f1studioz

What f1studioz does

f1studioz (legal entity: f1Circle Designs Private Limited) is a Bengaluru-headquartered UX design and product strategy agency operating primarily in the B2B enterprise segment. Founded in 2011, the firm delivers an integrated portfolio spanning product strategy, UX research, UI/UX design, front-end engineering (HTML/CSS, Angular, React, Vue.js), UX-driven conversion optimization, data visualization, conversational interfaces, and accessibility design. Its service mix is complemented by specialized solutions including the Token Design System, PrimePath customer journey optimization, SwiftResponse rapid delivery, and an "AI UX" practice covering Explainable AI, Anticipatory Design, Generative UI, and Human-in-the-Loop governance design.

The firm serves enterprise clients across BFSI (ICICI Bank, HDFC, Kotak Mahindra, OakNorth), airlines (Emirates, Qatar Airways, WestJet), retail and consumer (The Home Depot, BoAt, Flipkart Commerce Cloud), technology and industrials (Deutsche Telekom, Siemens, Tech Mahindra, Energy Exemplar), and emerging SaaS/AI platforms (Darwinbox, Aviso AI, CognitiveScale, Capillary). Engagement is delivered through a quote-based, project-to-multi-year professional services model with dedicated teams that integrate into client workflows; offices span India (Bengaluru, Mumbai, Hyderabad, Delhi, Jaipur), the US (New York, California), and Australia (Melbourne).

Since 2023, f1studioz has operated as a subsidiary of LS Digital, an Indian digital business transformation group. Earlier inorganic activity includes the 2020 acquisition of Tinkerform Innovation Labs. The company markets itself through case-study-led demand generation, content marketing, design community initiatives (Sarva Designathon), and industry awards (DNA Paris Design Awards 2025, Clutch Champion and Global Winner 2023, NASSCOM Design4India Top 3 2019, UX India Best UX Agency Silver 2017-2019).

Name

f1studioz

Legal name

f1Circle Designs Private Limited

Website

https://f1studioz.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

f1studioz is a Bengaluru-based enterprise UX design and product strategy agency serving B2B SaaS, BFSI, and AI-product clients globally, with design, front-end engineering, and AI-UX services delivered through dedicated teams.

Ownership category

akta.pro rank

Product category

UX/UI Design Services

NAICS

Industrial Design Services (541420), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming Services (7371)

akta.pro primary industry

Enterprise Application UX, Portals & Low-Code Extensions (BPAEAGAM)

Keywords

• Ux design services
• Product strategy consulting
• Front-end engineering
• Enterprise UX design
• AI UX design

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices8 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. UX/UI Design Services: Professional services revenue from providing UX research, design, and front-end engineering services to enterprise clients. Services are delivered through project-based engagements and dedicated team attachments.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels10 records

Core offering

f1studioz is an enterprise UX/UI design and product strategy agency that helps businesses research, design, validate, and engineer digital products. Its core services span product strategy, user experience research and design, user interface design, UX-driven conversion rate optimization, data visualization, conversational interface design, accessibility-focused UX, AI UX design, and front-end engineering delivered by an in-house team using modern JavaScript frameworks.

Product overview

f1Studioz is a global UX design agency that offers an integrated portfolio of design and engineering services. The core offerings comprise Product Strategy, UI/UX Design, and Front-End Engineering, supported by specialized modules including UX Research, UX-Driven CRO, Data Visualization, and Conversational Interfaces. The agency also provides targeted solutions such as UX for Accessibility, PrimePath (customer journey optimization), Token Design System (design standardization), and SwiftResponse (rapid design delivery). Their AI-focused services include Explainable AI, Anticipatory Design, Generative UI, and Human-in-the-Loop governance. The company operates a brand initiative called Sarva Designathon. Services are delivered across multiple industries including SaaS/Tech, BFSI, Healthcare, EdTech, AgriTech, Retail, and MarTech.

Differentiator

Problem solved

Functional benefit

Brands

• Sarva: A designathon initiative by f1Studioz bringing passionate individuals together to explore the future of design and create solutions that impact users.

Products and services

• Product Strategy

Quantifiable outcome

• 80% increase in AI adoption through Explainable AI design approach
• +7 more outcomes

Named customers47 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature8 records

Partnerships

Two partnerships are on record, tiered minor and core.

• BoAt (Imagine Marketing)minorOthers · 13 October 2023BoAt sponsored prizes for the Sarva 2023 Designathon organized by f1studioz. Prizes included Sony WH-CH520 headphones, Echo Dot, and boAt Airdopes 141 for winning teams.
• LS DigitalcoreStrategic or Co-development Partnerf1studioz was acquired by LS Digital as part of their expansion strategy to build integrated digital transformation capabilities. LS Digital, marking its 20th anniversary, acquired F1Studioz along with Social Panga, Langoor, and DataQuark to build capabilities across media, creative, data, technology, and customer experience.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IDEO: Global design and strategy consultancy with deep human-centered design practice. Directly comparable to f1studioz on enterprise UX strategy, product design, and design research engagements across similar customer segments.
• Frog Design (Capgemini Engineering): Design and innovation firm acquired by Capgemini, delivering enterprise product design, brand, and strategy. Closely comparable to f1studioz on B2B/enterprise UX and complex-product engagements, with global Fortune 500 client base.
• Nielsen Norman Group: UX research and consulting firm offering research, training, and consulting on enterprise UX maturity. Closely comparable to f1studioz on UX research, enterprise UX advisory, and thought leadership, though more research-heavy and less implementation-led.
• ustwo: Digital product studio specializing in enterprise digital product design and engineering across financial services, mobility, and tech. Directly comparable to f1studioz on B2B product design, front-end engineering, and AI-driven product work.
• Work & Co: Digital product agency delivering end-to-end strategy, design, and engineering for enterprise and consumer brands. Comparable to f1studioz on integrated design + front-end execution for marquee enterprise clients.

Broad incumbents

• TCS Interactive: Large IT services digital practice offering UX, design, and customer experience as part of broader transformation deals. Overlaps with f1studioz on enterprise UX but bundles it into multi-tower engagements that f1studioz cannot match as a boutique.
• Infosys (Digital / Infosys Design): Global IT and digital services firm with a sizeable design and experience practice serving enterprise BFSI and tech clients. Directly competes for the same types of enterprise UX engagements as f1studioz but at vastly greater scale.
• Wipro Digital: Large IT services digital business offering design, customer experience, and engineering services. Overlaps with f1studioz's enterprise UX engagements (including Tech Mahindra and Tata Tele, where Wipro itself is also a competitor client).
• Accenture Song: Global interactive experience arm of Accenture focused on design, marketing, and commerce for large enterprises. Comparable to f1studioz on enterprise UX, but operates as part of multi-million-dollar transformation programs.

Regional players

• NetBramha: India-based UX design agency with similar B2B enterprise and SaaS focus, delivering product design and design systems. Closest India-based peer to f1studioz on service offering, customer segments, and delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/f1studioz
• YouTubeyoutube.com/channel/UCRgMmUu5QKfG9_l7TrzufRA
• Facebookfacebook.com/f1studioz
• LinkedInlinkedin.com/company/f1studioz
• Instagraminstagram.com/uxforenterprise

Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about f1studioz