Old Bones Therapy
Old Bones Therapy is a privately held, direct-to-consumer e-commerce brand selling medical-grade compression sleeves, braces, insoles, and recovery products (ice, tape, supplements, topicals) primarily to athletes, skaters, and active seniors, with most items priced $30-$100 and HSA/FSA eligible.
- Company typePrivate
- Founded2016
- HeadquartersSan Carlos, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Old Bones Therapy does
Old Bones Therapy is a direct-to-consumer e-commerce company that sells medical-grade compression and recovery gear for joint support, pain relief, and athletic recovery. Its catalog centers on compression sleeves and braces (knee, ankle, elbow, wrist, shin, leg), backed by graduated knit technology, bilateral spring stabilizers, and dual metal hinges in higher-end SKUs, plus a recovery line that includes ice sleeves, kinesiology tape, back braces with hot/cold gel packs, and a topical CBD joint cream. The company complements its hardware with oral supplements (Joint Care Formula with glucosamine, chondroitin, and MSM; Joint Elixir drink mix) and orthotic insoles, and it sells branded apparel and accessories through limited-edition artist collaborations.
The business operates entirely through its own online storefront at oldbonestherapy.com, with no retail or third-party distribution, and ships same-day for orders placed before 2:30 PM PT from a San Jose, California base. Products are predominantly priced between $30 (single compression socks) and $99 (impact shorts), with most items HSA/FSA eligible as medical expenses; the company offers 60-day returns and a 1-year warranty. Customer acquisition is driven by a multi-channel social presence (Facebook, Instagram, YouTube, TikTok), email capture with a $15 first-order incentive, athlete ambassadors, and a heavy reliance on verified customer testimonials. The company reports 100,000+ customers and approximately 5,300+ verified reviews averaging 4.9 stars, with a notable concentration of demand in skateboarding and roller-skating subcultures.
The company is privately held, founder-led (Brandon is the named founder and face of the brand), and appears to be bootstrapped, with no disclosed funding rounds, institutional investors, or parent company. It extends its reach through minor artist collaborations (Sam Hitz, LARB) and content media in Juice Magazine and RollerRag Magazine, and it has expanded horizontally into plus-size compression (Big Bones), recovery supplements, and topical pain relief to broaden its addressable market beyond its core athletic compression customer base.
Old Bones Therapy firmographics
Firmographics- Name
- Old Bones Therapy
- Legal name
- Old Bones Therapy
- Website
- https://oldbonestherapy.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Old Bones Therapy is a privately held, direct-to-consumer e-commerce brand selling medical-grade compression sleeves, braces, insoles, and recovery products (ice, tape, supplements, topicals) primarily to athletes, skaters, and active seniors, with most items priced $30-$100 and HSA/FSA eligible.
- Ownership category
- akta.pro rank
Old Bones Therapy industry classification
Industry- Product category
- Orthopedic Braces & Compression Supports
- NAICS
- Sporting Goods Retailers (45911)
- SIC
- Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps) (HLAHAMAH)
- akta.pro secondary industries
- Prosthetics, Orthotics & Bracing (POB) (HSABAKAG), Performance Socks, Underlayers & Active Essentials (CRAAAEAJ), Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE)
Keywords
Where Old Bones Therapy is headquartered
LocationHeadquarters
- HQ city
- San Carlos
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Old Bones Therapy business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Others
Revenue model
- Direct E-commerce Product Sales: The company generates revenue through direct-to-consumer sales of medical-grade compression gear, including knee braces, sleeves, insoles, compression socks, ice sleeves, supplements, and topical pain relief products. Sales occur through their e-commerce storefront at oldbonestherapy.com with no intermediary distribution.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Compression Sleeves and Braces |
| Unit Pricing | Pay-as-you-go | Recovery Products |
| Unit Pricing | Pay-as-you-go | Footwear and Accessories |
| Unit Pricing | Pay-as-you-go | Compression Socks |
| Unit Pricing | Pay-as-you-go | Combo and Bundle Packs |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Old Bones Therapy product offering
Product offeringCore offering
Old Bones Therapy designs and sells medical-grade knitted compression gear directly to consumers through its own e-commerce storefront at oldbonestherapy.com. The product portfolio includes compression knee braces and sleeves (standard, with springs, with hinges, and Big Bones plus-size), compression ankle, elbow, wrist, shin, and leg sleeves, orthotic insoles, compression socks, ice sleeves, kinesiology tape, back braces with hot/cold gel packs, joint supplements, and CBD topical cream. Most items are HSA/FSA eligible as qualifying medical expenses and ship directly from San Jose with same-day fulfillment.
Product overview
Old Bones Therapy offers a comprehensive portfolio of medical-grade compression and recovery gear designed by athletes for joint support and pain relief. The core product line centers on compression sleeves and braces (knee, ankle, elbow, wrist, shin, leg) built with medical-grade knitted construction that stabilize joints, improve circulation, and reduce inflammation. The recovery product line includes Ice Sleeves for cold therapy, OG Tape (kinesiology tape), Back Braces with hot/cold gel packs, and topical supplements like CBD Magic Joint Cream and Joint Care Formula. The hydration line features Joint Elixir drink mix. Support products include orthotic insoles (Shock Absorbing and All Day varieties) and compression socks in various designs. HSA/FSA eligibility across most items positions these as qualifying medical expenses. The company also sells apparel and merchandise through collaborations with artists. All products are designed to be worn for 8+ hours with breathable, moisture-wicking fabric.
Differentiator
Problem solved
Functional benefit
Products and services
- Compression Knee Sleeve Medical-grade knitted compression knee sleeve providing joint stabilization, support, and faster recovery, designed for all-day wear with moisture-wicking fabric and available in multiple colors. Priced at $40.00.
Quantifiable outcome
- 4.9 star average rating from 5,300+ verified customer reviews
- +3 more outcomes
Companies that use Old Bones Therapy
Customer profileNamed customers9 records
Segments4 records
Ideal customer profiles4 records
Old Bones Therapy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Old Bones Therapy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- LARB (Los Angeles Reader)minorLimited edition collaboration with LARB (Los Angeles Reader) featuring artist Sam Hitz artwork on compression socks and t-shirts. One-of-a-kind designs sold as limited runs with 'when Sam's out, Sam's out' scarcity marketing.
- Sam HitzminorArtist collaboration featuring Sam Hitz's artwork on Old Bones Therapy merchandise. Collaboration titled 'GET THE F#&K BACK UP' with designs knitted into socks and printed on t-shirts.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Old Bones Therapy competitors and assessment
Company assessmentBroad incumbents
- DonJoy (DJO Global / Enovis): Clinical orthopedic bracing brand (defiance, playmaker, fulcrum) acquired by Enovis. Comparable product technology (rigid and soft knee braces with hinges/springs) but distributed through orthopedic clinics and prescribed by physicians — much larger but clinical-focused.
- CEP Compression (medi): Medical-grade compression socks and sleeves brand owned by medi, serving runners, triathletes, and recovery use. Comparable in medical-grade compression positioning and graduated knit technology, distributed through specialty running retail and DTC.
- Bauerfeind: German clinical-grade compression brace and orthosis manufacturer (e.g., GenuTrain knee brace) widely used in sports medicine and physical therapy. Directly comparable in product category and medical-grade positioning, but distributes through clinics and pharmacies rather than DTC skate culture.
Direct peers
- KT Tape: DTC kinesiology tape and recovery brand with a strong athlete-ambassador model. Comparable in target customer (active/athletic), adjacent product (OG Tape appears in Old Bones catalog), and influencer-led GTM motion.
- Tommie Copper: DTC compression wear brand (sleeves, socks, tops) targeting pain relief and recovery. Direct competitor in the consumer compression category with overlapping product mix and similar mass-market positioning, founded by a former athlete.
- Mueller Sports Medicine: Established sports medicine brand offering braces, supports, tape, and recovery products through sporting goods retail and pharmacy. Comparable in target customer (athlete/active consumer) and product breadth; competes on price and retail distribution rather than DTC brand storytelling.
- Zensah: DTC compression apparel brand focused on runners and athletes with seamless knit construction. Comparable in product technology (knit compression sleeves and socks) and DTC GTM, though more running/cycling oriented than skate.
- Copper Fit: Mass-market compression apparel and sleeve brand sold through DTC, TV shopping, and retail. Closest direct peer in the consumer compression sleeve category; competes in knee, elbow, and ankle sleeves, but at lower price points and without the medical-grade knitted construction or skate subculture positioning.
- Shock Doctor: Sports protective gear and compression brand (knee braces, ankle supports, mouthguards) sold through sporting goods retail and team-sport channels. Comparable in target customer (athletes needing joint support) and product overlap (braces, sleeves), though more team-sport focused versus Old Bones' skate/casual active mix.
Emerging players
- Biofreeze: Topical menthol pain relief brand sold through chiropractors, physical therapists, and retail. Comparable as a complementary pain relief product with clinical credibility; Old Bones' CBD Magic Joint Cream and ice sleeves compete in the same pain-management lane.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Old Bones Therapy social profiles
Digital presenceOld Bones Therapy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Old Bones Therapy leadership team
Management profileNumber of profiles
Profiles1 record
Old Bones Therapy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Old Bones Therapy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Old Bones Therapy
What does Old Bones Therapy do?
Old Bones Therapy designs and sells medical-grade knitted compression gear directly to consumers through its own e-commerce storefront at oldbonestherapy.com. The product portfolio includes compression knee braces and sleeves (standard, with springs, with hinges, and Big Bones plus-size), compression ankle, elbow, wrist, shin, and leg sleeves, orthotic insoles, compression socks, ice sleeves, kinesiology tape, back braces with hot/cold gel packs, joint supplements, and CBD topical cream. Most items are HSA/FSA eligible as qualifying medical expenses and ship directly from San Jose with same-day fulfillment.
Is Old Bones Therapy a public or private company?
Old Bones Therapy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Old Bones Therapy founded?
Old Bones Therapy was founded in 2016. It employs 1 to 10 people.
Where is Old Bones Therapy based?
Old Bones Therapy is headquartered in San Carlos, United States, in the North America region.
How does Old Bones Therapy make money?
One revenue line is on record: direct E-commerce Product Sales.
Who are Old Bones Therapy's main competitors?
Broad incumbents on record are DonJoy (DJO Global / Enovis), CEP Compression (medi) and Bauerfeind. Direct peers are KT Tape, Tommie Copper, Mueller Sports Medicine, Zensah, Copper Fit and Shock Doctor. Biofreeze is listed as an emerging player.
Does Old Bones Therapy have an API?
No public API is recorded for Old Bones Therapy.
What industry is Old Bones Therapy in?
Old Bones Therapy's product category is Orthopedic Braces & Compression Supports. Its primary akta.pro industry code is HLAHAMAH, Compression Therapy & Lymphedema DME (Garments, Pneumatic Pumps), with a secondary code of HSABAKAG, Prosthetics, Orthotics & Bracing (POB). Its NAICS code is 45911 and its SIC code is 3842.