What David Carroll Associates does

David Carroll Associates (DCA) is a privately held technology integration firm founded in 1995 by David Carroll, headquartered in Richmond, California, with a second Build House facility in North Hollywood, Los Angeles. The company designs, installs, configures, and maintains integrated audio, video, and control systems for broadcast facilities, video production environments (including IP-based 2110/NDI/SDI and traditional SDI workflows), specialty AV and command/control deployments, corporate enterprise networks, educational institutions, and medical facilities. Named clients include LinkedIn, Dropbox, BAMPFA, the Phoebe A. Hearst Museum of Anthropology, and the City of Richmond.

DCA's technical stack centers on the proprietary DCAD platform, an enterprise-level CAD automation tool that interfaces at the API level with project management and financial applications to enforce an "Every Cable, Every Connector" documentation discipline across the project lifecycle. The firm supplements software-based design automation with physical infrastructure: Build House facilities in the San Francisco Bay Area and Los Angeles enable offsite pre-staging, pre-wiring, and pre-configuration of system racks before on-site delivery, reducing deployment time and on-site disruption. In-house custom fabrication capabilities extend to I/O panels, equipment enclosures, technical furniture, and fly packs, allowing the firm to deliver hardware tailored to project specifications.

Revenue is generated through three primary streams: (1) consulting and design professional services, where DCA acts as a client technology advocate defining system visions and rough-order-of-magnitude cost estimates; (2) design/build project delivery executed under Critical Chain Project Management (CCPM) methodologies; and (3) Guardian, a tiered managed-service offering that converts completed installations into recurring SLAs, break/fix support, asset management, and proactive maintenance contracts. The go-to-market motion is exclusively direct enterprise field sales targeting the Western United States, with pricing project-specific and quote-based; no channel partners, resellers, or self-serve commerce are used. The firm is founder-owned with no disclosed institutional investment or outside shareholders.

Name

David Carroll Associates

Legal name

David Carroll and Associates

Website

https://davidcarroll.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

David Carroll Associates is a privately held AV and broadcast systems integrator founded in 1995, serving enterprise clients across broadcast, corporate, education, and medical verticals with design, integration, custom fabrication, and recurring maintenance services from offices in Richmond and Los Angeles, California.

Ownership category

akta.pro rank

Product category

AV and Broadcast System Integration Services

NAICS

Computer Systems Design Services (541512), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Control System Integration & Engineering Services (Design, Commissioning, Retrofits) (IMAGABAK)

akta.pro secondary industries

Design-Build / EPC General Contracting (IMAFAAAD), Audio-Visual Equipment Rentals (Sound, Projection, Screens) (HSACAFAF)

Keywords

• AV system integration
• Broadcast technology consulting
• Media network design
• Professional AV deployment
• AV lifecycle support

Headquarters

HQ city

Richmond

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services - Consulting & Design: Consultative technology advisory services where DCA collaborates with clients to define technology visions, provide accurate ROM project costing, and design comprehensive AV system solutions. Revenue is generated through consulting fees for technology advocacy and design services.
2. Project Delivery - Design/Build: Turnkey project execution delivering integrated AV and broadcast systems. Includes system procurement, installation, configuration, and deployment services. Projects are delivered using CCPM methodologies and the DCAD automation platform to ensure on-time, within-budget execution.
3. Guardian Maintenance Services: Tiered support services featuring break/fix support with emergency availability, comprehensive SLAs, proactive maintenance including event tracking, remote support, preventative maintenance, and asset management. Provides recurring revenue through service level agreements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

David Carroll Associates designs, integrates, and maintains complex AV, broadcast, and control technology systems for enterprise clients across media, corporate, education, medical, and government environments. The company delivers the full project lifecycle through Owner Advocacy, Project Delivery, Custom Fabrication, Build House pre-staging, and ongoing Guardian maintenance services, supported by its proprietary DCAD automation platform.

Product overview

David Carroll Associates (DCA) is a technology integration firm specializing in AV and broadcast systems design, installation, and maintenance. The company offers a unified portfolio combining consulting, design/build, and service capabilities. Core offerings include the proprietary DCAD CAD automation platform (for design and documentation), Owner Advocacy (project lifecycle advocacy), Project Delivery (CCPM-based project management), Guardian Service (tiered maintenance and support), Custom Fabrication ( bespoke equipment solutions), and Build House (offsite preconfiguration). Services span broadcast, video production (IP/SDI/NDI/2110), specialty AV, traditional AV, media networks, and corporate networks.

Differentiator

Problem solved

Functional benefit

Brands

• DCAD: Proprietary in-house enterprise-level CAD automation platform used for design, procurement, and deployment processes
• Guardian

Products and services

• Owner Advocacy DCA acts as the client's dedicated technology advocate, working closely with them to identify unique visions and objectives, then designing, implementing, and supporting tailored technology solutions from inception through completion and beyond.
• Project Delivery Project management service leveraging CCPM (Critical Chain Project Management) methodologies and the DCAD automation platform to deliver AV and broadcast integration projects efficiently while mitigating risk and meeting budgets.
• Guardian Service Tiered maintenance and support offering featuring break/fix support with emergency availability, comprehensive SLAs for response times, proactive maintenance including event tracking, remote support, preventative maintenance, and asset management.
• Custom Fabrication Custom fabrication services for I/O panels, equipment enclosures, mounting solutions, technical furniture, podiums, credenzas, and fly packs tailored to unique AV/broadcast project requirements.
• Build House Offsite system staging and configuration service that enables complete prebuilding and preconfiguration of equipment racks and devices in San Francisco and Los Angeles facilities prior to on-site delivery, minimizing disruption and reducing on-site deployment time.
• Technology Consulting Full-lifecycle technology consulting including strategy/vision definition, accurate bills of materials and pricing estimates, procurement streamlining, and minimizing on-site time through pre-staging at DCA's Richmond, CA facility.

Quantifiable outcome

• Hundreds of prebuilt, prewired, preconfigured system racks delivered to global partners
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators2 records

Recent moves5 records

Expansion highlights2 records

Direct peers

• Spinitar: Spinitar is an AV design-build and managed services firm serving corporate, education, and government clients. Similar service mix and project delivery approach to DCA.
• Whitlock: Whitlock is an AV integration and collaboration solutions provider serving enterprise and government clients. Comparable to DCA's traditional AV, collaboration space, and media network offerings.
• Verrex: Verrex is an AV integrator specializing in corporate environments, conference rooms, and managed services. Comparable to DCA's enterprise-grade AV and corporate network offerings.
• HB Communications: HB Communications is an AV systems integrator serving enterprise, higher education, and government customers. Comparable service model and customer verticals to DCA.
• Electrosonic: Electrosonic is an AV and broadcast systems integrator with a long heritage serving corporate, cultural, and control room environments. Closely aligned with DCA on specialty AV, command and control, and immersive AV use cases.
• AVI-SPL: AVI-SPL is the largest global AV systems integrator offering design, build, integration, and managed services for enterprise, broadcast, and government clients. Directly comparable to DCA in service model, with national scale DCA lacks.
• CCS Presentation Systems: CCS Presentation Systems is an AV integration company serving corporate, education, and government clients with design, install, and managed services. Comparable mid-market integrator profile to DCA.
• Ford Audio-Video: Ford Audio-Video is a commercial AV integration firm offering design, installation, and service across corporate, education, healthcare, and house of worship segments. Comparable regional integrator with design-build emphasis similar to DCA.
• Diversified: Diversified is a national AV/broadcast/media technology integration firm with deep broadcast and media production expertise, directly comparable to DCA's broadcast, video production, and specialty AV offerings at a much larger scale.
• Avidex (M3 Technology Group): Avidex is an AV integration and managed services firm with similar design-build and support service offerings. Comparable mid-sized competitor operating in overlapping verticals with DCA.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/david-carroll-associates

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about David Carroll Associates