Eu Natural

What Eu Natural does

Eu Natural, Inc. is a privately held dietary supplement company incorporated in Nevada, USA, founded in 2013 and operating as a direct-to-consumer e-commerce brand. The company manufactures and sells clinically backed botanical supplements organized into condition-specific collections spanning fertility, prenatal/postnatal care, hormonal balance, menopause, urinary health, detox/cleanse, joint and mobility, men's health, immunity, respiratory, and digestive health. Core technology is centered on cGMP-certified manufacturing with third-party testing for purity and potency, paired with proprietary ingredient selections including trademarked compounds such as KSM-66 Ashwagandha, BioPerine absorption enhancer, PACRAN whole-fruit cranberry, AquaCelle algal DHA, and the 4Liver botanical combination. Products are sold under the Eu Natural brand via an owned Shopify storefront (store.eunatural.com) and Amazon marketplace, where the company holds the leading fertility brand position through its Conception for Her and Conception for Him product lines.

The business model combines one-time direct product sales, a Subscribe & Save subscription offering 30% recurring discount, and Amazon marketplace distribution. Products are priced in the $23.99–$34.99 range with multi-bottle bundle discounts, and ship free to US orders over $35 with paid expedited options and international shipping to Canada. The go-to-market is product-led growth supported by a self-service product quiz, rewards program, email/SMS marketing, organic social media, influencer partnerships, and an educational blog. Customer concentration is structurally low as the company sells to individual consumers across women's fertility, hormonal health, urinary health, men's health, and general wellness segments, with primary segments being women seeking pregnancy/fertility support and women seeking hormonal balance solutions including menopause and PCOS.

The company maintains a Scientific Advisory Board to guide evidence-based product development and partners with Vitamin Angels on a charitable initiative that has donated $300,000 to reach 1.3 million women and children globally. No public API, AI/ML capabilities, M&A activity, or institutional funding is referenced in available materials; the company operates as an independent, founder-controlled private business.

Name

Eu Natural

Legal name

Eu Natural, Inc.

Website

https://store.eunatural.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Eu Natural is a privately held, Nevada-incorporated dietary supplement company founded in 2013 that sells clinically backed botanical supplements directly to consumers via its Shopify storefront and Amazon, where it holds the #1 fertility brand position. It targets women seeking fertility, prenatal, and hormonal balance support, plus men and general wellness consumers across 14+ condition-specific SKUs.

Ownership category

akta.pro rank

Product category

Dietary Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industries

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI), Vitamins & Minerals (Single Nutrients) (CRADAGAB)

Keywords

• Dietary supplements
• Fertility supplements
• Prenatal vitamins
• Urinary tract health
• Hormonal balance supplements

Headquarters

HQ city

Henderson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct Product Sales: One-time and recurring purchases of dietary supplements through e-commerce storefront. Products sold in individual quantities or bundles with tiered pricing incentives (discounts for 2+ bottles).
2. Subscribe & Save Subscriptions: Recurring subscription model for regular product deliveries with 30% discount on subscription products. Customers can manage delivery frequency, add products, delay orders, and reactivate subscriptions.
3. Amazon Marketplace Sales: Sales through Amazon as the leading fertility brand on Amazon, reaching customers through marketplace channel.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Eu Natural sells condition-specific botanical dietary supplements directly to consumers through its own e-commerce storefront and Amazon, with a portfolio spanning fertility aids, prenatal and postnatal nutrition, hormonal balance, urinary tract health, liver detox, joint support, probiotics, and men's health. Products are formulated with branded, clinically studied ingredients such as BioPerine, KSM-66 Ashwagandha, PACRAN Cranberry, AquaCelle DHA, and the 4Liver complex, manufactured in cGMP-certified facilities and third-party tested for purity and potency. The brand sells through both one-time purchases and a Subscribe & Save subscription program with a 30% recurring discount, supported by a 90-day money-back guarantee.

Product overview

Eu Natural is a dietary supplement company offering a portfolio of condition-specific products primarily focused on women's health, fertility, and wellness. The product line is organized into collections covering Pregnancy & Fertility, Hormonal Health, Menopause, Beauty, Women's Health, Men's Health, Detox/Cleanse, Urinary Health, Immunity, Daily Vitamins, and Specialty Health. Key products include CONCEPTION FOR HER/FOR HIM fertility supplements, PRENATAL GLOW prenatal vitamins, URINARY HARMONY and Killer Cranberry for urinary tract health, STONE BREAKER and VITAL LIVER for detox/cleanse, REGULATE for hormonal balance, PURGE for uric acid support, PRIMAL MOVE for joint health, FLOURISH and MOMMA PROBIOTICS for digestive/gut health, BREATHE EASE for respiratory support, and NEXT GEN MULTI FOR HIM for men's daily nutrition. All products are marketed as clean supplements free from artificial fillers, manufactured in cGMP-certified facilities with third-party testing for purity and potency.

Differentiator

Problem solved

Functional benefit

Products and services

• CONCEPTION FOR HER Fertility Aid & Multi Fertility supplement formulated with botanical ingredients to support female reproductive health, pre-conception, and prenatal nutrition for women trying to conceive.
• CONCEPTION FOR HIM Fertility Aid & Multi Male fertility supplement designed to support reproductive health, sperm quality, and conception readiness for men.
• PRENATAL GLOW — The Ultimate Clean & Complete Prenatal Clean and comprehensive prenatal/postnatal supplement with 25 premium vitamins and minerals, featuring L-Methylfolate, vegan AquaCelle Algal DHA, and choline to support baby brain and eye development during pregnancy and postpartum.
• URINARY HARMONY Urinary Tract Cleanse & Protection Clinically tested dual-action urinary tract supplement with D-Mannose and Hibiscus to flush, cleanse, and protect the urinary system, with reported urinary comfort improvement in as little as 7 days.
• Eu Natural STONE BREAKER Kidney & Gallbladder Cleanse Kidney and gallbladder cleanse supplement featuring Chanca Piedra (Phyllanthus niruri), parsley extract, and celery seed extract to support urinary system and kidney health.
• Eu Natural REGULATE Myo-Inositol Ovarian & Hormonal Balance Ovarian and hormonal balance supplement with optimal 40:1 ratio of Myo-Inositol and D-Chiro Inositol to support menstrual cycle regularity and reproductive health, particularly for women with PCOS.
• Eu Natural PURGE Uric Acid Cleanse & Joint Health 3-in-1 daily uric acid cleanse supplement with celery seed extract and tart cherry to promote healthy uric acid levels and joint comfort.
• Killer Cranberry Urinary Tract Supplement Advanced cranberry-based urinary tract supplement powered by Pacran whole fruit cranberry extract with a 9-ingredient defense complex including turmeric, dandelion root, and marshmallow root.
• NEXT GEN MULTI FOR HIM Multivitamin for Men Men's daily multivitamin with 26 premium ingredients including 16 vitamins and minerals plus a Men's Health Blend of botanicals (Ashwagandha KSM-66, Tribulus, Saw Palmetto, Panax Ginseng) to support reproductive health, prostate health, and beard and hair growth.
• MOMMA PROBIOTICS Probiotics For Every Stage of Motherhood Advanced probiotic blend of 18 strains and 14 billion CFUs designed for mothers and mothers-to-be, supporting digestive comfort, vaginal microbiome, immune function, and healthy blood glucose levels during pregnancy and breastfeeding.
• FLOURISH Probiotics Gut & Digestive Health Probiotic supplement with 18 clinical strains and 14 billion CFU featuring Lactobacillus, Bifidobacterium, and Saccharomyces boulardii in acid-resistant capsules for gut, digestive, urinary, and vaginal health.
• VITAL LIVER — Detox & Cleanse 9-in-1 liver support supplement with clinically studied ingredients including Milk Thistle, Artichoke Extract, Turmeric, and 4Liver complex to support healthy liver enzyme levels, detoxification, and digestive health.
• PRIMAL MOVE Joint Support & Healthy Inflammation Joint support supplement with organic Turmeric, Boswellia Extract, Ginger, and Vitamin D to promote healthy inflammation response, joint comfort, flexibility, and mobility.
• BREATHE EASE Sinus & Lungs Respiratory Health Respiratory health supplement with Quercetin, Nettle Leaf, Boswellia, and Bromelain to support healthy airway function, balanced histamine levels, and sinus and lung wellness.

Quantifiable outcome

• 1.3 million women and children reached through Vitamin Angels partnership
• +2 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Vitamin AngelscoreStrategic or Co-development PartnerEu Natural partners with Vitamin Angels to provide life-changing vitamins to women and children at risk for malnutrition. The company has donated $300,000 reaching 1.3 million women and children to date. Their shared mission aims to reach 140 million women and children annually by 2033. Vitamin Angels distributes vitamins to over 74 million women and children in more than 65 countries, and Eu Natural's contribution supports this global health initiative.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MaryRuth Organics: DTC liquid and capsule supplement brand targeting women, children, and prenatal/postnatal health. MaryRuth overlaps with Eu Natural across prenatal, fertility, and women's wellness via a similar Amazon + DTC mix.
• Gaia Herbs: Botanical-led supplement brand with a strong focus on herbal and adaptogenic ingredients (including ashwagandha). Gaia shares Eu Natural's botanical-first positioning and competes in women's hormonal and stress-related categories.
• Care/of: Personalized vitamin and supplement brand with a quiz-driven, subscription-led DTC model. Care/of's quiz-based personalization and monthly subscription cadence directly mirror Eu Natural's product quiz and Subscribe & Save motions.
• Ritual: Direct-to-consumer women's health supplement brand with a similar clean-label, traceable-ingredient positioning. Ritual operates a subscription-led DTC model targeting women across preconception, pregnancy, and general wellness — directly comparable to Eu Natural's category focus and motion.
• Hum Nutrition: DTC women's wellness supplement brand with condition-specific products including beauty, hormonal balance, and digestion. Hum shares Eu Natural's verticalized collection strategy and female-first consumer targeting through an owned e-commerce storefront.

Broad incumbents

• The Honest Company: Public CPG brand with a clean-label women's wellness and supplement portfolio. Honest competes with Eu Natural in prenatal and daily wellness but adds broad non-supplement categories (personal care, beauty) and uses retail distribution.
• Pure Encapsulations: Professional-grade hypoallergenic supplement brand (Nestlé Health Science-owned) with a deep women's health and fertility line. Pure Encapsulations competes with Eu Natural on clinical-grade fertility and hormonal balance supplements but is sold via practitioner channels.
• OLLY: Mainstream CPG supplement brand (Unilever-owned) with broad women's wellness and beauty positioning. OLLY overlaps with Eu Natural on convenience/wellness but competes primarily on mass-market gummy formats rather than botanical capsules.
• Thorne: Premium supplement brand with practitioner-grade positioning and clinical-grade ingredients. Thorne overlaps with Eu Natural on fertility, hormonal, and detox SKUs but serves a broader audience including healthcare professionals, giving it wider distribution and brand authority.

Emerging players

• Persona Nutrition: Personalized vitamin subscription service using an intake quiz to recommend supplements. Persona is a smaller-scale direct peer to Eu Natural's quiz-driven recommendation funnel and subscription model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCBQddkPOVnp9qZo7diNDFSA
• Facebookfacebook.com/EuNaturalHealth
• Xx.com/EuNaturalHealth
• LinkedInlinkedin.com/company/eu-natural

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eu Natural