What autobutler does

Autobutler (Autobutler ApS) is a Danish-headquartered online marketplace that connects vehicle owners with independent multi-brand garages for repair and maintenance services. The platform operates across five European countries — Denmark, Sweden, Germany, France, and the United Kingdom — and lists over 2,000 vetted partner garages. Car owners create free profiles, submit job requests (oil change, interim service, AC recharge, tire and wheel change, diagnostics), receive written quotes from competing garages, compare them on price, distance, ratings and availability, and book appointments online. The French operation, autobutler.fr, has been promoted by Stellantis (formerly PSA Group) since 2017 as a multi-brand repair comparison service, and Stellantis is identified in the company data as a parent/strategic owner. Since 2010, more than one million vehicle owners have used the platform and over 200,000 authenticated reviews from verified transactions have been collected.

The underlying technology is a web-based quote comparison platform with a verified-review module, a Price Match Guarantee feature ("Prix ajusté") that aligns to a lower written competitor quote, automated maintenance notifications delivered via email, SMS and phone, and integrations with Google marketing and analytics tools. Pricing data on the site is refreshed every 30 minutes for minimum prices and quarterly for averages, and prices are displayed inclusive of tax.

The business model is a two-sided marketplace in which the demand side (vehicle owners) uses the platform free of charge, while the supply side (garages) generates revenue through a combination of commission on completed transactions, subscription fees, administrative charges, and optional paid visibility placements in search results. Garages join the network to access qualified leads and digital visibility, and the platform is distributed entirely through self-service web channels with no enterprise sales motion.

Name

autobutler

Legal name

Autobutler ApS

Website

https://autobutler.fr

Company type

Private

Founded year

2010

Operating status

Operating

Short description

Autobutler is a pan-European online marketplace that lets vehicle owners compare written repair quotes and book appointments with over 2,000 vetted independent multi-brand garages across Denmark, Sweden, Germany, France, and the UK, monetizing via garage commissions, subscriptions and paid visibility.

Ownership category

akta.pro rank

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Others

Revenue model

1. Garage Commission and Subscription Fees: Garages pay for access to the platform through a combination of commission on completed transactions and/or subscription fees, plus administrative charges. This is the primary revenue stream. Car owners use the service free of charge.
2. Garage Visibility/Promotion Fees: Garages can purchase enhanced visibility placements (announcements, featured positioning) in search results and quote listings for additional fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

autobutler operates an online marketplace that connects vehicle owners with partner garages for repair and maintenance services. Customers submit a job description or vehicle registration, and up to three nearby partner garages return competing quotes that the customer can compare, review, and book directly through the platform. The service spans oil changes, interim servicing, air conditioning recharging (R134A and R1234YF), wheel and tire changes, and is offered across five European countries.

Product overview

Autobutler est une place de marché paneuropéenne de réparation automobile en ligne permettant aux propriétaires de véhicules de comparer des devis et de réserver des prestations d'entretien et de réparation auprès de plus de 2 000 garages partenaires en Denmark, en Suède, en Allemagne, en France et au Royaume-Uni. La plateforme principale Autobutler.fr sert de comparateur de devis en ligne où les utilisateurs créent un profil, soumettent des demandes de réparation, reçoivent des devis de garages locaux et prennent rendez-vous. Le modèle économique repose sur un paiement par les garagistes (commissions et abonnements). Les prestations incluent vidange moteur, révision intermédiaire, recharge climatisation (R134A et R1234YF), changement de roues et pneus. Les fonctionnalités clés incluent le système d'évaluations et avis sur les garages, les notifications automatiques d'entretiens et la garantie du meilleur prix (Prix ajusté). Le service est promu par Stellantis et s'adresse aux propriétaires de véhicules multimarques cherchant transparence, qualité et prix compétitifs.

Differentiator

Problem solved

Functional benefit

Products and services

• Autobutler Online Repair Marketplace Two-sided online platform that lets vehicle owners submit a job or vehicle registration and receive up to three competing quotes from nearby partner garages; garages pay commission on converted jobs and optional subscription fees for visibility.
• Vidange moteur (Engine Oil Change) Engine oil and filter change service for vehicles, offered through partner garages on the Autobutler platform and available for quote comparison and booking.
• Révision intermédiaire (Interim Vehicle Service) Mid-cycle vehicle inspection and maintenance service performed by partner garages, offered on the Autobutler platform for quote comparison and booking.
• Recharge climatisation R134A Air conditioning system refrigerant recharge service for vehicles using R134A refrigerant (for older models), offered by partner garages on the Autobutler platform.
• Recharge climatisation R1234YF Air conditioning system refrigerant recharge service for vehicles using R1234YF refrigerant (for newer models, post-2017 in Europe), offered by partner garages on the Autobutler platform.
• Changement de roues (Wheel Change) Seasonal wheel swap service (typically summer-to-winter or vice versa) performed by partner garages on the Autobutler platform for quote comparison and booking.
• Changement de pneus (Tire Change) Tire replacement service for vehicles, offered by partner garages on the Autobutler platform for quote comparison and booking.
• Prix ajusté (Price-Match Guarantee) Guarantee provided directly by Autobutler to vehicle owners that, if the customer receives a lower written quote for an identical job at a competing garage within a defined radius and timeframe, Autobutler will refund the difference.

Quantifiable outcome

• Average savings of 54-87% on various repair services compared to standard garage pricing
• +2 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Stellantis (formerly PSA Group)coreGTM or Marketing Partner · 1 January 2017Stellantis (formerly PSA Group) launched and promotes autobutler.fr in France as an innovative multi-brand repair comparison service. The partnership provides Autobutler with automaker endorsement and visibility, positioning the platform as a trusted multi-brand repair option. The service is branded as 'Service innovant de réparations multimarques promu par Stellantis'.
• EUROREPAR Car ServiceminorChannel Partner/ Reseller/ DistributorEUROREPAR Car Service is part of Stellantis's multi-brand service network and operates partner garages accessible through Autobutler's platform. The affiliation provides credibility and access to a recognized multi-brand service network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RepairPal: RepairPal is a US-based online marketplace that connects car owners with certified repair shops and provides fair-price estimates for common services. It is the closest geographic analog to Autobutler's repair-comparison marketplace model, though it operates in North America rather than Europe.
• WhoCanFixMyCar: WhoCanFixMyCar is a UK-headquartered online marketplace allowing motorists to obtain and compare quotes from local garages for servicing, MOTs, and repairs. It is a direct peer to Autobutler in the British market with the same core quote-comparison mechanic.
• Openbay: Openbay is an online marketplace where consumers request and compare auto repair quotes from a network of service providers. Its marketplace model and consumer-facing quote-comparison flow mirror Autobutler's core product.
• CarAdvise: CarAdvise is a digital platform that connects car owners to a curated network of service centers and offers transparent, upfront pricing for maintenance and repair. It competes directly with Autobutler on transparent pricing and online booking for automotive services.

Emerging players

• Wrench: Wrench is a mobile vehicle maintenance and repair platform offering on-site and pickup-and-delivery servicing in select US markets. It overlaps with Autobutler as an alternative auto-repair distribution model, though it employs mechanics rather than aggregating independent garages.
• Carly: Carly offers connected-car diagnostics and vehicle data tools that help owners understand service needs and connect with workshops. It intersects with Autobutler on consumer-side vehicle maintenance discovery and garage routing, though from a diagnostics-first angle.

Broad incumbents

• Yelp: Yelp is a broad local-services marketplace with extensive auto repair shop listings, reviews, and 'Request a Quote' functionality. It serves the same consumer use case (finding and comparing local garages) as part of a much larger general local-search platform.
• AutoScout24: AutoScout24 is one of Europe's largest online vehicle and mobility marketplaces, originating in used-car listings but increasingly adjacent to services. It operates across several of the same European geographies as Autobutler and competes for high-intent automotive search traffic.

Regional players

• Mister Auto: Mister Auto is a European online retailer of auto parts, accessories, and tires with a network of partner garages for installation. It is comparable to Autobutler as a European automotive e-commerce player with garage-network monetization, though it is parts-led rather than service-led.
• Oscaro: Oscaro is a French-headquartered online automotive parts marketplace selling parts and accessories across continental Europe. It is a regional peer in the French automotive e-commerce space and competes for adjacent wallet share of the same DIY/DIFM car owner.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/AutoButlerPremierPaintProtection
• LinkedInlinkedin.com/company/auto-butler-warranty-inc
• YouTubeyoutube.com/autobutler

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about autobutler