Amalie Oil Company

What Amalie Oil Company does

Amalie Oil Company is a family-owned blender and marketer of motor oils, transmission fluids, gear oils, hydraulic and industrial lubricants, greases, antifreeze, brake fluids, and specialty chemicals, headquartered at 1601 McCloskey Blvd, Tampa, Florida. Founded in 1903 and continuously operated under family ownership for over 120 years, the company sells a broadly diversified product portfolio organized into several sub-brands including Elixir (full synthetic, including a Euro variant), PRO High Performance (synthetic blend), Imperial (conventional), High Mileage, Pro Elite Racing, XLO (heavy-duty synthetic and conventional), and a RacPac packaging line. The underlying technology centers on proprietary lubricant formulation using synthetic base stocks, shear-stable viscosity modifiers, and in-house additive packages, with formulations engineered to meet a wide range of OEM specifications (API, Allison TES 668, GE/EMD Tier 3, LMOA Generation 6, JASO MA, NMMA TC-W3).

The company addresses seven primary customer segments: passenger car / consumer DIY; heavy-duty on-road trucking fleets; heavy-duty off-road (construction, agriculture, mining, landfill, quarry); railroad; marine; small engine (motorcycles, ATVs/UTVs, outboards, airboats); and industrial users (manufacturing, mining, logging, textile). Its go-to-market combines three distribution channels — automotive aftermarket retail, commercial/industrial wholesale distribution in bulk packaging (55-gallon drums and 330-gallon totes), and direct fleet sales — supplemented by the proprietary Amalie Lubricant Advisor selection tool, Motor Education content marketing, and motorsports sponsorship activity. Pain points addressed include extended drain intervals, LSPI protection for modern GDI engines, high-mileage seal conditioning, fuel-efficiency gains, and severe-duty protection in harsh environments.

Commercially, Amalie operates as a private, family-controlled company with no disclosed parent, private equity sponsor, institutional investor, or M&A activity in the source materials. The business model is product sales across consumer and commercial packaging sizes, with commercial pricing handled through direct sales engagement rather than public list pricing. Revenue, funding, and detailed financial figures are not publicly disclosed. The company maintains an active website (amalie.com) with global language options and references international operations, though formally documented geographic scope is centered on North America.

Name

Amalie Oil Company

Legal name

Amalie Oil Company

Website

https://amalie.com

Company type

Private

Founded year

1903

Operating status

Operating

Headcount range

101–250 employees

Short description

Amalie Oil Company is a family-owned lubricant blender and marketer founded in 1903, headquartered in Tampa, Florida, producing motor oils, transmission fluids, gear oils, greases, antifreeze, and specialty chemicals for passenger vehicle, heavy-duty trucking, off-road, marine, railroad, small engine, and industrial customers via retail, distribution, and direct fleet channels.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)

akta.pro secondary industries

Lubricant Formulation & Blending (Finished Lubricants) (EUALAJAC), Industrial Lubricants (Hydraulics, Gear, Compressor, Turbine, Metalworking) (EUALAJAG), Marine & Offshore Lubricants (Cylinder Oils, System Oils, EALs) (EUALAJAI), Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ)

Keywords

• Motor oil lubricants
• Automotive lubricants
• Industrial fluids
• Transmission fluids
• Heavy-duty oils

Headquarters

HQ city

Tampa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Lubricant and Oil Product Sales: Amalie generates revenue through the manufacture and sale of motor oils, transmission fluids, gear oils, brake fluids, antifreeze, greases, and specialty chemical products. Products are sold in various packaging sizes from consumer (1 quart) to industrial (55 gallon drums, 330 gallon totes) volumes. Revenue is derived from one-time product transactions with both retail consumers and commercial fleet/industrial customers.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Amalie Oil Company is a family-owned lubricant manufacturer founded in 1903 and headquartered in Tampa, Florida. The company formulates and produces motor oils, transmission fluids, gear oils, brake fluids, antifreeze, greases, and specialty chemicals for both consumer and commercial/fleet customers across multiple sectors including passenger vehicle, heavy-duty on-road, heavy-duty off-road, railroad, marine, small engine, and industrial applications.

Product overview

Amalie Oil Company is a family-owned lubricant manufacturer established in 1903, offering a comprehensive portfolio of petroleum products across multiple categories. The core product lineup includes Elixir Full Synthetic (premium synthetic motor oils), PRO High Performance Synthetic Blend, Imperial Conventional, Heavy Duty Monograde, and Pro Elite Racing Oils for passenger vehicle applications. Transmission offerings span Automatic Transmission Fluids (ATF+4, Dexron VI/Mercon LV, Universal Synthetic ATF, CVT Fluid, DCT Fluid), Manual Transmission Fluids, and Allison TES 668. The company provides complete fluid system coverage with Gear Oils (Full Synthetic and Conventional), Brake Fluids (DOT 3/DOT 4), Power Steering Fluids, Antifreeze Coolants, and Greases. Heavy-duty products include Super XLO Ultimate Full Synthetic and Synthetic Blend diesel engine oils, XLO Conventional fleet oils, and off-road fluids for Construction/Agriculture/Mining. Marine, Railroad, and Natural Gas engine oils serve specialized markets. Small engine products cover Bar & Chain, Outboard Two-Cycle, Motorcycle Oils (2T and 4T), ATV/UTV, and Airboat applications. Industrial lubricants include Bearing/Circulating Oils, Multi-Use Industrial Oils, Pneumatic Tool/Rock Drill/Sawmill Lubricants, and Spindle/Needle Bearing Oils. Specialty products include RacPac packaging system, Silicone Spray, Brake Parts Cleaner, Engine Oil Flush, and Fuel System Treatment. The company also offers ALAS (Amalie Lubricant Analysis System) for fluid performance monitoring.

Differentiator

Problem solved

Functional benefit

Brands

• Elixir: Top-of-the-line full synthetic motor oils blended with high-quality synthetic base stocks, shear-stable viscosity modifier, and latest additive technology for ultimate protection and performance.
• Elixir Euro
• PRO High Performance
• Imperial
• Pro Elite Racing
• High Mileage
• XLO

Products and services

• Elixir Full Synthetic Motor Oil
• PRO High Performance Motor Oil
• Imperial Motor Oil
• Pro Elite Racing Motor Oil
• High Mileage Motor Oil
• XLO Heavy-Duty Lubricants
• Transmission Fluids
• Gear Oils
• Brake Fluids
• Antifreeze/Coolants
• Industrial Greases
• Specialty Chemicals

Quantifiable outcome

• Up to 150,000 miles or 3,000 hours protection for heavy-duty antifreeze products.

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Valvoline: Valvoline is a pure-play lubricant blender and one of the most direct US-headquartered comparables to Amalie, selling motor oils, transmission fluids, gear oils, and industrial lubricants across consumer and commercial channels with a comparable multi-tier brand portfolio.
• Lucas Oil: Lucas Oil is a US-based independent lubricant and additive company with strong overlap in motor oils, racing oils, and small-engine/ATV applications. It is highly comparable to Amalie as an independent, racing-anchored, multi-category blender.
• Royal Purple (Calumet): Royal Purple is a synthetic lubricants brand owned by Calumet, competing with Amalie in synthetic motor oils, gear oils, and industrial lubricants. It targets similar performance-oriented consumers and commercial/industrial accounts.

Broad incumbents

• TotalEnergies Lubricants: TotalEnergies produces automotive and industrial lubricants with a broad global portfolio including the Quartz passenger car and Rubia heavy-duty ranges. It is a peer at the product-category level though operating from a much larger, integrated base.
• Pennzoil (Shell): Pennzoil is Shell's premium consumer motor oil brand, competing with Amalie's passenger car and heavy-duty products. Shell's global base oil integration gives Pennzoil a structural cost advantage Amalie must offset through specialization and service.
• Mobil 1 (ExxonMobil): Mobil 1 is ExxonMobil's flagship synthetic motor oil brand with a global manufacturing and distribution footprint. It competes directly with Amalie's Elixir line and other premium synthetic PCMO products across consumer and commercial channels.
• Castrol (BP): Castrol is a global lubricant brand owned by BP, blending and selling passenger car motor oils, heavy-duty engine oils, and industrial fluids. It overlaps heavily with Amalie's portfolio while operating at much greater international scale and with deeper OEM factory-fill relationships.
• Chevron Lubricants: Chevron's Havoline and Delo brands compete with Amalie across passenger car and heavy-duty diesel lubricants. Chevron's integrated base oil production offers scale advantages but serves a fundamentally overlapping product set and customer base.
• Phillips 66 / Kendall: Phillips 66 owns the Kendall and 76 Lubricants brands in the US market, selling motor oils, gear oils, and heavy-duty lubricants with comparable channel and product breadth to Amalie's heavy-duty on-road portfolio.

Emerging players

• Schaeffer Manufacturing: Schaeffer is a US-based independent specialty lubricant blender with comparable focus on industrial, heavy-duty, and synthetic lubricants. It is comparable to Amalie as a privately held, formulation-led independent rather than at the scale of the majors.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/amalieoil
• LinkedInlinkedin.com/company/amalie-oil-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amalie Oil Company