The People Productions.

What The People Productions. does

The People Productions is an Israeli corporate event production house founded in 1981 and headquartered in Givatayim. The firm delivers full-lifecycle event services — conferences, seminars, roadshows, exhibitions, product launches, live event production, stage and video production, sponsorship packages, invitation and registration management, team building, cocktail parties, galas, destination management, and telesales — primarily to international tech brands operating in Israel and to the Israeli ICT and high-tech community. A 45-person core team plus an extended freelance network executes events that include recurring Google Israel engagements, AWS Summits, Fresh Paint Art & Design Fair (30,000 annual visitors), Private Events, the Google Escape Bus mobile activation, and post-event recap videos.

The firm's product surface spans four lines: Corporate Productions (the core full-service offering), Special Projects (Fresh Paint, Google Day, Private Events), the Google Escape Bus and Event Recap Videos extensions, and a parallel Media Division comprising the Daily Maily newsletter, Information World magazine, the pc.co.il portal, and the events.co.il registration platform. Underlying technology is operational craft rather than proprietary software: there are no disclosed AI capabilities, patents, integrations, SDKs, or APIs. Differentiation rests on production experience, creative execution, and a published client roster that includes Google, AWS, IBM, Oracle, SAP, HP, Dell, Disney, PayPal, Waze, Symantec, NetApp, UBS, Texas Instruments, Matrix, CA Israel, and Wix.com.

Revenue is generated through professional services fees for corporate event production, private events, and special projects, supplemented by advertising on the media properties. Pricing is custom-quoted per event and is not publicly disclosed. Go-to-market is direct enterprise sales through the VP of Operations and dedicated account managers (phone +972 3 733 0744, email [email protected]), targeting long-term recurring relationships. The company is privately held, family-operated (Pelled family in senior leadership under Joint-CEOs Peli the Tiger Pelled and Dahlia Pelled), and there are no disclosed funding rounds, acquisitions, or external institutional investors.

Name

The People Productions.

Legal name

The People Productions

Website

https://thepeople.co.il

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

11–50 employees

Short description

The People Productions is an Israeli event production house founded in 1981 that delivers conferences, product launches, roadshows, special projects, and recap videos for the Israeli ICT and high-tech community and global tech brands operating in Israel, supported by an integrated media division.

Ownership category

akta.pro rank

Product category

Corporate Event Production Services

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Corporate Meetings & Conferences (Internal/External Business Events) (MPAGAHAA)

akta.pro secondary industries

Event Technical Production Management & Crew (MPAGAKAH), Commercial Production Companies (Live-Action) (MPAAAMAA)

Keywords

• Corporate event production
• Conference management services
• Product launch events
• Special event production
• Media publishing services

Headquarters

HQ city

Gevataym

HQ country

Israel

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Corporate Event Production: Full-service event production for corporate clients including conferences, seminars, roadshows, product launches, and exhibitions. Revenue generated through professional services fees based on event scope, complexity, and production requirements.
2. Private Events: Event planning and execution for private celebrations and personal events.
3. Media Publishing: Publishing revenue from Daily Maily newsletter, Information World magazine, and pc.co.il portal serving ICT professionals.
4. Special Projects: Unique projects such as art and design fairs (Fresh Paint), branded experiences, and destination management services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The People Productions is a full-service corporate event production house that manages the complete lifecycle of business events for Israeli ICT and high-tech companies, from conference conception and creative design through live production, stage and video production, sponsorship management, registration, and destination management. The company also produces special projects such as the Google Day event series and Fresh Paint Art & Design Fair, and operates a media division publishing the Daily Maily newsletter, Information World magazine, and pc.co.il ICT portal.

Product overview

The People Productions is a leading Israeli event production company serving the ICT and high-tech community since 1981, operating as a unified platform with multiple integrated service lines. The core Corporate Productions service encompasses full event lifecycle management including conferences, seminars, roadshows, product launches, live events, and destination management. Special Projects include signature events like Google Day (produced six times), Fresh Paint Art & Design Fair (30,000 annual visitors), and Private Events. The company also operates a Google Escape Bus mobile experience and provides Event Recap Videos for post-event documentation. Supporting the event business is a Media Division comprising the Daily Maily newsletter, Information World Magazine, and pc.co.il ICT portal—each serving as content platforms for the professional community. With 45 employees and an extended professional network, the company produces hundreds of events annually for international clients including Google, IBM, HP, Dell, Disney, UBS, Oracle, and NetApp.

Differentiator

Problem solved

Functional benefit

Brands

• Daily Maily (dailymaily.co.il): Pioneer newsletter published by the company's media division, targeting ICT professionals in Israel.
• Information World Magazine
• pc.co.il
• events.co.il

Products and services

• Corporate Productions Full-service corporate event production encompassing conferences, seminars, roadshows, exhibitions, product launches, live event production, stage and video production, sponsorship packages, invitation and registration management, team building, cocktail parties, galas, holiday parties, destination management, and telesales. Designed for enterprise clients in the Israeli ICT and high-tech market.
• Google Day Project Annual event hosted by Google Israel targeted at top clients, promoting new products and direction. The People has produced six Google Day events.
• Fresh Paint Art & Design Fair Annual art and design fair presenting works by leading contemporary galleries and independent artists in unique Tel Aviv locations, attracting 30,000 visitors. Produced by The People Productions for multiple consecutive years.
• Private Events Event planning and execution for private celebrations and personal events, with attention to detail, global trends, and passion for music, design, and arts.
• Google Escape Bus Mobile experiential marketing initiative for Google Israel featuring YouTubers and interactive experiences distributed via a traveling bus format.
• Event Recap Videos Professional video production services capturing event highlights and memorable moments for clients including AWS Summit, Google events, and Fresh Paint Art Fair.

Quantifiable outcome

• Fresh Paint Art & Design Fair attracts 30,000 visitors annually
• +1 more outcomes

Named customers17 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MCI Group: Global event management and association services company with a strong local presence across geographies. Directly comparable to The People Productions as a full-service corporate event production house serving enterprise clients.
• George P. Johnson Experience Marketing: One of the world's largest experiential marketing agencies producing corporate events, conferences, and product launches for global tech brands. Closely overlaps with The People Productions' tech-sector enterprise offering.
• Jack Morton Worldwide: Global brand experience agency delivering live events, product launches, and conferences for major brands. Comparable in service scope and enterprise client focus.
• GES (Global Experience Specialists): Provider of global event experiences with full-service production, registration, and exhibitor services. Comparable in serving large corporate events and tech industry clients.
• Sparks: Creative experiential agency producing brand experiences, conferences, and product launches. Directly competes in the corporate event production space with similar client mix.
• Grass Roots (Maritz Global Events): Global event marketing agency delivering corporate meetings, incentive programs, and conferences. Similar service portfolio targeting enterprise clients.

Broad incumbents

• Cvent: Enterprise event management software platform with event production and registration services. Adjacent and partially overlapping with The People Productions' events.co.il registration and event execution business.
• Bizzabo: Event experience platform offering registration, white-label experiences, and on-site services. Comparable as an event technology and management peer with enterprise event focus.

Regional players

• Team Israel (Eventis Group): Israeli event production company serving corporate and private clients. Directly comparable as a domestic Israeli competitor for corporate event production.
• Corex Events (Israel): Israeli-based event production and management company. Comparable as a regional peer serving the Israeli corporate market with similar event production services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/PeopleAndComputers

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The People Productions.