i2i Marketing
i2i Marketing is a Seattle-based, founder-owned door-to-door advertising company that designs, prints, and GPS-tracks delivery of door hangers, flyers, and specialty products for SMBs and enterprise clients across the Pacific Northwest and Western US.
- Company typePrivate
- Founded2002
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What i2i Marketing does
i2i Marketing, founded in 2002 by Jim DeVine, is a Seattle-based, privately held direct-to-door advertising company that provides an integrated design, print, and delivery service built around door hangers, flyers, and specialty printed products. Its primary technical differentiator is a proprietary GPS-tracked delivery network that audits every distribution in real time to verify front-door placement, an operational capability the company built after finding that outsourced D2D delivery vendors were only delivering roughly 30% of materials. The firm serves a mix of local small and medium businesses (restaurants, home services, lawn care, real estate agents, nonprofits) and recurring enterprise and government accounts (Comcast, Lumen/Quantum Fiber, State Farm, Bite Squad, King County, Windermere) across the Pacific Northwest, with active expansion into Portland, Boise, Vancouver BC, Salt Lake City, California, Alaska, and Hawaii, plus national campaign coordination through partner D2D firms.
The business model is professional-services project work: clients pay custom quote-based fees covering creative design, printing, and guaranteed delivery, with billing on a pay-as-you-go per campaign basis rather than subscription tiers. Pricing varies with design complexity, print quantity, delivery area size, and geography, and is not publicly disclosed. Go-to-market is direct-to-consumer in spirit but executed through B2B field sales, referrals, and repeat client relationships, supported by a content-driven blog and SEO-optimized website. The company has 11-50 employees, is founder-owned with no institutional investors or parent company, and operates from a single Seattle headquarters at 24 Roy St. Founder Jim DeVine concurrently serves on the board of the Association of Alternative Postal Services (AAPS), lending the firm industry influence in the alternative postal channel.
i2i Marketing firmographics
Firmographics- Name
- i2i Marketing
- Legal name
- i2i Marketing, Inc.
- Website
- https://i2idirectmarketing.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- i2i Marketing is a Seattle-based, founder-owned door-to-door advertising company that designs, prints, and GPS-tracks delivery of door hangers, flyers, and specialty products for SMBs and enterprise clients across the Pacific Northwest and Western US.
- Ownership category
- akta.pro rank
Where i2i Marketing is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
i2i Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Door-to-Door Advertising Services: Full-service door-to-door marketing including design, printing, and guaranteed delivery of door hangers, flyers, and specialty products. Revenue is generated through project-based fees for design and printing services combined with delivery services. Clients include local businesses, national franchises, and government/municipal organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
i2i Marketing product offering
Product offeringCore offering
i2i Marketing is a full-service direct-to-door advertising company that designs, prints, and delivers custom door hangers, flyers, and specialty printed products directly to residential front doors. Every delivery is audited in real time using GPS tracking units, providing clients verified proof of placement. The company serves local small businesses, national franchises, and government/municipal clients across the Pacific Northwest with national campaign coordination capabilities.
Product overview
i2i Marketing operates as a full-service direct-to-door advertising company specializing in door-to-door marketing solutions. The company offers a unified portfolio of custom-designed printed materials (door hangers, flyers, specialty products) combined with guaranteed GPS-tracked delivery services. Their core offerings center on Door Hangers, Flyers & Specialty Products, and Large 17" Door Hangers, supported by Design Services, Printing Services, and GPS-Tracked Delivery. The company delivers marketing materials to targeted geographic areas across the Pacific Northwest and Western United States, serving both Fortune 500 companies and smaller local businesses.
Differentiator
Problem solved
Functional benefit
Products and services
- Door Hangers
Quantifiable outcome
- 85% of people remember door hanger ads 2 weeks out compared to 5% for direct mailers
- +2 more outcomes
Companies that use i2i Marketing
Customer profileNamed customers12 records
Segments5 records
Ideal customer profiles5 records
i2i Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
i2i Marketing partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
i2i Marketing competitors and assessment
Company assessmentEmerging players
- Postalytics: Postalytics is a direct mail automation platform enabling brands to send personalized physical mail at scale via integrated print and delivery workflows. Overlaps with i2i in the physical residential marketing execution layer, but approaches the market through digital tooling rather than an owned delivery workforce.
- Lob: Lob is a programmatic direct mail API platform that automates physical mail for digital marketers and SaaS companies. Comparable in serving the direct mail/print advertising category, but with a technology-first go-to-market that contrasts with i2i's owned GPS-tracked delivery network.
- ReachDesk: ReachDesk is a B2B direct mail and gifting platform used by sales and marketing teams to send physical items to prospects and customers. Comparable in the broader physical direct mail execution category, though more B2B-focused and gifting-oriented than i2i's SMB/residential door hanger core.
Broad incumbents
- Harte-Hanks: Harte-Hanks is a direct marketing services firm providing data-driven multi-channel customer engagement including direct mail, print, and digital campaigns for large enterprise clients. Comparable at scale in the physical direct marketing execution category, particularly in serving Fortune 500 customers similar to Comcast and Lumen on i2i's roster.
- LocaliQ: LocaliQ is the USA Today Network's local advertising arm providing multi-channel marketing solutions to SMBs including print, mail, digital, and direct advertising. Operates at greater scale and channel breadth but addresses the same local business advertising customer that i2i serves through physical door-to-door distribution.
- Valpak: Valpak is a household name in direct mail and print advertising with a national franchise/distributor network and deep retail relationships. Both companies deliver hyper-local physical advertising to residential homes via coupons, flyers, and door hangers, though Valpak operates at substantially greater scale and channel breadth.
- Vivial: Vivial is a multi-channel local marketing services provider offering search, social, display, print, and direct mail advertising for SMBs and franchises. Comparable in providing local advertisers with integrated physical and digital marketing campaign execution.
- Valassis (ADVO): Valassis/ADVO is one of the largest direct mail and print media companies in the US, offering shared mail, solo mail, and door hanger advertising solutions to major retailers and CPG brands. Comparable at the largest scale in the same print/door hanger advertising category that i2i operates within.
Direct peers
- The Marketing Arm: The Marketing Arm is an Omnicom-owned alternative marketing agency that designs and executes non-traditional, experiential, and physical distribution campaigns for major brands. Directly comparable as a full-service alternative advertising agency offering campaign design, production, and physical execution across multiple channels.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
i2i Marketing social profiles
Digital presencei2i Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
i2i Marketing leadership team
Management profileNumber of profiles
Profiles1 record
i2i Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
i2i Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about i2i Marketing
What does i2i Marketing do?
i2i Marketing is a full-service direct-to-door advertising company that designs, prints, and delivers custom door hangers, flyers, and specialty printed products directly to residential front doors. Every delivery is audited in real time using GPS tracking units, providing clients verified proof of placement. The company serves local small businesses, national franchises, and government/municipal clients across the Pacific Northwest with national campaign coordination capabilities.
Is i2i Marketing a public or private company?
i2i Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was i2i Marketing founded?
i2i Marketing was founded in 2002. It employs 11 to 50 people.
Where is i2i Marketing based?
i2i Marketing is headquartered in Seattle, United States, in the North America region.
How does i2i Marketing make money?
One revenue line is on record: door-to-Door Advertising Services.
Who are i2i Marketing's main competitors?
Emerging players on record are Postalytics, Lob and ReachDesk. Broad incumbents are Harte-Hanks, LocaliQ, Valpak, Vivial and Valassis (ADVO). The Marketing Arm is listed as a direct peer.
Does i2i Marketing have an API?
No public API is recorded for i2i Marketing.