What LINKVIVA does

LINKVIVA is a Dubai-headquartered, privately held experiential event management agency operating across the UAE and broader GCC. Founded in 2004, the company delivers end-to-end event production across six core categories: family festivals, sports mega-events, city seasonal shows, global influence conferences, destination activations, and opening/closing ceremonies. Its service portfolio spans festival, sports, corporate, wellness, real estate and experiential event management, with on-the-ground capabilities in creative design, technical production (AV, lighting, staging, VR/AR, projection mapping), logistics, vendor coordination, and crowd management. Signature projects include Dubai Run (278,000+ runners), MOTN Festival (188,000+ Abu Dhabi visitors), Liwa Village (224,500+ visitors), Dubai Ride (40,300+ cyclists), and Kayan Wellness Festival, collectively representing 1,000+ events delivered and 5M+ cumulative footfall since founding.

The company operates a pure B2B professional services model, generating project-based fees negotiated per scope and client tier with no public pricing or platform product. There is no proprietary software platform or hardware product; the technology layer consists of production tools for immersive experiential design rather than a scalable SaaS or data asset. LINKVIVA maintains three offices — Dubai (headquarters), Abu Dhabi (regional hub serving DCT Abu Dhabi accounts), and Riyadh (KSA general office for Saudi expansion) — and a workforce of 75 employees across 14 nationalities.

Commercially, LINKVIVA runs a hybrid go-to-market of direct enterprise sales (RFPs and relationship-based outreach to government and major corporate clients) and event-driven demand generation, where its own portfolio of mega-events functions as live capability demonstrations. Primary client segments are UAE government and public sector (DCT Abu Dhabi, Dubai Economy & Tourism, ADNEC, federal entities), entertainment and wellness brands, real estate developers and destination marketing organizations, and sports/fitness organizations. Long-standing strategic partnerships with DCT Abu Dhabi and ADNEC anchor the business, while newer mandates with Aldar Properties and federal diplomatic events indicate client-base diversification underway.

Name

LINKVIVA

Legal name

LINKVIVA

Website

https://linkviva.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

LINKVIVA is a Dubai-headquartered, privately held experiential event management agency founded in 2004 that delivers end-to-end mega-events — festivals, sports activations, wellness, real estate and government ceremonies — for government, entertainment, and real estate clients across the UAE and GCC.

Ownership category

akta.pro rank

Product category

Event Management Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Live Streaming & Broadcast Production (Multi-camera, Encoding, CDN Delivery) (THAHAOAB)

Keywords

• Event management services
• Experiential marketing agency
• Festival production services
• Corporate event planning
• Mega event management

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Event Management and Production Services: Project-based fees for end-to-end event management including creative design, technical production, logistics, vendor coordination, and on-site execution. Revenue derived from government, corporate, entertainment, wellness, sports, and destination sectors across the UAE and wider Middle East.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

LINKVIVA is an event management agency providing end-to-end production of festivals, sports events, corporate events, wellness events, real estate activations, and experiential marketing campaigns. Services span creative concept development, technical production (AV, lighting, staging, projection mapping, VR/AR), logistics, vendor coordination, and on-site execution for government entities and enterprise clients in the UAE and wider Middle East.

Product overview

LINKVIVA is an event management company offering a comprehensive portfolio of experiential event services across the Middle East. The company operates as a single integrated service offering rather than a platform with separate modules. Their core services include festival event management, sports event management, corporate events, wellness events, real estate events, and experiential activations. They specialize in end-to-end event production from creative design and concept development through technical production, vendor management, and on-ground execution. The company also offers specialized experiential services including immersive experiential production with AV/lighting/VR/AR capabilities, creative brand activations, and award-winning campaign development. LINKVIVA primarily serves government entities, entertainment brands, wellness brands, tourism sectors, and destination management organizations across the UAE and wider Middle East region.

Differentiator

Problem solved

Functional benefit

Products and services

• Festival Event Management End-to-end management of family and cultural festivals including creative concept, technical production, safety and crowd management, vendor coordination, and experiential programming for government and entertainment clients.
• Sports Event Management End-to-end production of large-scale community sports events including fun runs, cycling events, and mega sports activations, covering route planning, stakeholder coordination, traffic authority engagement, participant management, and entertainment programming.
• Corporate Event Management Professional planning and delivery of corporate events including conferences, ceremonies, product launches, and corporate gatherings augmented with experiential elements for enterprise and government clients.
• Wellness Event Management Specialized management of wellness festivals and events featuring wellness experts, healing experiences, movement workshops, and mindfulness programming for wellness-focused audiences and brands.
• Real Estate Event Management Experiential activations for real estate developers and destination properties, including property showcases, mall activations, interactive displays, and immersive storytelling to drive buyer and visitor engagement.
• Experiential Event Activations Immersive brand activations and experiential marketing campaigns that integrate creative design, AV/lighting, projection mapping, VR/AR, staging, and storytelling to deliver interactive, shareable brand experiences for consumer engagement.
• Destination Activation

Quantifiable outcome

• 8 Guinness World Records achieved
• +7 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and key.

• Department of Culture and Tourism – Abu Dhabi (DCT)coreStrategic or Co-development PartnerLong-standing strategic partner for Abu Dhabi's flagship cultural and entertainment events including MOTN Festival, Kayan Wellness Festival, and Liwa Village. DCT Abu Dhabi provides the mandate, venue access, and government coordination while LINKVIVA delivers full event production, creative design, logistics, and on-site execution.
• ADNEC (Abu Dhabi National Exhibitions Company)coreStrategic or Co-development PartnerStrategic collaboration for large-scale events at ADNEC venues, notably the MOTN Festival. ADNEC provides world-class exhibition infrastructure and venue coordination while LINKVIVA manages event programming, production, and visitor experience.
• Aldar Properties PJSCkeyStrategic or Co-development PartnerYas Mall activation showcasing Saadiyat Cultural District's future and Aldar's property developments through interactive displays and immersive storytelling. LINKVIVA designed and delivered the experiential activation for Aldar's real estate marketing campaigns.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pico International: Global experiential event agency headquartered in Hong Kong with strong Middle East presence, providing end-to-end event design, production, and management services. Closest direct peer to LINKVIVA in scope, delivery model, and government/corporate client base.
• Done Events: UAE-based event management agency with regional operations delivering corporate events, exhibitions, and large-scale activations. Operates in the same Dubai market with overlapping government and corporate clients and similar end-to-end production services.
• Mazarine Events: Middle East and global experiential marketing agency offering creative event design, production, and brand activation services. Comparable in targeting luxury, government, and enterprise clients with high-budget immersive event formats.
• Sparks: Global brand experience and event agency producing corporate events, product launches, and experiential campaigns. Comparable in targeting enterprise and government clients with measurable experiential outcomes, with growing Middle East presence.
• Grassroots Events: UAE-based experiential and event management agency specializing in large-scale brand activations, sports events, and government-backed programs. Direct overlap with LINKVIVA in MENA region, scope, and client verticals.
• Brash Brands: Middle East-focused experiential marketing and events agency delivering activations, festivals, and brand experiences. Comparable service mix and regional government/corporate client base to LINKVIVA.

Broad incumbents

• Octagon: Global sports and entertainment marketing agency owned by IPG, delivering event management, sponsorship activation, and experiential campaigns at scale. Overlaps with LINKVIVA's sports mega-event vertical and corporate experiential work.
• Endeavor (formerly WME-IMG): Global sports and entertainment conglomerate operating events, talent representation, and experiential businesses. Competes in the premium mega-event and government-tied production space across the GCC.
• Wizcraft International Entertainment: Large international event management and experiential agency with India headquarters and Middle East operations, delivering government events, concerts, and MICE programs. Comparable end-to-end event production capabilities and government client focus.

Regional players

• Project Management Group (HQWS): MENA-focused event management and MICE agency with strong Saudi Arabia footprint, particularly around Riyadh Season and government mandates. Direct competitor for Saudi Vision 2030 event mandates that LINKVIVA's Riyadh office is targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/Linkviva_Events
• YouTubeyoutube.com/channel/UCgWbylEXUgr_67ApIXD61JA
• Facebookfacebook.com/linkvivaevents
• LinkedInlinkedin.com/company/linkviva
• Instagraminstagram.com/linkviva_events

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LINKVIVA