TorAlarm
TorAlarm GmbH is a Düsseldorf-based developer of football live-score mobile apps serving more than 100 leagues globally. It monetizes a freemium, ad-supported consumer base of 20M+ downloads through in-app advertising, a premium ad-free subscription, and (from 2026) direct sales via Media Impact.
- Company typePrivate
- Founded2012
- HeadquartersDüsseldorf, Germany
- Headcount11–50
- GTM typeB2C
- OfferingSoftware
What TorAlarm does
TorAlarm GmbH is a privately held German media company headquartered in Düsseldorf that operates a suite of football live-score applications for individual fans worldwide. Founded in 2012 by brothers Marcel and Maurice Eisterhues and their father Dirk Eisterhues, the company delivers real-time push notifications, live scores, standings, fixtures, and match statistics across more than 100 football leagues, including Bundesliga, Premier League, Champions League, Serie A, and La Liga. The core TorAlarm Football App is complemented by specialized tournament apps (EC/WM), an iOS Today Widget, an Apple Watch companion, and integrations with Google Assistant and Amazon Alexa, where TorAlarm positions itself as a pioneer in sports on voice platforms.
The product stack is built on native iOS and Android apps with a backend running on AWS, real-time push notification infrastructure powered by Google Firebase, and a proprietary in-house CMS. Football match data is sourced primarily from Opta, providing comprehensive coverage and statistics. Mobile measurement and ad serving are handled via Adjust, Firebase, and AddApptr. The proprietary CMS and notification latency (within seconds of a goal) are described as key technical differentiators.
TorAlarm monetizes through a freemium, ad-supported consumer model. The free app generates revenue from in-app advertising served through multiple ad networks, while TorAlarm Premium is a paid subscription that removes ads and unlocks additional features, linked to the user's Apple or Google account. Distribution is self-serve via Google Play and the iOS App Store globally. Beginning in 2026, direct advertising sales and marketing are being handed to Media Impact GmbH & Co. KG, an Axel Springer subsidiary, marking a shift from purely programmatic monetization to direct sales. The company operates with approximately 25-30 employees, has accumulated over 20 million downloads across platforms, and is led by Managing Directors Grischa Hindel and Selina Wahl alongside the founding Eisterhues family.
TorAlarm firmographics
Firmographics- Name
- TorAlarm
- Legal name
- TorAlarm GmbH
- Website
- https://toralarm.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TorAlarm GmbH is a Düsseldorf-based developer of football live-score mobile apps serving more than 100 leagues globally. It monetizes a freemium, ad-supported consumer base of 20M+ downloads through in-app advertising, a premium ad-free subscription, and (from 2026) direct sales via Media Impact.
- Ownership category
- akta.pro rank
TorAlarm industry classification
Industry- Product category
- Sports Live Scores Mobile Apps
- NAICS
- Spectator Sports (71121)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Fantasy Data Feeds & Statistics Providers (MPAEAHAE)
Keywords
Where TorAlarm is headquartered
LocationHeadquarters
- HQ city
- Düsseldorf
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
TorAlarm business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Advertising: Free app supported by advertising from various ad networks. Users can remove ads through premium subscription.
- Premium Subscription: Subscription-based model to remove advertisements from the app. Linked to Apple App Store or Google Play accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free version with advertisements |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
TorAlarm product offering
Product offeringCore offering
TorAlarm develops and operates native mobile applications (iOS, Android) and voice assistant skills (Google Assistant, Amazon Alexa) that provide real-time football live scores, goal push notifications, standings, fixtures, and match statistics across more than 100 football leagues worldwide, including Bundesliga, Premier League, Champions League, Serie A, and La Liga. Users can customize notifications for specific teams and tournaments, and the apps are supported by advertising with an optional Premium subscription to remove ads.
Product overview
TorAlarm offers a suite of football live score applications centered on the main TorAlarm Football App, which delivers real-time goal notifications, live scores, standings, match schedules, and statistics for over 100 football leagues worldwide. The portfolio includes specialized tournament apps (TorAlarm EC/WM App) for major competitions, companion apps for Apple Watch, and an iOS Today Widget. A premium subscription tier (TorAlarm Premium) removes advertising and provides enhanced features. The apps are available on iOS, Android, Google Assistant, and Amazon Alexa platforms, with coverage spanning European leagues including Bundesliga, Premier League, Serie A, La Liga, Champions League, and Europa League.
Differentiator
Problem solved
Functional benefit
Products and services
- TorAlarm Football App
Quantifiable outcome
- Goal notifications delivered within seconds of occurrence
Companies that use TorAlarm
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
TorAlarm technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
TorAlarm partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Media Impact GmbH & Co. KGcorePartnership with Media Impact (Axel Springer subsidiary) for advertising sales and direct marketing of the TorAlarm app. Media Impact will handle direct advertising sales starting 2026. This partnership ensures first-class experience in marketing for advertising partners.
- OptacoreMain data provider for football match data, feeds, scores, and statistics powering the TorAlarm app's real-time football information
- AWS (Amazon Web Services)coreCloud infrastructure platform used for backend services, orchestrating and maintaining infrastructure on AWS
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
TorAlarm competitors and assessment
Company assessmentDirect peers
- OneFootball: OneFootball is a Berlin-based football media platform providing live scores, news, and video to tens of millions of users globally. It is the most direct comparable to TorAlarm in terms of product (live scores, push notifications, news), target audience (football fans), and DACH roots.
- FlashScore: FlashScore (LiveSport) is one of the largest live-score apps globally, covering dozens of sports with a heavy football focus and millions of daily users. Comparable to TorAlarm on real-time scores, push notifications, multi-sport coverage, and global app store distribution.
- SofaScore: SofaScore provides live scores, statistics, and player ratings across multiple sports with a strong football offering. Directly comparable to TorAlarm on real-time data UX, statistical depth, and global consumer app distribution.
- LiveScore: LiveScore is a long-established live scores brand with web and mobile apps delivering real-time football scores and notifications worldwide. Directly comparable to TorAlarm in product, audience, and ad-supported monetization.
- FotMob: FotMob is a mobile-first football live scores and statistics app with a strong European user base and detailed match data. Comparable to TorAlarm in mobile-first real-time scores, league coverage, and football-only focus.
- 365Scores: 365Scores is a multi-sport live scores app with strong football coverage and millions of global users. Directly comparable to TorAlarm on real-time scores, push notifications, and consumer mobile distribution.
Broad incumbents
- Goal.com: Goal (DAZN-owned) is a large global football media brand combining live scores with news, video, and editorial coverage. Comparable to TorAlarm on live scores and football fan audience, but with a much broader content portfolio and significantly larger scale.
- ESPN App: ESPN's app provides live scores, news, and video across many sports including football/soccer globally. A broad incumbent in the live scores space, comparable to TorAlarm on real-time data and push notifications but with a much wider sports and content portfolio.
Regional players
- Bild Sport / Sport Bild: Bild's sports vertical is a major German-language sports media property providing scores, news, and live coverage with deep Bundesliga focus. Comparable to TorAlarm in DACH audience and football coverage, though delivered through a news/edition format rather than a dedicated live-scores app.
- Kicker: Kicker is Germany's leading football media brand with a strong mobile presence covering Bundesliga, scores, and statistics. Comparable to TorAlarm in DACH football audience, though it is primarily a journalistic outlet rather than a dedicated push-notification live scores product.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
TorAlarm social profiles
Digital presenceTorAlarm financial estimates
Financial estimateRevenue estimate
Valuation estimate
TorAlarm leadership team
Management profileNumber of profiles
Profiles6 records
TorAlarm funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TorAlarm M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TorAlarm
What does TorAlarm do?
TorAlarm develops and operates native mobile applications (iOS, Android) and voice assistant skills (Google Assistant, Amazon Alexa) that provide real-time football live scores, goal push notifications, standings, fixtures, and match statistics across more than 100 football leagues worldwide, including Bundesliga, Premier League, Champions League, Serie A, and La Liga. Users can customize notifications for specific teams and tournaments, and the apps are supported by advertising with an optional Premium subscription to remove ads.
Is TorAlarm a public or private company?
TorAlarm is a private company. It is classified as family owned and is currently operating.
When was TorAlarm founded?
TorAlarm was founded in 2012. It employs 11 to 50 people.
Where is TorAlarm based?
TorAlarm is headquartered in Düsseldorf, Germany, in the Europe region.
How does TorAlarm make money?
Two revenue lines are on record. Advertising is the primary driver. The others are premium Subscription.
Who are TorAlarm's main competitors?
Direct peers on record are OneFootball, FlashScore, SofaScore, LiveScore, FotMob and 365Scores. Broad incumbents are Goal.com and ESPN App. Regional players are Bild Sport / Sport Bild and Kicker.
Does TorAlarm have an API?
No public API is recorded for TorAlarm.
What industry is TorAlarm in?
TorAlarm's product category is Sports Live Scores Mobile Apps. Its primary akta.pro industry code is MPAEAHAE, Fantasy Data Feeds & Statistics Providers. Its NAICS code is 71121 and its SIC code is 7900.