OOAUTOS
OOAUTOS operates Turkey's first digital automobile assistant mobile platform, connecting vehicle owners with car wash and automotive after-sales service providers through a contactless payment-enabled two-sided marketplace spanning 14 service categories.
- Company typePrivate
- Founded2018
- HeadquartersSariyer
- Headcount11–50
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What OOAUTOS does
OOAUTOS TEKNOLOJİ A.Ş. (operating as ooAutos) is a privately held Turkish joint-stock company founded in 2018 and headquartered in Arnavutköy, İstanbul. It develops and operates Turkey's first digital automobile assistant application — a mobile and web platform connecting vehicle owners with car wash and broader automotive after-sales service providers, enabling service discovery, booking, and contactless payment via QR code, credit card, or Istanbulkart. The company also operates a partner-facing application (ooAutos İş Ortağı Uygulaması) that lets service providers manage bookings, track payment histories, and process contactless transactions. The platform spans 14 service categories including car wash, mechanical maintenance, tires, towing, vehicle inspection, insurance/kasko, EV charging stations, spare parts, vehicle rental, parking, valet, vehicle resale, classifieds, and fuel stations.
The business operates a two-sided marketplace monetized primarily through transaction-based service fees charged to service providers on each transaction completed through the platform, supplemented by affiliate and promotional revenue from corporate brand partnerships with İŞTURKCELL, CEPTETEB, and PLATINUM, which offer exclusive discounts (including free washes and 20% off) to their customers via the ooAutos app. The company claims nationwide Turkish coverage and advertises up to 35% cost savings versus standard prices. Distribution is primarily product-led through the mobile application, with corporate partnerships functioning as top-of-funnel acquisition channels. Software is developed in-house. OOAUTOS has been recognized by İstanbul Teknik Üniversitesi (ITU) İnnogate as one of the top 13 globalizable sustainable business ideas and is an ITU Çekirdek-affiliated startup.
OOAUTOS firmographics
Firmographics- Name
- OOAUTOS
- Legal name
- OOAUTOS TEKNOLOJİ A.Ş.
- Website
- https://ooautos.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- OOAUTOS operates Turkey's first digital automobile assistant mobile platform, connecting vehicle owners with car wash and automotive after-sales service providers through a contactless payment-enabled two-sided marketplace spanning 14 service categories.
- Ownership category
- akta.pro rank
OOAUTOS industry classification
Industry- Product category
- Automotive Services Marketplace
- NAICS
- Administrative and Support Services (561)
- SIC
- Services-Automotive Repair, Services & Parking (7500), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside) (BPAMAHAL)
Keywords
Where OOAUTOS is headquartered
LocationHeadquarters
- HQ city
- Sariyer
Offices1 record
Markets served
OOAUTOS business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Transaction-based service fees: OOAUTOS charges service providers a fee for each transaction completed through its platform, connecting car wash stations and automotive service providers with end customers through its digital payment and booking infrastructure.
- Corporate partnerships and campaigns: Revenue generated through promotional partnerships with corporate brands such as İŞTURKCELL, PLATİNUM, and CEPTETEB, offering exclusive discounts to their customers for car wash services on the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Dynamic pricing by service providers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
OOAUTOS product offering
Product offeringCore offering
OOAUTOS operates a digital automotive assistant platform (mobile and web) that connects vehicle owners with car wash, maintenance, tire, towing, inspection, insurance, charging, rental, parking, valet, spare parts, fuel, and vehicle sale service providers across Turkey. The platform enables users to locate nearby service points, select providers, and complete contactless payments via QR code, credit card, or Istanbulkart, while service providers access a partner application to manage bookings and transactions.
Product overview
OOAUTOS Teknoloji A.Ş. operates as a digital automotive platform offering Turkey's first digital automobile assistant application. The platform consists of two main components: the consumer-facing ooAutos Dijital Otomotiv Asistanı mobile and web application that connects vehicle users with car wash, maintenance, and automotive after-sales services, and the ooAutos İş Ortağı Uygulaması (Partner Application) for service providers to manage customers and payments. The platform enables users to locate nearby service points, book appointments, and make contactless payments via QR code, credit card, or Istanbulkart, while offering up to 35% cost savings. The broader service ecosystem includes 14 distinct service categories: Oto Yıkama (car wash), Oto Servis Bakım (maintenance), Oto Lastik (tires), Oto Kurtarıcı (towing), Oto Ekspertiz (inspection), Sigorta & Kasko (insurance), Şarj İstasyonları (EV charging), Yedek Parça (spare parts), Araç Kiralama (rental), Otopark (parking), Vale (valet), Aracını Tiko Sat (vehicle sale), Ücretsiz İlan Ver (free listings), and Akaryakıt İstasyonları (fuel stations).
Differentiator
Problem solved
Functional benefit
Products and services
- ooAutos Dijital Otomotiv Asistanı (Digital Automotive Assistant) Consumer-facing mobile and web application that connects vehicle users with car wash, car maintenance, and automotive aftersales service providers, enabling discovery of nearby service points, appointment booking, and contactless payments via QR code, credit card, or Istanbulkart.
- ooAutos İş Ortağı Uygulaması (Partner Application) Partner-facing application that enables car wash and automotive service providers to manage bookings, track payment histories, and process contactless transactions via QR code, credit card, or Istanbulkart on the ooAutos platform.
Quantifiable outcome
- Up to 35% cost savings on car wash services compared to standard market prices
- +1 more outcomes
Companies that use OOAUTOS
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
OOAUTOS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
OOAUTOS partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- İstanbul Teknik Üniversitesi (İTÜ) İnnogatecoreOOAUTOS went through the İTÜ İnnogate program processes and received full marks, being selected as one of the top 13 sustainable business ideas with potential for global expansion. This partnership validated the company's innovative technology approach.
- İTÜ Çekirdek (İstanbul Teknik Üniversitesi Çekirdek)coreOOAUTOS is officially recognized as an İTÜ Çekirdek startup, indicating its status as an early-stage technology company affiliated with Istanbul Technical University's startup ecosystem.
- İŞTURKCELLmajorCorporate partnership offering free car wash services to İŞTURKCELL business customers through exclusive campaigns on the ooAutos platform.
- CEPTETEBmajorBanking partnership offering 20% discount on car wash services for CEPTETEB customers using the ooAutos platform.
- PLATİNUMmajorPartnership offering exclusive free car wash services and 20% discounts for PLATİNUM card/membership holders on the ooAutos platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
OOAUTOS competitors and assessment
Company assessmentDirect peers
- Wrench: Mobile vehicle maintenance and repair service platform that dispatches mechanics to customer locations — directly comparable to OOAUTOS's on-demand automotive service booking model.
- Washos: US-based on-demand mobile car wash platform that connects vehicle owners with professional car washers via a mobile app with booking and contactless payment — directly analogous to OOAUTOS's core car wash marketplace.
- YourMechanic: On-demand mobile auto repair and maintenance marketplace connecting vehicle owners with mechanics for in-person services — directly comparable to OOAUTOS's maintenance and repair service category with similar booking and payment infrastructure.
- Openbay: Online auto repair marketplace where consumers post service requests and receive quotes from local service providers — similar two-sided platform model targeting the fragmented automotive after-sales market.
- Spiffy: US on-demand car care and concierge platform offering car wash, detailing, and oil change services via mobile app with scheduled bookings — comparable two-sided marketplace model targeting the same automotive after-sales pain points.
- RepairPal: Auto repair marketplace providing fair-price estimates, certified shop network, and online booking for vehicle maintenance and repair services — comparable in providing a trusted service provider network with transparent pricing.
Regional players
- Autobutler: European (Nordic) auto services comparison and booking platform that connects car owners with workshops for repair, tire, and maintenance services — closely analogous marketplace model operating in different geographies.
Broad incumbents
- Auto1.com: European online platform for vehicle trading and automotive services across multiple European markets — broader automotive platform player using digital marketplace mechanics across multiple vehicle-related verticals.
- Getaround: Peer-to-peer car sharing and broader mobility platform operating a digital marketplace for vehicle access — broader mobility player but applies comparable marketplace technology and consumer-side platform economics.
- Turo: Largest peer-to-peer car rental marketplace with global brand recognition — broader mobility platform that overlaps with OOAUTOS's vehicle rental service category and shares two-sided marketplace DNA.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
OOAUTOS social profiles
Digital presenceOOAUTOS compliance and trust
Trust signalCompliance3 records
OOAUTOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
OOAUTOS leadership team
Management profileNumber of profiles
Profiles1 record
OOAUTOS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
OOAUTOS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about OOAUTOS
What does OOAUTOS do?
OOAUTOS operates a digital automotive assistant platform (mobile and web) that connects vehicle owners with car wash, maintenance, tire, towing, inspection, insurance, charging, rental, parking, valet, spare parts, fuel, and vehicle sale service providers across Turkey. The platform enables users to locate nearby service points, select providers, and complete contactless payments via QR code, credit card, or Istanbulkart, while service providers access a partner application to manage bookings and transactions.
Is OOAUTOS a public or private company?
OOAUTOS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was OOAUTOS founded?
OOAUTOS was founded in 2018. It employs 11 to 50 people.
Where is OOAUTOS based?
OOAUTOS is headquartered in Sariyer.
How does OOAUTOS make money?
Two revenue lines are on record. Transaction-based service fees are the primary driver. The others are corporate partnerships and campaigns.
Who are OOAUTOS's main competitors?
Direct peers on record are Wrench, Washos, YourMechanic, Openbay, Spiffy and RepairPal. Autobutler is listed as a regional player. Broad incumbents are Auto1.com, Getaround and Turo.
Does OOAUTOS have an API?
No public API is recorded for OOAUTOS.
What industry is OOAUTOS in?
OOAUTOS's product category is Automotive Services Marketplace. Its primary akta.pro industry code is BPAMAHAL, Vehicle Services On‑Demand Platforms (Car Wash, Maintenance, Roadside). Its NAICS code is 561 and its SIC code is 7500.