal formats (quinceañeras, Bar/Bat Mitzvahs, weddings, birthdays, and the teen-only We Are Lights festival).
Product overview
WonderLab is a Smart Events agency (est. 2017, Buenos Aires) operating a platform-plus-modules architecture. The core WonderLab Smart Events platform orchestrates in-person, virtual, and hybrid experiences by combining LED wristbands, a custom mobile app, NFC wearables, live games, holograms, broadcast streaming, cashless payments, and real-time analytics. Fiestón iA Fin de Año applies this platform to year-end corporate celebrations; TeamPlay delivers remote team building as a branded TV-format broadcast; Eventos Híbridos and Eventos Virtuales provide the hybrid and fully-online variants. On the social side, the Fiestón sub-brand brings the same technology stack to personal celebrations (XV, weddings, birthdays), with Fiestón MIX enabling shared quinceañera parties and We Are Lights providing a dedicated interactive teen festival format. Core supporting modules include ticketing, welcome kits, proximity technology (RFID/NFC), access control, photo-tracking, interactive DJ, live games, interactive visuals, photo totems, mapping 360°, holograms, and a live backstage control panel.
Differentiator
Problem solved
Functional benefit
Brands
- Fiestón: Format for transforming parties into unforgettable experiences using technology and innovation for social events including XV, Bar/Bat Mitzvah, birthdays, and weddings.
- Fiestón MIX
- Fiestón iA Fin de Año
- TeamPlay
- We Are Lights
- Mansión Funtime
Products and services
- WonderLab Smart Events Core end-to-end event production service that combines LED wristbands, a custom mobile app, NFC wearables, gamified live interactions, holographic projections, broadcast streaming, cashless payments, and mapping to create gamified, data-trackable in-person, virtual, and hybrid experiences for corporate and social clients.
- Eventos Corporativos Turnkey corporate event production service for launches, congresses, trainings, team-buildings, and year-end celebrations, using the full WonderLab technology stack including LED wristbands, custom app, cashless, mapping, and hologram for enterprise brand clients.
- Fiestón iA Fin de Año Year-end corporate celebration format featuring AI-powered interactive experiences with LED wristbands, a custom branded app, live games, holograms, and broadcast streaming that turns the company party into a personalized Smart Event.
- TeamPlay Interactive remote team-building platform delivered as a live TV-style broadcast with branded games, real-time trivia, and voting via a custom app, producing engagement metrics and participation reports for distributed corporate teams.
- Eventos Híbridos Hybrid event production service that synchronizes in-person and virtual audiences using LED wristbands, a mobile app, live games, and real-time voting so that online participation directly influences the physical event experience.
- Eventos Virtuales Fully online broadcast-quality event experience combining a custom-branded mobile app, professional multi-camera videoconference infrastructure, live games, trivia, and voting with real-time participation metrics.
- Fiestón Social event sub-brand applying WonderLab's interactive technology stack (LED wristbands, custom app, photo-tracking, hologram) to personal milestone celebrations including XVs/quinceañeras, Bar and Bat Mitzvahs, weddings, and birthdays.
- Fiestón MIX Shared quinceañera party format where multiple birthday girls celebrate together in one event, including LED wristbands, an exclusive party app, photo-tracking, holographic welcome messages, digital invitations, and a photo totem — offering a lower-cost alternative without sacrificing personalization.
- We Are Lights Proprietary interactive festival format developed entirely in-house by WonderLab exclusively for teenagers aged 12–17, featuring audience voting on festival elements, a live social network, gamified entry system with points and badges, sponsor branding opportunities, and full audience tracking via app and wristbands.
- Alquiler Mansión Funtime (Venue Rental) Rental of WonderLab's proprietary immersive event venue in Buenos Aires, featuring full projection mapping, a circus stage, and pre-installed event technology, offered as an alternative to client-sourced external venues.
Quantifiable outcome
- 35,000+ participants in TeamPlay across 11 countries since 2020
- +4 more outcomes
Companies that use WonderLab
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
WonderLab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
WonderLab partnerships and signals
Strategic signalScale indicators13 records
Recent moves6 records
Expansion highlights6 records
WonderLab competitors and assessment
Company assessmentDirect peers
- MKG: MKG is a New York-based experiential marketing agency that designs immersive brand experiences, pop-ups, and events for major consumer-facing brands. It is comparable to WonderLab in building bespoke, technology-enhanced live experiences for enterprise marketing teams.
- Sparks (The Marketing Arm): Sparks is a global experiential and shopper marketing agency within Omnicom's The Marketing Arm, building tech-enabled brand experiences, retail activations, and live events. It mirrors WonderLab's blend of creative, technology integration, and large-scale event execution for major consumer brands.
- George P. Johnson Experience Marketing: GPJ is one of the world's largest experiential marketing agencies, producing brand experiences, conferences, and launch events globally. Like WonderLab, it integrates technology (mobile apps, gamification, hybrid broadcast) with live event production to serve enterprise clients across multiple geographies.
- Pixmob: Pixmob designs and manufactures LED wearables (wristbands, badges, bracelets) used to turn live audiences into interactive, lighting-driven canvases for concerts and events (e.g., Coldplay tour). WonderLab's DMX-controlled LED wristbands and NFC proximity technology are a direct functional analog, both converting attendees into synchronized, data-capable event surfaces.
- Jack Morton Worldwide: Jack Morton is a global brand experience agency producing launches, conferences, and experiential campaigns for Fortune 500 clients. Like WonderLab, it competes for the same enterprise brand-experience RFPs and combines technology with creative production to deliver live and hybrid brand activations.
Emerging players
- Fever: Fever is a global live-entertainment discovery and ticketing platform curating immersive experiences (concerts, festivals, themed events). It overlaps with WonderLab's We Are Lights and Fiestón formats by producing and monetizing proprietary consumer-facing experience IP rather than purely corporate events.
- Bizzabo: Bizzabo is an event experience operating system that powers in-person, virtual, and hybrid events with registration, apps, and analytics. While WonderLab builds event apps bespoke per event, Bizzabo competes for the same hybrid-event technology budget inside enterprise marketing teams.
- Splash: Splash is an event marketing platform that lets brands create, market, and measure live and virtual events with branded microsites and analytics. It targets the same enterprise brand marketers WonderLab serves, offering a more self-serve alternative for hybrid and virtual event production.
Broad incumbents
- Imagination: Imagination is a long-established global experiential design agency producing immersive brand environments, launches, and visitor experiences for major corporations. It is a broader incumbent in WonderLab's category, offering integrated creative + technology for large enterprise experiential programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
WonderLab social profiles
Digital presenceWonderLab financial estimates
Financial estimateRevenue estimate
Valuation estimate
WonderLab leadership team
Management profileNumber of profiles
WonderLab subsidiaries and ownership
Company hierarchySubsidiaries1 record
WonderLab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WonderLab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WonderLab
What does WonderLab do?
WonderLab designs and produces technology-enhanced live events for corporate and social clients, combining proprietary LED wristbands, custom-branded mobile applications, NFC proximity devices, gamification mechanics, holographic and mapping projection, cashless payments, and broadcast production to deliver interactive, data-trackable in-person, virtual, and hybrid event experiences. Offerings span corporate formats (launches, congresses, trainings, team buildings, year-end celebrations) and personal formats (quinceañeras, Bar/Bat Mitzvahs, weddings, birthdays, and the teen-only We Are Lights festival).
Is WonderLab a public or private company?
WonderLab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WonderLab founded?
WonderLab was founded in 2017. It employs 1 to 10 people.
Where is WonderLab based?
WonderLab is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does WonderLab make money?
Three revenue lines are on record. Corporate Event Production is the primary driver. The others are social Event Production and venue Rental (Mansión Funtime).
Who are WonderLab's main competitors?
Direct peers on record are MKG, Sparks (The Marketing Arm), George P. Johnson Experience Marketing, Pixmob and Jack Morton Worldwide. Emerging players are Fever, Bizzabo and Splash. Imagination is listed as a broad incumbent.
Does WonderLab have an API?
No public API is recorded for WonderLab.
What industry is WonderLab in?
WonderLab's product category is Live Event Production Services. Its primary akta.pro industry code is MPAAAGAA, Brand Activations & Experiential Campaign Design, with a secondary code of MPAAAAAO, Activation/Experiential Creative Agencies. Its NAICS code is 54185 and its SIC code is 7311.