Done and Dusted Productions Ltd.

What Done and Dusted Productions Ltd. does

Done and Dusted Productions Ltd. (D+D) is a UK-headquartered live event production company founded in 1997 that delivers end-to-end production services for entertainment, sports, brand, and broadcast clients worldwide. The company produces concerts, awards ceremonies (including the Oscars, Emmys, Kennedy Center Honors), sports ceremonies (including the FIFA World Cup 2026 Final Draw and the first-ever FIFA World Cup Finals Halftime Show), esports events, comedy specials, brand activations, and impact/philanthropic broadcasts for clients including Netflix, Apple TV+, HBO, NBC, Disney, FIFA, Riot Games, TikTok, Spotify, and major advertisers such as Bud Light and Johnnie Walker.

The company operates a single integrated production model spanning creative development, full production, broadcast/streaming integration, and post-production, supported by a proprietary technology stack that includes volumetric capture, facial recognition, XR (extended reality), Unreal Engine integration, RFID audience tracking, and real-time personalized digital merchandise generation. Service categories are organized into awards and specials, music concerts, youth and culture events, sports ceremonies, comedy, impact events, and brand entertainment; the D+DX division, launched in 2019 under CEO Adrian Pettett, adds a separately branded line of location-based immersive experiences (LBEs), permanent attractions, IP licensing, and ticketed consumer products.

D+D monetizes primarily through project-based professional services fees for live event production and broadcast, supplemented by licensing/royalty income from IP-driven immersive experiences and ticketed consumer revenue through D+DX. Pricing is not publicly disclosed and is negotiated per project. Following its 2024 acquisition by Asylum Entertainment Group LLC (AEG), part of Endeavor Group Companies, D+D operates as a subsidiary with offices in London (HQ, 55 Greek Street), Santa Monica, Riyadh, and Abu Dhabi, claiming reach across more than 75 countries and a portfolio of over 400 productions with cumulative viewership of roughly 10 billion.

Name

Done and Dusted Productions Ltd.

Legal name

Done and Dusted Productions Limited

Website

https://doneanddusted.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Done and Dusted Productions Ltd. is a UK-headquartered live event production company founded in 1997, delivering end-to-end production services for concerts, awards, sports ceremonies, esports, brand activations, and immersive experiences to global streamers, broadcasters, brands, and artists.

Ownership category

akta.pro rank

Product category

Live Event Production Services

NAICS

Performing Arts Companies (7111), Motion Picture and Video Production (51211), Performing Arts, Spectator Sports, and Related Industries (711)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Full-Service Event Planning & Production (HSACAAAA)

akta.pro secondary industries

Special Effects (Pyro, Lasers, Confetti, Fog) (MPAGAKAF), Event Production & Technical Services (AV/Lighting/Staging) (MPAAAGAB), Event Fabrication & Scenic/Set Build (Custom Builds, Installations) (BPAFAGAK)

Keywords

• Live event production
• Concert production services
• Broadcast production services
• Awards show production
• Immersive experience design

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Professional Production Services: End-to-end production services for live events, broadcasts, and entertainment productions. The company provides creative, production, broadcast, and ticketed services to clients including streamers, broadcasters, brands, artists, and nations.
2. IP Licensing and Partnerships: Working with intellectual property holders to produce shows featuring owned IP. Revenue generated through licensing arrangements with major brands and entertainment properties.
3. D+DX Immersive Experiences: D+DX branch focused on ticketed immersive experiences, location-based entertainment (LBE), and permanent attractions. Includes creative development, licensing, partnerships, and operations management.

Go-to-market motion2 records

Distribution channels7 records

Marketing channels4 records

Core offering

Done+Dusted is a full-service live event production company that delivers end-to-end creative, production, broadcast, and ticketed services for entertainment spectacles including awards ceremonies, concerts, music specials, comedy specials, sports and esports ceremonies, brand activations, impact/philanthropic broadcasts, and immersive location-based experiences. It serves streamers, broadcasters, brands, artists, gamers, nations, and humanitarian organizations, producing over 400 shows across 25 years that have generated more than 10 billion views globally.

Product overview

Done and Dusted Productions Ltd. is a non-scripted production company that operates as a single unified service offering rather than a platform-plus-modules architecture. The company provides comprehensive live event production services across multiple categories: Awards + Specials (Oscars, Emmys, Kennedy Center Honors), Music Concert Production, Comedy Specials, Youth + Culture Events, Sports + Ceremonies (including FIFA World Cup halftime shows, esports events), Impact/Philanthropic Events, and Brand Entertainment. The company also operates D+DX as a distinct division focused on immersive Location-Based Experiences (LBEs). Services span creative development, full production, broadcast/streaming, and post-production. Core offerings include IP Creation + Expansion, End-to-End Production, Live Streams, Full Broadcast Integration, and Set Build + Fabrication. The company works with streamers, broadcasters, brands, artists, gamers, nations, and educators to deliver entertainment tailored to diverse global audiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Done+Dusted Core Production Services Full-service live event production offering spanning concept through completion, including awards ceremonies, concerts, comedy specials, music specials, sports/esports ceremonies, brand activations, impact events, and youth/culture programming for streamers, broadcasters, brands, artists, and governments.
• D+DX (Done+Dusted Immersive Experiences) IP and immersive entertainment division creating Location-Based Experiences (LBEs), immersive theatrical entertainment, permanent installations, and pop-up experiences for brands and cultural venues, including creative development, licensing, partnerships, and operations management.
• Awards + Specials Production Production of prestigious awards ceremonies including the Oscars, Emmy Awards, Kennedy Center Honors, and Mark Twain Prize, plus televised specials for broadcast networks and streamers.
• Sports + Ceremonies Production Production of sports ceremonies and esports events including FIFA World Cup halftime shows, League of Legends championships, Valorant tournaments, and sports awards shows.
• Brand Entertainment Branded entertainment experiences, corporate activations, and brand partnership productions for major advertisers and brands, including immersive theatrical events and product launches.

Quantifiable outcome

• 10 billion+ total views across all productions
• +7 more outcomes

Named customers18 records

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

19 partnerships are on record, tiered core, flagship and key.

• Asylum Entertainment Group LLC (AEG) / Endeavor Group CompaniescoreOthers · 22 November 2024Done and Dusted Productions Limited is part of Asylum Entertainment Group LLC (AEG), an Endeavor Group Companies company. This parent company relationship provides strategic backing and integration within the broader entertainment industry ecosystem.
• Global CitizencoreStrategic or Co-development PartnerLong-term strategic partner for multiple Global Citizen events including Global Citizen Festival NYC, Global Citizen Festival Paris, Move Afrika tours, and Global Goal events. D+D has produced multiple Global Citizen events since 2023.
• Riot GamescoreStrategic or Co-development PartnerStrategic partner for esports events including Valorant Champions 2023, Valorant Masters 2024, League of Legends Mid-Season Invitational 2025, and League of Legends World Finals. D+D provides production services for opening ceremonies and major events.
• FIFAflagshipStrategic or Co-development PartnerFIFA is a flagship partner for major soccer events including the FIFA World Cup 2026 Final Draw and the first-ever FIFA World Cup Finals Halftime Show. D+D produced the draw at Washington's Kennedy Center and the halftime show at MetLife Stadium.
• NetflixcoreStrategic or Co-development PartnerNetflix is a major streaming partner for D+D productions including BTS The Comeback LIVE, Jamie Foxx: What Had Happened Was..., and multiple other specials. D+D produces live streaming events and concert specials for the platform.
• Apple TV+coreStrategic or Co-development PartnerApple TV+ partner for productions including Hannah Waddingham: Home for Christmas. D+D produces original content for the streaming platform.
• NBC / Macy's StudioscoreStrategic or Co-development PartnerNBC and Macy's Studios are long-term partners for the Macy's Thanksgiving Day Parade production. D+D has partnered to modernize and produce the broadcast for multiple years.
• TikTokcoreStrategic or Co-development PartnerTikTok partnered with D+D for its first-ever large-scale in-person music experience 'In the Mix' and multiple other activations including Ed Sheeran live events and artist content.
• ApplecoreStrategic or Co-development PartnerApple partnered with D+D for the Apple50 Mumford & Sons live event at Battersea Power Station as part of Apple's 50th anniversary celebrations.
• Diageo (Johnnie Walker)keyStrategic or Co-development PartnerD+D produced 'Symphony in Blue' immersive theatrical event for Johnnie Walker Blue Label, with re-imagined editions in Monaco, South Africa, and globally.
• Anheuser-Busch (Bud Light)keyStrategic or Co-development PartnerBud Light partnered with D+D for Super Bowl Music Fest, Bud Light Rewind virtual concerts, and Post Malone 'A Night in Nashville' events.
• SelakeyImplementation/ SI/ Consulting PartnerSela is a key implementation partner for Saudi Arabia events including Riyadh Season opening ceremonies and the Battle of the Baddest boxing event.
• Saudi Tourism Authority / Riyadh SeasonkeyStrategic or Co-development PartnerSaudi Tourism Authority partnered with D+D for major events marking Saudi Arabia's emergence as a global entertainment destination, including Riyadh Season and multiple large-scale ceremonies.
• Stand Up To CancercoreStrategic or Co-development PartnerLong-term partnership with Stand Up To Cancer producing the annual telethon since 2016, raising hundreds of millions of dollars for cancer research.
• NickelodeoncoreStrategic or Co-development PartnerNickelodeon partner for Kids' Choice Awards, Kids' Choice Sports, and other youth-focused productions. D+D has produced multiple Nickelodeon events.
• DisneycoreStrategic or Co-development PartnerDisney partner for multiple productions including 'Beauty and the Beast: A 30th Celebration', Disney Family Singalong series, and The Hip Hop Nutcracker.
• HYBEkeyStrategic or Co-development PartnerHYBE partnered with D+D and Netflix for BTS's comeback concert special, D+D leading stage creative and live stream approach.
• Julio Himede / Yellow StudioskeyTechnology or IntegrationCreative partnership with Yellow Studios and designer Julio Himede for innovative set design, featured in Set Design Magazine for TikTok In the Mix event.
• Abu DhabikeyStrategic or Co-development PartnerAbu Dhabi partnership for major events including 'Life Is a Dream' with Sir Anthony Hopkins and Royal Philharmonic Orchestra, and UAE National Orchestra debut.

Scale indicators4 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• IMG (Endeavor): Global events, sports rights, and entertainment production business owned by Endeavor. Sister company under AEG/Endeavor with overlapping live event production, broadcasting, and brand activation capabilities.
• On Location Experience: Premium event hospitality and experience company owned by Endeavor. Comparable in producing high-profile, large-scale live event experiences (e.g., FIFA, Super Bowl) for global audiences.
• AEG Presents: Concert promotion and live entertainment division of AEG, also under the Endeavor umbrella. Directly comparable in concert/tour production, festival operations, and large-scale live spectacles.
• Fulwell 73: UK-based entertainment production company producing music specials, awards shows, and comedy formats (e.g., Carpool Karaoke, The Grammys). Closest UK private peer competing for similar streamer/broadcaster briefs.
• Superstruct Entertainment: Festival and live events operator producing large-scale music festivals and live entertainment experiences across Europe. Comparable in delivering high-stakes live event production and immersive consumer experiences.
• MCD Productions: Ireland-based live event promoter and producer operating concerts, festivals, and large-scale events. Comparable as an independent live event production specialist working with major artists and brands.
• Kilburn Live (Endeavor): Endeavor-owned immersive and live event production company producing large-scale touring events and fan experiences (e.g., Stranger Things experiences). Sister company with directly comparable immersive/LBE capabilities to D+DX.

Broad incumbents

• Live Nation Entertainment: World's largest live entertainment company with concert promotion, touring, and event production at global scale. Comparable in producing major concerts, tours, and live events, but with much broader scope and infrastructure.
• Fremantle (RTL Group): Global production house behind major entertainment formats, specials, and live events. Comparable in producing high-end television entertainment, awards, and music specials for global streamers and broadcasters.
• BBC Studios Events: Production and events arm of the BBC, producing live televised events, music specials, and ceremonies. Comparable in producing broadcast-quality live entertainment, though within a larger public broadcaster portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/done-dusted
• Instagraminstagram.com/doneanddustedtv
• Xx.com/doneanddustedtv

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Done and Dusted Productions Ltd.