What Tiger Fitness does

Tiger Fitness Inc. is a privately held, Ohio-incorporated e-commerce retailer founded in 2001 and headquartered in Loveland, Ohio, that sells fitness supplements, sports nutrition products, and athletic apparel direct-to-consumer through a Shopify-powered storefront. The company carries an assortment of 100+ third-party brands (Optimum Nutrition, Dymatize, Quest, Beverly International, Core Nutritionals, Ambrosia, BlackStone Labs, Nutrex, GAT Sport, Hi-Tech Pharmaceuticals, and others) alongside its own house brand portfolio, most notably MTS Nutrition, which includes Machine Whey Protein, Machine Fuel, Clash OG pre-workout, Drop Factor X thermogenic, Machine Motion joint support, Creapure creatine, and an expanding lineup of collagen, greens, vitamins, and men's care products.

The business makes money through one-time product sales and a recurring 10% off Subscribe & Save subscription program with delivery cadences of 2, 4, 6, or 8 weeks, supported by a Tiger Loyalty Rewards points program and a newer TF Elite+ membership tier. Pricing ranges from sub-$5 accessories to $100+ premium supplements, with free US shipping above $99 and Sezzle BNPL financing on eligible orders. Distribution is exclusively US-based, single-channel (own Shopify storefront), fulfilled from the Loveland distribution center.

The customer base is horizontal and personas-focused: fitness enthusiasts, athletes, and weight-management consumers seeking protein, pre-workout, fat burners, joint support, vitamins, and snacks. The company layers content marketing (extensive blog, workout plans, free fitness calculators) and a 'Build Your Own Stack' recommendation tool on top of transactional commerce to drive traffic and retention. No external funding, parent company, or institutional investors are identified; ownership is privately held.

Name

Tiger Fitness

Legal name

Tiger Fitness Inc.

Website

https://tigerfitness.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

101–250 employees

Short description

Tiger Fitness Inc., a privately held Ohio e-commerce retailer founded in 2001, sells fitness supplements, sports nutrition, and athletic apparel direct-to-consumer through its Shopify storefront, serving US fitness enthusiasts and athletes with 100+ third-party brands and its own MTS Nutrition house brand.

Ownership category

akta.pro rank

Headquarters

HQ city

Loveland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure, Others

Revenue model

1. Product Sales: Direct-to-consumer sales of fitness supplements, sports nutrition products, and athletic apparel through their e-commerce platform. Products include protein powders, pre-workouts, fat burners, vitamins, and branded merchandise.
2. Subscription/Recurring Orders: Subscribe and Save program offering 10% discount on regular deliveries with options for 2, 4, 6, or 8-week delivery frequencies. Customers can skip, reschedule, edit, or cancel subscriptions anytime.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Tiger Fitness operates a direct-to-consumer e-commerce storefront that retails fitness supplements, sports nutrition products, athletic apparel, and men's care items. The company offers more than 100 supplement brands under one roof, including its own private-label MTS Nutrition house brand spanning protein powders, pre-workouts, fat burners, joint support, vitamins, and meal replacements. It also sells a Tiger Fitness Apparel line and men's personal care items.

Product overview

Tiger Fitness is an e-commerce retail platform built on Shopify that sells fitness supplements and sports nutrition products. The core offering consists primarily of supplements across multiple brands, with MTS Nutrition being the house brand featuring a comprehensive line of protein powders (Machine Whey, Outright Protein Bars), pre-workouts (Clash OG, Vasky), intra-workouts (Machine Fuel), fat burners (Drop Factor X, Machine Lean), joint support (Machine Motion), vitamins (Immortal Elite), and specialty products (Collagen+, Creapure, Black Seed Oil, Greens+Reds, Peak Physicor). The platform also carries third-party brands including Beverly International, Core Nutritionals, Ambrosia, BlackStone Labs, Nutrex, GAT Sport, Hi-Tech Pharmaceuticals, Quest Nutrition, Dymatize, Optimum Nutrition, Cellucor, Gaspari Nutrition, and many others across protein, pre-workout, fat loss, and general health categories. Additionally, Tiger Fitness offers its own apparel line including t-shirts, tank tops, hoodies, and accessories, as well as men's care products under the Tiger Men's Care brand. The platform provides tools like a Stack Builder for personalized supplement recommendations, and fitness calculators including Bench Press, BMR/Calorie, TDEE, Macro, Creatine, Water Intake, Body Measurements, Bodyfat %, Running Pace, BMI, IQ Test, Personality Test, and Carbs Per Hour calculators.

Differentiator

Problem solved

Functional benefit

Brands

• Tiger Fitness Apparel: Private-label sports apparel and fitness clothing line including T-shirts, tank tops, shorts, and accessories
• MTS Nutrition
• Outright Bars
• Tiger Men's Care

Products and services

• MTS Nutrition Supplement Line
• Outright Protein Bars
• Tiger Fitness Apparel
• Tiger Men's Care
• Subscribe and Save Program
• Tiger Loyalty Rewards Program
• Build Your Own Stack Tool
• TF Elite+ Membership
• Free Fitness Calculators and Tools
• Third-Party Multi-Brand Supplement Catalog

Named customers1 record

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SezzleminorOthersPayment financing partner offering installment payment options for customers. Allows customers to make purchases with 4 interest-free payments.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Transparent Labs: Premium, transparency-focused DTC sports nutrition brand. While smaller and brand-direct rather than multi-brand retail, it competes for the same performance-minded supplement buyers and offers a comparable premium positioning.
• Legion Athletics: DTC sports supplement brand targeting evidence-based fitness consumers. Overlaps with Tiger Fitness in core supplement categories and customer segment, though it operates brand-direct rather than as a multi-brand retailer.

Direct peers

• Myprotein: Global online sports nutrition brand and retailer with deep assortment in protein, vitamins, and performance supplements. Comparable in DTC model, pricing aggressiveness, and heavy brand portfolio carried alongside house brand.
• GNC: One of the largest specialty retailers of vitamins, minerals, and sports nutrition supplements in the US. GNC competes directly with Tiger Fitness in the same product categories (protein, pre-workout, vitamins) across both online and physical channels.
• Bulk Supplements: DTC supplement retailer specializing in raw ingredient and bulk-format sports nutrition. Overlaps with Tiger Fitness in target customers and core supplement categories (protein, creatine, amino acids).
• The Vitamin Shoppe: Specialty retailer of nutritional supplements, sports nutrition, and wellness products. Directly comparable to Tiger Fitness across assortment, target customer (fitness-conscious consumers), and DTC + omnichannel retail model.
• Bodybuilding.com: Long-standing online retailer of sports nutrition supplements and fitness content, targeting the same bodybuilding/fitness enthusiast segment. Highly comparable in target market, content strategy, and product mix to Tiger Fitness.
• iHerb: Large online-only retailer of supplements, vitamins, and sports nutrition with a comparable multi-brand, discount-driven model. Competitor for online supplement shoppers with overlapping brand assortment and subscription offerings.

Broad incumbents

• Costco: Mass-market club retailer carrying sports nutrition supplements and protein products at competitive prices. Represents a broader incumbent that competes with Tiger Fitness for value-oriented supplement buyers.
• Amazon: Dominant general online retailer that lists virtually all of Tiger Fitness's third-party supplement brands. Competes aggressively on price, shipping speed (Prime), and discoverability for the same supplement shopper.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/tigerfitnesscom
• YouTubeyoutube.com/user/TheTigerFitness
• Facebookfacebook.com/tigerfitnessonline
• Instagraminstagram.com/tigerfitness

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tiger Fitness