Raiffeisen Ware Austria

What Raiffeisen Ware Austria does

RWA Raiffeisen Ware Austria AG is the umbrella organization of the Austrian Lagerhaus cooperative network, founded in 1993 through the merger of the cooperative goods associations of Lower Austria, Upper Austria, Styria, and the Österreichische Raiffeisen Warenzentrale. The company centralizes wholesale, franchise, and shared services for approximately 70 Lagerhaus cooperatives operating roughly 1,000 retail locations and serving over 100,000 cooperative members in Austria, with wholly-owned agricultural trading and feed operations extending into 8 additional Central and Southeast European countries (Czech Republic, Slovakia, Hungary, Slovenia, Croatia, Romania, Serbia, Ukraine).

The operating model spans five business segments — Agrar (seed production of 45,000 t/yr across 400 varieties, 600,000 t/yr of feed via Garant, PatentCo, and Agromed, fertilizer and crop protection, wood and biomass trading, wine and fruit-growing supplies), Technik (agricultural machinery through Lagerhaus Technik-Center exclusively representing John Deere, plus a 73,000-location central spare-parts warehouse at Korneuburg with AutoStore automation), Energie (€1.01B 2024 revenue via Genol fuels/lubricants, pellets, and Solar Solutions PV including Agri-PV), Haus & Garten (franchise retail of ~190,000 products through ~500 locations, with 16+ proprietary brands), and Baustoffe (building materials through 250 locations with 1,200 advisors). Digital infrastructure includes the OnFarming farmer platform and the lagerhaus.at e-commerce storefront offering 60,000+ online articles.

Revenue is generated through wholesale supply to member cooperatives, franchise and brand licensing fees, proprietary seed and feed production, commodity trading (3.3 million tonnes of agricultural products annually, 240,000 t domestic and 310,000 t international storage), energy distribution, and consumer retail across Austrian rural areas. RWA's ownership is itself cooperative-based, with RWA Beteiligungsholding GmbH as the principal shareholder (owned by RWA Raiffeisen Ware Austria Handel und Vermögensverwaltung eGen) and a 2025 buyback that further consolidated Lagerhaus cooperative control over the entity.

Name

Raiffeisen Ware Austria

Legal name

RWA Raiffeisen Ware Austria Aktiengesellschaft

Website

https://rwa.at

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

RWA Raiffeisen Ware Austria is the cooperative wholesale and franchise platform for ~70 Austrian Lagerhaus cooperatives, spanning agricultural inputs, feed production, machinery, energy, home/garden retail, and building materials across 9 European countries.

Ownership category

akta.pro rank

Product category

Agricultural Wholesale Distribution

NAICS

Grocery and Related Product Merchant Wholesalers (4244), Lumber and Other Construction Materials Merchant Wholesalers (4233), Petroleum Bulk Stations and Terminals (424710), Fresh Fruit and Vegetable Merchant Wholesalers (424480)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172)

akta.pro primary industry

Farmer Cooperatives & Co-op Retail (AFABAJAB)

akta.pro secondary industries

Member-Owned Food Cooperatives (CRAHALAA), Farm-to-Consumer Cooperative Markets (Local Producer Co-ops) (CRAHALAG)

Keywords

• Agricultural wholesale distribution
• Compound feed production
• Agricultural machinery trading
• Renewable energy solutions
• Cooperative retail services

Headquarters

HQ city

Korneuburg

HQ country

Austria

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Agricultural Wholesale: RWA acts as major wholesaler for agricultural products and operating supplies, trading seeds, fertilizers, plant protection, feed, wood, and agricultural produce. Operates 240,000 tons storage capacity in Austria and 310,000 tons internationally.
2. Seed Production: RWA breeds, produces, and distributes quality seed for Austrian agriculture. Produces 45,000 tonnes annually at Korneuburg & Lannach, with 400 varieties in portfolio and 180 contract farming partners.
3. Feed Production: Feed holding includes Garant (Austria's largest feed producer with 500,000+ tonnes/year at 3 sites), PatentCo (Serbia), and Agromed. Total 600,000 tonnes feed produced, serving 50 countries across 6 continents.
4. Franchise Management: RWA franchises the Lagerhaus brand to cooperatives, providing centralized purchasing, marketing, proprietary brand management, sales coordination, and logistics for approximately 500 retail locations.
5. Energy Sales: Trading fossil energy (heating oil, fuels, lubricants) and renewable energy (wood pellets, briquettes, photovoltaic systems). Genol brand operates filling stations. Energy revenue was 1.01 billion euros in 2024.
6. Wine & Fruit Growing Supplies: Complete range of machines and operating materials for wine and fruit processing. Includes vineyard materials, operating supplies, packaging, cellar technology, and mobile service team.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

RWA Raiffeisen Ware Austria is the central wholesale distributor, franchise provider, and umbrella organization for the Austrian Lagerhaus cooperative network. It supplies 70 member cooperatives with agricultural inputs (seeds, fertilizers, crop protection, feed, wood/biomass), agricultural machinery, energy products (fossil fuels, pellets, photovoltaic systems), home and garden supplies, and building materials. RWA also manufactures seed and compound feed through its own production facilities and franchises the Lagerhaus brand to cooperatives operating approximately 1,000 retail locations across Austria.

Product overview

RWA Raiffeisen Ware Austria operates as a diversified agricultural and retail conglomerate with five main business segments: Agrar (agricultural products, seeds, fertilizers, crop protection, feed, wood/biomass, wine/fruit growing), Technik (farm machinery, spare parts, tires via LTC), Energie (fossil fuels via Genol, pellets, photovoltaic via Solar Solutions including Agri-PV), Haus & Garten (home and garden retail via Lagerhaus franchise system), and Baustoffe (building materials via franchise). The company combines its own production capabilities (seeds, feed via Garant/PatentCo/Agromed) with wholesale distribution through 70 Lagerhaus cooperatives with 1,000 locations, supported by digital platforms like OnFarming and lagerhaus.at. The product portfolio includes both manufactured goods (seeds, feed, consumer goods with own brands like ALPHA/IMMERGRÜN/IMPOS) and third-party brands, distributed through physical stores, e-commerce, and logistics hubs.

Differentiator

Problem solved

Functional benefit

Brands

• Lagerhaus: Franchise brand for house, garden and building materials markets
• Genol
• ALPHA
• IMMERGRÜN
• IMPOS
• Casafino
• Dämm[it]
• avania
• Kent Living
• Kostbarmacher
• Meister
• Okay
• TALOO
• Wild & Wald
• Werkstoff
• OnFarming
• Solar Solutions
• Lagerhaus Forst
• Die Saat

Products and services

• OnFarming

Quantifiable outcome

• 80-90% reduction in plant protection products through Spot-Spraying technology
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature5 records

Partnerships

Four partnerships are on record, tiered core and minor.

• BayWacoreStrategic or Co-development Partner · 1 January 1999Strategic alliance established in 1999 between RWA and BayWa. BayWa Vorarlberg Handels GmbH operates as a Lagerhaus location. The alliance provides mutual benefits in agricultural trading and cooperative operations across Austria.
• John DeerecoreTechnology or IntegrationLagerhaus Technik-Center (LTC), RWA's subsidiary, holds exclusive representation of John Deere in Austria. LTC offers innovative, high-quality agricultural machinery and corresponding services through a dense network of local contacts.
• BOKU ViennaminorStrategic or Co-development PartnerUniversity partner for scientific monitoring of Agri-PV projects including the Öko-Solar-Biotop Pöchlarn apple cultivation test site.
• Fachschule Francisco Josephinum WieselburgminorStrategic or Co-development PartnerAgricultural education partner providing scientific monitoring and research support for Agri-PV apple cultivation testing at Pöchlarn.

Scale indicators27 records

Recent moves16 records

Expansion highlights6 records

Direct peers

• BayWa AG: German agricultural cooperative and trading group operating across agriculture, energy, and building materials — directly comparable to RWA's diversified ag-inputs and energy business, and RWA's existing strategic partner since 1999.
• AGRAVIS Raiffeisen AG: Major German agricultural cooperative trading group operating compound feed production, crop inputs, and agricultural wholesale — a directly comparable German peer with similar cooperative-anchored business model serving German farmers.
• RWZ Rhein-Main eG: German agricultural cooperative covering grains, seeds, fertilizers, crop protection, feed, and retail — comparable in structure to RWA as a farmer-owned cooperative providing agricultural inputs and services to member farmers.
• ATR Landhandel GmbH & Co. KG: German agricultural commodity trader specializing in grain, oilseeds, and fertilizer distribution — directly comparable to RWA's agricultural wholesale segment with similar product categories and customer base.
• Cefetra Group: European agricultural supply chain company (a BayWa subsidiary) specializing in grain, oilseed, and specialty ingredient distribution — directly comparable to RWA's agricultural wholesale activities across European markets.

Regional players

• Hauptgenossenschaft Nord (HAN): Northern German agricultural cooperative providing inputs, marketing, and feed — comparable cooperative-based agribusiness model, though focused on the German northern market rather than Austria/CEE.
• Agrana Beteiligungs-AG: Austrian-headquartered food and industrial company operating in fruit, starch, and sugar — a regional comparable with overlapping Austrian agricultural exposure and similar cooperative shareholder base, though focused downstream in food processing rather than farm inputs.

Broad incumbents

• Cargill Austria / Cargill: Global agricultural commodity trader and producer with significant presence in Austria/CEE — comparable in grain trading and animal nutrition segments, though much larger in scale and not cooperative-structured.
• Louis Dreyfus Company: Global merchant trading grains, oilseeds, and agricultural products — overlaps with RWA's 3.3 million tonnes agricultural trading volumes, though operates at vastly greater global scale.
• Bunge Limited: Global agribusiness and food company with grain origination, oilseed processing, and fertilizer operations — comparable in agricultural trading and feed segments as a broad incumbent.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@raiffeisen.ware.austria
• Facebookfacebook.com/raiffeisen.ware.austria
• LinkedInlinkedin.com/company/rwa-raiffeisen-ware-austria-ag
• Instagraminstagram.com/raiffeisen.ware.austria
• TikToktiktok.com/@raiffeisen.ware.austria

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries34 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raiffeisen Ware Austria