E-Royce

What E-Royce does

E-Royce Motors India PVT. LTD. is an Indian electric vehicle manufacturer founded in 2017 and headquartered in Coimbatore, Tamil Nadu. The company designs and manufactures electric two-wheelers and three-wheelers, with a current product portfolio of five models: three electric scooters (RS90, RS180, and Spike) targeting personal commuters, and two electric three-wheelers (eBull cargo and Sardar auto rickshaw) targeting commercial and last-mile logistics use cases. Underlying technology is conventional for the segment, comprising BLDC hub motors, LFP and Li-Ion battery packs, and electric drivetrains, with products carrying ICAT/ARAI regulatory approvals and warranty terms of 12 months on motors and 36 months on batteries.

The company operates an integrated 32,000 sq. ft. manufacturing facility in Coimbatore with a stated monthly capacity of 600 vehicles (UPM), encompassing body, welding, assembly, painting, and testing shops, plus a second plant in Raipur, Chhattisgarh, extending geographic reach beyond Tamil Nadu. Distribution is hybrid: company-owned direct outlets in Coimbatore, Chennai, and Madurai operate alongside an authorized dealer and sub-dealer network covering at least 17 Tamil Nadu cities, with structured onboarding requiring roughly 20 Lakhs for full dealers and 7 Lakhs for sub-dealers. Online booking and inquiry flows run through the corporate website (eroyce.in), supported by social media channels on Facebook, Instagram, and YouTube.

The revenue model is hardware sales — units sold to individual consumers through direct outlets and dealerships, and to commercial fleet operators (cargo and auto-rickshaw segments) — with no evidence of recurring software, financing, or service revenue streams. The company is privately held, founder-led by Sudhakar Nagu (Founder and CEO), and shows no disclosed institutional funding, parent company, or public-market presence in the source material, suggesting a bootstrapped operating profile. End customers are segmented between individual personal-mobility buyers and commercial fleet operators, with the latter positioned as a primary segment for the eBull and Sardar product lines.

Name

E-Royce

Legal name

E-Royce Motors India PVT. LTD.

Website

https://eroyce.in

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

101–250 employees

Short description

E-Royce Motors India PVT. LTD. manufactures electric two-wheelers (RS90, RS180, Spike scooters) and three-wheelers (eBull cargo, Sardar auto) from Coimbatore, Tamil Nadu, serving individual commuters and commercial fleet operators in Tamil Nadu and Chhattisgarh through direct outlets and an authorized dealer network.

Ownership category

akta.pro rank

Product category

Electric Vehicles (Electric Two-Wheelers and Three-Wheelers)

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Motor Vehicle Manufacturing (3361)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

E-scooters & E-mopeds Manufacturing (IMACAOAB)

Keywords

• Electric two-wheelers
• Electric three-wheelers
• Electric scooters
• Commercial electric vehicles
• Electric vehicle manufacturing

Headquarters

HQ city

Coimbatore

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel

Revenue model

1. Electric Two-Wheeler Sales: Sale of electric scooters including RS90, RS180, Spike models to individual consumers
2. Commercial EV Sales: Sale of commercial electric vehicles including eBull cargo three-wheelers and Sardar electric autos for logistics and transportation businesses
3. Dealership Revenue: Revenue from dealer and sub-dealer network expansion with investment requirements of 20 Lakhs and 7 Lakhs respectively

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

E-Royce Motors India PVT. LTD. designs, manufactures, and sells electric two-wheelers (RS90, RS180, Spike scooters) and electric three-wheelers (Sardar auto-rickshaw, eBull cargo vehicle) from its 32,000 sq. ft. manufacturing facility in Coimbatore, Tamil Nadu. The portfolio serves both personal commuter and commercial freight/passenger transport use cases, with in-house production spanning body shop, welding, assembly, painting, and in-line quality testing supported by a monthly capacity of 600 vehicles.

Product overview

E-Royce Motors India PVT. LTD. is an electric vehicle manufacturer based in Coimbatore, Tamil Nadu, operating since 2017. The company offers a portfolio of five distinct electric vehicle models across two-wheeler and three-wheeler segments. The product lineup consists of three electric two-wheelers (RS90, RS180, and Spike) and two electric three-wheelers (eBull and Sardar). The eBull serves as an electric cargo three-wheeler for last-mile logistics and freight operations, while the Sardar functions as an electric auto rickshaw for commercial transport. The two-wheeler models (RS90, RS180, and Spike) cater to personal mobility and commuter needs with varying specifications for range, speed, and battery type. All vehicles leverage electric drivetrain technology to provide eco-friendly transportation solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• eBull Electric cargo three-wheeler designed for last-mile delivery and freight transport operations, featuring a 500-750 kg payload capacity, 1500W-2500W motor, and 50-110 km range per charge, available in mechanical and hydraulic braking options. Targeted at commercial fleet and small business operators handling heavy loads over longer distances.
• Sardar Electric auto rickshaw (three-wheeler) for commercial passenger and cargo transport, equipped with a BLDC-Hub motor and Li-Ion 2.3 KW battery, offering a top speed of 60 km/hr and 90-100 km range per charge. Targeted at auto-rickshaw operators serving urban passenger transport.
• Spike Stylish electric scooter for urban commuters featuring a lithium battery with 70-80 km range per charge, front disc/rear drum brakes, 150 kg payload capacity, and a modern design aesthetic. Targeted at individual consumers seeking personal electric mobility.
• RS90 Electric scooter with 90/90-12 inch tubeless tires designed for personal mobility with a rider payload capacity of 150 kg. Targeted at individual consumers seeking an affordable electric scooter for daily commuting.
• RS180 Commercial electric scooter designed for daily commutes, featuring a 250W BLDC motor, 60V/72V operating voltage, 50-90 km range per charge, LFP battery, digital speedometer, and anti-theft and keyless entry systems. Targeted at individual consumers and commercial delivery riders needing a feature-rich daily-driver scooter.

Quantifiable outcome

• 50-110 km range per charge depending on model
• +2 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• TVS Motor Company (iQube): Large Indian two-wheeler OEM with iQube electric scooter line. Comparable on product category and Indian distribution, but operates as a diversified incumbent with ICE motorcycles as core; overlaps E-Royce's commuter scooter customer base at premium positioning.
• Bajaj Auto (Chetak Electric): Major Indian 2W and 3W manufacturer that re-entered EVs with the Chetak electric scooter. Comparable on product category (electric scooters) and Indian market reach, with significantly larger manufacturing, dealer network and balance sheet.

Direct peers

• Okinawa Autotech: Indian electric two-wheeler manufacturer (iPraise+, Ridge+) competing in the same commuter price band as E-Royce. Comparable on product category, target segment and Indian regulatory certification, with broader geographic reach and higher volume scale.
• Ather Energy: Bengaluru-headquartered premium electric scooter maker (450 series) competing for the same urban Indian commuter as E-Royce. Comparable on product category, BLDC drivetrain technology, ICAT-approved vehicles and direct-to-consumer showroom strategy, though positioned in a higher price tier with deeper venture funding.
• Hero Electric: One of India's longest-established electric two-wheeler manufacturers (Optima, Nyx, Photon models) serving personal and B2B segments. Directly comparable on e-scooter product line, Indian distribution model and fleet customer focus; competes for the same low- and mid-speed commuter segments as E-Royce.
• Ampere Vehicles (by Greaves Cotton): Indian electric scooter maker (Zeal, Magnus) owned by Greaves Cotton, with strong last-mile delivery and commercial fleet exposure. Directly comparable to E-Royce's commercial e-scooter and 3W play, sharing B2B customer segments, similar range specs and pan-India dealer aspirations.
• Bounce Infinity: Bengaluru-based electric scooter company with battery-swapping proposition and commuter-focused lineup. Comparable as a direct electric 2W peer targeting Indian personal mobility, with overlapping B2C and fleet use cases against E-Royce's RS180 and Spike models.
• Ola Electric: India's largest electric two-wheeler manufacturer offering e-scooters (S1 series) with nationwide dealer footprint. Directly comparable to E-Royce on product category (electric scooters), target customers (urban commuters and commercial fleet) and Indian-market go-to-market, though at substantially larger scale and with listed-company capital access.
• Mahindra Electric (Last Mile Mobility): Mahindra's electric 3W arm producing Treo (cargo and passenger) auto rickshaws targeting commercial fleets. Closest direct peer to E-Royce's Sardar and eBull commercial 3W products, competing for the same last-mile logistics and passenger auto customers with deeper corporate backing.
• Piaggio Vehicles (Ape E-City / Ape E-Xtra): Indian arm of Piaggio manufacturing electric three-wheelers (Ape E-City passenger and E-Xtra cargo) — the most established competitor in E-Royce's eBull and Sardar category. Direct 3W peer with similar B2B and passenger auto use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@evvehicleseRoyce
• Facebookfacebook.com/evvehicleseRoyce
• Instagraminstagram.com/evvehicleseRoyce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-Royce