EasyTurf
FieldTurf USA (dba FieldTurf Landscape / EasyTurf) is a U.S. manufacturer of synthetic turf systems made in Calhoun, Georgia, selling residential, pet, golf, commercial, and playground turf through a nationwide independent dealer network and direct enterprise sales.
- Company typePrivate
- Founded2000
- HeadquartersVista, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What EasyTurf does
FieldTurf USA, operating commercially as FieldTurf Landscape (with dealer portal at dealers.easyturf.com), is a vertically integrated U.S. manufacturer and distributor of artificial turf systems for residential and commercial landscape applications. The company manufactures polyethylene and polypropylene fiber turf tufted into permeable backing with silica sand, crumb rubber, or organic infill at its flagship facility in Calhoun, Georgia — described as one of the most advanced synthetic turf facilities in North America with stated annual production capacity of more than 50 million square feet.
Product lines span Residential Artificial Turf (backyards, front yards, pool surrounds, patios, putting greens), Pet-Turf, Golf and Putting Greens, Commercial Landscape, Indoor Agility/Training Facilities, and Playgrounds, with proprietary MaxxFlow drainage technology, UV stabilization, and multi-tone colorway fiber engineering serving as technical differentiators. The portfolio is positioned around 15–20 year product life, 400+ inches per hour drainage rates, and certifications including ISO 9001:2015, ISO 14001:2015, ISO 45001:2018, and EcoVadis Platinum.
Revenue is generated through one-time product sales plus bundled installation services at installed prices of $8–$20 per square foot (averaging $12–$18), distributed through a nationwide independent dealer network (residential, SMB) and direct enterprise field sales (commercial, government/military, architects, GCs, property managers, and facility operators). Notable enterprise engagements include the Westminster Kennel Club Dog Show and Marriott Harbor Beach Resort. The company is privately held with no disclosed revenue, headcount, funding, or acquisition history.
EasyTurf firmographics
Firmographics- Name
- EasyTurf
- Legal name
- FieldTurf USA
- Website
- https://easyturf.com
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FieldTurf USA (dba FieldTurf Landscape / EasyTurf) is a U.S. manufacturer of synthetic turf systems made in Calhoun, Georgia, selling residential, pet, golf, commercial, and playground turf through a nationwide independent dealer network and direct enterprise sales.
- Ownership category
- akta.pro rank
EasyTurf industry classification
Industry- Product category
- Synthetic Turf Manufacturing
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industry
- Turf Management (Sports Fields, Golf Courses) (BPABADAC)
Keywords
Where EasyTurf is headquartered
LocationHeadquarters
- HQ city
- Vista
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
EasyTurf business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Artificial Turf Product Sales: Direct sale of artificial turf products to residential homeowners and commercial clients through a dealer network. Products are priced per square foot with installation costs added. Residential systems typically cost $8–$20 per square foot installed.
- Installation Services: Dealers and certified installers provide professional turf installation services as part of the total project cost. Installation is typically bundled with the product sale through the dealer network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Residential artificial turf installed — standard backyard applications |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
EasyTurf product offering
Product offeringCore offering
EasyTurf (FieldTurf Landscape) manufactures and sells synthetic/artificial turf systems for residential and commercial landscapes. Core products include residential artificial turf, pet turf, golf and putting greens, commercial landscaping turf, training facility surfacing, and safety-certified playground turf, all produced at the vertically integrated Calhoun, Georgia facility and sold through a nationwide dealer network and direct commercial sales.
Product overview
FieldTurf Landscape (EasyTurf) offers a comprehensive portfolio of artificial turf products for residential and commercial applications. The core offering consists of synthetic grass systems including Residential Lawns, Pet-Turf, Golf/Putting Greens, Commercial Landscaping, Training Facilities, and Playground turf. All products are manufactured at the Calhoun, Georgia facility with over 50 million square feet annual capacity. The company also provides complementary tools like the Yard Size Calculator for project planning and proprietary MaxxFlow drainage technology. Products are sold through a nationwide dealer network and directly to commercial clients including government facilities and major organizations.
Differentiator
Problem solved
Functional benefit
Products and services
- FieldTurf Landscape Residential Artificial Turf Synthetic grass designed for home applications including backyard lawns, front yards, pet areas, pool surrounds, patios, and putting greens. Features pile heights of 1.25–2 inches, polyethylene fiber blends optimized for comfort, and drainage rates of 400+ inches per hour.
- Pet-Turf Artificial Grass Pet-friendly synthetic turf featuring fast-draining, odor-resistant properties. Trusted by the Westminster Kennel Club for durability, safety, and certified performance for pets.
- Golf and Putting Greens Custom golf greens for backyards or golf facilities, engineered for true ball roll, contour flexibility, and pro-level durability with low maintenance requirements.
- Commercial Artificial Turf High-traffic durable turf designed for commercial applications including offices, retail spaces, multi-family properties, government facilities, and commercial landscapes. Engineered for low maintenance and long-term ROI.
- Training Facilities Turf Synthetic turf designed for gyms and team training spaces, providing traction, durability, and easy upkeep. Used by top athletes and sports organizations.
- Play Safe System (Playgrounds) Safety-certified turf for playgrounds and recreational areas, certified for impact protection and heavy use. Designed for parks, schools, and play spaces with no mud or chemicals.
- Professional Installation Services Professional turf installation provided by dealers and certified installers, typically bundled with the product sale through the nationwide dealer network.
Quantifiable outcome
- Drainage rates of 400+ inches per hour for residential turf systems
- +3 more outcomes
Companies that use EasyTurf
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
EasyTurf technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
EasyTurf partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Westminster Kennel ClubflagshipFieldTurf Landscape has a partnership with the Westminster Kennel Club, America's most prestigious dog show. The partnership involves installation of pet turf at the Westminster Kennel Club Dog Show, chosen for its durability, drainage, and certified safety under high-traffic conditions with dogs, cameras, and crowds. The company describes it as a 'renewed partnership,' indicating an ongoing relationship. The partnership underscores FieldTurf's positioning as a trusted pet turf solution and provides high-profile brand endorsement.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
EasyTurf competitors and assessment
Company assessmentDirect peers
- SYNLawn: SYNLawn is one of the largest U.S. artificial turf manufacturers focused on residential and commercial landscape applications, with its own dealer network and a comparable product range including pet turf and putting greens — the closest direct head-to-head competitor to FieldTurf Landscape.
- Global Syn-Turf: Global Syn-Turf manufactures and distributes synthetic turf for landscape, pet, golf, and commercial applications with a national dealer footprint — overlapping directly with FieldTurf Landscape's core product set and customer base.
- Act Global: Act Global is a synthetic turf manufacturer serving both sports and landscape segments, with international installations and a comparable product line targeting residential and commercial buyers.
- TigerTurf: TigerTurf manufactures synthetic turf for sports, landscape, and golf applications in the U.S., with a parallel product matrix and installer network. Overlaps with FieldTurf Landscape in residential lawns, putting greens, and pet-friendly turf.
- ForeverLawn: ForeverLawn produces artificial grass solutions for residential, commercial, pet, and playground use through a U.S. dealer network — a direct peer competing on similar use cases and distribution model.
Broad incumbents
- AstroTurf: AstroTurf is the historic original artificial turf brand, now offering residential and commercial landscape products alongside its sports business. As the category-defining incumbent, it competes with FieldTurf Landscape across most end uses.
- Tarkett Sports: Tarkett Sports is the sports surfaces division of Tarkett Group and is connected to the broader FieldTurf corporate family. As a major international flooring and sports surface incumbent, it sets the competitive ceiling for synthetic turf globally.
- Shaw Sports Turf: Shaw Sports Turf, part of Shaw Industries (a Berkshire Hathaway company), is a large-scale U.S. turf manufacturer with broad product lines spanning sports fields and landscape applications — an incumbent with stronger capital backing than most peers.
- Sport Group: Sport Group is a global provider of synthetic turf and sport surfacing solutions, serving both professional sports venues and community/commercial landscape installations across multiple geographies.
Regional players
- Controlled Products LLC: Controlled Products (Grasspad) is a regional turf distributor and installer in the U.S. Midwest operating competing synthetic turf brands. While smaller in scale, it competes in the same dealer-driven residential/commercial channel as FieldTurf Landscape.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
EasyTurf social profiles
Digital presenceEasyTurf compliance and trust
Trust signalCompliance3 records
EasyTurf financial estimates
Financial estimateRevenue estimate
Valuation estimate
EasyTurf leadership team
Management profileNumber of profiles
EasyTurf funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EasyTurf M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EasyTurf
What does EasyTurf do?
EasyTurf (FieldTurf Landscape) manufactures and sells synthetic/artificial turf systems for residential and commercial landscapes. Core products include residential artificial turf, pet turf, golf and putting greens, commercial landscaping turf, training facility surfacing, and safety-certified playground turf, all produced at the vertically integrated Calhoun, Georgia facility and sold through a nationwide dealer network and direct commercial sales.
Is EasyTurf a public or private company?
EasyTurf is a private company. It is classified as unknown and is currently operating.
When was EasyTurf founded?
EasyTurf was founded in 2000. It employs 101 to 250 people.
Where is EasyTurf based?
EasyTurf is headquartered in Vista, United States, in the North America region.
How does EasyTurf make money?
Two revenue lines are on record. Artificial Turf Product Sales are the primary driver. The others are installation Services.
Who are EasyTurf's main competitors?
Direct peers on record are SYNLawn, Global Syn-Turf, Act Global, TigerTurf and ForeverLawn. Broad incumbents are AstroTurf, Tarkett Sports, Shaw Sports Turf and Sport Group. Controlled Products LLC is listed as a regional player.
Does EasyTurf have an API?
No public API is recorded for EasyTurf.
What industry is EasyTurf in?
EasyTurf's product category is Synthetic Turf Manufacturing. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of BPABADAC, Turf Management (Sports Fields, Golf Courses).