Heavy Hitters
Heavy Hitters is a family-owned, vertically integrated cannabis manufacturer founded in 1996 in San Fernando Valley, California. It designs and distributes premium THC vapes, gummies, pre-rolls, tablets, flower, and concentrates through licensed dispensaries in California, New York, and New Jersey.
- Company typePrivate
- Founded1996
- HeadquartersLos Angeles, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Heavy Hitters does
Heavy Hitters is a family-owned, vertically integrated cannabis manufacturer and distributor founded in 1996 and headquartered in San Fernando Valley, California. The company designs, formulates, and distributes premium THC products across five primary categories: vapes and cartridges (including 1G cartridges and All-In-One devices), gummies, pre-rolls, flower, and tablets, with a secondary line of concentrates (2G live rosin). Heavy Hitters serves experienced, high-tolerance cannabis consumers in California's, New York's, and New Jersey's regulated retail channels, positioning itself as the 'original premium cannabis brand in California' with the self-described best-selling premium vape cartridge in California (10M+ cumulative units) and the #1 selling premium vape in New York.
The company's product portfolio is built around proprietary extraction and formulation technologies rather than commodity cannabis inputs. These include the Ultra Extract process yielding 85-90%+ THC oil from the top 1% of indoor flower harvested within 30-60 days, the Slow Capture method involving 1,000+ hours of cold extraction, dual ceramic gravity-fed chamber hardware for All-In-One devices, THCA diamond infusions for pre-rolls and fast-acting edibles, solventless live rosin processing from 5- and 6-star hash, and the STLTH Tabs / Unlokt Technology sublingual tablet platform delivering 5x greater bioavailability and 8x faster onset than traditional edibles. Sub-brands include Ultra Extract (vapes), Lights Out (CBN sleep), Lights On (THCV energy), Jelly Roll (live rosin pre-rolls), and STLTH Tabs (tablets). The portfolio is differentiated by strain-specific phenotypes and rare-cannabinoid formulations (THCV, CBN, CBG, CBC) targeting use cases such as sleep, energy, recovery, and euphoria.
Heavy Hitters generates revenue exclusively through wholesale sales to state-licensed cannabis dispensaries in California, New York, and New Jersey; the company does not sell direct-to-consumer online and instead drives dispensary traffic through an e-commerce website with a store locator, brand storytelling, and product detail pages. Pricing is set at the retail level by individual dispensaries and is not publicly disclosed. The company is privately held, has not disclosed any institutional funding or acquisitions, and operates with 51-100 employees under continuous family ownership since founding. Its California manufacturer license (C11-0001429-LIC) and three-state regulatory footprint function as the primary operational moat.
Heavy Hitters firmographics
Firmographics- Name
- Heavy Hitters
- Legal name
- Heavy Hitters
- Website
- https://heavyhitters.co
- Company type
- Private
- Founded year
- 1996
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Heavy Hitters is a family-owned, vertically integrated cannabis manufacturer founded in 1996 in San Fernando Valley, California. It designs and distributes premium THC vapes, gummies, pre-rolls, tablets, flower, and concentrates through licensed dispensaries in California, New York, and New Jersey.
- Ownership category
- akta.pro rank
Heavy Hitters industry classification
Industry- Product category
- Cannabis Products
- NAICS
- Medicinal and Botanical Manufacturing (325411)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)
- akta.pro secondary industry
- Cannabis Lifestyle & Apparel/Brand Merchandise Retail (CRANAHAJ)
Keywords
Where Heavy Hitters is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Heavy Hitters business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Cannabis Product Sales: Heavy Hitters generates revenue through the sale of premium cannabis products including vape cartridges, all-in-one devices, gummies, pre-rolls, tablets, and concentrates. Products are sold exclusively through state-licensed dispensaries in California, New York, and New Jersey.
- Premium Indoor Flower: Sale of premium indoor flower products including 7g slow cured indoor flower strains with bold flavors and potent effects.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Heavy Hitters product offering
Product offeringCore offering
Heavy Hitters manufactures and sells premium, high-potency cannabis products including vape cartridges, all-in-one vape devices, gummies, pre-rolls, STLTH Tabs tablets, indoor flower, and live rosin concentrates. The company sells exclusively through state-licensed cannabis dispensaries across California, New York, and New Jersey. Products are marketed toward experienced cannabis consumers seeking potent, consistent effects and emphasize premium indoor-grown flower inputs, proprietary extraction methods, and formulations targeting specific use cases (sleep, energy, recovery, euphoria).
Product overview
Heavy Hitters is a family-owned cannabis company founded in 1996 in San Fernando Valley, California, offering premium THC products across multiple categories. The product portfolio includes: (1) Vapes & Carts - featuring Ultra Extract (best-selling with 10M+ units), Slow Cured Resin, Live Rosin Solventless, Diamond, THCV Energy, and CBN Sleep product lines in various formats including 1G cartridges, 2G disposables, and All-In-One devices; (2) Gummies - including Lights Out Sleep (CBN, Sugar Free, Fast Acting), Lights On Energy (THCV), Ultra (20mg), Fast Acting Sour (THCA Diamonds), Solventless Live Rosin, CBC Euphoric, CBG Recovery, and various 10mg/20mg THC options; (3) Pre-Rolls - featuring Diamond THCA, Jelly Roll Live Rosin in 0.5G, 1G, and 1.6G sizes; (4) Tablets - the STLTH Tabs line with Ultra, Energy, and Sleep variants; (5) Flower - 7G slow cured indoor flower; (6) Concentrates - 2G Pure Live Rosin. Products are sold in California, New York, and New Jersey. The company emphasizes premium input materials, high potency (85-90%+ THC), and craftsmanship.
Differentiator
Problem solved
Functional benefit
Brands
- Ultra Extract: Premium cannabis vape extract line, claimed as best-selling vape cartridge in California with over 10 million units sold, testing at 90%+ THC
- Lights Out
- Lights On
- Jelly Roll
- STLTH Tabs
Products and services
- Ultra Extract Vape Cartridge (1G) Premium 1G cannabis vape cartridge crafted from top-tier indoor sugar leaf extracted within 30-60 days of harvest, testing at 85-90%+ THC with 100% cannabis-native terpenes. For adult-use consumers seeking high-potency, true-to-strain flavor; described as the best-selling premium vape cartridge in California with over 10 million units sold.
- Slow Cured Resin Vape (1G) 1G cured resin cartridge delivering a true-to-strain flower experience with 20% larger clouds. Made from top-tier indoor flower extracted within 5-7 days using all-ceramic CCELL atomizer. For adult-use consumers seeking flavorful, high-potency resin hits.
- Slow Cured Resin All-In-One Vape 1G all-in-one disposable vape using the proprietary Slow Capture method with over 1,000 hours of cold extraction. Top-tier indoor flower slow cured for loud terpenes, with custom ceramic hardware tuned for low-temperature pulls. For adult-use consumers prioritizing terpene preservation and clean flavor.
- Live Rosin Solventless All-In-One Vape Solventless 1G all-in-one disposable vape made from 6-star full melt ice water hash. Provides a pure and potent cannabis experience without chemical solvents. For adult-use consumers seeking clean, solventless concentrates in a disposable format.
- Lights On THCV Energy All-In-One Vape 0.5G all-in-one energy vape with a 3:1 THC to THCV ratio featuring the Green Crack sativa strain. THCV provides energizing and focused effects. For daytime-use adult consumers.
- Lights Out CBN Sleep All-In-One Vape 0.5G CBN sleep all-in-one vape with a 3:1 THC to CBN ratio featuring Cloudberry indica. Designed for sleep-inducing effects and better rest. For adult consumers seeking nighttime relaxation.
- 0.5G Ultra Extract All-In-One Vape (New York) 0.5G disposable pen testing at 85%+ THC, sourced from the top 1% of New York whole flower and extracted within 60 days of harvest. For New York adult-use consumers seeking Ultra Extract quality in a smaller-format disposable.
- Maui Wowie Vape (1G) 1G vape featuring the iconic landrace heritage strain Maui Wowie, with custom-tuned hardware and 90%+ THC. For adult-use consumers seeking classic sativa strains in vape form.
- Acapulco Gold 25th Anniversary Vape (1G) Special edition 1G vape featuring the Acapulco Gold strain at 90%+ THC with Ultra Extract, released for Heavy Hitters' 25th anniversary. For adult-use consumers and brand loyalists seeking heritage strains.
- Diamond THCA Pre-Rolls Handcrafted 1G and 2.5G (5-pack) pre-rolls visibly infused with 99%+ pure THCA diamonds, testing up to 65% total active cannabinoids, made with premium indoor flower. For adult-use consumers seeking very high-potency infused pre-rolls.
- Jelly Roll Rosin Infused Pre-Rolls Live rosin jelly infused pre-rolls (1G, 1.6G, and 5-pack 0.5G variants) made with 5 & 6 star hash, top-shelf indoor flower, fruit-forward strains, and all-ceramic tips for pure flavor expression. For adult-use consumers seeking solventless rosin-infused joints.
- 7G Slow Cured Indoor Flower 7G premium indoor flower with bold cuts, slow cured for smooth hits and robust terpene profiles. For adult-use consumers seeking traditional flower consumption with premium indoor quality.
- Lights Out Sleep Gummies (CBN) Sleep-focused gummies with 20mg THC and 20mg CBN per piece in a 1:1 ratio, including Midnight Cherry Indica and sugar-free Cloudberry variants. For adult consumers seeking THC + CBN sleep support.
- Lights On THCV Energy Gummies Energy gummies with a 2:1 THC to THCV blend featuring Green Crack and Maui Wowie sativa strains. Flavors include kiwi, melon, sour apple, pineapple, and orange. For adult consumers seeking daytime energy and focus.
- Ultra Gummies 20mg THC per piece gummies made with vape-grade Ultra Extract in multiple flavors including Blueberry Blitz, Wild Watermelon, Blood Orange, Atomic Apple, Holy Grape, and Strawberry Storm. For adult consumers seeking high-potency traditional gummies.
- Fast Acting Sour Diamond-Infused Gummies 10mg THC fast-acting sour gummies with 99%+ pure THCA diamonds and real fruit concentrate; ~15-minute onset in cherry, watermelon, and peach flavors. For adult consumers seeking rapid-onset edibles.
- Escape CBC Euphoric Gummies 1:1 THC to CBC ratio gummies with 20mg of each, sativa with raspberry flavor for euphoric effects. For adult consumers seeking mood/euphoria-targeted edible effects.
- Resurrect CBG Recovery Gummies 1:1 THC to CBG ratio recovery gummies with 20mg of each, hybrid strain with Pomberry and Pomegranate Kush flavors for tackling aches and stress. For adult consumers seeking recovery-focused edible effects.
- Solventless Live Rosin Gummies 10mg THC vegan gummies made with real fruit concentrate and first-press live rosin from 5 & 6 star hash, in Guava Strawberry, Papaya Mango, and Blackberry Lemon flavors. For adult consumers seeking clean, solventless edibles.
- Ultra STLTH Tabs Fast-acting 20mg THC tablets using patented Unlokt Technology for 8x faster onset than regular edibles (~10 minutes), phenotype-specific with precise dosing. For adult consumers seeking discreet, fast-onset, dose-accurate THC tablets.
- Lights On Energy STLTH Tabs Energy tablets with 10mg THC, 3mg THCV, and 25mg caffeine per tab, fast-acting with Unlokt Technology. For adult consumers seeking fast-onset daytime energy in a discreet tablet form.
- Lights Out Sleep STLTH Tabs Sleep tablets with 10mg THC, 5mg CBN, and 3mg melatonin per tab, fast-acting with Unlokt Technology; vegan and gluten-free. For adult consumers seeking fast-onset sleep support in a discreet tablet form.
- 2G Pure Live Rosin Concentrate 100% live rosin concentrate crafted from single-source family-owned organic farm using sustainable farming and living soil; first press from 6-star hash. For adult consumers seeking premium solventless concentrates for dabbing.
Quantifiable outcome
- 10 million+ units sold across product lines
- +4 more outcomes
Companies that use Heavy Hitters
Customer profileSegments2 records
Ideal customer profiles1 record
Heavy Hitters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Heavy Hitters partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Heavy Hitters competitors and assessment
Company assessmentDirect peers
- Raw Garden: California-based clean-cannabis oil and 510-cartridge brand; competes head-to-head with Heavy Hitters in the premium-extract vape category with comparable purity and potency claims.
- Kiva Confections: California-originated premium cannabis edibles brand with multi-state distribution; comparable to Heavy Hitters' gummy and STLTH Tabs lines on premium positioning and multi-format edible portfolio.
- Jeeter: California-based infused-pre-roll specialist now operating in multiple states; directly comparable to Heavy Hitters' Jelly Roll and Diamond Pre-Roll lines as a multi-category premium brand.
- Stiiizy: California-originated premium cannabis vape brand with multi-state distribution and high-potency extracts; directly comparable to Heavy Hitters on product format, premium positioning, and growth across CA/NY/NJ.
- Dime Industries: California-originated premium cannabis vape brand with concentrated potency positioning; comparable to Heavy Hitters on format (vapes/carts), premium consumer targeting, and hardware focus.
- Wyld: Multi-state cannabis edibles brand with effects-based gummy SKUs (sleep, energy, calm); directly comparable to Heavy Hitters' Lights Out / Lights On / Escape / Resurrect effects-driven edible portfolio.
- Lowell Farms (Lowell Herb Co): California-based premium cannabis flower and pre-roll brand with vertically integrated cultivation; comparable to Heavy Hitters on California roots, premium positioning, and flower/pre-roll category focus.
Broad incumbents
- Cookies: California-founded premium cannabis lifestyle brand with retail dispensary footprint and broad product mix; comparable to Heavy Hitters on premium positioning and cultural brand identity, but larger and vertically integrated with stores.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Heavy Hitters social profiles
Digital presenceHeavy Hitters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Heavy Hitters leadership team
Management profileNumber of profiles
Heavy Hitters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Heavy Hitters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Heavy Hitters
What does Heavy Hitters do?
Heavy Hitters manufactures and sells premium, high-potency cannabis products including vape cartridges, all-in-one vape devices, gummies, pre-rolls, STLTH Tabs tablets, indoor flower, and live rosin concentrates. The company sells exclusively through state-licensed cannabis dispensaries across California, New York, and New Jersey. Products are marketed toward experienced cannabis consumers seeking potent, consistent effects and emphasize premium indoor-grown flower inputs, proprietary extraction methods, and formulations targeting specific use cases (sleep, energy, recovery, euphoria).
Is Heavy Hitters a public or private company?
Heavy Hitters is a private company. It is classified as family owned and is currently operating.
When was Heavy Hitters founded?
Heavy Hitters was founded in 1996. It employs 51 to 100 people.
Where is Heavy Hitters based?
Heavy Hitters is headquartered in Los Angeles, United States, in the North America region.
How does Heavy Hitters make money?
Two revenue lines are on record. Cannabis Product Sales are the primary driver. The others are premium Indoor Flower.
Who are Heavy Hitters's main competitors?
Direct peers on record are Raw Garden, Kiva Confections, Jeeter, Stiiizy, Dime Industries, Wyld and Lowell Farms (Lowell Herb Co). Cookies is listed as a broad incumbent.
Does Heavy Hitters have an API?
No public API is recorded for Heavy Hitters.
What industry is Heavy Hitters in?
Heavy Hitters's product category is Cannabis Products. Its primary akta.pro industry code is CRANAHAH, Vape & Cartridge Accessories (Batteries, Chargers, Pods), with a secondary code of CRANAHAJ, Cannabis Lifestyle & Apparel/Brand Merchandise Retail. Its NAICS code is 325411 and its SIC code is 2833.