Marketing Society
- Company typePrivate
- Founded1959
- HeadquartersEdinburgh, United Kingdom
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
Marketing Society firmographics
Firmographics- Name
- Marketing Society
- Legal name
- The Marketing Society Ltd.
- Website
- https://marketingsociety.com
- Company type
- Private
- Founded year
- 1959
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Marketing Society industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA)
- akta.pro secondary industry
- Professional & Association Conferences (MPAGAGAB)
Keywords
Where Marketing Society is headquartered
LocationHeadquarters
- HQ city
- Edinburgh
- HQ country
- United Kingdom
- HQ region
- Europe
Offices6 records
Markets served
Marketing Society business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others
Revenue model
- Personal Membership Subscriptions: The Marketing Society generates revenue primarily through annual membership subscriptions. Multiple Personal Membership tiers are available with varying benefits. Membership provides access to events, exclusive content, online community groups, and professional development programs. Pricing varies by tier and location.
- Team Membership: Team Membership is sold to organizations seeking to connect their senior marketing teams to the society's network. Packages are tailored for teams of 5-200+ members, with pricing negotiated through account managers.
- Event Revenue: Events generate revenue through ticket sales for non-members and premium event access. Some events are free for members while others may carry additional charges. Virtual events and flagship conferences like Cannes Lions, Amplify Festival, and Global Conference are key event offerings.
- Awards Programs: The society runs multiple awards programs including the Global Awards, Star Awards (Scotland), and GCC Awards. Awards entries likely generate revenue through submission fees.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Personal Membership with multiple tier options across 6 locations |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
Marketing Society product offering
Product offeringCore offering
The Marketing Society operates a global membership organization providing tiered Personal and Team Memberships to senior marketing leaders, combined with access to events, an online community platform, thought-leadership content, and professional development programs. Supporting offerings include flagship awards programs (Global Awards, Star Awards Scotland, GCC Awards), event partnerships such as Cannes Lions, and the Amplify Marketing Festival in Scotland.
Product overview
The Marketing Society is a global membership organization offering a unified membership platform with tiered access for senior marketing leaders. The core offering combines Personal and Team Memberships with access to a digital community platform, exclusive content, and events. Supporting products include the Global Awards (41st edition), regional Star Awards (Scotland) and GCC Awards, the Cannes Lions partnership, and the Amplify Marketing Festival. Professional development is delivered through the Global Leadership Mentoring Programme, Innovation Spotlight Series, and Learning Labs. The Society also runs dedicated diversity initiatives including THINK EQUAL and the UAE Scholarship Programme, plus the Leadership Accelerator for women in the UAE.
Differentiator
Problem solved
Functional benefit
Brands
- THINK EQUAL: A diversity and inclusion initiative by The Marketing Society to drive gender equality within the GCC Marcomms industry, with pillars focused on community, inspiration, and acceleration.
- The Marketing Society UAE Scholarship
Products and services
- Personal Membership Tiered individual membership for senior marketing leaders offering access to online community groups, exclusive content, and a range of events across six global locations.
- Team Membership Organizational membership sold to companies seeking to connect senior marketing teams of 5-200+ members to the society's network, with packages negotiated through account managers.
- Global Awards Flagship annual awards program celebrating ambition and outstanding marketing that drives growth, now in its 41st year.
- Star Awards (Scotland) Scotland's marketing awards program celebrating creativity, effectiveness and leadership in the Scottish marketing community.
- GCC Awards Regional awards program recognizing marketing excellence across the Gulf Cooperation Council region.
- Cannes Lions Partnership Exclusive partnership providing members access to Cannes Lions Festival of Creativity with curated events, beach access, and networking throughout the festival week.
- Amplify Marketing Festival Annual marketing festival in Scotland featuring talks, workshops and debates, known for the Ogilvy Lecture and creative challenges.
- Global Leadership Mentoring Programme Professional development initiative pairing senior marketers with mentors for career guidance and leadership development.
- Learning Labs Interactive workshops and learning sessions focused on marketing skills acceleration and practical application.
- Online Community Platform Digital community platform providing members with online community groups, exclusive content access, event management, and networking capabilities via web and mobile app.
Companies that use Marketing Society
Customer profileNamed customers16 records
Segments5 records
Ideal customer profiles3 records
Marketing Society technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Marketing Society partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered flagship and core.
- SkyflagshipSky is a Cannes partner for The Marketing Society's Cannes 2026 events. Hosting 'Salon in the Sun with Sky' event featuring Academy Award winner Eddie Redmayne in conversation with Sky Studios CEO.
- Reward (Rezolve AI company)flagshipReward, a Rezolve AI company, is partnering with The Marketing Society for Cannes 2026 events. Hosting exclusive evening of Connections and Conversations at Cannes Kickoff event.
- MSQ PartnersflagshipMSQ Partners is a Cannes partner hosting 'Ritualicious Lunch' - an exclusive invitation-only lunch featuring their pioneering Ritualized research on how rituals make marketing more meaningful.
- THE·TEAMflagshipTHE·TEAM is partnering for Cannes 2026, hosting 'Connections, Conversations & Community at Cannes: Member Meet Up' on day two of Cannes Lions.
- DEPTcoreDEPT has launched Future Club, a private, invitation-only community for senior marketing and technology leaders, with The Marketing Society as a founding partner. The network offers closed-door discussions, curated experiences such as intimate dinners and breakfast salons, and exclusive access to DEPT's offices in New York, London, Berlin, and Amsterdam.
- TikTokflagshipTikTok is a partner for The Leadership Accelerator by Think Equal, a six-month program designed to fast-track careers of exceptional female marketing and communication leaders in the UAE. Program includes in-person training, virtual masterclasses, and mentoring.
- Weber ShandwickflagshipWeber Shandwick is a partner for The Leadership Accelerator by Think Equal initiative. Part of THINK EQUAL initiative to drive gender diversity and inclusion in the GCC Marcomms industry.
- LIONSflagshipThe Marketing Society partners with LIONS for Cannes Lions events and Cannes Lions Unpacked conferences across locations, including Singapore edition in collaboration with IAA.
- IAA SingaporeflagshipThe Marketing Society collaborated with IAA (International Advertising Association) Singapore for Cannes Lions Unpacked 2025, bringing together the community and industry.
- Weber ShandwickflagshipPartner for THINK EQUAL initiative with key pillar focus including mentorship programs, networking events, and training sessions for gender equality in the GCC marcomms industry.
- NABScoreNew partnership announced between The Marketing Society Scotland and NABS, the industry charity dedicated to supporting the mental health and wellbeing of people in the marketing industry.
- Canvas8coreCanvas8 is the official Culture Partner for The Marketing Society Singapore, providing cultural insights and trend analysis for the regional community.
- KantarflagshipKantar partnered with The Marketing Society for 'How to Thrive Globally - From Good to Great' event, sharing insights on brand growth, shareholder returns, and resilient brands.
- VirtueflagshipVirtue partnered with The Marketing Society for 'Innovating the creative process at speed' event exploring how brands are driving innovation in their creative process.
Scale indicators7 records
Recent moves8 records
Expansion highlights5 records
Marketing Society competitors and assessment
Company assessmentDirect peers
- The Chartered Institute of Marketing (CIM): The UK's leading professional body for marketers, offering membership, qualifications, events, and awards. Direct peer with similar membership-organization model, member tiers, and event-led engagement targeting marketing professionals.
- Association of National Advertisers (ANA): US trade association representing major brands and marketers, providing member education, conferences, and awards. Mirrors The Marketing Society's senior-marketer membership model at US enterprise scale.
- ISBA (Incorporated Society of British Advertisers): UK trade body for brand-side advertisers, providing member representation, best-practice guidance, and industry events. Closely comparable as a UK-based association serving senior marketers and brands.
- The Advertising Association: UK industry body bringing together advertisers, agencies, media, and tech. Comparable as an industry-wide association delivering events, advocacy, and thought leadership for UK marketing leaders.
- PRCA (Public Relations and Communications Association): UK-based professional body for PR and communications professionals, offering membership, training, awards, and events. Closely analogous membership-organization structure and event/awards portfolio.
- 4A's (American Association of Advertising Agencies): US trade association for ad agencies, providing member services, events, and awards. Comparable membership-driven professional body model with strong event and awards franchise.
- IAA (International Advertising Association): Global trade association for the marketing and advertising industry spanning multiple chapters worldwide. Directly comparable in mission (industry membership, events, advocacy) and global hub structure.
- BIMA (British Interactive Media Association): UK membership body for the digital industry, hosting events, awards, and member programs. Comparable membership-society model serving senior UK marketing and digital leaders.
Broad incumbents
- The Drum: Global media brand covering marketing and advertising with a large event/awards portfolio (including Drum Awards). Comparable audience and event presence but operates as a media company rather than a curated membership society.
- Marketing Week: Centaur-owned publication and events business targeting senior UK marketers. Overlaps significantly on audience (senior marketers) and event programming, but delivered through a media-business model rather than a curated society.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Marketing Society social profiles
Digital presenceMarketing Society compliance and trust
Trust signalCompliance6 records
Marketing Society financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marketing Society leadership team
Management profileNumber of profiles
Profiles6 records
Marketing Society funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marketing Society M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marketing Society
What does Marketing Society do?
The Marketing Society operates a global membership organization providing tiered Personal and Team Memberships to senior marketing leaders, combined with access to events, an online community platform, thought-leadership content, and professional development programs. Supporting offerings include flagship awards programs (Global Awards, Star Awards Scotland, GCC Awards), event partnerships such as Cannes Lions, and the Amplify Marketing Festival in Scotland.
Is Marketing Society a public or private company?
Marketing Society is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Marketing Society founded?
Marketing Society was founded in 1959. It employs 11 to 50 people.
Where is Marketing Society based?
Marketing Society is headquartered in Edinburgh, United Kingdom, in the Europe region.
How does Marketing Society make money?
Four revenue lines are on record. Personal Membership Subscriptions are the primary driver. The others are team Membership, event Revenue and awards Programs.
Who are Marketing Society's main competitors?
Direct peers on record are The Chartered Institute of Marketing (CIM), Association of National Advertisers (ANA), ISBA (Incorporated Society of British Advertisers), The Advertising Association, PRCA (Public Relations and Communications Association), 4A's (American Association of Advertising Agencies), IAA (International Advertising Association) and BIMA (British Interactive Media Association). Broad incumbents are The Drum and Marketing Week.
Does Marketing Society have an API?
No public API is recorded for Marketing Society.
What industry is Marketing Society in?
Marketing Society's product category is Professional Association Services. Its primary akta.pro industry code is THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies), with a secondary code of MPAGAGAB, Professional & Association Conferences. Its NAICS code is 561920 and its SIC code is 8600.