Grant Cardone Sales Training University
- Company typePrivate
- Founded2000
- HeadquartersAventura, United States
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
Grant Cardone Sales Training University firmographics
Firmographics- Name
- Grant Cardone Sales Training University
- Legal name
- Cardone Enterprises
- Website
- https://cardoneuniversity.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Grant Cardone Sales Training University industry classification
Industry- Product category
- Online Sales Training
- NAICS
- Professional and Management Development Training (611430), Professional and Management Development Training (61143), Educational Support Services (61171)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Sales & Customer Service Training (EDAGANAC)
- akta.pro secondary industry
- Certification & Credentialed Creator Programs (MPACALAI)
Keywords
Where Grant Cardone Sales Training University is headquartered
LocationHeadquarters
- HQ city
- Aventura
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Grant Cardone Sales Training University business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Individual Training Subscriptions: Subscription-based access to 800+ video courses and certifications for individual sales professionals. Includes weekly mastermind access and self-paced learning.
- Team and Business Training Packages: Enterprise-level subscription with 3,500+ training segments, 1-on-1 virtual coaching, tracking dashboards, and multiple transferable licenses for organizational deployment.
- Certification Programs: Tiered certification levels that drive engagement and retention for both individual and team accounts.
- Third-Party Financing (Denefits): Partnership with Denefits for financing options allowing customers to fund purchases through installment payments.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Individual Package - 800+ Total Segments with certifications and weekly mastermind |
| Subscription | Annual | Teams & Businesses Package - 3,500+ Total Segments with coaching and reporting |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels9 records
Grant Cardone Sales Training University product offering
Product offeringCore offering
Grant Cardone Sales Training University operates Cardone University, a cloud-based online sales training platform offering 800+ video courses for individual subscribers and 3,500+ training segments for teams and businesses. The platform delivers Grant Cardone's sales methodology through on-demand interactive video, certifications, weekly mastermind calls, and 1-on-1 virtual coaching. Enterprise customers receive additional features such as activity tracking dashboards, customized curriculums, leadership courses, and transferable licenses through a LightspeedVT-powered corporate portal.
Product overview
Cardone University is a single unified online training platform built around Grant Cardone's sales methodology. The platform offers two primary subscription tiers—Individual (800+ segments) and Teams & Businesses (3,500+ segments)—plus three expert sub-brands: Sales Mastery with Victor Antonio, Monster Producer Academy by Michael Burt, and Social Selling Mastery by Jamie Shanks. All training is delivered as on-demand video content accessible 24/7 via web and mobile, with supporting free eBooks available for lead generation.
Differentiator
Problem solved
Functional benefit
Brands
- Social Selling Mastery: Training program focused on modern digital buyer engagement through platforms like LinkedIn, created by Jamie Shanks.
- Monster Producer Academy
- Sales Mastery with Victor Antonio
Products and services
- Cardone University Online sales training platform offering 800+ video courses with fully interactive content, delivering Grant Cardone's sales methodology 24/7 as a personal sales and business coach for individual and team subscribers.
- Individual Training Package Self-paced training subscription for individual salespeople including 800+ total video segments, certifications, weekly mastermind access, and the ability to purchase and add individual content and programs.
- Teams & Businesses Training Package Enterprise-level training solution for organizations featuring 3,500+ total segments, certifications, 1-on-1 virtual coaching, tracking and reporting, leadership courses, new hire onboarding, customized curriculums, and multiple transferable licenses.
- Sales Mastery with Victor Antonio Training program focused on increasing sales velocity through 18 specific modules including value-centric selling, powerful presentations, influencing change, predictable prospecting, closing the credibility gap, and inbound selling.
- Monster Producer Academy by Michael Burt Step-by-step business growth system created by former championship coach Michael Burt, focused on building systems, structures, and processes to help individuals become 'Monster Producers' earning $250K+ annually.
- Social Selling Mastery by Jamie Shanks Prescriptive training program helping sales professionals bridge the gap between traditional selling and modern digital buyers; includes a 6-week certification track and is used by 300+ global companies with 75,000+ certified professionals.
Quantifiable outcome
- 44% sales lift achieved by Coffman Media after implementing 10X culture
- +10 more outcomes
Companies that use Grant Cardone Sales Training University
Customer profileNamed customers16 records
Segments3 records
Ideal customer profiles3 records
Grant Cardone Sales Training University technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Grant Cardone Sales Training University partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LightspeedVTcoreLightspeedVT powers the corporate/team training portal for Cardone University, providing the learning management system infrastructure for enterprise clients with tracking, reporting, and team management capabilities.
Scale indicators7 records
Recent moves1 record
Expansion highlights5 records
Grant Cardone Sales Training University competitors and assessment
Company assessmentEmerging players
- Allego: Sales learning and enablement platform with on-demand content, coaching, and content authoring for B2B sales orgs. Overlaps Cardone University on subscription training, certifications, and team-level reporting.
- Lessonly (Seismic Learning): Interactive employee and sales training software that powers learning paths, role-play, and coaching for customer-facing teams. Directly comparable to Cardone's enterprise tier feature set and LMS-led delivery.
- Mindtickle: Sales readiness platform combining training content, role-play, and analytics for enterprise sales teams. Competes with Cardone's Teams & Businesses tier on digital delivery, tracking, and reporting.
Direct peers
- JBarrett Sales: Sales training and consulting firm providing methodology coaching, keynotes, and corporate workshops — competes with Cardone University for individual sales professionals and corporate sales training budgets.
- Grant Cardone Enterprises (10X Growth / Cardone Ventures): Parent brand ecosystem run by Grant Cardone with adjacent coaching programs, events (10X GrowthCon), and corporate consulting — overlaps with Cardone University on training content and event-driven demand.
- Richardson Sales Performance: B2B sales training and enablement company selling curriculum, coaching, and assessments to enterprise sales organizations — directly competing for the same Teams & Businesses tier Cardone University targets.
- Sandler Training: Long-established sales training franchise offering methodology-driven coaching, certifications, and corporate workshops — directly comparable to Cardone University's sales methodology and certification offering for individuals and teams.
Others
- Outreach: Sales execution platform with embedded enablement, coaching, and training content. Adjacent ecosystem participant that competes for the same sales-enablement budget rather than direct training content.
- Sales Hacker (community): Sales community and content resource offering free training content, certifications, and event programming. Comparable as a community-led GTM motion competing for the attention of individual sales professionals.
Broad incumbents
- Dale Carnegie Training: Global incumbent in professional training with overlapping sales, leadership, and interpersonal skills curricula. Comparable as a broader training portfolio targeting both individuals and corporate enterprise buyers.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Grant Cardone Sales Training University social profiles
Digital presenceGrant Cardone Sales Training University financial estimates
Financial estimateRevenue estimate
Valuation estimate
Grant Cardone Sales Training University leadership team
Management profileNumber of profiles
Profiles1 record
Grant Cardone Sales Training University funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Grant Cardone Sales Training University M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Grant Cardone Sales Training University
What does Grant Cardone Sales Training University do?
Grant Cardone Sales Training University operates Cardone University, a cloud-based online sales training platform offering 800+ video courses for individual subscribers and 3,500+ training segments for teams and businesses. The platform delivers Grant Cardone's sales methodology through on-demand interactive video, certifications, weekly mastermind calls, and 1-on-1 virtual coaching. Enterprise customers receive additional features such as activity tracking dashboards, customized curriculums, leadership courses, and transferable licenses through a LightspeedVT-powered corporate portal.
Is Grant Cardone Sales Training University a public or private company?
Grant Cardone Sales Training University is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Grant Cardone Sales Training University founded?
Grant Cardone Sales Training University was founded in 2000. It employs 11 to 50 people.
Where is Grant Cardone Sales Training University based?
Grant Cardone Sales Training University is headquartered in Aventura, United States, in the North America region.
How does Grant Cardone Sales Training University make money?
Four revenue lines are on record. Individual Training Subscriptions are the primary driver. The others are team and Business Training Packages, certification Programs and third-Party Financing (Denefits).
Who are Grant Cardone Sales Training University's main competitors?
Emerging players on record are Allego, Lessonly (Seismic Learning) and Mindtickle. Direct peers are JBarrett Sales, Grant Cardone Enterprises (10X Growth / Cardone Ventures), Richardson Sales Performance and Sandler Training. Others are Outreach and Sales Hacker (community). Dale Carnegie Training is listed as a broad incumbent.
Does Grant Cardone Sales Training University have an API?
No public API is recorded for Grant Cardone Sales Training University.
What industry is Grant Cardone Sales Training University in?
Grant Cardone Sales Training University's product category is Online Sales Training. Its primary akta.pro industry code is EDAGANAC, Sales & Customer Service Training, with a secondary code of MPACALAI, Certification & Credentialed Creator Programs. Its NAICS code is 611430 and its SIC code is 8200.