Baers Furniture

Furniture Retailbaers.com

Baer's Furniture is a family-owned Florida furniture retailer operating 16 showrooms across the state, selling premium home furnishings from 90+ brands and offering complimentary in-house interior design, custom upholstery, window treatments, and Wells Fargo financing to Florida consumers.

Company typePrivate
Founded1945
HeadquartersPompano Beach, United States
Headcount251–500
GTM typeB2C
OfferingServices

What Baers Furniture does

Baer's Furniture is a family-owned furniture retailer founded in 1945 and headquartered in Pompano Beach, Florida. The company operates 16 retail showrooms across all major Florida metropolitan markets, selling premium home furnishings from over 90 brand manufacturers including Tommy Bahama Home, Lexington, Hooker Furniture, Bernhardt, Vanguard, Stressless, and Tempur-Pedic. Its product portfolio spans living room, bedroom, dining room, home office, outdoor furniture, mattresses, and Hunter Douglas window treatments, complemented by custom upholstery, white-glove delivery, and more than 40 in-house interior designers providing complimentary design services.

The underlying technology stack is conventional for a specialty retailer: an e-commerce storefront at baers.com with inventory browsing, customer accounts, and a delivery tracking system that accepts order numbers or phone numbers for orders scheduled within 48 hours. Operational tooling includes Google Analytics, Microsoft Clarity, and SMS-based customer service, with social login integrations for Facebook, Pinterest, and Twitter. The company does not operate a mobile app, expose a public API, or disclose any AI/ML capabilities. Financing is delivered through a co-branded Wells Fargo credit card offering 12-month no-interest promotions on purchases of $499 or more.

Commercially, Baer's runs a sales-led, showroom-anchored go-to-market with no third-party distribution. Customers transact either in-store or via baers.com, supported by in-home and in-store design consultations. Marketing is multi-channel but modest in sophistication: email, organic social (Facebook, Instagram, Pinterest with hashtag #baersathome), promotional codes (e.g., EXTRA15), SEO-optimized Florida location pages, and customer review aggregation. The business is privately held under family ownership with no disclosed institutional investors, funding rounds, or M&A activity.

Baers Furniture firmographics

Firmographics

Name: Baers Furniture
Legal name: Baer's Furniture
Website: https://baers.com
Company type: Private
Founded year: 1945
Operating status: Operating
Headcount range: 251–500 employees
Short description: Baer's Furniture is a family-owned Florida furniture retailer operating 16 showrooms across the state, selling premium home furnishings from 90+ brands and offering complimentary in-house interior design, custom upholstery, window treatments, and Wells Fargo financing to Florida consumers.
Ownership category
akta.pro rank

Baers Furniture industry classification

Industry

Product category: Furniture Retail
NAICS: Furniture Retailers (449110), Furniture Retailers (44911), Furniture and Home Furnishings Retailers (4491)
SIC: Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
akta.pro primary industry: Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles) (CRAIAAAA)
akta.pro secondary industries: Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB), Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

Premium furniture retail
Home furnishings store
Mattress retail sales
Interior design services
Window treatments retail

Where Baers Furniture is headquartered

Location

Headquarters

HQ city: Pompano Beach
HQ country: United States
HQ region: North America

Offices16 records

Markets served

Baers Furniture business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

Furniture Retail Sales: One-time sales of furniture and mattresses through 16 retail showrooms across Florida. Includes products from premium brands like Tommy Bahama Home, Lexington, Bernhardt, and others.
Financing Services: Credit card financing through Wells Fargo with promotional offers such as 12 months no interest on qualified purchases of $499 or more.
Interior Design Services: Complimentary interior design services included with furniture purchases to drive sales and customer satisfaction.
White Glove Delivery: Delivery services with professional installation and setup of furniture purchases.

Pricing tiers

Model	Billing	Price
Transaction based/ take rate	Monthly	Special Financing - 12 Months No Interest
Unit Pricing	Pay-as-you-go	Individual Product Pricing

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Baers Furniture product offering

Product offering

Core offering

Baer's Furniture operates a chain of 16 retail showrooms across Florida selling premium brand-name home furniture (living room, bedroom, dining room, home office, and outdoor) and mattresses. The retailer complements its product sales with complimentary in-store and in-home interior design services staffed by 40+ design professionals, custom upholstery, Hunter Douglas window treatments, white-glove delivery and setup, and Wells Fargo promotional financing.

Product overview

Baer's Furniture is a Florida-based furniture retailer offering a comprehensive portfolio of home furnishings across 16 physical store locations. The company sells premium furniture spanning living room, bedroom, dining room, home office, and outdoor categories from over 90 named brand manufacturers including Tommy Bahama Home, Lexington, Hooker Furniture, Bernhardt, Vanguard, and Stressless. The core offering is complemented by complementary services including complimentary interior design (with over 40 design professionals), custom upholstery options, Hunter Douglas window treatments, flexible financing through Wells Fargo, and online delivery tracking. The business operates exclusively through physical retail locations with no e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

Living Room Furniture
Bedroom Furniture
Dining Room Furniture
Home Office Furniture
Outdoor Furniture
Mattresses
Window Treatments
Custom Upholstery
Complimentary Interior Design Services
Financing Services
White Glove Delivery and Setup

Quantifiable outcome

Over 50,000 5-star customer reviews
+1 more outcomes

Companies that use Baers Furniture

Customer profile

Named customers4 records

Segments2 records

Ideal customer profiles1 record

Baers Furniture technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Baers Furniture partnerships and signals

Strategic signal

Scale indicators4 records

Expansion highlights4 records

Baers Furniture competitors and assessment

Company assessment

Broad incumbents

Crate & Barrel: National premium home furnishings retailer with showrooms carrying similar categories (living, dining, bedroom, outdoor) and complimentary design services. Overlaps with Baer's premium positioning.
Restoration Hardware (RH): Premium/luxury home furnishings brand with galleries and design services. Competes for the same affluent customer in Florida but operates at a higher price point and national scale.
Macy's Home Store: National department store with significant furniture and mattress assortment in Florida locations. Competes on convenience and credit-card financing, but with broader non-furniture merchandise mix.
Ashley Furniture HomeStore: Largest U.S. furniture retailer by volume, with extensive Florida presence. Competes on assortment breadth and price, but mass-market positioning rather than Baer's premium/design-led niche.
West Elm (Williams-Sonoma): Premium modern furniture and home furnishings retailer with strong e-commerce and design services. Competes for design-conscious Florida customers across living, bedroom, and dining categories.

Direct peers

Ethan Allen: Premium, design-led furniture retailer with company-owned design centers and complimentary in-store designers—a very similar service model to Baer's, though operating nationally rather than regionally.
Rooms To Go: Florida-headquartered multi-category furniture retailer with showrooms across the Southeast and a similar mid-to-premium positioning. Direct head-to-head competitor in Florida metros, operating comparable showroom + delivery + financing model.
City Furniture: South Florida-based furniture retailer with showrooms concentrated in the same metros as Baer's (Miami, Fort Lauderdale, Boca Raton, Naples). Closest direct competitor on geography, assortment breadth, and premium-brand positioning.
Haverty's Furniture: Multi-state premium furniture retailer operating showroom stores across the Southeast and South-Central U.S. Highly comparable showroom + premium-brand + interior-design-service model, with regional overlap in Florida.

Emerging players

Nebraska Furniture Mart: Large-format furniture and home furnishings retailer with a single Florida mega-store that overlaps with Baer's assortment and white-glove delivery model. Single-location Florida presence makes it a partial rather than direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Baers Furniture compliance and trust

Trust signal

Compliance2 records

Baers Furniture financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Baers Furniture leadership team

Management profile

Number of profiles

Profiles1 record

Baers Furniture funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Baers Furniture M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baers Furniture

What does Baers Furniture do?

Is Baers Furniture a public or private company?

Baers Furniture is a private company. It is classified as family owned and is currently operating.

When was Baers Furniture founded?

Baers Furniture was founded in 1945. It employs 251 to 500 people.

Where is Baers Furniture based?

Baers Furniture is headquartered in Pompano Beach, United States, in the North America region.

How does Baers Furniture make money?

Four revenue lines are on record. Furniture Retail Sales are the primary driver. The others are financing Services, interior Design Services and white Glove Delivery.

Who are Baers Furniture's main competitors?

Broad incumbents on record are Crate & Barrel, Restoration Hardware (RH), Macy's Home Store, Ashley Furniture HomeStore and West Elm (Williams-Sonoma). Direct peers are Ethan Allen, Rooms To Go, City Furniture and Haverty's Furniture. Nebraska Furniture Mart is listed as an emerging player.

Does Baers Furniture have an API?

No public API is recorded for Baers Furniture.

What industry is Baers Furniture in?

Baers Furniture's product category is Furniture Retail. Its primary akta.pro industry code is CRAIAAAA, Living Room Furniture Retail (Sofas, Sectionals, Recliners, Coffee/Side Tables, TV Consoles), with a secondary code of CRAIAAAB, Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards). Its NAICS code is 449110 and its SIC code is 5712.