The Soccer Corner

What The Soccer Corner does

The Soccer Corner, doing business as Soccer Post, is a US-based soccer specialty retailer founded in 2002 and headquartered in Plano, Texas. The company sells soccer footwear, jerseys, apparel, equipment, and accessories across a curated multi-brand catalog that includes Nike, Adidas, Puma, Umbro, Diadora, New Balance, Mizuno, Macron, Reusch, Hummel, and Select, among others. Its assortment spans club jerseys (European leagues, MLS, Liga MX, NWSL), national team jerseys, and a full equipment category including balls, shin guards, goalkeeper gloves, referee gear, and goals.

Soccer Post operates an omnichannel distribution model combining a Shopify-based e-commerce storefront with multiple brick-and-mortar retail locations across the United States, supported by a Store Locator tool. The company also runs a dedicated Team Portal B2B application for team uniform and bulk equipment procurement, and operates the Soccer Post F.C. Rewards loyalty program for repeat engagement. Marketing channels include an active blog covering World Cup analysis, Instagram for user-generated content, and community-driven events positioning the brand as a hub for soccer families.

The business generates revenue primarily through direct retail product sales at unit-based pay-as-you-go pricing ranging from $9.99 to $179.99, with occasional discounts on sale items. Its core customer segments are individual soccer players and families (primary) and youth/adult soccer teams (secondary), with no subscription tiers or enterprise contracts in the model. The company holds official merchandise partnerships with NWSL franchises including NJ/NY Gotham FC, Washington Spirit, and Houston Dash.

Name

The Soccer Corner

Legal name

Soccer Post

Website

https://thesoccercorner.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Soccer Post is a US-based soccer specialty retailer founded in 2002, selling cleats, jerseys, apparel, and equipment across multiple brands through an omnichannel model combining e-commerce, physical retail stores, and a Team Portal B2B application, serving individual soccer players, families, and youth clubs.

Ownership category

akta.pro rank

Product category

Soccer Sporting Goods Retail

NAICS

Sporting Goods Retailers (459110), Sporting Goods Retailers (45911)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Shoe Stores (5661), Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Soccer/Football Footwear & Apparel Retail (CRAMACAC)

akta.pro secondary industries

Soccer Equipment Retail (CRAMAEAC), Team Sports Goals, Nets & Field Equipment Retail (CRAMAEAK)

Keywords

• Soccer equipment retail
• Sporting goods store
• Soccer apparel
• Soccer cleats
• Team uniforms

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Direct retail sales of soccer equipment including cleats, jerseys, apparel, equipment, and accessories through e-commerce and physical retail stores. Revenue generated from one-time product transactions across multiple price points ranging from $9.99 to $174.99.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

The Soccer Corner (operating as Soccer Post, "America's Soccer Store") is a multi-channel soccer specialty retailer selling soccer cleats, jerseys, apparel, equipment, and accessories from major brands such as Nike, Adidas, Puma, Diadora, New Balance, and Umbro. The company serves individual soccer players and families through e-commerce (Shopify storefront) and multiple physical retail store locations, while also offering a dedicated Team Portal B2B application for team uniform orders.

Product overview

Soccer Post is a retail soccer store offering a curated selection of soccer gear across multiple categories. The product portfolio includes soccer cleats (firm ground, turf, and indoor styles for adults and youth), soccer jerseys (European clubs, North American clubs, national teams, and NWSL teams), general apparel (training gear, t-shirts, shorts, pants, socks, jackets, hoodies), equipment (soccer balls, shin guards, bags, goals, referee gear, protective gear), goalkeeper gloves, accessories (water bottles, shoe laces), and footwear lifestyle products. The company also operates a customer loyalty program called Soccer Post F.C. Rewards. The store carries multiple major brands including Nike, Adidas, Puma, Umbro, Diadora, New Balance, Charly, Mizuno, Macron, Reusch, Hummel, Select, and others.

Differentiator

Problem solved

Functional benefit

Brands

• Soccer Post (own brand): Store brand products including Soccer Post mini shin guards and other branded merchandise

Products and services

• Soccer Cleats Firm ground cleats, turf shoes, and indoor shoes for adult and youth players from brands including Adidas, Nike, Puma, Diadora, New Balance, and Umbro; priced from $29.99 to $179.99.
• Soccer Jerseys Club jerseys from European teams (Real Madrid, Barcelona, Manchester City, Paris Saint-Germain, Manchester United, Liverpool, Arsenal), North American clubs (Inter Miami, NY Red Bulls, NYCFC, Club America, Chivas, Pumas, Pachuca, San Diego Wave), national teams (Brazil, USA, Argentina, Mexico, France, England, Germany, Portugal, Spain, Colombia), and NWSL teams (Gotham FC, Houston Dash, Washington Spirit, and others); priced $79.99 to $174.99.
• Soccer Apparel Training jerseys, t-shirts, shorts, pants, socks, jackets, hoodies, hats, scarves, compression gear, and lifestyle footwear for soccer players and fans.
• Soccer Equipment Soccer balls (including World Cup and training balls), shin guards, bags and backpacks, goalkeeper gloves and apparel, field player gloves, coaches gear, goals, referee gear, protective gear, ball pumps, and field equipment; balls range from $14.99 to $64.99 and shin guards start at $11.99.
• Soccer Accessories Water bottles, shoe laces, guard locks and sleeves, and other soccer accessories.
• Sandals & Slides Sandals and slides for casual wear and post-game comfort, complementing the cleats and footwear offering.
• Team Portal B2B Service Dedicated B2B application for soccer teams and clubs to place uniform catalog orders and bulk equipment purchases, streamlining team uniform procurement.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• NJ/NY Gotham FCcoreGTM or Marketing PartnerOfficial merchandise partner for NWSL champion team. Co-branded 'Lady Liberty Kit' merchandise with special jersey designs. Gotham FC Shop dedicated storefront link featured on Soccer Post website.
• Washington SpiritcoreGTM or Marketing PartnerNWSL partner with 'Spirit in Bloom' kit featuring cherry blossom-themed merchandise. Dedicated Washington Spirit Shop storefront link on Soccer Post website.
• Houston DashcoreGTM or Marketing PartnerNWSL partner featuring 'Chronicles Kit' merchandise with MD Anderson Cancer Center sponsorship integration. Dedicated Houston Dash Shop storefront link.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Soccer.com: Largest US-based soccer specialty retailer offering cleats, jerseys, equipment, and team uniform services. Directly comparable to Soccer Post across product category, target customer (soccer families and players), and omnichannel model.
• World Soccer Shop: US-based soccer specialty e-commerce retailer carrying cleats, jerseys, equipment, and licensed merchandise from European clubs and national teams. Directly comparable product mix and soccer-only focus.
• Pro Direct Soccer: UK-based soccer specialty retailer offering premium cleats, training gear, and team wear. Comparable as a pure-play soccer specialist with strong brand assortment and direct-to-consumer e-commerce focus.
• Kitbag: Global soccer and sports merchandise retailer specializing in licensed jerseys, training wear, and equipment from top clubs and national teams. Comparable licensed-merchandise focus and soccer-first catalog.
• Lovell Soccer: UK-based family-run soccer specialist retailer with both physical stores and e-commerce. Comparable multi-channel specialty model serving youth and amateur soccer players.
• Net World Sports: UK-based soccer equipment specialist (goals, balls, training gear) selling direct-to-consumer globally. Comparable soccer-only focus with strong equipment and team/club B2B presence similar to Soccer Post's Team Portal.

Broad incumbents

• Dick's Sporting Goods: Large US sporting goods retailer carrying soccer cleats, apparel, and equipment as part of a broader multi-sport assortment. Competes with Soccer Post on soccer category but lacks specialty focus and community positioning.
• Hibbett Sports: US regional sporting goods chain with a meaningful soccer assortment in youth-heavy markets. Comparable as a multi-store retail channel serving similar consumer demographics but with broader sporting goods mix.
• Fanatics: Dominant global licensed sports merchandise platform holding long-term league e-commerce rights including MLS and major US leagues. Overlaps directly with Soccer Post's licensed-jersey business and represents a structural competitive threat.
• Academy Sports + Outdoors: US sporting goods retailer with strong presence in Texas and the South, carrying soccer cleats, apparel, and equipment. Competes with Soccer Post in core Texas geographies on multi-sport assortment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/thesoccercorner
• Facebookfacebook.com/thesoccercorner
• LinkedInlinkedin.com/company/the-soccer-corner

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Soccer Corner