What Autofurnish does

Autofurnish is a Delhi-based manufacturer, trader, exporter, and online retailer of automotive accessories, founded in 2012 and incorporated as Autofurnish Private Limited in 2015. The company operates as a subsidiary of Golden Mace Private Limited and was listed on the BSE SME platform on May 29, 2026. It maintains a catalog of approximately 50,000 SKUs spanning custom-fit car body covers, foot mats (across 9D, 7D, 5D, LTM, and 2D tiers), OEM-style and Signature Series seat covers, trunk mats, mud flaps, organizers, steering wheel covers, fog lights, damping sheets, and an analogous two-wheeler range under the Mototrance sub-brand. Its core technical differentiator is model-specific fitment design: precision-cut patterns covering thousands of vehicle models from Maruti Suzuki and Tata through to BMW and Mercedes, manufactured using materials such as 190T taffeta, PU leather, and TPE. No AI/ML capabilities are disclosed; the technology stack is physical-product engineering and Shopify-based e-commerce.

Name

Autofurnish

Legal name

Autofurnish Private Limited

Website

https://autofurnish.com

Company type

Public

Founded year

2015

Operating status

Ipo

Headcount range

251–500 employees

Short description

Autofurnish is a Delhi-based manufacturer and online retailer of custom-fit automotive accessories for Indian car and two-wheeler owners, operating 50,000+ SKUs across its D2C site, Amazon, Flipkart, B2B bulk orders, and a PAN-India distributor network.

Ownership category

akta.pro rank

Product category

Auto Accessories

NAICS

Motor Vehicle Parts Manufacturing (3363), Automotive Parts and Accessories Retailers (44133), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motor Vehicle Parts & Accessories (3714), Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Automotive Interior Comfort & Convenience Components Manufacturing (Armrests/Cupholders/Storage/Interior Hardware) (IMACAKAJ)

akta.pro secondary industry

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Auto accessories
• Car body covers
• Car seat covers
• Car foot mats
• Bike accessories

Headquarters

HQ city

Delhi

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer online sales through autofurnish.com website. Customers purchase car and bike accessories including body covers, seat covers, foot mats, and other auto accessories at listed prices.
2. Marketplace Sales: Sales through third-party marketplaces including Amazon India and Flipkart. Products are sold alongside competitor offerings on these platforms.
3. B2B/Bulk Orders: Corporate and bulk order sales through dedicated bulk orders page and distributor network. Targets fleet operators, car dealerships, and other businesses needing large quantities of auto accessories.
4. Stock Market IPO: Autofurnish raised approximately ₹14.6 crore through its SME IPO listed on BSE SME platform on May 29, 2026. Fresh issue of 35.61 lakh shares at ₹41 per share for working capital.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Autofurnish manufactures, trades, and supplies approximately 50,000 car and bike accessories, including custom-fit car body covers, seat covers, foot mats (2D/5D/7D/9D/LTM), trunk mats, steering covers, mud flaps, trunk organizers, and damping sheets. Products are designed for vehicle-specific fitment across mass-market and premium brands and sold through its own e-commerce site, Amazon, Flipkart, B2B bulk orders, and a distributor network.

Product overview

Autofurnish is India's largest online seller of automobile accessories, operating as a one-stop platform for car and bike accessories. The product portfolio includes core offerings such as Car Body Covers (waterproof/water-resistant), Car Foot Mats (9D, 7D, LTM, 5D, 2D tiers), Car Seat Covers (OEM-Style/Signature Series), Car Trunk Mats, Steering Wheel Covers, Car Damping Sheets, and Car Organizers. The two-wheeler range features Bike Body Covers, Bike Seat Covers, and Scooter Mats. Additional products include Mud Flaps, Fog Lights, Screen Guards, Perfumes/Fresheners, Gear Knob Covers, Armrests, Tissue Boxes, and Seat Cushions/Gap Fillers. The company stocks 50,000 auto accessories at any time and operates under the Autofurnish and Mototrance brands. It serves both B2B and B2C customers through its direct-to-consumer website and marketplace channels (Amazon, Flipkart). Founded in 2012 as India's first online auto accessories store, it is a subsidiary of Golden Mace Private Limited and listed on BSE SME.

Differentiator

Problem solved

Functional benefit

Products and services

• Car Body Covers Premium all-weather waterproof and water-resistant car body covers made with 190T taffeta, heavy-duty buckles and straps, UV protection, and anti-scratch inner lining for cars across multiple brands.
• Car Foot Mats Multi-tier custom-fit car floor mats in 9D Luxurious, 9D Premium Combination, 7D Luxury, 7D Luxury with Boot, LTM (Lifetime TPE), and 2D Premium Leather variants, with anti-skid bottoms, raised edges, diamond-cut patterns, and waterproof protection.
• Car Seat Covers (OEM-Style and Signature Series) Custom-fit OEM-styled and Signature Series car seat covers with precision-cut patterns, exact OEM fit and finish, cushioned design, and moisture/sweat-resistant premium materials for all-weather durability.
• Car Trunk Mats Custom-fitted trunk mats with all-weather waterproof protection for car cargo areas, designed for specific vehicle models.
• Car Trunk Organizers Universal-fit collapsible trunk organizers using mountaineering bag processing technology with water and shock-resistant material and multiple pockets for tools, bottles, clothes, toys, and documents.
• Car Mud Flaps Customized-fit mud flaps providing protection from mud water, splash, dirt, and stones during tire movement, with styling and safety benefits.
• Steering Wheel Covers Premium faux leather steering covers with fine stitched patterns, firm grip, breathable material for reduced hand fatigue, and sweat/heat/dust-proof design suited for Indian weather.
• Car Damping Sheets Premium sound and heat insulation damping sheets for car sound deadening and noise reduction to provide a quieter cabin experience.
• Bike Body Covers Waterproof and all-weather bike and scooter body covers providing durable outdoor protection against rain, dust, and environmental elements.
• Bike Seat Covers Custom-fit bike and scooter seat covers providing protection and style for two-wheeler upholstery.
• Scooter Mats Protective floor mats designed specifically for scooters, offering waterproof and dirt-trapping properties.
• Car Organizers and Seat-Back Organizers 3D PU leather car seat organizers with folding meal trays and multiple pockets for bottles, tissues, iPads, umbrellas, documents, and phones; includes backrest and seat-back organizers for hands-free access.
• Car Perfumes and Fresheners Premium car perfumes and fresheners for maintaining pleasant cabin atmosphere.
• LTM (Lifetime Thermoplastic Elastomer) Car Foot Mats Durable TPE-based lifetime car foot mats combining flexibility, durability, and strength for long-lasting daily wear protection.
• Car Fog Lights Aftermarket fog lights for enhanced visibility during adverse weather conditions.
• Car Screen Guards (Display Protectors) Protective screen guards for car displays to prevent smudges, dust, and fingerprints.
• Gear Knob and Handbrake Covers PU leather gear knob and handbrake covers with water and cold-resistant properties and firm grip.

Quantifiable outcome

• 50,000 auto accessories stocked at a time for immediate availability

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Skyline Financial ServicesminorOthers · 29 May 2026Served as the registrar for Autofurnish's SME IPO, handling share allotment and investor registry management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Steelbird Hi-Tech India: Indian automotive accessories brand selling helmets, seat covers, and related auto accessories across online and offline channels. Direct peer in the Indian car/bike accessories retail space with overlapping product categories.
• WeatherTech: US-based direct-to-consumer auto accessories brand best known for custom-fit floor mats and cargo protection. Closely comparable in product focus (custom-fit mats, protection accessories), D2C-first model, and premium positioning.
• Covercraft: US manufacturer of custom car covers and protective accessories with vehicle-specific patterns. Direct peer in custom-fit body-cover category and premium auto-protection positioning.
• BDK: US-based online retailer of universal-fit and custom-fit automotive accessories including seat covers, floor mats, and steering covers. Direct peer in the e-commerce-led auto-accessories retail model with overlapping categories.

Broad incumbents

• Fiem Industries: Listed Indian automotive lighting and accessories manufacturer supplying OEMs and the aftermarket. Comparable in serving India's automotive aftermarket with manufactured components and accessories.
• Uno Minda: Large Indian auto-components group offering aftermarket accessories, lighting, and interior parts. Comparable in product overlap (interior accessories, lighting) and Indian distribution reach, though at much greater scale.
• Lumax Industries: Indian auto components manufacturer with lighting and accessory product lines serving OEMs and aftermarket. Relevant peer given overlap in lighting/accessory categories and India-focused distribution.
• Würth India: Indian arm of the global Würth Group, distributing automotive aftermarket parts, workshop supplies, and accessories. Comparable as a multi-channel auto-accessories distributor in India with catalog breadth.
• Amazon India Private Labels (Solimo, etc.): Marketplace operator's own private-label auto accessories compete directly with Autofurnish listings on Amazon India. Relevant as the dominant distribution channel where Autofurnish also faces vertical-integration competition.

Emerging players

• Carorbis: India-focused online auto accessories marketplace with comparable product breadth and D2C-plus-marketplace model. Emerging direct competitor in the same online car-accessories category.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Autofurnish
• YouTubeyoutube.com/c/autofurnish
• Facebookfacebook.com/autofurnish
• Instagraminstagram.com/autofurnish/?hl=en
• LinkedInlinkedin.com/company/autofurnish

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Autofurnish