Controlled Products
Controlled Products is a Dalton, Georgia-based, vertically integrated U.S. manufacturer of artificial grass and synthetic turf serving residential, commercial landscaping, sports, golf, and playground markets via The Recreational Group's branded installer network.
- Company typePrivate
- Founded1999
- HeadquartersDalton, United States
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Controlled Products does
Controlled Products, LLC is a Dalton, Georgia-based, vertically integrated manufacturer of artificial grass and synthetic turf products serving residential, commercial landscaping, sports, golf, playground, and specialty applications. Founded in 1989 and led by founder Lanny Bailey, the company operates from a single headquarters and manufacturing facility at 200 Howell Dr, Dalton, GA 30721, with a headcount of 51–100 employees. The company is a privately held LLC and a member of The Recreational Group family of companies, with no disclosed external institutional investors or venture funding.
The company's product portfolio spans the Viridian fiber system and a lineup of application-specific turf variants, including PL929 (signature playground turf with thatch system), PL710 (baseball applications), PL705 (putting greens, bocce, gyms), PL-53 (premium athletic field turf), FL416-50 (multi-sport athletic field), and AT740 (colored turf), supported by proprietary technologies: SilverBack coating (locks turf blades into primary backing), ArmorLoc 3L woven backing system, Charge Guard electro-conductive yarn (claimed 200% static reduction), EcoCell additives, Lead Safe certification, and Microban antimicrobial protection. Playground products carry IPEMA certification to ASTM F1292-22 standards. The firm also operates Aquafab, an in-house customization and fabrication operation featuring what the company describes as the world's largest cut table and a waterjet cutting system for bespoke logos, inlays, and specialty designs. Manufacturing is fully vertically integrated from fiber extrusion through fabrication.
Revenue is generated through quote-based, project-driven sales of synthetic turf products. Pricing is not publicly disclosed; customers engage a 'Turf Specialist' for quotes, and billing is structured around multi-year contracts on a one-time-purchase model with extensive customization options. GTM motion combines direct field sales with channel-driven distribution: installation and last-mile delivery are executed by The Recreational Group's network of branded installers (XGrass for commercial playground; Synthetic Turf International for artificial grass installation; Tour Greens for putting greens; Sporturf for athletic fields; and regional installers Perfect Turf [Chicago], Synthetic Grass Pros [Dallas], EasyGrass [Miami], and Artificial Grass Superstore [Phoenix]). No revenue, customer logos, or contract values are publicly disclosed.
Controlled Products firmographics
Firmographics- Name
- Controlled Products
- Legal name
- Controlled Products, LLC
- Website
- https://cpturf.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Controlled Products is a Dalton, Georgia-based, vertically integrated U.S. manufacturer of artificial grass and synthetic turf serving residential, commercial landscaping, sports, golf, and playground markets via The Recreational Group's branded installer network.
- Ownership category
- akta.pro rank
Controlled Products industry classification
Industry- Product category
- Synthetic Turf Manufacturing
- NAICS
- Resin, Synthetic Rubber, and Artificial and Synthetic Fibers and Filaments Manufacturing (3252)
- akta.pro primary industry
- Artificial Turf & Synthetic Grass Manufacturing (IMAOAJAI)
- akta.pro secondary industry
- Commercial Landscaping & Grounds Maintenance (BPABADAA)
Keywords
Where Controlled Products is headquartered
LocationHeadquarters
- HQ city
- Dalton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Controlled Products business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Synthetic Turf Products: Manufacture and sale of artificial grass and turf products for various applications including residential lawns, commercial landscaping, sports fields, playgrounds, pet areas, and golf. Products are sold as one-time purchases with various customization options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom and standard artificial turf products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Controlled Products product offering
Product offeringCore offering
Controlled Products is a vertically integrated U.S. manufacturer of artificial grass and synthetic turf, handling every stage from fiber extrusion through fabrication. The company produces turf systems for residential lawns, commercial landscaping, athletic fields, playgrounds, golf facilities, and specialty applications, supported by proprietary technologies including SilverBack coating, ArmorLoc 3L woven backing, Charge Guard static reduction, Viridian fiber, EcoCell additive, and Microban antimicrobial protection.
Product overview
Controlled Products is a U.S.-based manufacturer of artificial grass and synthetic turf operating as a completely vertically integrated manufacturer from fiber extrusion to fabrication. The company offers a portfolio of turf products including the Viridian fiber system, PL-series products (PL929, PL710, PL705, PL-53) and FL416-50, each designed for specific applications such as playgrounds, athletic fields, golf, and landscaping. The product lineup is supported by proprietary technologies including Silverback coating, ArmorLoc 3L backing, Charge Guard static reduction, EcoCell eco-friendly additive, Lead Safe certification, and Microban antimicrobial protection. Products range from standard turf offerings to colored turf variants and specialty applications, with customization and fabrication services available through their Aquafab operation.
Differentiator
Problem solved
Functional benefit
Products and services
- PL929 Playground Synthetic Turf Signature playground synthetic turf product featuring a thatch system that adds body and reduces infill needed, with a four-color blend delivering an authentic natural lawn look and feel for playground surfacing applications.
- PL710 Baseball Synthetic Turf Artificial turf designed for baseball applications including indoor baseball fields and batter's box mats, with optional home plates built into the mat and foam underlayer for added softness, comfort, and stability.
- PL705 Short-Pile Multi-Sport Turf Short-pile artificial turf suitable for putting greens, bocce courts, gyms, and sports training areas; can be installed indoors or outdoors on concrete or compacted aggregate bases.
- PL-53 Athletic Field Turf Established premium artificial turf for athletic fields featuring long-lasting fiber, designed for both indoor and outdoor athletic fields with proven performance for demanding athletic applications.
Quantifiable outcome
- Charge Guard reduces static conductivity by 200%
Companies that use Controlled Products
Customer profileSegments6 records
Ideal customer profiles4 records
Controlled Products technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Controlled Products partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and flagship.
- XGrasscoreXGrass is part of The Recreational Group family, focusing on commercial playground and surfacing installation services.
- Synthetic Turf InternationalcoreSpecializes in artificial grass installation services as part of the RG family network.
- Tour GreenscorePremium putting green installers as part of The Recreational Group family.
- SporturfcoreSynthetic grass athletic field installers as part of the RG family network.
- Perfect TurfcoreArtificial turf and rubber surfacing installers serving the Chicago market.
- Synthetic Grass ProscoreArtificial grass installers serving the Dallas market.
- EasyGrasscoreArtificial grass installers serving the Miami market.
- Artificial Grass SuperstorecoreArtificial grass installation services serving the Phoenix market.
- The Recreational Group (Parent)flagshipControlled Products is a proud member of The Recreational Group, which has a global network of artificial grass installation companies and related brands.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Controlled Products competitors and assessment
Company assessmentMarket position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Controlled Products social profiles
Digital presenceControlled Products financial estimates
Financial estimateRevenue estimate
Valuation estimate
Controlled Products leadership team
Management profileNumber of profiles
Controlled Products funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Controlled Products M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Controlled Products
What does Controlled Products do?
Controlled Products is a vertically integrated U.S. manufacturer of artificial grass and synthetic turf, handling every stage from fiber extrusion through fabrication. The company produces turf systems for residential lawns, commercial landscaping, athletic fields, playgrounds, golf facilities, and specialty applications, supported by proprietary technologies including SilverBack coating, ArmorLoc 3L woven backing, Charge Guard static reduction, Viridian fiber, EcoCell additive, and Microban antimicrobial protection.
Is Controlled Products a public or private company?
Controlled Products is a private company. It is classified as corporate owned and is currently operating.
When was Controlled Products founded?
Controlled Products was founded in 1999. It employs 51 to 100 people.
Where is Controlled Products based?
Controlled Products is headquartered in Dalton, United States, in the North America region.
How does Controlled Products make money?
One revenue line is on record: synthetic Turf Products.
Does Controlled Products have an API?
No public API is recorded for Controlled Products.
What industry is Controlled Products in?
Controlled Products's product category is Synthetic Turf Manufacturing. Its primary akta.pro industry code is IMAOAJAI, Artificial Turf & Synthetic Grass Manufacturing, with a secondary code of BPABADAA, Commercial Landscaping & Grounds Maintenance. Its NAICS code is 3252.