Heartwood Wealth Management Ltd

What Heartwood Wealth Management Ltd does

Heartwood Wealth Management Ltd operates the UK wealth and asset management business of Handelsbanken plc under the trading name Handelsbanken Wealth & Asset Management. Founded in 1988 and headquartered in London with a second office in Tunbridge Wells, the firm is FCA-regulated (FRN 197340) and wholly-owned by the Swedish banking group Handelsbanken. It serves UK-domiciled individuals, families, entrepreneurs, HNW clients, corporates, and charities through a network of local wealth advisers delivering face-to-face, telephone, and online advice on a recurring fee basis with no commission or performance-based targets.

The core product set centres on actively managed global multi-asset funds spanning five risk profiles (Defensive, Cautious, Balanced, Growth, Adventurous), supplemented by Responsible and Income fund ranges, with a wholly-owned subsidiary (Handelsbanken ACD Limited, FRN 936858) acting as Authorised Corporate Director for the fund complex. Portfolio construction blends traditional active management with active ETFs, following a January 2026 partnership with Goldman Sachs that introduced the Alpha Enhanced Equity ETFs platform for satellite exposure across US, global, European, Japanese, and emerging market equities. Around this investment core sits an integrated wealth planning layer covering retirement, multi-generational estate planning, pension consolidation, tax-efficient savings (ISAs, trusts, pensions), protection insurance, and bereavement support, with discretionary investment management available through model portfolios or the in-house multi-asset funds.

The revenue model is built on recurring advice and product fees, with investment independence maintained by selecting only unaffiliated external managers. Distribution is sales-led and adviser-driven, supported by content marketing through a knowledge hub, weekly bulletins, and flagship publications including the Wealth Survey, Tax Planning Guide, and Investment Outlook. The firm does not disclose revenue or AUM figures publicly, and its product and content distribution is restricted to UK residents.

Name

Heartwood Wealth Management Ltd

Legal name

Handelsbanken Wealth & Asset Management Limited

Website

https://wealthandasset.handelsbanken.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

51–100 employees

Short description

Handelsbanken Wealth & Asset Management is the FCA-regulated UK wealth and asset management arm of Handelsbanken plc, delivering adviser-led financial planning, retirement and estate services, and actively managed multi-asset funds to UK individuals, families, and HNW clients.

Ownership category

akta.pro rank

Product category

Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394), Open-End Investment Funds (525910)

SIC

Investment Advice (6282)

akta.pro primary industry

Bank-Affiliated Retail Wealth Management (FSAAAAAB)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Comprehensive/Full-Service RIAs & Independent Wealth Managers (FSAAACAA), Private Wealth Planning (Tax, Estate & Succession) (FSAAABAE)

Keywords

• Wealth management services
• Investment advisory
• Financial planning
• Retirement planning
• Multi asset funds

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Wealth Advisory and Management Fees: Revenue generated through advice and product fees for wealth planning, investment management, and financial planning services. The firm offers fully integrated wealth, investment and banking services with transparent fee structure.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Heartwood Wealth Management Ltd provides discretionary and advisory wealth management services to individuals, families, and high-net-worth clients, including wealth planning, retirement planning, estate planning, and a global multi-asset fund range. The firm also offers standalone services in pensions, protection insurance, tax planning, and bereavement support, acting as the UK wealth and asset management arm of Handelsbanken plc.

Product overview

Handelsbanken Wealth & Asset Management offers a unified wealth management platform with integrated financial planning, investment management, and advisory services. The core offering includes Global Multi Asset Funds (Defensive, Cautious, Balanced, Growth, Adventurous) supplemented by Responsible Funds and Income Funds. These sit alongside wealth planning services covering retirement planning, estate planning, pension navigation, tax planning, and protection insurance. The company provides discretionary investment management through model portfolios and multi-asset funds, along with self-assessment tax return services. All services are delivered through dedicated wealth advisers with FCA-regulated oversight.

Differentiator

Problem solved

Functional benefit

Brands

• Handelsbanken Multi Asset Funds: A range of multi asset investment funds managed by Handelsbanken Wealth, including Core funds (Defensive, Cautious, Balanced, Growth, Adventurous), Responsible funds, and Income funds.

Products and services

• Retirement Planning

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Goldman SachscoreTechnology or Integration · 1 January 2026After rigorous research, Handelsbanken selected the Goldman Sachs Alpha Enhanced Equity ETFs platform for active ETF integration. The partnership was chosen due to Goldman Sachs's cutting-edge technology, massive $2bn annual AI investment, and impressive track record for quantitative investment strategies via its QIS approach. Handelsbanken secured competitive fee rebates for being early investors.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Rathbones Group plc: UK-listed wealth manager providing discretionary investment management, financial planning, and multi-asset funds to individuals, families, and charities. Closely comparable in target client segments, multi-asset fund offering, and adviser-led distribution model.
• Evelyn Partners: UK wealth management and professional services firm offering financial planning, investment management, and tax/estate services to HNW individuals, families, and charities. Comparable target segments and integrated wealth + tax proposition akin to Handelsbanken Wealth's estate and tax planning services.
• Charles Stanley & Co. Ltd: UK wealth manager offering discretionary and advisory investment management, financial planning, and retirement services to private clients, trusts, and charities. Closely matches Handelsbanken Wealth's UK private-client focus and integrated wealth + investment offering.
• Brooks Macdonald Group plc: UK discretionary wealth manager providing model portfolios, financial planning, and multi-asset funds to HNW private clients and intermediaries. Comparable in discretionary and multi-asset fund proposition serving UK HNW clients, though typically accessed via adviser intermediation.
• Brewin Dolphin (now RBC Brewin Dolphin): UK wealth manager providing discretionary portfolio management, financial planning, and investment management to private clients, charities, and intermediaries. Direct comparable given similar adviser-led UK wealth proposition and multi-asset fund approach, now owned by Royal Bank of Canada.

Broad incumbents

• St. James's Place plc: Largest UK wealth manager with a partnership adviser model distributing funds and wealth planning to mass-affluent and HNW clients. Directly comparable to Handelsbanken Wealth's adviser-led, fee-based model and multi-asset fund range, though materially larger in scale and breadth.
• Schroders Wealth Management: UK wealth division of Schroders plc providing discretionary wealth management, financial planning, and multi-asset solutions to HNW individuals, families, and intermediaries. Comparable in multi-asset capability and adviser-led UK wealth offering, with much broader institutional parent.
• Quilter plc: UK wealth manager and platform business offering advised wealth solutions, multi-asset portfolios, and financial planning. Comparable in product mix (multi-asset funds, advice, retirement) though operates at greater scale and with a platform layer Handelsbanken Wealth does not have.
• Coutts & Co. UK private banking and wealth arm of NatWest Group serving HNW and UHNW clients with banking, investment management, and financial planning. Comparable in bank-affiliated wealth proposition and integrated banking + investment services, but operates at substantially larger scale and UHNW focus.

Emerging players

• Nutmeg (Jupiter-owned): UK digital wealth manager offering multi-asset portfolios, ISAs, and pensions via a robo-advice / hybrid platform. Competes for the same UK mass-affluent segment with a low-cost, scalable model that contrasts with Handelsbanken Wealth's high-touch adviser proposition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/handelsbanken-wealth-and-asset-management

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heartwood Wealth Management Ltd