Pergola

What Pergola does

Pergola is a Mediterranean restaurant and lounge operating from a 3,700-square-foot bi-level venue at 36 West 28th Street in Manhattan's historic Flower District, directly across from the Ritz-Carlton New York. Founded in 2014, the 21+ venue operates daily from 4 PM to 2 AM under a business casual dress code, offering a unified dining-to-nightlife experience. The core product is a Mediterranean food and beverage program (small plates, mezzes, grilled meats, seafood, pasta, desserts) paired with a full cocktail bar. Adjacent revenue streams include premium bottle service (with a disclosed Luxury Package priced at $750), à la carte hookah ($48-50), private event venue rentals across three configurable spaces (combined capacity of 130 seated or 270 cocktail reception), off-site catering, and recurring live entertainment (nightly DJ from 10 PM, live saxophone on Saturdays, Happy Hour Monday-Friday 4-7 PM).

The business model is direct-to-consumer hospitality with no proprietary technology platform. Pergola relies on industry-standard third-party SaaS: BentoBox for its website, Resy for online reservations, Tripleseat for private event management, and standard email/contact forms for inquiries. Distribution is omnichannel within a single physical footprint, supported by an organic social media presence on Instagram, Facebook, and Twitter, plus email newsletter signup and content marketing through its blog/news section. Pricing is partially disclosed publicly (hookah, the Luxury Package, Happy Hour menu), while individual menu item pricing is not fully itemized in available sources.

The customer base is segmented across five groups: general social diners (primary segment, 21+ adults seeking dinner-to-nightlife transitions), corporate and business-event clients, tourists and hotel guests (notably Ritz-Carlton visitors), special-occasion celebrants (birthdays, weddings, bachelor/bachelorette events), and off-site catering clients. All revenue is transactional (per-cover, per-package, per-event), with no subscription or recurring-contract model. Headcount is in the 11-50 range, and no funding rounds, acquisitions, ownership changes, or expansion plans are disclosed in the source material.

Name

Pergola

Legal name

Pergola

Website

https://pergolanewyork.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Pergola is a Mediterranean restaurant and lounge in Manhattan's Flower District, offering dinner, cocktails, bottle service, hookah, private events, and catering to adult diners, corporate clients, and tourists from its single 3,700-square-foot venue.

Ownership category

akta.pro rank

Product category

Mediterranean Restaurant and Lounge

NAICS

Drinking Places (Alcoholic Beverages) (72241), Full-Service Restaurants (722511), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cocktail Bars & Speakeasies (THAFAEAE)

akta.pro secondary industries

Cocktail Lounges & Speakeasies (MPAGAIAD), Cocktail Bars & Lounges (CRANACAD), Special Occasion & Destination Restaurants (THAFACAK), Venue & Banquet Hall Catering (THAFAIAC)

Keywords

• Mediterranean restaurant
• Cocktail lounge
• Private event venue
• Hookah lounge
• Off-site catering

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-In Food & Beverage Sales: Pergola generates primary revenue from food and beverage sales through its Mediterranean restaurant and lounge. The menu features small plates, entrées, cocktails, wine, beer, and desserts, sold on a per-transaction basis at point of sale. Customers pay per item consumed during their visit.
2. Bottle Service & Package Sales: Premium bottle service and packaged offerings such as the Luxury Package ($750) include a premium bottle, specialty cocktail carafes, premium hookahs, and Mediterranean tasting plates. Upsell opportunities exist through premium spirits (Louis XIII, Dom Perignon, Don Julio 1942, etc.) sold by the glass or bottle.
3. Private Events & Catering: Pergola generates revenue from private dining room rentals and catering inquiries. The venue offers three event spaces (Dining Room, Sun Room, Oasis Loft) with capacities ranging from 30 to 185 guests, and accepts catering inquiries for off-site events. Event types include corporate lunches, weddings, rehearsal dinners, cocktail receptions, birthdays, and fundraisers.
4. Hookah Sales: Hookah is sold as an à la carte offering, with flavors available in premium varieties ($50) and fresh fruit options ($48). This contributes to the late-night lounge revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Pergola operates a full-service Mediterranean restaurant and lounge in Manhattan's Flower District, serving dinner, cocktails, hookah, and late-night small plates from 4 PM to 2 AM daily in a 3,700 sq ft bi-level venue. Beyond dine-in service, the business sells premium bottle service packages, off-site catering, and private event venue rentals across three dedicated event spaces catering to corporate, wedding, and celebration bookings.

Product overview

Pergola is a Mediterranean restaurant and social lounge venue in Manhattan's Flower District, offering a unified dining and nightlife experience. The core offering combines Mediterranean cuisine (small plates, mezze, grilled meats, seafood, pasta) with a full cocktail bar program. The venue operates a split-level layout that transitions from intimate dinner service to energetic lounge atmosphere, enhanced by nightly DJ performances. Additional revenue streams include happy hour specials, bottle service packages, hookah service, late-night dining (until 2 AM), catering, and private event hosting across three distinct spaces.

Differentiator

Problem solved

Functional benefit

Products and services

• Dining Restaurant Full-service Mediterranean restaurant offering dinner service with shareable small plates, mezze, salads, grilled meats, seafood, pasta, and entrées designed for communal dining, targeted at adult diners in Manhattan.
• Cocktail Bar and Lounge Full bar program featuring Mediterranean-inspired signature cocktails (such as Pergola Mule, Downtown Detour, Holy Mole, Tea-S Me), wine selections, champagne, and spirits, with the lounge atmosphere evolving throughout the night from relaxed dining to energetic late-night social space.
• Private Events and Large Parties Private event hosting across three spaces — Dining Room (Seated: 60, Cocktail Reception: 185), Sun Room (Seated: 40, Cocktail Reception: 50), and Oasis Loft (Seated: 30, Cocktail Reception: 35) — with full venue capacity of 3,700 square feet, AV equipment, and tailored menus for corporate and private functions.
• Catering Off-site catering services for corporate events, private gatherings, weddings, fundraisers, and celebrations with customizable Mediterranean menus, accepting catering inquiries specifying company, address, event date, times, event type, and guest count.
• Bottle Service Premium bottle service packages including The Luxury Package ($750) featuring a premium bottle (with $50 reposado upgrade), two specialty cocktail carafes, two premium hookahs, and a Mediterranean tasting spread (spicy feta, falafel, goat cheese poppers, tzatziki, hummus).

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TAO Downtown: Iconic Asian restaurant and lounge in downtown Manhattan operating the same dinner-to-nightlife hybrid model, with bottle service, private event spaces, and a high-energy late-night atmosphere - the closest direct comparison to Pergola's experiential positioning.
• Catch NYC: Meatpacking District restaurant and rooftop lounge that transitions from upscale seafood dining to late-night party atmosphere, offering bottle service and DJ programming - a directly comparable NYC dinner-to-nightlife hybrid.
• Lavo NYC: Italian restaurant and lounge on the Upper East Side featuring a similar three-floor layout that evolves from formal dining to nightclub-style bottle service late at night, mirroring Pergola's bi-level hybrid structure.
• Beauty & Essex: Lower East Side restaurant hidden behind a pawn-shop entrance, combining sit-down dining with a separate lounge and bottle service area - a directly comparable experiential dining-to-nightlife concept.
• Buddakan NYC: Meatpacking District restaurant serving Asian-inspired cuisine in a dramatic, large-scale dining room with adjacent bar and late-night lounge energy, comparable in special-occasion positioning and upscale atmosphere.
• Serafina NYC: Italian-Mediterranean restaurant group with multiple Manhattan locations offering pizza, pasta, and Mediterranean small plates in a casual-upscale setting - directly comparable cuisine style and Manhattan dining positioning.
• Mr Chow: Upscale Beijing-cuisine restaurant in Tribeca known for celebrity clientele, special-occasion dining, and high check averages - comparable as a Manhattan special-occasion destination restaurant with strong brand cachet.

Broad incumbents

• The Standard Grill: Restaurant inside The Standard, High Line hotel in the Meatpacking District, offering upscale American fare with a buzzy bar and late-night crowd - comparable as a hotel-adjacent Manhattan dining and nightlife destination.
• Cipriani: Established Italian restaurant and event brand in NYC known for upscale dining, private event hosting, and off-site catering - comparable on the private events and premium catering revenue streams that Pergola also pursues.

Regional players

• Pharaoh Lounge / Hookah Bars NYC: Manhattan hookah lounge venues offering similar 21+ late-night hookah service alongside drinks and DJ programming - partial overlap with Pergola's hookah and lounge revenue streams in the same NYC geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/PergolaNYC
• Facebookfacebook.com/pergolanewyork
• Instagraminstagram.com/pergolanyc
• LinkedInlinkedin.com/company/pergola-nyc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pergola