BulkSupplements.com
BulkSupplements.com (Hard Eight Nutrition LLC) is a privately held, vertically integrated manufacturer and direct-to-consumer retailer of pure bulk dietary supplements, serving individual consumers, athletes, and B2B buyers across 100+ countries via its Shopify storefront, Amazon channel, and dual US fulfillment centers.
- Company typePrivate
- Founded2012
- HeadquartersHenderson, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What BulkSupplements.com does
BulkSupplements.com, operating under legal entity Hard Eight Nutrition LLC, is a vertically integrated manufacturer and direct-to-consumer retailer of pure, unbranded bulk dietary supplements founded in 2012 and headquartered in Henderson, Nevada. The company sells an extensive catalog of approximately 80+ products spanning sports nutrition (creatine, whey and casein protein, BCAAs, beta-alanine, EAAs), vitamins and minerals (Vitamin C, D3+K2, B12, magnesium, multivitamins), amino acids and specialty ingredients (L-citrulline, L-arginine, glycine, NAC, glutathione), herbal and adaptogenic extracts (ashwagandha, turmeric, lion's mane, cordyceps, chaga, maca), and longevity-oriented compounds (NMN, NAD+, resveratrol, berberine). All products are manufactured in a cGMP-compliant, FDA-registered facility and are third-party tested by an ISO 17025-accredited laboratory, with Certificates of Analysis available on request. The bulk-quantity model is the core technical and commercial differentiator, offering sizes from roughly 100g retail packs to 25kg industrial bags across every SKU.
The company's commercial model is a hybrid direct-to-consumer e-commerce operation built on a Shopify storefront, supplemented by Amazon Marketplace, a B2B/wholesale program, and an affiliate channel. Marketing is product-led, anchored on community content (community.bulksupplements.com), email, SEO, and verified-buyer social proof, with an aggregate 4.6/5.0 rating across 5,076 reviews and 10,018 reviews on its flagship Creatine Monohydrate SKU. A Subscribe & Save program offers 10% off recurring monthly or bi-monthly deliveries. Distribution is run from two US fulfillment centers in Henderson, NV and Nashville, TN, providing 2-day delivery to 99.4% of the continental US, with international shipping to 100+ countries on a duties-and-taxes-prepaid basis. The company is privately held, has 51-100 employees, and is led by founder and CEO Kevin Baronowsky; no institutional funding, parent company, or M&A activity is disclosed.
BulkSupplements.com firmographics
Firmographics- Name
- BulkSupplements.com
- Legal name
- Hard Eight Nutrition LLC
- Website
- https://bulksupplements.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- BulkSupplements.com (Hard Eight Nutrition LLC) is a privately held, vertically integrated manufacturer and direct-to-consumer retailer of pure bulk dietary supplements, serving individual consumers, athletes, and B2B buyers across 100+ countries via its Shopify storefront, Amazon channel, and dual US fulfillment centers.
- Ownership category
- akta.pro rank
BulkSupplements.com industry classification
Industry- Product category
- Dietary Supplements
- NAICS
- Food (Health) Supplement Retailers (456191)
- SIC
- Food And Kindred Products (2000)
- akta.pro primary industry
- Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots) (CRADAGAI)
- akta.pro secondary industries
- Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Herbal & Botanical Supplements (CRADAGAD), Vitamins & Minerals (Single Nutrients) (CRADAGAB), Sports & Performance Nutrition Foods Manufacturing (Protein Foods, Energy Gels/Bars) (AFAKAJAE)
Keywords
Where BulkSupplements.com is headquartered
LocationHeadquarters
- HQ city
- Henderson
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
BulkSupplements.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct Product Sales (E-commerce): BulkSupplements.com generates revenue primarily through direct-to-consumer online sales of pure bulk supplements. Products are sold in various formats (powder, capsules, softgels) with tiered pricing based on quantity. Customers can purchase one-time or subscribe for recurring deliveries at a 10% discount.
- Subscription/Auto-Ship Program: The company offers subscription-based purchasing with 10% savings, allowing customers to set up automatic recurring deliveries on a monthly or bi-monthly schedule. This provides predictable recurring revenue and customer retention.
- Wholesale Program: BulkSupplements.com offers wholesale pricing for bulk orders, targeting businesses, retailers, and other organizations that need larger quantities of pure supplement ingredients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard one-time purchase pricing with volume-based tiers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
BulkSupplements.com product offering
Product offeringCore offering
BulkSupplements.com manufactures and sells pure bulk dietary supplement ingredients — including sports nutrition powders (creatine, amino acids, proteins), vitamins, minerals, herbal extracts, and specialty nootropic/antioxidant ingredients — directly to consumers and wholesale buyers. Products are offered in powder, capsule, and softgel formats in quantities ranging from small retail packages to industrial 25kg bulk sizes, with third-party lab testing and Certificates of Analysis available for purity verification.
Product overview
BulkSupplements.com is a direct-to-consumer dietary supplement retailer and wholesaler offering a vast catalog of pure bulk supplements, vitamins, minerals, amino acids, protein powders, herbal extracts, and specialty ingredients. The company operates primarily as an e-commerce platform selling individual products in both powder and capsule/softgel form. The product portfolio centers on sports nutrition supplements (creatine, amino acids, proteins, beta-alanine, BCAAs), vitamins and minerals (Vitamin C, Vitamin D3+K2, multivitamins, magnesium), herbal and mushroom supplements (ashwagandha, lion's mane, turmeric, maca root), antioxidant products (resveratrol, NAC, CoQ10), and health-specific offerings (sleep support, heart health, immune support, cognitive support). Products are offered in bulk quantities from small packages to industrial sizes (up to 25kg bags), with new flavored variants of best-selling products like creatine monohydrate regularly introduced. The company also sells branded merchandise and accessories. The platform differentiates on purity, third-party lab testing, COA transparency, and cGMP/FDA-registered manufacturing standards.
Differentiator
Problem solved
Functional benefit
Products and services
- Creatine Monohydrate Powder Micronized creatine monohydrate powder for muscle performance and recovery, available in unflavored and multiple flavored variants, sized from retail packs to 25kg industrial bulk.
- NMN (Nicotinamide Mononucleotide) Powder NAD+ precursor powder supporting cellular health and anti-aging benefits, offered in 50g and 100g sizes.
- Beta Alanine Powder Non-essential amino acid that enhances carnosine production to buffer lactic acid during high-intensity exercise.
- Ascorbic Acid (Vitamin C) Powder Pure water-soluble Vitamin C powder supporting immune wellness, heart health, and collagen production.
- N-Acetyl L-Cysteine (NAC) Powder Amino acid supplement supporting respiratory health and glutathione production.
- L-Citrulline DL-Malate 2:1 Powder Amino acid powder supporting vascular health, blood flow, and workout performance.
- Whey Protein Isolate 90% Powder High-purity whey protein isolate supporting muscle building and post-workout recovery.
- Ashwagandha Extract Powder Herbal adaptogen supplement supporting stress management and overall wellness.
- L-Glutamine Powder Amino acid supplement supporting muscle recovery and immune function.
- Organic Lion's Mane Mushroom Extract Powder Nootropic mushroom supplement supporting brain health and cognitive function.
- Fish Oil Softgels Omega-3 fatty acid softgels supporting heart and brain health.
- Magnesium Glycinate Powder Highly bioavailable magnesium supplement supporting sleep, muscle function, and relaxation.
- BCAA 2:1:1 (Branched Chain Amino Acids) Powder Essential amino acid powder supporting muscle building and recovery during workouts.
- Vitamin D3 + K2 Softgels Combined Vitamin D3 and K2 softgel supplement supporting bone health and calcium absorption.
- Collagen Peptides Powder Hydrolyzed bovine collagen supplement supporting skin elasticity, joint health, and connective tissue.
- Essential Amino Acids (EAA) Powder Complete essential amino acid powder supporting muscle protein synthesis and athletic performance.
- Organic Spirulina Powder Organic blue-green algae superfood supplement rich in nutrients and antioxidants.
- Organic Pea Protein Powder Plant-based protein powder suitable for vegan and vegetarian diets.
- Casein Protein Powder Slow-digesting milk protein supporting overnight muscle recovery.
- Multivitamin Softgels Comprehensive multivitamin supplement in softgel form supporting overall health and wellness.
- Melatonin Softgels Sleep support supplement in softgel form for sleep regulation.
- Coenzyme Q10 (CoQ10) Softgels Antioxidant supplement supporting cellular energy production and heart health.
- Turmeric Extract (Curcumin) Powder Anti-inflammatory herb supplement supporting joint health and antioxidant defense.
- Caffeine Capsules Energy supplement in capsule form for enhanced alertness and workout performance.
- BulkSupplements.com Gift Card Gift card redeemable on the BulkSupplements.com online store for supplements and merchandise.
- Bovine & Chicken Collagen Bundle Combination package of bovine and chicken collagen supplements for comprehensive connective tissue support.
- Shaker Bottle Mixing bottle accessory for preparing supplement shakes.
- Pocket Scale (100g / 0.01g) Precision scale for measuring bulk supplement powders.
- Milligram Scale (20.0g / 0.001g) High-precision scale for accurate supplement measurement.
Quantifiable outcome
- 10,018 customer reviews on best-selling Creatine Monohydrate with aggregate 4.6/5.0 rating
- +1 more outcomes
Companies that use BulkSupplements.com
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
BulkSupplements.com technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
BulkSupplements.com partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
BulkSupplements.com competitors and assessment
Company assessmentBroad incumbents
- Life Extension: Life Extension is a premium DTC supplements brand focused on longevity, heart, brain, and immune health. It overlaps with BulkSupplements.com's condition-specific and anti-aging categories (e.g., NMN, resveratrol, CoQ10) at a higher price point.
- iHerb: iHerb is a global DTC marketplace distributing thousands of supplement and wellness brands internationally. It functions as both a competitor (selling competing bulk and branded supplements) and a channel for smaller brands reaching international consumers like BulkSupplements.com.
- MuscleTech: MuscleTech is a large sports nutrition brand offering protein, creatine, pre-workout, and performance supplements. It competes in adjacent performance-nutrition categories to BulkSupplements.com with a heavier brand and marketing orientation.
- Optimum Nutrition: Optimum Nutrition (ON) is a large incumbent sports nutrition brand best known for Gold Standard Whey and is part of Glanbia. While broader and more brand-led than BulkSupplements.com, it competes in the same sports-nutrition purchase occasions.
- Cellucor: Cellucor (C4 Energy) is a major sports nutrition and energy supplement brand. It sells directly and through retail with a strong brand identity, competing for the same athletic-performance and pre-workout use cases that anchor BulkSupplements.com's sports nutrition line.
Direct peers
- NOW Foods: NOW Foods manufactures and sells a broad catalog of vitamins, supplements, sports nutrition, and herbal products through both DTC and wholesale channels. It overlaps directly with BulkSupplements.com's ingredient breadth and bulk-powder offerings.
- NutraBio: NutraBio sells no-filler, transparently-labeled sports nutrition supplements (proteins, BCAAs, creatine) directly to consumers. Its pure-ingredient positioning and DTC bulk format make it one of the closest direct competitors to BulkSupplements.com.
- Piping Rock Health Products: Piping Rock is a direct-to-consumer brand selling bulk vitamins, supplements, herbs, and sports nutrition ingredients at value pricing. Its bulk-pure format and broad catalog closely mirror BulkSupplements.com's core proposition and customer base.
- Jarrow Formulas: Jarrow Formulas sells vitamins, minerals, probiotics, and specialty supplements with an emphasis on ingredient purity and scientific formulation. Its branded DTC supplement model targets a similar health-conscious buyer as BulkSupplements.com.
Emerging players
- Momentous: Momentous is a premium, athlete-endorsed DTC supplement brand focused on performance, recovery, and longevity. It targets a higher-end version of BulkSupplements.com's sports-nutrition and nootropic shopper with science-led branding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
BulkSupplements.com social profiles
Digital presenceBulkSupplements.com compliance and trust
Trust signalCompliance3 records
BulkSupplements.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
BulkSupplements.com leadership team
Management profileNumber of profiles
Profiles1 record
BulkSupplements.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BulkSupplements.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BulkSupplements.com
What does BulkSupplements.com do?
BulkSupplements.com manufactures and sells pure bulk dietary supplement ingredients — including sports nutrition powders (creatine, amino acids, proteins), vitamins, minerals, herbal extracts, and specialty nootropic/antioxidant ingredients — directly to consumers and wholesale buyers. Products are offered in powder, capsule, and softgel formats in quantities ranging from small retail packages to industrial 25kg bulk sizes, with third-party lab testing and Certificates of Analysis available for purity verification.
Is BulkSupplements.com a public or private company?
BulkSupplements.com is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BulkSupplements.com founded?
BulkSupplements.com was founded in 2012. It employs 51 to 100 people.
Where is BulkSupplements.com based?
BulkSupplements.com is headquartered in Henderson, United States, in the North America region.
How does BulkSupplements.com make money?
Three revenue lines are on record. Direct Product Sales (E-commerce) is the primary driver. The others are subscription/Auto-Ship Program and wholesale Program.
Who are BulkSupplements.com's main competitors?
Broad incumbents on record are Life Extension, iHerb, MuscleTech, Optimum Nutrition and Cellucor. Direct peers are NOW Foods, NutraBio, Piping Rock Health Products and Jarrow Formulas. Momentous is listed as an emerging player.
Does BulkSupplements.com have an API?
No public API is recorded for BulkSupplements.com.
What industry is BulkSupplements.com in?
BulkSupplements.com's product category is Dietary Supplements. Its primary akta.pro industry code is CRADAGAI, Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots), with a secondary code of CRADAGAE, Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity). Its NAICS code is 456191 and its SIC code is 2000.