Mobil1

What Mobil1 does

Mobil is a global fuels and lubricants brand wholly owned by Exxon Mobil Corporation (NYSE: XOM), with operational headquarters in Spring, Texas. The brand traces its heritage to Vacuum Oil Company (founded 1866) and the Mobil Delvac diesel engine oil line introduced in 1925, giving it 135+ years of continuous market presence. Mobil operates across more than 90 countries, organized under sub-brands including Mobil 1 (premium full-synthetic motor oils for personal vehicles), Mobil Delvac (heavy-duty diesel engine oils and drivetrain lubricants for commercial trucks and industrial equipment), Mobil Super (entry-level motor oils), Mobil Super Moto (motorcycle/scooter oils), Mobil SHC (synthetic industrial lubricants), Mobil Grease (industrial and heavy-duty greases), and Mobil Synergy Fuels (retail gasoline and diesel). Supporting services include the Mobil Serv Lubricant Analysis condition-monitoring program, the Mobil 1 Lube Express certified oil-change service network, the Mobil Smiles driver rewards program, and fleet card payment solutions for commercial customers.

The core technology is synthetic lubricant formulation chemistry developed over a century of R&D, supported by ExxonMobil's dedicated engine research laboratory. Notable technical capabilities include full-synthetic low-viscosity engine oils aligned with the EPA SmartWay program (3%+ fuel economy improvement), heavy-duty CK-4 and FA-4 formulations enabling up to 1.5X OEM oil drain intervals, and 50% greater wear protection than API test requirements. Advanced formulations co-developed with Volvo for the SuperTruck program delivered 88% more freight efficiency, and Mobil Delvac lubricants powered the Kenworth T400 to a 113 mph Guinness World Record for diesel-powered trucks in 2005. The Mobil Lubricant Analysis service monitors engine and lubricant condition to enable predictive maintenance and extended drain intervals.

Mobil makes money through four primary revenue streams: (1) personal vehicle lubricants sold through retail service stations, online locators, and Mobil 1 Lube Express facilities; (2) commercial and industrial lubricants (Mobil Delvac, Mobil SHC, Mobil Grease) sold through authorized distributor networks to fleet operators, mining, construction, and manufacturing; (3) Mobil Synergy Fuels sold through the global Mobil-branded service station network; and (4) Mobil fleet cards and commercial payment solutions for fuel and maintenance expense management. The go-to-market is a hybrid of consumer retail (service stations, certified lube shops, online locators), enterprise field sales with regional technical help desks covering every major geography, and deep OEM partnerships (Cummins, Detroit/Daimler, Mack, Navistar, PACCAR, Volvo) for factory-fill and service-fill recommendations. Customer segments are diversified across personal vehicle owners, trucking and fleet operators, industrial and manufacturing operations, and commercial fuels customers.

Name

Mobil1

Legal name

Mobil™ (brand of Exxon Mobil Corporation)

Website

https://mobil.com

Company type

Public

Founded year

1866

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Mobil is a global ExxonMobil-owned brand selling motor oils, lubricants, and fuels across 90+ countries through retail, distributors, OEM factory-fill partnerships, and the Mobil 1 Lube Express service network, serving personal vehicle owners, commercial trucking fleets, and industrial operators.

Ownership category

akta.pro rank

Product category

Automotive and Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Petroleum and Petroleum Products Merchant Wholesalers (except Bulk Stations and Terminals) (424720), Petroleum Bulk Stations and Terminals (424710)

SIC

Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industries

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB), Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Synthetic motor oils
• Heavy-duty lubricants
• Industrial lubricants
• Marine fuel oils
• Lubricant analysis services

Headquarters

HQ city

Spring

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Personal Vehicle Lubricants: Sale of Mobil 1 synthetic motor oils, oil filters, transmission fluids, and gear lubricants to individual consumers through retail channels and service stations.
2. Commercial and Industrial Lubricants: Sale of Mobil Delvac heavy-duty engine oils, industrial lubricants, greases, and hydraulic fluids to fleet operators, trucking companies, mining operations, and manufacturing facilities through distributor network.
3. Fuels and Station Operations: Sale of Mobil Synergy Fuels and other fuel products through Mobil-branded service stations. Includes Mobil Smiles driver rewards program for customer retention.
4. Fleet Cards and Commercial Payment Solutions: Mobil fleet cards and payment solutions for commercial customers providing fuel and maintenance expense management.

Go-to-market motion3 records

Distribution channels8 records

Marketing channels10 records

Core offering

Mobil is a global brand of ExxonMobil that manufactures and sells motor oils, transmission fluids, gear lubricants, synthetic greases, fuels, and related lubricant analysis and oil change services. The portfolio is organized into the Mobil 1, Mobil Delvac, Mobil Super, Mobil SHC, and Mobil Grease product lines, sold to individual consumers, commercial trucking fleets, industrial operators, and OEMs through retail service stations, authorized distributors, and franchise oil change centers.

Product overview

Mobil™ is a comprehensive portfolio of fuels, lubricants, and related services organized across several core brands. The main product lines include Mobil 1™ (premium synthetic motor oils for personal vehicles), Mobil Delvac™ (heavy-duty diesel engine oils for commercial trucking and industrial equipment), Mobil SHC™ (synthetic industrial lubricants), and Mobil Grease™ (industrial greases). Supporting offerings include Mobil Synergy Fuels™, the Mobil Smiles Driver Rewards loyalty program, Mobil Serv℠ Lubricant Analysis services, and Mobil 1 Lube Express℠ oil change facilities. The portfolio serves personal vehicles, commercial trucking fleets, mining, construction, manufacturing, and marine industries through a global network of authorized distributors.

Differentiator

Problem solved

Functional benefit

Brands

• Mobil 1™: Premium synthetic motor oil brand for personal vehicles, known for advanced technology and performance
• Mobil Delvac™
• Mobil Super™
• Mobil Synergy™
• Mobil Smiles™
• Mobil Serv℠

Products and services

• Mobil 1™ Premium full synthetic motor oil for passenger cars, SUVs, vans, and pickup trucks, providing engine protection, performance, and extended drain capability for personal vehicle owners.
• Mobil Delvac™ Heavy-duty diesel engine oils for commercial trucks, on-highway and off-highway equipment, and industrial machinery, marketed to fleet operators and OEMs.
• Mobil Super™ Entry-level motor oil line for personal vehicles providing reliable engine protection for everyday driving conditions.
• Mobil Super Moto™ Motorcycle and scooter motor oil for two-wheeler owners, formulated for motorcycle engine requirements.
• Mobil SHC™ Synthetic industrial lubricants for high-performance applications under extreme conditions in industrial equipment and machinery.
• Mobil Grease™ Industrial and heavy-duty greases for equipment requiring extreme pressure and water-resistant lubrication in industrial and heavy-duty applications.
• Mobil Synergy Fuels™ Fuel products designed to help improve fuel economy for personal and commercial vehicles, sold through Mobil service stations.
• Mobil Serv℠ Lubricant Analysis Lubricant analysis service that monitors engine and lubricant conditions, identifies performance issues, and enables extended drain intervals for industrial and commercial customers.
• Mobil 1 Lube Express℠ Certified oil change facility franchise offering quick Mobil 1 full synthetic oil changes and related lubricant services for personal vehicle owners.
• Mobil Delvac 1™ Full synthetic heavy-duty diesel engine oil for commercial vehicles requiring extended drain intervals and maximum engine protection.
• Mobil Delvac Extreme™ High-performance diesel engine oil designed for extreme environments and severe operating conditions.
• Mobil Delvac 1300 Super™ Advanced heavy-duty engine oil meeting or exceeding API CK-4, CJ-4, CI-4 PLUS, CI-4 and CH-4 requirements with extended oil drain interval capabilities up to 1.5X average OEM recommendations.
• RMFO (Refined Marine Fuel Oil) Marine fuel oil supplied through the ExxonMobil Marine Fuels division meeting stringent quality requirements and international specifications for marine customers.

Quantifiable outcome

• 88 percent more freight efficiency achieved with Volvo SuperTruck using advanced Mobil lubricants
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• NASCARcoreStrategic or Co-development Partner · 1 January 2003Mobil Delvac has been the official lubricant partner of NASCAR since 2003, supporting the racing organization's fleet of 38-week, 64,000-mile-per-year trucks that travel across 37 states to 32 venues.
• VolvocoreStrategic or Co-development PartnerExxonMobil collaborated with Volvo to develop SuperTruck, a heavy-duty concept vehicle delivering 88 percent more freight efficiency. Advanced lubricants from Mobil were critical to powering the revolutionary engine and drivetrain technology.
• US EPA (Environmental Protection Agency)coreStrategic or Co-development PartnerCollaborating with EPA and California Air Resources Board alongside lubricant suppliers and OEM manufacturers to develop PC-12 regulations requiring heavy-duty engine manufacturers to meet more stringent emissions standards.
• California Air Resources BoardcoreStrategic or Co-development PartnerCollaborating with CARB alongside EPA, lubricant suppliers and OEM manufacturers to develop PC-12 regulations for heavy-duty diesel engines.
• ASE (National Institute for Auto Service Excellence)minorStrategic or Co-development PartnerExxonMobil collaborates with ASE to promote higher standards for automotive support and repair, working together on industry standards committees like TMC (Technology Maintenance Council).
• CumminscoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for factory-fill and service-fill recommendations. Mobil Delvac products developed in close collaboration with Cummins for diesel engines including X15 Efficiency Series, X15 Performance Series, ISX12, and ISX15.
• Detroit (Daimler Truck)coreOEM/ Whitelabel/ Licensing PartnerOEM partnership with Detroit for DD13, DD15, DD16, Series 60, and MBE 4000 engines with CK-4 and FA-4 oil recommendations.
• Mack TruckscoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for Mack MP7, MP8, and MP10 engines recommending CK-4 oils.
• NavistarcoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for A26, N13, N9, and N10 engines with CK-4 and FA-4 product recommendations.
• PACCARcoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for PACCAR MX-11 and MX-13 engines recommending CK-4 oils.
• VolvocoreOEM/ Whitelabel/ Licensing PartnerOEM partnership for Volvo D11, D13, and D16 engines recommending CK-4 oils. Deep collaboration including SuperTruck development.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Castrol (BP): Castrol is one of the world's largest premium motor oil and industrial lubricant brands, owned by BP. It directly competes with Mobil 1 in passenger-car synthetics and with Mobil Delvac in heavy-duty diesel applications.
• Shell Lubricants (Shell Rotella, Pennzoil): Closest direct peer: Shell's lubricants business sells synthetic motor oils, heavy-duty diesel engine oils (Shell Rotella), and industrial lubricants through a similar global branded-distributor and OEM factory-fill model that competes head-to-head with Mobil 1 and Mobil Delvac.
• Petro-Canada Lubricants: Petro-Canada Lubricants (HF Sinclair) sells heavy-duty engine oils and industrial lubricants targeted at fleet, mining, and forestry customers, directly comparable to Mobil Delvac's industrial and extreme-temperature use cases.
• Fuchs Petrolub: Germany-based Fuchs is one of the largest independent specialty lubricants manufacturers, with strong positions in industrial lubricants, comparable to Mobil's industrial/greases and metalworking-fluid product lines.
• Valvoline: Valvoline is a leading synthetic and conventional motor oil brand, including a U.S. service-center chain for oil changes, directly comparable to Mobil 1's consumer and quick-lube positioning.
• TotalEnergies Lubricants: TotalEnmarkets a comprehensive lubricants portfolio across passenger car motor oils, heavy-duty diesel lubricants, and industrial fluids through a global distributor network closely analogous to Mobil's commercial structure.
• ENEOS Lubricants: ENEOS is Japan's largest lubricants producer and competes with Mobil in Asian heavy-duty, passenger car, and industrial lubricant markets with broadly parallel product portfolios.
• Chevron Lubricants (Delo, Havoline): Chevron sells parallel heavy-duty and passenger-vehicle lubricant brands (Delo for HD diesel, Havoline for consumer) and is one of the closest direct competitors to Mobil Delvac and Mobil 1 globally.

Broad incumbents

• Sinopec Lubricants: Sinopec is a major Chinese state-owned lubricants producer with significant scale in Asia and globally; it overlaps with Mobil in industrial and HD diesel lubricants and is increasingly competitive in emerging markets.

Regional players

• Indian Oil (Servo brand): Indian Oil's Servo lubricants compete with Mobil in India and South Asia across automotive and industrial categories, with comparable heavy-duty diesel and industrial lubricant offerings in the regional market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mobil1
• YouTubeyoutube.com/mobil
• Facebookfacebook.com/Mobil1
• LinkedInlinkedin.com/company/mobil-lubricants-north-america
• Instagraminstagram.com/mobil1

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mobil1