NAI Norwood Group

What NAI Norwood Group does

NAI Norwood Group is a privately held, family-owned commercial real estate brokerage and advisory firm founded in 1968 by Karl and Louise Norwood. Headquartered in Bedford, New Hampshire with a secondary office in Portsmouth, the firm operates as the largest commercial real estate brokerage in New Hampshire and is a member firm of NAI Global, a globally distributed network of owner-operated commercial brokerages with 375+ offices and 6,700+ professionals across 55 countries. The firm is led by Christopher Norwood (President), Brian O'Brien (Managing Broker), and Louise Norwood (Founder/Principal), with a team of approximately 20 named advisors/specialists.

The company offers seven core service lines: Seller & Landlord Representation, Buyer & Tenant Representation, Investment Services, Mergers & Acquisitions (operated via a separate M&A platform at ma.nainorwoodgroup.com), Consulting, Development, and Business Brokerage. These services cover office, R&D, industrial, retail, multifamily, mixed-use, and self-storage property types, with transaction scopes ranging from single-tenant leases to multi-tenant investment sales, sale-leaseback structures, triple net investments, and confidential business sales. The customer base is segmented across property owners, landlords, tenants, buyers, real estate investors, business owners seeking M&A advisory, and developers — a horizontal segmentation approach serving the New Hampshire and broader New England market.

NAI Norwood Group generates revenue through transaction-based commissions on commercial real estate sales and leases, with fees negotiated per transaction based on property type, value, and service complexity. The firm is not a technology company; its proprietary assets are local market knowledge, advisor relationships, and the NAI Global affiliation. Pricing is not publicly disclosed, and the firm does not pursue subscription, SaaS, or recurring revenue models. Customer acquisition relies on direct advisor engagement, NAI Global network referrals, property listings on the company website, and a monthly email newsletter. No revenue figures, funding events, or institutional ownership are disclosed in available source material.

Name

NAI Norwood Group

Legal name

NAI Norwood Group

Website

https://nainorwoodgroup.com

Company type

Private

Founded year

1968

Operating status

Operating

Headcount range

11–50 employees

Short description

NAI Norwood Group is a family-owned commercial real estate brokerage founded in 1968, serving property owners, investors, landlords, tenants, and business owners across New Hampshire as the largest CRE firm in the state and a member of NAI Global.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (531210)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

akta.pro secondary industries

Real Estate Tenant Representation (FSAEAJAF), Industrial & Logistics Brokerage (BPAJABAC)

Keywords

• Commercial real estate brokerage
• Investment property sales
• Tenant representation services
• Mergers acquisitions advisory
• Commercial property consulting

Headquarters

HQ city

Bedford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Commercial Real Estate Brokerage Commissions: The firm earns commissions on commercial real estate transactions including sales, leases, and investments. Revenue is generated through transaction-based fees on property sales and leases for both buyer/tenant representation and seller/landlord representation services.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

NAI Norwood Group is a commercial real estate brokerage and advisory firm providing seven core service lines: Seller & Landlord Representation, Buyer & Tenant Representation, Investment Services, Mergers & Acquisitions sell-side advisory, Consulting, Development Services, and Business Brokerage. The firm represents owners, investors, landlords, tenants, and business owners in transactions involving office, R&D, industrial, retail, multifamily, mixed-use, and self-storage properties across New Hampshire and the broader New England region.

Product overview

NAI Norwood Group is a commercial real estate brokerage and advisory services firm offering a comprehensive suite of services for owners, investors, landlords, and tenants. The company provides seven core service offerings: Seller & Landlord Representation (marketing commercial properties for sale or lease), Buyer & Tenant Representation (assisting clients in acquiring or leasing office, R&D, industrial, and retail space), Investment Services (advisory for retail, office, industrial, multifamily, mixed-use and self-storage investments), Mergers & Acquisitions (sell-side advisory for business owners), Consulting Services (portfolio analysis and asset management), Development Services (land acquisition and disposition), and Business Brokerage (evaluating real estate assets and liabilities). The firm operates as part of the NAI Global network, providing global reach while maintaining local market expertise in New Hampshire.

Differentiator

Problem solved

Functional benefit

Products and services

• Seller & Landlord Representation Marketing services for office, R&D, warehouse, manufacturing, and retail property for sale or lease, using traditional and modern marketing techniques with a results-oriented philosophy. Designed for property owners and landlords seeking to monetize or reposition commercial assets.
• Buyer & Tenant Representation Representation services for buyers and tenants in leasing office, R&D, industrial, and retail property, including comprehensive market analysis, demographic trends, and trade area analysis. Targets businesses acquiring space locally or relocating headquarters nationally or worldwide.
• Investment Services Expert advisory services for retail, office, industrial, multifamily, mixed-use, and self-storage investment properties, covering acquisitions, multi-tenanted facilities, ground leases, triple net investments, and sale-leaseback situations. Provided for investors placing equity in the real estate market.
• Mergers & Acquisitions Confidential sell-side advisory services for business owners, including business valuation, buyer identification, deal structuring, and due diligence support. Delivered through a separate dedicated M&A platform.
• Consulting Services Professional consulting services with public, private, and institutional experience in planning, finance, and asset management, including portfolio analysis, development potential assessment, due diligence reviews, market assessments, site studies, feasibility studies, and conceptual data.
• Development Services Land and development services representing buyers and sellers of all land types for NNN leases, institutional-grade properties, and raw land for retail, industrial, and office development purposes.
• Business Brokerage Business brokerage services evaluating real estate assets and liabilities through portfolio analysis, assessment of development and market potential, due diligence reviews, and market assessments for business owners and operators.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• NAI GlobalcoreChannel Partner/ Reseller/ DistributorNAI Norwood Group is a member firm of NAI Global, the world's largest network of owner-operated commercial brokerage firms with 375+ offices and 6,700+ professionals in 55 countries. This affiliation provides clients with global reach while maintaining local New Hampshire market expertise. The firm also utilizes NAI Global Capital Markets platform for access to national sales investment teams.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Colliers International: Colliers is a global commercial real estate services and investment management firm offering brokerage, advisory, and project management. It has overlapping service offerings with NAI Norwood Group, particularly in investor and occupier representation.
• JLL (Jones Lang LaSalle): JLL is a global real estate services firm offering brokerage, investment management, and advisory services. It serves similar corporate and investor clients as NAI Norwood Group but at a much larger scale and across geographies.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm offering brokerage, valuation, and consulting. It competes directly with NAI Norwood Group for larger investor and occupier mandates that may require national or global coverage.
• CBRE Group: CBRE is the world's largest commercial real estate services firm offering brokerage, investment sales, valuation, and advisory services across all asset classes. It is a broad incumbent competing for the same investor, owner, and tenant relationships that NAI Norwood Group serves at the local level.
• Newmark Group: Newmark is a commercial real estate advisory firm offering capital markets, leasing, and investment sales services. It competes with NAI Norwood Group for institutional and private investor capital deployment mandates.

Others

• NAI Global: NAI Global is the worldwide network of owner-operated commercial real estate firms that NAI Norwood Group is affiliated with. It is comparable as the umbrella organization enabling the firm's global reach and referral flow, though it is not a direct competitor.

Direct peers

• SVN International (Commercial): SVN is a commercial real estate brokerage network with a similar affiliation-based model providing global reach to locally owned member firms. Its structure and service mix closely resemble NAI Norwood Group's role as an NAI Global member firm.
• Marcus & Millichap: Marcus & Millichap is a national investment real estate brokerage firm specializing in the sale of commercial investment properties across multiple asset classes. It is highly comparable to NAI Norwood Group's investment services practice, particularly in retail, multifamily, and self-storage.
• Keller Williams Commercial: Keller Williams Commercial is the commercial arm of the residential brokerage network, offering CRE services including leasing, sales, and investment advisory. It is comparable to NAI Norwood Group as a competing brokerage serving owner/investor/tenant clients.
• TCN Worldwide: TCN Worldwide is a network of independent commercial real estate firms providing brokerage and advisory services with a collective multi-office footprint. It is comparable to NAI Norwood Group as a competing affiliation network serving CRE clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/NAINorwoodGroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NAI Norwood Group